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Forum International forum: 29 September – 30 September 2012 Post- forum workshop: 1 October 2012 Marriott Hotel, Riyadh, Saudi Arabia

Book and pay before 10 August 2012 and save up to

US $600

Other discounts available for government and broadcasters

Driving economic development through advanced communications

Some of our key speakers include: • Dr. Abdullah Al Lheedan, Minister Advisor on Islamic Affairs, Ministry of Islamic Affairs Endowment Dawah and Guidance • Talal Al Ageel, Minister Advisor on Hajj, Umrah and Information, Ministry of Islamic Affairs Endowment Dawah and Guidance • Ahmad Al Mufleh, Business Media Professional, Saudi TV, Ministry of Culture and Information • Peter Horrocks, Director, BBC Global News • Mohammed Burhan, CEO, CNBC Arabia • Khulud Abu Homos, SVP Programming and Creative Services, OSN • Saad AlQahtani, General Manager, Arabtech TV • Hatim Hamid Mouminah, Managing Director, Alif Alif FM • Amer Bitar, Managing Director, Spacetoon International • Alan Musa, General Manager and VP Middle East and Africa, Turner Broadcasting • Abdulmohsen Algabbani, TV Correspondent, Sky News Arabia • Phillip Luff, Country Manager Emerging Business, Discovery Networks CEEMEA • Faisal Al Saif, Manager, Saudi TV • Hassane Ahmad Dennaoui, Radio Host, MIX FM KSA and Founder of Re-Volt Radio Blog • Abdul Hannan Tago, Staff Reporter, Arab News • Ahmad Nassef, Vice President and Managing Director, Yahoo-Maktoob Middle East • Hosam El-Sokkari, Head of Audience, Yahoo-Maktoob Middle East • Scott Butler, Chief Executive Officer, Arabian Anti-Piracy Alliance (AAA) • Dr. Nilo Mitra, President, Open IPTV Forum • Michael P. Meehan, Vice Chair, Board of Middle East Broadcasting Networks • Jawad Abbassi, Founder and General Manager, Arab Advisors Group Jordan

Key benefits of atending • Heighten your ability to win new business in the Kingdom of Saudi Arabia with first class networking opportunities

• Understand the future of satellite broadcasting and how your organisation will be impacted

• Learn about the latest technologies and market trends to ensure that your organisation will reach out to a wider audience

• Learn the power and potential of digital radio and understand how the use of this medium can help increase your return on investment

• Gain instant access to new platforms to ensure your organisation can stay ahead of this growing trend to maximise company revenue

• Learn effective content distribution and digital rights management to ensure you gain the know how for protecting your organisation objectives

Also endorsed by:

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Associate sponsor:

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Forum day one

Saturday 29 September 2012 9.00

Registration, refreshments and networking

9.30

Chairman’s welcome and opening remarks Faisal Al Saif, Manager, Saudi TV

9.40

Keynote address: Ministry of Culture and Information

13.50

Case study: Re-volt radio blog – The journey from internet to mainstream radio • Discussing the challenges of the transition from a blog to a mainstream radio station • Giving a voice to the youth of Saudi Arabia through digital radio • Using social media in a positive way to create higher listening figures Hassane Ahmad Dennaoui, Radio Host, MIX FM KSA and Founder, Re-Volt Radio Blog @BIG_HASS

14.20

Interactive panel discussion: As the youth of Saudi Arabia and the rest of the Middle East looks to broadcast their voice to the nation, this panel looks at what is being done in Saudi Arabia now and how the large broadcasters can play their role in encouraging the youth of Saudi Arabia to get involved in broadcasting. The panel will discussing the opportunities the internet can provide for the youth of KSA and analyze the impact of recently launched channels to the people of Saudi Arabia. Moderated by: Nasser Al Sarami, Head of Media, MBC @AlsaramiNasser Panelists: To be confirmed

Increasing market share of viewers and exposure in Saudi Arabia 10.10

Keynote presentation – Case study: Discussing how the BBC increased their market reach in the Middle East region Peter Horrocks, Director, BBC Global News @PeterHorrocks1

10.40

Case study: Understanding how Al Jazeera used new media to cover Arab Spring • Utilising new technologies to provide the right content to audiences • Understanding consumer expectations increasingly requiring ondemand or streamed content versus simply downloaded content • How Al Jazeera are coping with the increase in the use of accessing media through enhanced computing devices such as tablets Mostefa Souag, Director, Al Jazeera Channel (Arabic)

11.00

Increasing revenue by marketing and distributing content through social media • Targeting customers via various social media forums through selective searching • Providing relevant, engaging, and actionable content • Exploring marketing techniques to enable increased return on investment @CNBCArabia Mohammed Burhan, CEO, CNBC Arabia

11.20

Networking break

11.40

Identifying how broadcasters increase viewership through the use of social media • Determining the importance of social media and ensuring value is added to customers • Retaining customers and using social networking to close loops and attract customers • Improving the reach available with new technology and social media platforms Khulud Abu Homos, SVP Programming and Creative Services, OSN @MyOSN

12.00

Exploring news in an era of social media • Discussing how social media has changed the way we consume news • Demonstrating how stronger social media campaigns increase viewers • Understanding how to increase market share of viewers through social media and other channels Abdulmohsen Algabbani, TV Correspondent, Sky News Arabia @GabbaniSKY

12.20

Prayer break

12.30

Networking lunch

13.20

Panel discussion: Is Twitter journalism? Citizen journalism is rapidly increasing and some are starting to hint that platforms such as Twitter are a threat to traditional media and journalism. Many people are going to social networks for their news, run by people on the ground capturing live news as it happens. How does this effect broadcasters and news channels operating today? Hassane Ahmad Dennaoui, Radio Host, MIX FM KSA and Founder, Re-Volt Radio Blog @BIG_HASS Hosam El-Sokkari, Head of Audience, Yahoo-Maktoob Middle East @sokkari Mohammed Burhan, CEO, CNBC Arabia @CNBCArabia

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Increasing capacity to cover advancements in new media platforms and meet demand 14.50

Understanding the benefits of TV being made available on multiple media platforms • Understanding the unlimited opportunities of the internet for watching TV • Evaluating the rise of people in the Middle East watching TV with a smartphone, a tablet or laptop and the impact on viewing figures • Discovering the future for consumption on multiple screens and how content providers and advertisers will navigate this new landscape Ahmad Nassef, Vice President and Managing Director, Yahoo-Maktoob Middle East

15.10

Networking break

15.30

Panel discussion: Debating if broadcasters should continue to provide Pay-TV or face competition from OTT • Discussing the increasing number of tie-ups between consumer electronics companies and content owners • Ensuring customers understand the various IPTV options available to them for viewing content • Moving the entertainment experience from the living room to outside the home Dr. Nilo Mitra, President, Open IPTV Forum @OIPF Phillip Luff, Country Manager Emerging Business, Discovery Networks CEEMEA @DiscoveryComm Faisal Al Saif, Manager, Saudi TV

16.00

Accelerating a mass market for IPTV through open standards and open IPTV forum specifications • Explaining why such significant time and effort is being invested by leading businesses, end-to-end of the IPTV value chain, in the development of Open IPTV Forum Specifications • Understanding the OIPF certification process • Enabling and accelerating the creation of a mass market for IPTV Dr. Nilo Mitra, President, Open IPTV Forum @OIPF

16.30

Chair’s closing comments and end of forum day one End of forum day one

Researched & developed by: IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programmes, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC’s large scale conferences are market leading “must attend” events for their respective industries. IQPC produces more than 1,700 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major cities across six continents including: Bengaluru, Berlin, Dubai, London, New York, Sao Paulo, Singapore, South Africa, Sydney, and Toronto. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences. www.iqpc.ae

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Forum day two

Sunday 30 September 2012 9.00

Registration, refreshments and networking

9.30

Chairmen’s welcome and opening remarks Jawad Abbassi, Founder and General Manager, Arab Advisors Group Jordan @ArabAdvisors Jamal Bnari, Freelance Digital Media, Multi-screen Convergence Strategies, IPTV, OTT, Technology Development @jbnari

9.40

Understanding the key objectives of the Ministry of Islamic Affairs, Endowments, Da`wah, and Guidance in regards to broadcasting Dr. Abdullah Al Lheedan, Minister Advisor on Islamic Affairs and Talal Al Ageel, Minister Advisor on hajj , Umrah and information Ministry of Islamic Affairs Endowment Dawah and Guidance

Regulating and monitoring right type of content to increase market viewership 10.00

10.20

Keynote presentation: Determining the fundamental role business media plays in Saudi Arabia • Discussing the importance of business media in the economic system of Saudi Arabia • Understanding business media and the need for independent institutions • Reviewing business media’s relationship with television in Saudi Arabia Ahmad Al Mufleh, Business Media Professional, Saudi TV, Ministry of Culture and Information Successfully capturing wider listening audiences • Increasing your listening audience by correctly positioning your radio station in the market • Effectively engaging your audience to ensure content and variety is successfully delivered • Reviewing the content formula (music, shows and features) which makes the radio more appealing for the audience and increasing the overall listenership and interest in the radio Hatim Hamid Mouminah, Managing Director, Alif Alif FM @AlifAlifFM

10.40

Networking break

11.00

Understanding how TV channels will reach their audience in the near future to increase viewership • Regulating and monitoring content to ensure viewership is increased • Ensuring channels library of content is available for viewers to increase audience figures • Discussing the future of prime time advertising and return on investment for broadcasters Mohammed A Kabli, Chief Media Officer, Dallah Albarakah Holding Co

11.30

Discussing the role of media in promoting a culture of entrepreneurship among young Saudi’s to increase content and local talent in the broadcasting industry • Highlighting how creating appealing content will assist in promoting broadcasting to the youth of Saudi Arabia • Differentiating between the content of a targeted newspaper and the professional objective newspaper • Understanding the role of media in spreading news Abdul Hannan Tago, Staff Reporter, Arab News @ahannantago

12.00

Prayer break

12.20

Networking lunch

Providing consumers international programmes translated into Arabic fit for viewing 13.10

Case study: Turner’s Animation Academy and Development Studios • Providing an exclusive insight into this exciting project being managed by Turner Broadcasting • Emphasising the need for broadcasters to create original Arabic content • Reducing the need to import and ‘Arabize’ content Alan Musa, General Manager and VP Middle East and Africa, Turner Broadcasting @TBSInc

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13.40

Moving towards closing the Arabic content gap • Bridging the language gap which exists between English and Arabic • Utilising social media and its features to reach consumers • Understanding market and how business can thrive in it Hosam El-Sokkari, Head of Audience, Yahoo-Maktoob Middle East @sokkari

14.10

Reviewing media supply and consumption habits in the Arab world based on research • Identifying trends in free-to-air TV in current consumption and habits in the Middle East • Determining advancements in pay TV across the Arab world • Understanding online trends in media supply and habits Jawad Abbassi, Founder and General Manager, Arab Advisors Group Jordan @ArabAdvisors

14.40

Networking break Understanding the role of broadcasters in the promotion of value centric TV

15.00

Case study: Promoting Corporate Social Responsibilities (CSR) through Spacetoon kids TV in Saudi Arabia • Understanding the impact of CSR as a means of marketing for large companies in the Arab and Saudi markets • Discussing the impact of CSR through children’s media in the Arab and Saudi markets • Reviewing CSR themes that can build brand awareness and why it is substantial for Saudi companies to consider CSR Amer Bitar, Managing Director, Spacetoon International @ amerbitar

15.20

Driving Islamic and value centric media in Saudi Arabia • Understanding the ethics and responsibility of the broadcasting industry • Reviewing the existing codes of media ethics that exist • Analysing the impact of good value TV on mass media practices Jamaan Al Zahrabi, Regional Manager, Peace TV @PeaceTV

15.50

Panel discussion: Saudi Arabia broadcasting: between tradition and modernity • Discussing the development of Arabic and English content in Saudi Arabia • Reviewing the social perspective which positions the development of media within a broad historical, cultural and sociopolitical context • Evaluating the significance of the evolving Saudi media and what kind of themes are developing Jawad Abbassi, Founder and General Manager, Arab Advisors Group Jordan @ArabAdvisors Amer Bitar, Managing Director, Spacetoon International @amerbitar Maher al Safadi, CEO, Afkarcity

Protecting your content worldwide with strategies to minimise the impact of piracy

16.10

Protecting your content and learning about legislative efforts • Working together towards addressing piracy and ensuring content protection • Balancing protecting intellectual property and free speech, innovation and the online economy • Understanding the top priorities of broadcasters and government bodies Saad AlQahtani, General Manager, Arabtech TV @SaadTech @ArabTechtv

16.40

Case study: AAA’s operation to drastically reduce levels of piracy by implementing an aggressive campaign • Understanding the various signal thefts, their commercial impact and the ways and means to fight them • Forging collaborations to protect your content worldwide • Leveraging best practices and developing effective methods • Strategies to minimise the impact of piracy Scott Butler, Chief Executive Officer, Arabian Anti-Piracy Alliance (AAA)

17.10

Chair’s closing comments and end of forum day two

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Essential interactive post – forum workshop

The next generation of ever-evolving broadcasting and communications

IQPC’s workshops are unique opportunities to spend valuable time with industry experts. These interactive sessions are extended to ensure that you will get to the heart of the conference’s most critical issues and uncover practical solutions you can apply in your own company.

Saudi Arabia is rapidly expanding its extensive TV, radio broadcasting and communication capabilities by implementing the latest technologies for content distribution to platforms such as IPTV, OTT and mobile devices as well as other innovative broadcasting platforms. The rapid growth in telecommunication technology and media tools plays a pivotal role in how and when we can access information.

Monday, 1 October 2012 10.00 – 16.00

The 2nd Annual Saudi Broadcasting Business Forum will provide delegates with the opportunity to learn about market leading technology advancements and the future of broadcasting and communications within the Kingdom.

Connecting TV to the future - Emergence of connected and IPTV devices in the home. The workshop will discuss benefits to the consumer, broadcasting and technology industry of using open standards, with a specific focus on the emergence of connected and IPTV devices in the home and other converged devices including mobile and tablets. The workshop will look at strategic challenges facing the IPTV industry and will be focused on understanding key challenges to enabling the OIPF’s goal of an eco-system for mass market IPTV, which is slowly emerging through the introduction of connected TVs using the Forum’s specifications. It will also look at innovation in TV applications and service development and how these can be implemented in Saudi Arabia.

• Key Ministries in Saudi Arabia • Television and radio broadcasters • Regulatory bodies • Telecom operators • Network solution providers and system integrators

• Content providers • TV & radio broadcasting equipment • Satellite operators • Cinema film and video producers • Online media streamers

How you will benefit • Educate policy makers in the benefits of using open standards • Help to enable the economic future of internet based TV, broadcasting and IPTV in Saudi Arabia • Understand essential considerations for future investment and policy making for mass market services Who should attend? Policy makers in broadcasting companies, production houses, telecom operators and the media community.

Sponsorship & exhibition opportunities

Workshop leader:

Dr Nilo Mitra is President of the Open IPTV Forum, the global IPTV industry specifications and certification organisation. He is also Engineering Director (Systems) at Ericsson, and coordinates Ericsson’s standardisation activities in the area of IPTV. He has been working on IPTV standardisation for the past six years, in particular with the establishment of the Open IPTV Forum. Previously he was chairman of the Forum’s Architecture and Solutions Working Groups, which produced two releases of the IPTV Solution specifications during his tenure.

+971 4 364 2975

Attendees listening to a discussion at Saudi Broadcasting Business Forum 2011

+971 4 364 2975

Only at the 2nd Annual Saudi Broadcasting Business Forum will the highest-level decision makers attend in one place at one time. They will evaluate products and services and will look to short-list potential suppliers. • Can you afford to miss out on this opportunity? • Do you have a product or service that our senior decision-makers and influencers need? We have a range of business development / marketing and sales solutions that will be tailored to specifically deliver on your business objectives. For more details

+971 4 364 2975 sponsorship@iqpc.ae @SaudiBroadcast

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TEAM DISCOUNTS REGISTRATION

Team discounts available on request. Call +971 4 364 2975 for more information

Event Code: 20681.002

VENUE & ACCOMMODATION Venue: Riyadh Marriott Hotel, Tel: +966 1 4779300 Fax: + 966 1 4779089 Online: http://www.marriott.com/hotels/travel/ruhsa-riyadh-marriott-hotel/ Twitter: @MarriottIntl

Please complete in BLOCK CAPITALS as information is used to produce delegate badges. Please photocopy for multiple bookings.

5 WAYS TO REGISTER www.sauditvandcomms.com

+971 4 363 1938

IQPC Dubai FZ LLC, P.O. Box 502397

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VENUE & ACCOMMODATION: Hotel and travel costs are not included in the registration fee. For assistance in your travel and accommodation requirements, please refer to details below:

PRIORITY BOOKING FORM • Discounts cannot be combined. • Discounts are not valid if payment is received after closing date.

Room Reservation Special / corporate rate for room accommodation is available in the hotel. You may contact the hotel directly as per the details above quoting IQPC Middle East or the name of the conference.

• Payment prior to conference is mandatory for attendance.

Book and pay before 10 August 2012 and save up to US $600 Earlybird Price

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PAYMENT • Payment is due in full at the time of registration and includes lunches, refreshments and detailed conference materials. • Your registration will not be confirmed until payment is received and maybe subject to cancellation. • If a booking is received 10 working days before the conference, a credit card number will be required to conform your place, likewise if full payment has not been received before the conference date. DISCOUNTS • All ‘Early Bird’ Discounts require payment at time of registration and before the cut-off date in order to received any discount. • Any other discounts offered by IQPC (including team discounts) must also require payment at the time of registration. • All discounts offers cannot be combined with any other offer. CANCELLATION, POSTPONEMENT AND SUBSTITUTION POLICY • You may substitute delegates at any time by providing reasonable advance notice to IQPC. • For any cancellations received in writing not less than eight (8) days prior to the conference, you will received a 90% credit to be used at another IQPC conference which must occur within one year from the date of issuance of such credit. an administration fee of 10% of the contract fee will be retained by IQPC for all permitted cancellations. No credit will be issued for any cancellations occurring within seven (7) days (inclusive) of the conference. • In the event that IQPC cancels an event for any reason, you will received a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of cancellation. • In the event that IQPC postpones an event for any reasons and the delegate is unable or unwilling to attend on the rescheduled date, you will receive a credit for 100% of the contract fee paid. You may use this credit for another IQPC event to be mutually agreed with IQPC, which must occur within one year from the date of postponement. • Except as specified above, no credits will be issued for cancellations. there are no refunds given under any circumstances. • IQPC is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. IQPC shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency. PROGRAMME CHANGES: • Please note that speakers and topics were confirmed at the time of publishing; however, circumstances beyond the control of the organisers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, IQPC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be updated on our web page as soon as possible. YOUR DETAILS: Please email our database manager at enquiry@iqpc.ae and inform him/her of any incorrect details which will be amended accordingly.

PAYMENT TERMS: Payment is due upon receipt of invoice. Bookings received within 10 working days of the conference require a credit card number to confirm your place. Payment prior to the event is mandatory for attendance. All bookings gaining the early bird discount must be paid before the early bird date, otherwise the full rate will be applied and charged. In these instances payment of the full amount will be required before entry to the event.

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2nd Annual Saudi Broadcasting Business Forum 2012_Proof 13_11 June