PEOPLE • LIFESTYLE • DESIGN • INTERIORS
E D I F I C E Our Vision is to keep our designs Sensitive to the context, client and environment
March-April 2014 VOL. 4 • ISSUE 3 • `100
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10 DESIGN MATRIX • JANUARY-FEBRUARY 2014
S ’ R O T EDI N O T E
enjoy basking in nature’s glory; glaring at the twinkling stars; the enchanting mountains kissing the blue skies; the lovely butterflies; chirping birds; flowers in varied hues; the green trees – the list is endless. Life will indeed be blessed and beautiful, if we all come together and strive to make our universe a better place to live in. Recently, I met a charismatic person, who established his own firm with this vision. Guess who? He is none other than the young and dynamic Ar. Ravi Sarangan. A walk through with Ravi opened my eyes to the fact that even a simple change in our lifestyle can bring about a big difference. I am sure all the readers of Design Matrix will learn the small but big lessons of life through our cover story on Edifice Consultants Pvt Ltd. Flipping through the cover story, you will come across a new style bringing out a strong essence from the world of architecture. When I asked Ravi to pose for Design Matrix with a gentle smile, he revealed that he believes in celebrating design as a team, and your spirits will be high to see the cheerful Edifice Team. Celebration is always a part of our lives. I am thrilled to celebrate the upcoming International Women’s Day and I am sure the women folk would love the conversation with Bollywood’s favourite trousseau designers – the mother and daughter duo Neeta Lulla and Nishka, exploring their design for a luxurious brand Portico New York. The beautiful residential spaces, the intellectually designed employee-friendly office spaces, the luxurious restaurants covered in this issue will definitely cast a magical spell on you. We are sure you will enjoy the new style in which the cover story is presented in this edition. Chao
Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag
12 DESIGN MATRIX • MARCH-APRIL 2014
CON TEN TS 18 DESIGN MATRIX • MARCH-APRIL 2014
COVER PHOTO: SYNTEL LTD.
Bead curtain adding aesthetic to any décor , Looking for the same, then MOAB is your right destination. pg 96
Design Matrix recently entered the world of Edifice, a firm believing in doing everything in a different style. Curious to know more…. Read. pg 22
DESIGN CORNER Ar. Amritha Karnakar designs an oasis of escape and modernity in busy bee Mumbai. pg 100
GLOBAL EYE Home and Office… Get away in to the third space and rock in. pg 44
ROVING EYE Diamond Spell – Ar. Paras Shah designs the magnificent office for Kiran Gems Pvt Ltd. pg 104
CORPORATE DESIGN Ginza an intellectual work space boosting the work power. pg 50
PRODUCT DESIGN Feel the unusual furniture design with designer Lekha Washington. pg 56
RESIDENTIAL DESIGN Creating a fusion in the world of interior design. Look into their design world and invoke our senses. pg 58
DESIGN PEDAGOGY Design Optimization with MIT ID. pg 64
ARTY TECHTURE Experiencing heavenly bliss at home. pg 80
Eat well and be happy …. mouthwatering designs by Zeppelin. pg 114
We venture in to their new world of design at Portico New York, a leading home fashion brand. with mother and daughter duo- Neeta Lulla & Nishka Lulla. pg 84
FUTURISTIC DESIGN Chitrakoot a dwell for three different generations. pg 68
Weaving spaces and infusing a sense of exploration into them in the Ashwathnarayana residence by Maya
Creating mind blowing designs with minimalism. pg 72
Creative and Nifty residential space by Ar. Milind Pai & his dynamic team. pg 110
Architects. pg 90
TREND CORNER Pallate now in new look & feel. pg 120
PRODUCT FEATURE indiacircus.com, the user-friendly online store by the much acclaimed designer Krsna Mehta, offers design centric lifestyle products. pg 122
NEW PRODUCTS Alluring Products ... pg 124 MARCH-APRIL 2014 • DESIGN MATRIX 19
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
January-February 2014 VOL. 4 • ISSUE 2 • `100
Zarir Mullan & Seema Puri Good Design is one in which, both the interiors and exteriors blend together
Design Matrix_Jan-Feb14.indb 1
12/26/2013 5:28:30 PM
We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: email@example.com or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
20 DESIGN MATRIX • MARCH-APRIL 2014
Exploring Design with Architects Seema
The article on Tropical Leaf House was very
and Zarir was an expressive piece. I like the
interesting. The images were catchy and
unique Design Matrix style of interviews
mind blowing. I feel Design Matrix should
and this makes the magazine more
bring in more of these kinds of interesting
interactive. All the best!
articles across the world. I look forward for
Roshni Sehgal Mumbai
the same in the future issues.
Sumeet Kumar Bengaluru
I thoroughly enjoy reading Design Matrix; all the articles are well written and presented
I am a student pursuing interior designing.
in superb style.
I like the articles on MIT ID College; I loved
Prof. Rajan Iyer Pune
the furniture designs presented in the last issue of Design Matrix. Waiting eagerly for the next issues.
First and foremost I would like to congratulate Design Matrix for completing three successful years in the Design world. The InFocus piece on Portico New York had a great pictorial value and great flavour. I could sense the real passion of entering a world of fashion in the furnishings segment. This kind of pieces upgrades the readers on the latest trends and new products.
Jyothi Kulkarni Hyderabad
Priti Kandelwal Nashik
All the articles carried in the last issue of
Design Matrix were worth reading. My personal interest lies in residential projects and I liked the Vadodra project and the futuristic design article. All the images in both the articles were a visual treat.
Priya Raman Chennai
Delight in Dombivli, the article on RR Boutique was very attention-grabbing. I
The article on Buddha and interiors was
really feel there is a need for such budget
amazing. The images were glaring and the
hotel with modern amenities in the central
piece was a well researched presentation.
suburbs, as in the recent times a lot of
I have rarely seen such informative articles
township is splurging in these areas. Thank
on artefacts carried in other design
you Design Matrix for entering this spaces
magazines and this is what makes Desgin
and bringing out the delightful changes.
Matrix, a complete design magazine.
Arpita Karnik Dombivli
Varsha Somaya Rajkot
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 21
EdiÀcation of SUSTAINABLE
DESIGNS Architecture is coming together of art, science and diverse creative minds; with this ideology the young and passionate professionals at Ediſce create ecological designs with efſciency, distinctiveness and practicality. Words: Marilyn Madathil
Ar. Ravi Sarangan
Ar. Sanjay Srinivasan
ndeed our world will be a beautiful place to live in, if each one of us strives for it. With a bright vision to design a better world, Ravi Sarangan and Sanjay Srinivasan, both alumni of Sir JJ College of Architecture, set up a design practice firm in 1987. Today with its presence in 7 cities in India - Mumbai, Hyderabad,
Bengaluru, Kolkata, Pune, Chennai and New Delhi; Edifice Consultants Pvt Ltd, have grown into a leading design consultancy firm in the country. Ar. Ravi Sarangan, Founder Director, Edifice Consultants Pvt Ltd, shares the inspiring and interesting legend of ECPL with Design Matrix. Excerpts... DM: We would like to know about your first project... RS: It was a kitchen unit at Chembur Colony done for INR 6000, and that included the cost of the unit.
22 DESIGN MATRIX • MARCH-APRIL 2014
After establishing ourselves as Edifice, we completed the
We were fortunate enough to be surrounded by great
secretariat project for Indo American Chamber of Commerce,
clientele, since the time Infosys became our customer; there
Churchgate. They had about 800 members and most of them
has been no looking back. Soon we secured some great
trusted our design methodologies and approached us. With
jobs offered by IT giants– Wipro, Cognizent and Tata Con-
this kick start, we got opportunity to work with few compa-
sultancy Services (TCS). The time span from 1998-2000 was
nies that had American tie ups.
a great boom period for our career. We established ourselves as architects for large floor plates, mainly the IT segment.
DM: You experienced a turning point in your career
Later the BPO’s and the banks approached us. IDBI bank and
with Infosys. Your journey as a beginner...
Standard Chartered Bank were our first valued customers. To
RS: Imagine a time span with no computer or an email sys-
diversify, we went in to retail; Shoppers Stop became our cli-
tem and a scenario in which one has to promote a budding
ent, we designed some of the McDonald’s outlets in South
I firmly believed in direct marketing and power of writing.
Thanks to the “Father of the Indian Economic Reforms”–
I wrote a letter to Mr N. R. Narayana Murthy, the co-founder
late P V Narasimha Rao; the ninth Prime Minister of our
of Infosys. To my surprise, within just 10 days, I got a positive
country for bringing in the economic liberalisation. The
response to meet him. It was a stunning moment and turning
journey then was great and we diversified to various verticals.
point of my life. We were chosen to expand one of the Infosys building
DM: Which are the different verticals, Edifice is into?
and Mr Murthy expressed his interest to visit our 16’x 8’ office;
RS: Starting with corporate interiors, we have expanded into
indeed a garage at Chembur.
Architecture & Master Planning across IT, Residential, Health-
We bought our first computer – an assembled PC in 1995.
care, Retail and Hospitality verticals. With two decades of
I recollect, the guy who assembled ours was assembling, the
expertise, we are proud to share a healthy relationship with
Bollywood stardom–the tech freak, Shah Rukh Khan’s Pc at
our clients and more than 70% of our business comes from
the same time. We hardly knew CAD, but we slowly learnt
the same. In the recent times, we are known as one of the most tech savvy firms, having invested quite a large sum in
DM: Edifice strength lies in...
technology . We have our Data Server in our Mumbai office
RS: Our strength lies in our ability to retain customers. Right
and other designers from any of our branches can access this
from the beginning, we have decided that we will run our
service and work on the same drawings in real time.
firm ethically. That being our foundation, no customers have
SYNTEL MARCH-APRIL 2014 • DESIGN MATRIX 23
ever got a chance to point a finger on us. Another factor, which has resulted in our growth is in our ability to retain talent with in our firm. Our attrition rate is one of the lowest in the industry. The team at Edifice believes in serious introspection of the design and delivery process. We have highest levels of transparency within the system. We are an extension of the client because they can trust us completely. Our entire brand Edifice has been built on trust. DM: How would you define team spirit within your organisation? RS: If you have mutual respect, under-
L-R Standing - Sanjay Srinivasan,Ravi Sarangan& Sanjay Naik,Sitting (Row 1) Sachin Bhatt, Ramji Sarangan & Rahul Kadam, (Row 2) Prashant Manjeshwar, Manoj Choudhury, Laxmi Menon & Sangeetha Shennai
standing and a strong value system, the team aligns immediately and works
and we are proud of every project, we
together. It is important to set goals and
deliver. The design approach of ECPL is
work with a vision.
to achieve the most ideal design solutions possible without compromising
DM: So, what is the vision of Edifice?
on functionality; to infuse creativity
RS: Our vision is to keep our designs
and lateral thinking in order to achieve
sensitive to the context; client and the
design innovation within the confines
environment .We donâ€™t preach sustain-
of the brief. In 2008, we started Chloro-
ability but practice it in our designs
phyll, the sustainable initiative of Edifice.
TATA CONSULTANCY SERVICES 24 DESIGN MATRIX â€˘ MARCH-APRIL 2014
DM: Can you explain the Chlorophyll initiative in
DM: Apart from Design, how is your firm
RS: Our profession allows us the enviable power and
RS: We conduct lectures in our office and most of our
opportunity to Create!
competitors attend the same. Another thing that we do
Chlorophyll was initiated for design review and inter-
differently is, if any architectural firm face any problem;
nal audit process of all projects within the office. Green
be it accounting or sharing the wealth; our doors are
guidelines were developed to ensure that a cost-effective
open to seek consultation.
sustainable solution is delivered to the client, irrespective of the client’s inclination to go for a formal green rating
DM: Charity begins at home, your insights for a
system. Though it does not exist in the current Edifice sys-
better world with Edifice Foundation
tem, we are proud to say that 70% of our projects are truly
RS: Edifice charitable foundation is a non profit
sustainable. We have to walk an extra mile to make 100 %
organization established in order to provide education
but we are assertive about the same.
to the underprivileged. It is a charitable foundation run by the employees of this firm with no external funding.
DM: Which are the construction materials that you
We thought it is high time to do something good for the
are fond of using?
society. We believe that this foundation will help build
RS: The minute you have likes, you are not doing justice to
our nation in a small way and we would be happier to
your profession. One should use the materials that go well
see other firms come forward and take similar steps to
with the environment and that which reflects the client’s
attain this goal.
image. Edifice has a specification section with in the office to channelize the products durability before use.
DM: Your message to next gen architects
In Edifice, for example ,we make use of fly ash bricks,
RS: Architecture is a valued profession, which needs
it is ecologically a good product. We are sensitive towards
to be respected and has to be practised diligently. The
misusing natural resources and also assess the embodied
basic necessity of our life is food, clothing and shelter,
energy prior to specifying a product. Let me give you an
and an architect is a person who takes care of one basic
example – In every office, we design, we insist not to use
need. It is important to be conscious of this fact while
paper napkins in the wash basin area; isn’t it sensible to use
adhering to the fundamentals of architecture.
the handkerchief to serve the purpose. Save paper, save trees; try and make our earth green.
TATA CONSULTANCY SERVICES MARCH-APRIL 2014 • DESIGN MATRIX 25
Exploring the Software World T his project was envisaged as a
slender curvilinear floor plates planned
high-tech software development
around an oval, open to sky landscaped
centre with a contemporary feel to
court. These blocks get proliferated over the
act as a brand vehicle for the company. This
site, responding to the climatically appropri-
aspiration is realized by adopting distinct
ate orientation and to the desired view and
dynamic curvilinear built forms rather than
access of the central landscape feature as
a regular gridiron planning approach.
well. The working zone derives diffused nat-
The site is a green field, a composite site
ural day light along the linear facades. The
of two land parcels with a minor connection.
heart of the site is marked by the presence
The master plan unified these parcels in the
of a plaza bounded by the cafĂŠ and the wel-
form of a contiguous landscape armature.
come block. The welcome block is designed
The design of all the Software Development Blocks is modular in nature, with
26 DESIGN MATRIX â€˘ MARCH-APRIL 2014
as a kiosk immersing the occupant in the lush landscape.
Syntel Ltd. Project: Global Software Development Campus Location: SIPCOT IT Park, Siruseri, Chennai Land Parcel: 29 acres BUA: Ph I - 800,000 sqft, Ph II - 1,400,000 sqft
Aricent Technologies Ltd Project: Software Development Centre Location: Gurgaon, NCR Floor Area: 10,000 sqft.
MARCH-APRIL 2014 • DESIGN MATRIX 27
with a high degree of space efficiency and shared areas with strong visual and aesthetically appealing qualities were
ricent desired to explore the
aim to assist Aricent migrate to the next
designed to stimulate creativity and col-
feasibility of the more spacious
level of office facility. This included the
option of hot-desking vis-a-vis
direct participation of the end users in the
To tackle the requirements for dif-
the existing L shaped user dedicated
existing facility under the guidance of the
ferent user groups, easily transformable
hierarchal workspaces. This would offer
Aricent project team and in turn helped
spaces were designed for multiple usages.
more spacious workspace units along with
the transition from smaller individual work
Modularity of spaces was incorporated for
larger number of interactive spaces. The
spaces to larger rotational common work
transposition between cabins, four seat
ambience was to be of a futuristic flexible
spaces and combined ownership of the
meeting and video conferencing rooms.
staff for the same.
The furniture was customized to switch
Edifice set up a tailor-made interactive
With research and analysis opportuni-
between these needs smoothly. All office
and transparent approach to the archi-
ties and challenges posed by the existing
enclosures use glass partition systems to
tectural, design and construction process
setup and the emotional and practical
maintain transparency, optimizing day-
to meet the tight time and budget con-
requirements of the users were mapped.
light, reducing noise and achieving the
straints while endorsing a very broad par-
After various permutations and combina-
required degree of privacy.
ticipatory design methodology, with an
tions functional and neutral workspaces
28 DESIGN MATRIX â€˘ MARCH-APRIL 2014
The open office was designed in
lighter colours with low height partitions, interspersed locker units, for a more spacious feel and personal storage. Apart from meeting rooms, informal meeting areas have been designed, which have a more relaxed atmosphere for teams to have group discussion. While collaborative work was encouraged; quiet rooms were provided for single users for private focused work. These smaller enclosures were carved out of corner spaces and put to effective use. The outcome was all in all a very efficient, flexible and budget friendly work envelope.
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 29
Tata Consultancy Services Project: Software Development Campus Location: Synergy Park, Gachibowli, Hyderabad Land Parcel: 51 acres BUA: Ph I - 350,000 sqft, Ph II - 850,000 sqft
30 DESIGN MATRIX â€˘ MARCH-APRIL 2014
MARCH-APRIL 2014 • DESIGN MATRIX 31
ily comprises 3 Software Development
Consultancy Services is set in a 51
Blocks and Associated Facilities Block. The
acre campus that is designed in
structures have been restricted to a height
two phases to house approximately 10,000
of 3 floors, keeping them immersed in the
abundant tree canopy existing on the site.
The first phase design scheme primar32 DESIGN MATRIX â€˘ MARCH-APRIL 2014
The floor plates of the structures
exceptional glare free light that percolates into a substantial portion of the office space and hence artificial light is kept to a minimum along the central strip of the floor plate. This quality of light combined with reduced heat results in substantially lesser power consumption. A catchment reservoir / mini lake was designed in the low lying area of the site for rain water harvesting. The harvested water can be used in the water cooled system and for irrigation. Its perimeter was designed with informal sit-outs, green pockets and formed a vital landscape element with work areas overlooking the space. The second phase of the campus development
professionals, set in a bow tie shaped parcel of 13 acres, out of the 51 acre earmarked for this project. The primary modules comprises two buildings unified by a plaza, evolved from underlying geometry of the parcel, optimized work plate depth and the climatic context. The primary work areas are lifted off the gently sloping terrain, evolving as they ascend in a lattice pattern, forming a spatial network of well lit enclosed work spaces, shaded community decks, voids that function as courts and with intersections planned as cores anchoring to the terrain. The lower level embracing the comprise primarily a linear work space, the
North glazed face, resulting in a long triple
terrain is set aside for common facilities
longer side oriented in the North South
height atrium. The building is covered in
like reception, cafes and library defined
direction. Service and meeting spaces are
a vaulted roof, which incorporates North
in transparent enclosures, occupying
planned along the length on the Southern
facing sky lights, which pour light into
minimal foot print, set in generous free
side, in a way acting as a heat buffer. The
the atrium, eliminating direct ingress of
flowing landscape, preserving many of
work plates stagger outwards towards the
light from the South. The building has an
the existing trees. MARCH-APRIL 2014 â€˘ DESIGN MATRIX 33
Relaxing Orb A n existing building of Meghalaya Urban
Our role as the architect was to create a distinct
Development Authority was leased by
identity at Shillong, which would be contextual
the client and they proposed to build a
while being aesthetically pleasant. As a result of
mall and a hotel by utilizing the extra fsi of the
this, we wanted to use wood as the same is locally
adjacent plot. The challenge of the project was
available and used widely. But due to Fire Rating
that the site was in the heart of Shillong (Police
Issues we went in for High Pressure Laminate in
Bazaar) which attracts both locals and tourists.
wood finish - Century Exteria, for the project.
Marbaniang Enterprise Project: Mall and Hotel Scope: Architectural Built-up Area: 80,000 Sq. ft. Location: Shillong.
KGA - Crowne Plaza Project: 5 Star Hotels Location: Kochi, Kerala Land Parcel: 7 acres BUA: 350,000 sqft
36 DESIGN MATRIX • MARCH-APRIL 2014
A Memorable Stay
his 5 star Hotel by the KGA group at scenic Kochi in Kerala, had been designed for the sharp business
and vacationing traveller who appreciates sophistication & simplicity, combined with the convenience of the latest features and value for money. The
around the making of a luxury hotel, conforming to Crowne Plaza Standards. Crowne plaza is an upscale brand in major urban centres, gateway cities and resort destinations offering business travellers high levels of comfort, service and amenities. The orientation and dynamic form created by Edifice are responses to the location that boasts of prominent frontage to the highway in one direction, and the view of the backwaters on the other. The arrangement of the guest rooms are defined by the view and the highway. The public areas are raised on a podium so as to be level with the main road which is elevated along the frontage. Landscape
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 37
38 DESIGN MATRIX • MARCH-APRIL 2014
atop the podium seamlessly continues down to ground level, extending up to the river/backwater which it meets as a promenade.
Achievements • WAN AWARDS 2009 for Commercial Head Quarters • Design Excellence in Corporate Architecture – 2010 • Artists in Concrete Award for SYNTEL IT Park – 2011 • Ar. Ravi Sarangan bags the iGEN 50 award – 2012 • Indian Concrete Institute awards PBEL City ( Andra Pradesh) with Ultra Tech Endowment Award – 2012.
MARCH-APRIL 2014 • DESIGN MATRIX 39
Photo courtesy: Vishal Chaudhary
A Pan Shop in Mumbai is a typical Third Place – a place for social gathering
THE THIRDSPACE! Having worked in the Ofſce Interiors industry for more than 15 years, I have seen many a trend come and go. But the current trend of having a ‘third space’ in ofſces seems to have stayed for long enough to capture my fancy. Words & Images: Harsha Kotak
44 DESIGN MATRIX • MARCH-APRIL 2014
Photo courtesy: Vishal Chaudhary
A coffee shop is a ‘hang-out’ place for the young and savvy
hat is a ‘Third Space’?
keep up with this change in our lifestyle
products for this. The concept has spread
Traditionally the ‘Third
and work style, the office environment
like fire and over a time this concept
Place’ was defined as a
needs to change too. And thanks to the
has developed a lot from being break-
place between home (personal) – first
advanced technology we no longer need
out areas in Tech and Media companies
place and office (work) – second place.
to be tied down to one spot and there is
where Snooker tables were added along
For example a pan shop in India where
less need for a fixed desk. What we need
with a coffee machine for the young
people meet after dinner is the (social)
is flexible working environment and this
minds to foster. Today the third space
third place. But in this modern day and
is where the third space comes into the
can be a place to hold informal meet-
time a more suitable example of the third
ings, a place to collaborate or just a per-
place/social environment is a coffee shop
A third space can accommodate a
where people can take their laptops to
mix of functions allowing the user to
work and socialise both.
decide how best to use the space on any
This social space between the home
sonal pod to take a nap and wake up with some fresh ideas. And this boom of third space concept has led to an overflow of products
and the office is now brought inside the
Now the question comes where
and ideas in the market. Products rang-
office and is generally an area between
and how was the ‘Third Space’ born? My
ing from seating to media units and from
workstations and formal meeting rooms.
guess is that one day a designer coined
highly efficient acoustical ceilings to
This area is named as ‘Third Space’.
this term and the next day all the office
floorings – all trying to fit into this trend.
As technology is changing so rap-
product manufacturers went in a tizzy
idly, the way we work changes with it. To
and started researching and developing
Here are some samples.... MARCH-APRIL 2014 • DESIGN MATRIX 45
Photo Courtesy: Peter Wurmli
46 DESIGN MATRIX • MARCH-APRIL 2014
MARCH-APRIL 2014 • DESIGN MATRIX 47
Paszcza (Meaning: The Mouth) Sofa Chair
48 DESIGN MATRIX • MARCH-APRIL 2014
Photo Courtesy: Peter Wurmli
This space is defined by the character of the company, its work-
ings, age group of the staff, the direction of growth desired etc. Many companies only have a small area dedicated as a break-
Harsha Kotak, an alumni of Savannah Col-
out are which can be used by mobile staff that only come into the
lege of Art & Design, Georgia, graduated
office once in a while and need some place to plug and play or as
with an MFA in Commercial Interior Design,
the name suggests – to take a break. Whereas, some companies
and for the last 17 years has practiced in the
have an elaborate break-out or collaboration area where people
US, UK and India. She has worked on many
can make a private call or enjoy a chat with their co-workers (all in
prestigious projects for the White House
the name of the game).
and Pentagon in the US, as well as for the
This connected social / work environment is not only about
US Embassy in New Delhi, India. Currently
redefining our mind-set about what furniture we need and how
based in London, she handles projects
our space needs to be reconfigured to be effective, it requires
across UK & Europe.
new appraisal of how people and technology interact for the
Harsha’s hobby of writing took her to
benefit of employer and employee. The technology revolution
the prestigious Oxford University and that’s
offers new potential that will require all of us to embrace flex-
where the journey of Global Eye began.
ibility and change how we work and collaborate. And this will
Her passion to explore the world of design
and share her views gave birth to this regu-
But the bigger question is – does this third space really help
lar column. She also regularly writes about
in combining the social environment with the working environ-
‘Global Trends in Design’ for various Ameri-
ment. Does it satisfy the social needs of the busy worker and in
turn makes the working environment more desirable? Or is it just a passing Fad? What do you think?
Contact: firstname.lastname@example.org MARCH-APRIL 2014 • DESIGN MATRIX 49
OPTIMAL WORK SPACE PROJECT DETAILS Project: Ginza Industries Location: Lotus Business Park, Jogeshwari East Size: 9,000.00 sq ft
Ar. Tanmay Mukherjee, a proſcient architect and interior designer offers a balanced design approach with Ginza; understanding the project economics, functional use of space, and ƀexibility for future needs. Photo courtesy: Dinesh Mehta
50 DESIGN MATRIX • MARCH-APRIL 2014
into the big leagues. Understanding all
modern office space and Ar. Tanmay
the fundamentals of a corporate office,
the designers within a span of 7 months,
moulded a clean corporate look for Ginza
crafted this space. “All different spaces
Industries, Mumbai. The designers added
have been designed in such a way that
a touch of splendour in the ambience by
they harmoniously gel with each other
using all the materials in a unique style;
as well they stand out with their own
exuberating warmth and professionalism
individualistic identity,” adds Ar. Tanmay.
for a family owned business, stepping
Let us take a look in this office space....
RECEPTION AREA It is rightly said that the first impression is the last impression. The reception area is the heart of any office, as it plays a pivotal role in welcoming the visitors. Entering Ginza, one would surely notice a unique composition of composite materials on the back drop of the reception wall rendering an immediate visual impact. The reception table is constructed in a stark combination of black and white Italian marble to bring out a contrast ratio in the back ground. The rich black and silver Italian marble acts as a unique canvas to this tubular shaped space.
MEETING ROOMS The visitorâ€™s meeting rooms, although abutted into the vicinity of the reception area is built completely in glass, to allow complete transparency. This supported the reception with a much larger volume of space. The material used in the meeting rooms provides a warmly ambience, which renders an individualistic identity to each space without breaking the continuity of the one seamless continuous space.
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 51
CORRIDORS A corridor is a still path way, leading one towards the various other areas of an office space. With a unique addition of a curve in the form of a bend glass, the designers successfully added volumes to the quality of space of the foyer area, before one enters into the main office space. All passages and corridors carry all the essential electrical and HVAC ducting of the office, there by achieving more height in the general workspace area and all cabins. Elaborating on the prime challenges faced while working on this project, Ar. Tanmay states, “ For maximizing the height of the workstations and the cabins , the HVAC ducting has been carried out through the passages and corridors, which was perhaps the most challenging part in this project management and execution.”
CONFERENCE ROOM The beauty of any space lies in its attention to detail. Adhering to this ideology, the ceiling border lined with veneer and modular tile is a perfect example of an ideal blend of a classy corporate space. The table designed in veneer and Italian marble and the walls dressed with veneer impart richness to the overall space.
52 DESIGN MATRIX • MARCH-APRIL 2014
WORK STATION Considering the prime importance of abundant storage for each individual, the designers put this mantra into practice. The vibrant colours used on the table tops impart freshness and vibrancy in to the space.
EXECUTIVE CABINS Natural light flows in; all the peripheral cabins are constructed in glass. The Executive Cabins are kept small, yet functional with enough storage space.
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 53
LOUNGE AREA & EATING ZONES Stimulating colours and artwork will surely keep workers mind-set alert. A comfortable atmosphere allows them to take their minds off work and refresh their outlooks. A lounge is a special place to get away from your desk for a few moments, grab a cup of coffee and relax your senses. Understanding this need, the designers of Ginza created a lounge area with glass on all sides; sitting here one can enjoy excellent view of the Western Express high way. The usage of Black veneer adds drama to the sense of space and customized abstract art work by Himanshu Dabral, adds colour and vibrancy to the space. The pantry houses all the indoor AC Units and inbuilt storages. This area is kept dedicated wet and dry and from here one can enjoy a unique visual connection of the reception .
54 DESIGN MATRIX â€˘ MARCH-APRIL 2014
DIRECTOR’S AND CHAIRMAN’S CABIN The director’s and Chairman cabin is built by adding timeless quality to the space. The flawless balance of veneers, white composite materials and wall papers adds volume to these spaces. Ginza is nothing but a creative work environment stimulating and inspiring innovation.
About Tanmay Mukherjee Architects The
have a strong background as project architects and are responsible for design development,
supervision on highly visible projects. The
finishing schedule • Scheduling appointment of contractors and sub agencies • Assisting in procuring of all raw materials for site execution
scope of their work revolves around
• Procuring all kinds of finishing materials
• Understanding the client requirements
• Complete site execution, handling and
they create the layouts and designs.
• Preparation of all presentation ,working drawings, sample boards and providing
email@example.com MARCH-APRIL 2014 • DESIGN MATRIX 55
CLOUD OF COMFORT
A sense of sinking into a cloud, a visual mirage, trepidation and payoff that’s well worth it- all of that and more are wrapped up in the sink collection for Ajji, the odd product company by Lekha Washington an actress, artist and product designer.
56 DESIGN MATRIX • MARCH-APRIL 2014
ekha Washington founded “Ajji- The
forms a space completely. It easily hinges
Odd Product Company” in 2013 to
on the wall, much like a flat- screen televi-
constantly support innovation and
sion, and is very comfortable to sit on. The
original design. The Sink Collection has an
Dot is a visual mirage, channelizing several
unusual line of furniture that combined art,
references, from the bindi to the circle of
design and technology.
Every piece is repeatedly prototyped to give it not just the perfect visual finish
About Lekha Washington
and comfort, but to keep in mind porta-
Lekha is a self-taught sculptor and innova-
bility, ways to easily pack and store it, and
tor who used materials like fabric-infused
replace covers with no fuss.
resin in her creations, far before her generation did. Armed with a dual degree of lifestyle
The Pink Sink
product design and film direction, Lekha
Designed by Lekha Washington and pro-
graduated with honors from the presti-
totyped over six years, The Pink Sink col-
gious National Institute of Design, (NID)
lection, a standalone piece got a great
Ahmedabad .Keenly interested in being
response at Pallate, Mumbai. Soon this
on the other side of the camera, Lekha’s
product will mark its presence, across India
acting career took off soon after, with lead
in select high end interior design stores. If
roles in several languages. Lekha’s passions
one carefully examines the design of this
were two-fold and continued to evolve as
product, it looks like there’s no way you
she created several pieces of art and design
can sit on it... until one realize it’s a very
parallel to her busy acting schedule.
comfortable seating. This range is available
Lekha recently set up her new studio:
not only in pink but also in other shades
a hundred and fifty year old bungalow in
with removable covers, can be folded for
Bandra completely renovated to accom-
transportation and storage.
modate high-end art and design. The sculptor, actor, product designer and sto-
ryteller all in one, is constantly ideating,
The Drop uses patented Sink mechanics,
innovating and bringing to life pieces that
have a slight swing, and are custom built
are absolutely unique.
to any space. It is foldable, very lightweight
She is currently working on unusual
and all it needs is a regular fan-hook to
lighting and lighting forms for her second
latch on to. The cover is removable, wash-
collection “Bent Light”. She has patents
able and can be replaced with a new one,
pending on this collection, too!
when required. This piece will instantly change any space, creating a dramatic and
The Squair The Squair chair is solid and grounded, yet it doesn’t lose the inherent play of the Sink collection. It has extra plush cushioning on the inside, allowing it to be ridiculously comfortable while at the same time having its tongue firmly in its cheek.
The Dot The Dot is an exercise in drama and simplicity, subtlety and precision. Originally designed in a vivid crimson hue, it transMARCH-APRIL 2014 • DESIGN MATRIX 57
DRAWING MODERN LINES
Lineage Interior designer headed by Kanu Mewada is known for creating a fusion in the world of interior design. Let’s step in to their design world and invoke our senses.
58 DESIGN MATRIX • MARCH-APRIL 2014
Palatial Home Client Name: Bhimraj Surana Location: Shrimoni Tower, Parel, Mumbai
guests entering this residence, decorated
Entrance of the house brings in foremost
by famous artist Gaurav Bharadwaj. The
energy, so it is necessary to blend in
entrance lobby is tinted with mirror
beauty in this space. Designer Kanu and
works. The console unit will marvel one
his team, in order to spell a cast over the
with its arch design and lighting effect.
this area with ‘S’ shaped ceiling, tinted with light fixtures. The safety door of this house is crafted with hand cut designs
MARCH-APRIL 2014 • DESIGN MATRIX 59
Every Living room is special, as it is the space for the guests and family to share their joy. It is necessary to create a comfort zone in this place and as per the requirement of the client, the designers kept this space, spacious with a good view of the balcony. Dark colours dominate this space. The sofa, single seater and champagne finished TV unit with appropriate lighting creates freshness to this space. An informal seating space with a black and wooden carving swing blends the traditional and contemporary look to the house. A dining room is meant to be a place to gather with family and friends for everyday meals and special occasions. The Swarovski glass dining in fusion glass and matching chairs in American acrylic, the side board; the Wall Art queen spoon and king frock of natural wood will give one a great dining experience. Kitchen is always the heart of the women folks in the family but in urban lifestyle, a compact space is assigned for a kitchen. The Lineage team were instructed by the client to design a huge kitchen. The island platform, glass chimney with light in the centre of the kitchen; Corian ceiling, a focal crockery unit makes this kitchen – a complete functional space. It is an ideology that an individual’s bedroom is the reflection of one’s personality and is unique to each one. Apart from the other bedrooms, one will be bewitched by the Son’s bedroom. Understanding the mindset of the teenager boy fond of cars, his room is a combination of black and grey 60 DESIGN MATRIX • MARCH-APRIL 2014
colour. The head board is finished with Swarovski; the bed is crafted with black and pearl marble finish. The same marble is used to place the TV unit. The other striking elements are the Jacuzzi bath tub with wall hanging car and designer tiles with inlay stripes on it. The daughter of the house wanted a bedroom that is completely different with a modern look. The designers planned it in such a way that the Wardrobe is hidden behind the art of design. The white back painted glass wardrobe shutter and other shutter with magic mirror, sourced from a well known company creates a magic. Sliding this shutter, one will be entertained with a LED TV. The Bed and ceiling concept replicates as water drop waves. An American folding acrylic fan with light look like a fancy chandelier gleam the entire look. The big mirror and the cosmetic unit are very special to this girl. The mirror makes the room look big in size. The bathroom is designed in white marble. To break the monotony, a stone sparrow abstract inlay in horizontal panel with deep groove is used. The basin in this space is a photo basin portraying young dancing girls. The shower cubicle, multi functional rain shower, the side ceiling with mood lighting, hidden music system, the vertical on built body jet enhances a great bathing experience. The Bhimraj Surana residence is not only a thoughtful design but also a lavish residence. MARCH-APRIL 2014 â€˘ DESIGN MATRIX 61
Prestige Symbol Client Name: Ashok Bafna Location: Lodha Bellissimo, Lower Parel
62 DESIGN MATRIX • MARCH-APRIL 2014
outside, eye catching panoramic view of Race Course and the Haji Ali sea face and surroundings, up to the view of Bandra sea link.
Designer Kanu sets a benchmark with
Ashok Bafna’s residence is the per-
a prestigious Luxury Apartment in a
fect space with rich materials and sober
comfy tower by Lodha group; located
colours. The leaf shaped dining table,
in pristine landscaped environs, incred-
the console unit in full oval shape with
ibly in the heart of South Mumbai. This
antique knobs, the background wall with
residence is located on the top floor with
semi arch Kalpavrush embossed tree and
an open balcony similar to a terrace area.
the whole area finished with champagne
From here, one will be enchanted by the
foiling makes the entrance area vibrant.
The centre ceiling chandelier matches
ver wall paper matching with the curtain,
with the flower leaf pattern of this space.
creates an alluring decor.
In the guest room, the leather finished
The children in the house being teen-
bed, the wardrobe panel in embossed
agers; their room is created in bright colour
leather adds to affluent ambience. White
with modern theme. The study table is
and dark grey combination rules this space.
designed as a big book hanging on the
Master bedroom being the rest and
wall with artwork like pages, converted in
the dream room; big king size bed resem-
to a bird wall panel with miniature Ferrari
bling the alphabet ‘C’ is floating from floor
car . The ceiling looks like a white race road.
level, supporting the wall and ceiling. The
The flow of lights creates a car race feel.
head board in laser cutting with mood lights, both side table walls with rustic sil-
firstname.lastname@example.org MARCH-APRIL 2014 • DESIGN MATRIX 63
64 DESIGN MATRIX • MARCH-APRIL 2014
HANDS-ON APPROACH WITH
MITID At MIT ID ‘Interior Spaces & Equipment Design department,’ The buzzword is “design optimization.” Guided by their mentor, the department is dotted with eye catching prototypes created by students. MARCH-APRIL 2014 • DESIGN MATRIX 65
s part of their “Structures & Joinery course,” the students of ISED semester 5 designed ‘display stands’ for a varied range of products. The prototypes were displayed and validated in the context of space,
ergonomics and the audience movement around the freestanding displays. As explained by the course faculty Prof Rajan Iyer; the students were given the constraint of working with MS flats which is challenging to work with. The students internalise the concepts of strength, stability and joinery with a hands-on approach. The display of varied products from books to trophies, ornamental brassware to laptops each student came up with a distinctly different approach. The students experienced, working with tubular metal sections is easier compared to MS flats, which tends to oscillate like a steel ruler! Each student explores and discovers the concept of strength and stabil-
ity to come out with a stable configuration. The use of appropriate joinery with rubber wood panels in combination with steel was explored from conceptual sketches to prototypes. It is fulfilling for a faculty to give direction and shape to the student’s individual thought process in order to realize their concepts. www.mitid.edu.in
66 DESIGN MATRIX • MARCH-APRIL 2014
TOUCH Ar. Nikhil Kant Founder, eSpaces Architects; designs Chitrakoot in the plush area of Jaipur Three different generations of different families reside in this contemporary setting.
n increased awareness about global trends and changing aspiration has given birth to a new
kind of home. It is a delicate task to achieve a balance on the fragile border between the freshness of the new language and the solemnity of the old without succumbing to nostalgia or an excessive desire to make a mark. Architecture asks questions and set challenges.
Chitrakoot Design Photo courtesy: John Abner Andrew 68 DESIGN MATRIX â€˘ MARCH-APRIL 2014
â€œContemporary architecture conceives
space as continuity with variations, as
with separate staircase as duplex for the
The family room connects all the private living quarter with each other as well
translate into possibility of experiencing
The second floor is also designed in
as the rest of the house via staircase. The
a house in its entirety, of moving through
such way that it is connected from inside
role of staircase to connect between the
it the way life flows, enjoying the
as duplex for exclusive 1250 sq ft. terrace
upper and lower levels as well as to enable
combination as well as the details, the
vertical line of traffic is becoming increas-
hidden corner, intimate spaces, and open
The public and private living spaces
ingly important in an architectural space in
views. Stairs divide, connect, modulate
are arranged within the fixed building
accordance with their position and detail
and move space and house itself becomes
envelope, thus the living room is designed
of shape. The staircase leads to dining area.
a dance,â€? adds Ar. Nikhil.
to facilitate different moods for conversa-
The dining room uses a formal yet rich aes-
The ground floor is designed as
tion and togetherness. The soothing furni-
thetic to set a tone for meals that might be
recreational area with home theatre,
ture and furnishing and the right choice of
then just convivial. The central music sys-
bar, lounge and an office; connected
lights adds to a royal ambience.
tem in this area will revive the senses. MARCH-APRIL 2014 â€˘ DESIGN MATRIX 69
The hallways connecting between kitchen and living room (horizontal line
overall charm of blankness. The minimal
remain and the rooms to engage actively
space in the kitchen is well utilized.
with it. The purpose of the design of the
of movement) and staircase connecting
The bedroom extrudes a sense of
courtyard is to have the privacy while it
above floors (vertical line of movement)
richness with their clean lines and leath-
is situated in the urban area. The court-
are situated in a single place to avoid
er touch. The new rooms have essentially
yard reveals itself as a kind of plaza on a
crowdedness and provide a relaxing and
been carved from the original terrace
micro-urban scale ideal for entertaining.
comfortable atmosphere based on the
house, permitting the rear courtyard to
It meets green design as it utilizes passive strategies of climatic control offering benefits to the client and reduced ecological footprint to the community. Catchy Element The spaces are sequences that flow and break, suggest and promise, while inviting one to continue the journey as eyes anticipate. Light joins in with its own rhythm and its own reflections, pointing out the start of staircase, which leads to the heart of the house, and where every footstep is accompanied by the echo of the floor. The window is much more than an opening to let in the sun and air; it is presence of life and the rush of beauty.Furniture serves as an intrinsic element in the creation of atmospheres that define each space and
70 DESIGN MATRIX â€˘ MARCH-APRIL 2014
design elements. The home theatre room with comfortable chair and fabric optic lighting set the mood for entertainment .
About Ar.Nikhil Ar. Nikhil Kant with a deep interest in modern
design. He established Espaces in 1999, with a mission of creating sensible and functional designs. His extensive hardwork and eye for balance and proportion is clearly reflected in the successful completion of numerous projects. For him, interior designing is a refuge. It’s responsive, it’s meditative and it surely beats everything in his life. Gifted serve to express who their inhabitants
an element of the homogeneous office
designers like Nikhil have a way of bring-
are. Without them, house falls silent. The
ing mélange of sensibilities in every proj-
interior features furniture in a diversity of
The bar area is dramatic as horizontal
ect. Styles, substance, sophistication &
style, which complement each other due
meets the vertical in the basement leav-
serenity are the forces that intermingle
to the refinement of their material and
ing it with a royal look. Bar area is filled
in all his work.
finishes. The good old writing desk of
with artificial light. The bar has a trapped
former times has been transformed into
ceiling and slits in wooden panels as
www.espaces-architects.com MARCH-APRIL 2014 • DESIGN MATRIX 71
72 DESIGN MATRIX • MARCH-APRIL 2014
JJ design, a Pune based interior designing and architecture ſrm has been successfully handling residential and commercial projects in the city. The ſrm is headed by the two brothers– Jitesh and Jayesh Makwana. Photo Courtesy: Anand Diwadkar
Designing with Personal Touch The concepts of minimalism and transparency will strike one after entering JJ Design. With minimum use of colour and material, this office space with an area of 650 sq. ft, is segregated into reception, work studio, conference and a common cabin for both designers. Rather than reducing the overall floor area in each section, by providing two different cabins, the designers Jitesh and Jayesh decided to club their work space and enjoy working together.
The designing and detailing The extensive use of glass partitions in this space, stresses the Client Name: Jitesh & Jayesh Makwana
designers’ philosophy of transparency. It also signifies their
Project Name: JJ Design Office
of spaces is achieved by matching the grooves on the floor-
clarity of vision, while approaching a design. Connectivity ing and theme in the ceiling. Beauty of the glass panels is enhanced by avoiding patch fittings for the same, aiding the
Location: Ashok Nagar, Pune
designers to keep an eye over all the corners of the office and
Area: 650 sq. ft.
trast is created by using Mango onyx marble for the recep-
remain approachable to the staff and visitors. The predominant theme being white and grey, a contion table, colourful picture frames in the office cabin and MARCH-APRIL 2014 • DESIGN MATRIX 73
conference area; the RGB globes are placed rightfully in the studio area. The designers work desk is made from Corian and the main table is a combination of Silver Porto black Italian marble and white Corian. Great attention to detailing is reflected in every piece in the office â€“ be it the interesting mural in white at the reception counter or the storage unit in the conference area or the manner of matching the exact shade of the soft board in the studio with the shade of the wall paint or be it the positioning of the LED professional screen in the reception area to highlight their projects. While keeping the requirements of a design studio in mind, the two designers Jitesh and Jayesh have
74 DESIGN MATRIX â€˘ MARCH-APRIL 2014
accomplished in creating a soothing area by keeping the elements to the minimum and selecting a neutral colour palette. Entering this office, one will sense an artistic touch with a welcoming gesture.
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 75
The Shades of Nature The entire office of Kuber Properties is
ers successfully brought in the greenery
created – one clad with honey gold Italian
divided into smaller units as per the func-
inside the office with minor civil changes.
marble and the other with black tile with
tional requirements, avoiding the room-
Windows were enlarged – height was
stone finish. The tiles are fitted in a seem-
wise differentiation. The spaces simply
increased and minimum sill level was
ingly continuous mass, without grooves.
flow from one to another. The separation
maintained. In order to incorporate nature
The reception area has a professional
is often visual rather than physical. The
into the design, a matching brown veneer
LED screen, installed to display the ongo-
Accounts department is divided from the
was introduced for the furniture.
ing projects – an interesting and effective
rest by a low height partly glazed partition.
One challenging aspect was that
way of advertising the same. Glass pan-
two external walls were not exactly per-
els are used in the entrance passage to
pendicular to each other. To counter this
increase the feeling of space. To nullify the
Located in the verdant area, the design-
drawback, two mock solid surfaces were
unequal depths of the beams, a distinct
76 DESIGN MATRIX • MARCH-APRIL 2014
stepped treatment is given to the ceiling. The main cabin has interesting features. The flooring is a continuation of the honey gold Italian marble on the wall. The main table is made using white Corian. Another striking feature is a mural adorning the wall.. The continuity in the flooring and ceiling pattern, in almost the entire area of the office, irrespective of the various functions, the designers created a homogeneous effect.
Client Name: Vikas Bhalgat Project Name: Kuber Properties Location: Prabhat Road, Pune Area: 1,040 sq. ft.
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 77
Delectable Experience Ar. Jitesh and Ar. Jayesh faced many chal-
at separate sections. The kitchen and
exclusive handle lounge–set on a slightly
lenges while designing the marvellous
bathroom accessories were given their
elevated platform with laminated wood-
outlet of Tara Hardware. The designers
own rightful corner, on the mezzanine
en flooring; this has a display of exclusive
firmly believe that each project has dif-
floor. The wooden flooring options, be
handles. Catering to a different clientele,
ferent requirements and challenges. If
it the laminated kind or the engineered
the area is set apart by the use of red
the functionality and the aesthetics of
types, as well as the range of wallpapers
colour, symbolic of the red colour in the
the design blend together, the end result
were displayed on the mezzanine level
logo of Tara hardware. An 11’ long single
is refreshingly different, as evident at the
alongside a personal cabin cum office
white Corian piece with Italian marble is
Tara Hardware Showroom.
space for the owner. The mezzanine floor
used for the cash counter, set against a
also houses actual demo area for sliding
wall clad with natural stone.
tracks and hinges for glass shutters. The
All in all, without forgetting the func-
Understanding the prime need for more
pillars supporting the upper deck are
tional utility of the space, and at the same
space, required for a hardware showroom
incorporated,into the design of the dis-
time, retaining the hallmark philosophy of
to display a wide array of product lines,
play unit below.
minimalism and complementary colour
a mezzanine floor was added and clev-
A staircase leads the visitors to the
scheme, JJ Design has made sure that
erly integrated in the design. The display
upper deck, a display centre for the steel
Tara Hardware would provide a visitor
was segregated as per the functions of
railings and glass solutions.
with a comprehensive solution for all the
the products. The door handles, knobs,
The CNC cut panels of Jali work in
mortise locks, cabinet handles, night
acrylic; Corian is also integrated in the
latches, drawer locks, were all displayed
design. Another interesting feature is the
Project Name: Tara Hardware Location: PCMC Area: 2500 sq ft
78 DESIGN MATRIX • MARCH-APRIL 2014
hardware needs. www.jjdesign.co.in
MARCH-APRIL 2014 • DESIGN MATRIX 79
Beauty with S I M P L I C I T Y
80 DESIGN MATRIX • MARCH-APRIL 2014
Kamat & Rozario Architecture, headed by Smruti Kamat and Lester Rozario recently created clean and contemporary interiors for the Penthouse Hazel; with a floor area of 3,800 sq ft at Bengaluru. Photo Courtesy: Lester Rozario MARCH-APRIL 2014 â€˘ DESIGN MATRIX 81
et up in 2007 Kamat & Rozario Architecture,
in architecture, interiors and furniture
design. “Our work is an expression of our beliefs. We believe in strong ideas that are native to their context,” says Ar. Lester explaining the design ideologies followed by this firm. The designer duo believes in reacting instinctively to a design problem without adhering to any formula or style. Be simple is their mantra and with this, they have successfully designed this abode in a unique style. One will experience a classy and elegant feel entering this house. The designers created a fenestration between the exterior and interior of this house in such a way that it could be moved out of the way completely, blurring the boundary it inhabits and making the terrace a part of the
82 DESIGN MATRIX • MARCH-APRIL 2014
living room. The living space on the lower floor crafted with a cutout opens out to be a family room on the upper floor. Light emitted from the bespoke light fixture becomes the tying element between the two spaces.
Design contrast The main areas of this house are rather kept deep with the source of light at one end, creating dark and dimly lit corners. The flooring was conceived as a white reflective surface to carry maximum possible incident light deep into the space. The plain white walls also play the same role. The rusty brown slate used for the terrace stands in sharp contrast to the white interiors. The furniture and ceiling elements were a combination of white with dark wood veneer. “Our endeavor is always to put forward simple, yet strong ideas. We believe that each project and each client is unique and for this reason, each design must also be unique,” says Ar. Smruti sharing her experiences while working over this splendor home. www.kamatrozario.com
MARCH-APRIL 2014 • DESIGN MATRIX 83
REALM OF FASHION Design Matrix celebrates the approaching International World Women’s Day 2014 with Bollywood’s favourite trousseau designer – Neeta Lulla and her free spirited daughter Nishka. We venture in to their new world of design at Portico New York, a home fashion brand.
84 DESIGN MATRIX • MARCH-APRIL 2014
MARCH-APRIL 2014 • DESIGN MATRIX 85
ashion to me is the interpretation of
and focused on getting the right creative that I aspired
mysticism that lies beneath the woven
the body; Style is the contouring of fashion,” says
DM: Anything special for this woman’s day...
Neeta Lulla. Design Matrix looks at the Bridal Bed
Neeta: Today’s women have progressed and devel-
Ensembles by her for Portico New York.
oped an ability to handle multiple situation with ease
threads into excellent art manifested on
and presence of mind. They have developed the cali-
The Beauty of Seven Lifetimes, Captured In One Collection
bre to take on a profession and succeed on every front
Neeta Lulla’s wedding trousseau Saat Phere collection
ing heart to handle their family with affection. I salute
for Portico New York is an ideal gift for the wedding
every women of today in their ability, dedication and
couple. She gets style to marry opulence for creating a
passion that makes us holistic.
at work and yet have the substance of a warm and lov-
dream room. Invite the glitter and the glamour of Bollywood into your bedroom; imagine the awe inspir-
DM: The experience behind designing the Saat
ing backdrops of popular films like Hum Dil De Chuke
Sanam, Devdas and Jodha Akbar, now your bedroom
Neeta: The new collection for Portico New York is a
reflecting the same regal feel on your special day.
perfect blend of classic styles with a contemporary
The latest bridal home fashion ensembles draw
touch. I’ve tried to play with colours and light to cater
inspiration from traditional aesthetics boasting her sig-
to a wide range of preferences. Hopefully this collec-
nature style and craft. Neeta’s collection brings to light,
tion will help fashion-conscious consumers, have their
centuries of Indian culture and tradition, with classic
home reflect an extension of themselves. It involved
Baroque re-interpreted to exhibit a modern style, a
a lot of sensibilities, it was like customising a garment
recurring theme in the line. The collection reveals an
for a bride, understand what she requires, her sensibili-
understated drama using techniques that allow for a
ties. It was an exciting experience. The emotions, hope
sensual interpretation of femininity. The attention to
and mood of a newly wed have been translated with
detail that is apparent through the entire catalogue of
creativity into constructing this range.
linen emphasizes the mysterious and powerful appeal it holds for true connoisseurs of luxury.
Portico New York also teams up with Neeta’s daughter,
Priced INR 6999 onwards, the collection compris-
Nishka Lulla; one of India’s youngest and most prom-
es bed linen sets with 2 pillow covers ,duvet covers,
ising designers. Let’s take a quick look at her alluring
comforters and bed covers available in combinations
of gold with deep burgundy and elegant blue. Lend
Nishka Lulla for Portico designs spell vibrancy and
a little mystery and romance to your room with this
have a fresh touch of modernity in them. Her collec-
modern interpretation of the bygone era of baroque.
tion plays creatively with unique vintage hues and eclectic prints that offer spirited comfort.
Neeta shares her experiences with Design Matrix...
created a holistically unique set of designs that will def-
DM: Elaborate designing requires styling and
initely do away with any bedding blues one may have.
The collection draws from the rawness and unfinished
Drawing inspiration from Bohemian styles, she
Neeta: It’s very important to have elementary factors
quality, which is coupled with the simplicity of every-
and fundamentals right from the beginning stage
day life. It embodies the nomadic essence of the gypsy
of any design, if a designer is well-versed, then it will
spirit for the home linen collection, made up of layers
surely lead to expert design.
that make the collection versatile and mostly easy to mix and match with various co-ordinates.
DM: We would like to know your experience with
The uniqueness of this collection lies in its vin-
Portico in the world of home fashion.
tage hues, spirited ease and eclectic prints that offer
Neeta: It was superb to work with a professional con-
a plethora of options for easy and stylish living and
cern like Portico. They were enthusiastic, dedicated
travel. The collection is priced INR 2499 onwards.
86 DESIGN MATRIX • MARCH-APRIL 2014
A free spirited conversation with Nishka... DM: Whether your mom being in fashion design-
DM: What is your style mantra? Do you love
ing inspired you to chose the same as your career?
amalgamating western & Indian aesthetics in
Nishka: Yes, she has inspired me in some way since I
developed the passion for designing while accompa-
Nishka: Style should be an honest extension of
nying her at work, thatâ€™s how I developed the interest
oneself . I like working on comfortable easy to wear
since childhood itself.
silhouettes that are inspired by everyday travel and MARCH-APRIL 2014 â€˘ DESIGN MATRIX 87
88 DESIGN MATRIX • MARCH-APRIL 2014
living fused with vintage Indian arts and crafts such as kalamkari, ikat or even fabrics like muslin and silk. DM: We would like to know the thrilling experience of bagging Creative Award for the Barbie all Doll up show at Lakme fashion week.... Nishka: Being the cute-little-girl I have been, it was like her dream come true of fantasy. I was on cloud 9 to receive this award accomplishing the 1st step of my wonderland. DM: What is so special about the Bohemian finery collection for Portico? Nishka: It was a lot of fun designing the collection for Portico New York and all the designs in this collection shows a sense of modern luxury that is elegant but still fun and relaxed. I am personally very partial to the Bohemian style and I think the new collection is perfect for the young fashion conscious home-maker. Whenever I’m designing, I look at something that I would realistically use. This line needed to be something that would act as a focal point, rather than overpowering the house. D M: My dreams are my world.... Nishka: My dreams are my world that shape my reality. Both the eye catchy collections by Neeta and Nishka are available at all leading home furnishings & lifestyle stores and online : www.porticoindia.com
About Portico New York Creative Portico Pvt. Ltd is a leading player in bed & bath soft furnishing industry in India. Portico New York’s wide product range encompassing bed sheets, , duvet covers, mattress protectors and bath linen is designed around one philosophy.– Everyone is different. So is their sense of style, be it growing kids, restless youth, quintessential fashionistas, brides-to-be or health-conscious individuals, there’s a Portico New York for everyone. MARCH-APRIL 2014 • DESIGN MATRIX 89
Weaving spaces and infusing a sense of exploration into them in the Ashwathnarayana residence, Bengaluru-based Maya Architects set out to redeſne their distinct vocabulary of residences. Words: Ar Apurva Bose Dutta Photo Courtesy: Maya Architects 90 DESIGN MATRIX • MARCH-APRIL 2014
The firm led by its principal architects Ar
urban context had minimal constraints (due to
have over their last 13 years of
Naveen Kumar Deshpande and Ar Dev
the availability of all resources) which further
Kumar has over the years dealt with diverse
inspired the designers to incorporate essential
a distinct vocabulary of the quintessential
typology of projects; however, the affinity
passive energy efficient techniques suitable to
‘nuclear family residence’ that while adhering to
with single dwellings stays conspicuous - the
the existent climate which gets reflected in the
contemporary styles of living, bears the imprint
simple, elegant, contemporary, aesthetic and
planning, orientation, structure and materials
of an innate sense of tradition and culture.
functional spaces that are thread together in
of the house.
Implementing this design philosophy in the
the milieu of a fascinating play of geometry.
The layout of the house (built-up area -
Ashwathnarayana residence may have been
The Ashwathnarayana residence, com-
12,150 sqft), which assumes the most emphatic
a little different - catering to the programme
pleted two years back on a site of 66’x88’
and creditable aspect of the design spans
requirement for a joint family of four brothers’
located in Channarayapatna (on the Bangalore
along four floors - a basement (parking), and
and their aged parents; nevertheless the
– Mangalore National Highway), a semi-urban
the higher levels incorporating the seven bed-
architects convey a similar allegiance to design
settlement had to respond to a certain degree
rooms; public, private areas on the ground
by ensuring an effortless harmony of space,
of homogeneity and an overall order; as the
floor plus a pool in a courtyard setting; private
materials, form, textures and light.
principal architects of the firm state. The semi-
areas plus terrace/roof gardens on the upper MARCH-APRIL 2014 • DESIGN MATRIX 91
being a binding space for the family also behaves as a climate controller. The design thus responds to these expectations of tradition and culture in an inimitable manner. A traditional exterior entrance around a tulasi plant leading into a foyer is greeted with a triple height water body in a small landscaped-court setting making a charismatic presence in front of a surreal vertical long and narrow volume cladded in dressed sira stone. On stepping inside the foyer, this volume that forms the focus element apart from camouflaging at large the interior family spaces at all levels, also acts as a pre-cursor to the explosion of space thatâ€™s unwinding itself on the other side. The natural texture of this stone stands out in the interior confloors. All the levels are connected through
marked by a noteworthy juxtaposition of
temporary materials like granite, marble and
an interactive plan that establishes them
materials complimented with a svelte pick of
sensitively in their own individual context,
furniture (sourced by the clients from China)
The living (with views of the exterior
while being integrated in a captivating spa-
and use of light (natural/artificial) in different
garden) has been very skilfully conceptual-
ised near this foyer area as a separate room
This intelligent play of levels (that suc-
Notably, the expressions have also had
which not only makes itâ€™s a separate formal
cessfully balances privacy and public views)
to follow the protocol of the basic concepts
space but also maintains the privacy of the
takes into account the diverse programme
of a traditional Vaastu-compliant design (a
interior family spaces. As you walk past the
requirements of an extended family. While
regular in homes in South India). The design
vertical long cladded volume in the foyer,
at one end it gives way to spaces which
also aptly adapts to the courtyard (varia-
your gaze is pulled in different directions
encourage communications, each space is
tion) planning, where the courtyard besides
through the different range of spaces flow-
92 DESIGN MATRIX â€˘ MARCH-APRIL 2014
ing/cutting into each other across various architectural proportions; however, keeping it simple, and evading a cluttered and complicated semblance. Surprisingly, though the exterior also incorporates a play of different geometry through materials, voids, frames, sleek railings and grilling in wood and stone, emphasizing on horizontality; it is hard to anticipate the sequencing and treatment of spaces inside. The triple height family space beyond the foyer offers views of the double height tv room/upper family space on a mid-level landing, a pool-cum-deck, and the dining in a long linear stretch of space continuing from the family and ending in a hori-
The ceiling heights between these dif-
Glass at length plays an all binding fea-
zontal traditionally designed puja space
ferent spaces keeps on meandering thus
ture - flowing the communication through
(marked by a grand teak wood door with
inducing inquisitiveness and maintaining an
spaces and ensuring a visually connective
an overlay work of brass). Myriad views of
ideal balance between the vistas it should
design - it features in the staircase balus-
different spaces at the upper levels and the
control/withhold. Add to it, the veneers
trades and the full length glasses in the
first floor staircase tucking a storage space
surging in the partial false ceiling in the
family area and in the higher levels; it lets
underneath are the many other elements
rooms at certain spaces emphasize on the
the puja space maintain a connect with the
that create the rhythm. The dining, kitchen,
height variations. In its all-white palette,
house; and on the ground floor, it offers sce-
bedrooms on this floor have been concep-
distinguishing colours (highlighted by wall-
nic views of the courtyard.
tualised as a â€˜series of linked pavilionsâ€™ to the
papers in some places) frame the different
interior levels as well as the bedrooms.
The pristine blue pool bearing the beautiful interplay of light and shadow of
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 93
the pergolas above brings a sense of rejuvenation as well as a sense of calm. The sira stone wall (albeit in a different pattern than the foyer vertical volume) encloses this courtyard space and continues its run to enclose the puja space. The pool views are extended upto the first floor, conveying the ambience of an outdoor pool, while still retaining its privacy. The architects explain that the residence context being that of a â€˜semi-urban spaceâ€™, the services of pools or spa are minimal; more the reason why this sort of a pool features in the house design. Circulation along the three levels also has a certain dynamics and a break in the monotony. There are two separate flights of staircases - one to reach the first level and another from the first level above. A lift opening into the dining area however maintains the connection through the four levels completely. Topping the second staircase (from the first level upwards) is a long narrow skylight that ensures an entire umbrella of natural light falling and hitting the puja space on the ground level. The presence of two staircases and the horizontal walk between them creates vistas of an altering space quality with varied expressions, that are encountered a long way. 94 DESIGN MATRIX â€˘ MARCH-APRIL 2014
living has straight line furniture, the family area has some artistic and contemporary furniture that due to their curvy semblance compliment the linearity of the entire space. The furniture in the TV room is more snug; while the upper living on the first floor has modish and casual furniture with interesting tables and stools. Lighting makes a statement in the house - it is used to highlight nuances, respond to functionality and define the ambience of the room by its sheer/reduced luminance and all through LED powered lighting! Significant lighting accessories make their presence an interesting offset is created by the two 15’ chandeliers hanging from the first floor (into the family area) and the second floor (into the first floor) which throw up the verticality of the spaces. Ceiling embedded lights accentuate the play of levels, lovely pendant lights hanging from the first floor make for a beautiful reflection in the shining floors, an optical fibre light and concealed lighting in the ceiling in the bar space feature in the first floor, and an interesting set of lights feature in the dining area. Adequate natural light also streams in whether through the triple height multiple skylights in the family area ceiling or the horizontal slit windows at the higher levels or naturally through the full length glasses in the family area. The bathrooms too ensure sufficient natural light with skylights planted in the bath area. Nature makes its presence felt throughout the house - whether it’s through the pool where a scenic ambience is created through pebbles, pink plants and green habitation; the landscaping in the foyer or the terrace and roof garden on the upper floors. Quoting the great master Frank Llyod Wright who once stated - “The space within becomes the reality of the building” - it is true that ‘space’ in design keeps on reinventing itself to explore new possibilities, new discoveries and new ways of living .The Ashwathnarayana residence makes great use of this very element of design in a subtle manner. The various pieces of furniture and
They are chic, lovely pieces - all suited to the
accessories articulate the design further.
spaces they are catering to. While the formal
email@example.com MARCH-APRIL 2014 • DESIGN MATRIX 95
96 DESIGN MATRIX • MARCH-APRIL 2014
Memories of a Butterfly specialize in creating high-end fashionable customized bead curtains and screens in a modern, dynamic and more eclectic avatar. Photo courtesy: Memories of a Butterƀy
very space needs to be tackled
having happy customers who wouldn’t
with its own distinct design and
have imaged the joy a spectacular bead
lifestyle requirements, with this
curtain can give them”, adds Sreeti.
mantra, Sreeti Mondol, Director and Principal Designer, MOAB believe in
Eye Catchy Range
customizing every piece of her work
Sourcing is really the backbone of any
company and for MOAB– it’s mostly
builders and individual home owners.
the beads. As India is proud of its glass
All the unique products are handmade
work, the designer is inspired to use the
and designed to suit the clients’ lifestyle
beautiful glass beads that are individu-
ally handmade. She source from abroad
Memories of a Butterfly is a phrase that
and use a variety of other bead materials
has stuck with me since I was a child,
including shell, acrylic and glass crystal,
inspiring vivid, mystifying thought and
bone, wood, textured PVC and stone.
image. Today, this is the essence of my company,” says, Sreeti.
One will be certainly bewildered entering the world of MOAB. The Acrylic
Although making bead curtains
White Crystal Beads in various shapes
turned out to be the most important
and sizes will definitely create a stunning
step for this creative firm in terms of
effect. A bold and dramatic appeal will
business; it all started with sheer pas-
follow with Champagne Green Acrylic
sion for Sreeti. Bead Curtains play with
Crystal Bead Curtains. If anyone wants to
colour, light and texture of a breathing
create a rain drop ambience, then Cham-
space and enable to create natural con-
pagne Gold Acrylic Crystal Bead will
nectors between the spaces. It is indeed
be a perfect choice and that is not the
a unique spell enabling one to create
end, one can pick a Red Acrylic Crystal
privacy without disconnecting an area
Gold Bead Curtain, Sea Blue Green Aztek
from the rest and that is why this has
Beaded Curtain, Glass White Hexago-
become a leading trend – right from a
nal Crystal Beaded one and many more
home, office, bar, hotel, or a restaurant.
“It is the uniqueness of the bead cur-
The essence of this firm lies in evolu-
tain that allows me to create an edge by
tion of various design sensibilities. Elab-
exploring extensively, in style, material,
orating further, Sreeti explains, “Some
dimensions and design. The reward is in
bead curtain designs have survived and MARCH-APRIL 2014 • DESIGN MATRIX 97
blossomed through the test of time.
units for walk-in closets and dividers for
The Pomegranate Gold bead curtain
A bead in any form is always a centre
temple rooms and sitting areas. In res-
that has now been replicated into
of attraction and colourful beads have
taurants and hotels, these curtains can
Champagne Gold Bead Curtain, Purple
always remained an important part of the
be used to separate seating spaces and
Silver and many other derivatives is one
fashion industry. In the recent times the
tables, as entrance decor and dividers.
design special to me and our clients. It’s
beaded curtains has become a unique
Similarly one can use this fine range in
one of the first few designs I created and
lifestyle and a true fashion statement. It
Club Houses, SPA and Car Museums.
this one I had done for our portfolio.
is a simple and malleable concept, with
The beaded curtains by MOAB are
I love rain and waterfalls and perhaps
the right creative treatment; it can make
exported across the globe. Sreeti–the
that might explain why I got into mak-
dramatic or subtle, albeit either way, very
creative butterfly takes pride in com-
ing bead curtains to begin with.The
effective statements in interiors and
pleting international projects, over the
inspiration behind “pomegranate gold”,
architecture. If anyone is keen on setting
years, she and her creative team have
and many other curtains, was and is rain
up their space with a consideration not
lured the design world with beaded
and descending waterfalls and the joy
only the aesthetics but also practicality,
curtains across most states in India.
and light and luminescence they bring.
then one can use bead curtains in home
Nature has always been an inspiration for
as a decor in living rooms, as separators
in kitchen and dining areas, as hanging
98 DESIGN MATRIX • MARCH-APRIL 2014
100 DESIGN MATRIX • MARCH-APRIL 2014
Built in the midst of Lokhandwala; the sleepless city of Mumbai, Banka residence had to become an oasis of escape and modernity. Photo courtesy: Kunal Bhatia MARCH-APRIL 2014 â€˘ DESIGN MATRIX 101
he client brief was to have a sober
liant dark wood detailing. The Turkish beige
which could be seen from the main sofa
yet modern look and feel. The
Italian marble flooring in the living room
seating. At the same time this open pow-
other prime need was to have
has a patch of contrasting wooden floor-
der room area was an entry point into the
ample storage space. The deft balance of
ing, which carpets the dining table and
three bedrooms. “We designed our basin
form and feel was achieved by keeping
spills out into the balcony. All furniture right
to look like a vase and have a mixer that
everything from the get go simple.
from the sofa to the centre table, the dining
comes from the ceiling to give it an innova-
Elaborating on the challenges faced, while
table and chairs has been designed specifi-
tive yet classy feel. Instead of giving one big
designing this project, Ar. Amritha Karnakar
cally to the needs and comfort of the client.
mirror behind the vase basin, we made all
adds, “It was a real challenge for us to make
The dining table was given a twist by
the flushed white glossy doors merge with
this a clutter free space; knocking off a lot
using a bench concept on side amidst the
the walls ,embedded lotus cut outs in mir-
the walls to create a sense of openness and
chairs. The dining table has been high-
rors and mother of pearls in them. The mir-
omit waste spaces.”
lighted by the use of a copper stone pellets
rors reflecting images gave a very calm and
sandwiched in a resin sheet. The back-drop
composed space,” says Ar. Amritha.
Adding a dazzling touch
of the dining table from the main seating
The colour white is the residing deity of this
is highlighted by the glossy white bar with
residential project. It is critical to the proj-
the contrasting rose petals sandwiched
In every room storage has been given
ect’s casual feel and warmth, and also for its
in resin panels. “We have always tried to
uttermost importance. The main idea was
sense of spaciousness. The living room is a
search and use new materials for every
to not have them visible to the eye. Full
plush warm space that is devoid of unnec-
project,” says Ar. Amritha
height storages have been tucked away
essary frills. The sofa seating is kept simple
The identity of the clients has been
but is luxurious in white leather with a burst
creatively carved on the doors in order to
of bright coloured cushions. In spite of the
avoid name plates and the carving gave a
expressed preference for white, this home
sense of existence to every member.
behind walls acting as surprise element on being pulled out. The concept of the white has been followed into all the room but giving a twist
has managed to retain an air of informality.
A very big challenge was to do away
to each room in its own way. The master
The whiteness is often punctuated by bril-
with the banal look of the powder basin,
bedroom has the concept of continuity
102 DESIGN MATRIX • MARCH-APRIL 2014
where the flooring turns into the headboard and the ceiling .The glossy white ribbon stands out against the beige flooring and the wall papered ceiling, giving a sense of unique importance to the bed. At every given space there has been a remarkable subtle play of contrasts, may it be the versatility of the composite stone to the marble, or the glossy duco white against the reflective mirrors, which break the monotony of colour in the house. Carefully placing the veneers of oak brought in a solid sense of purpose. “The home is in one of the iconic Mumbai buildings so there were limitations to what we could do. We kept whatever we had to, and still built a visual identity that was light, modern, fresh and cool,” says Ar. Amritha
About Amritha Karnakar An architect graduated from KRVIA, Mumbai with an exchange programme degree from Bern University, Switzerland, she has specialised in Interior designs for hotels from Domus, Milan. Her firm Architexture Buro started in 2010, works on various architectural, interior, landscaping and product design projects. The designs are a concoction of symmetry and elegance with a dash of quirkiness. She believes she is a dreamer, an artist, a part time teacher and a full time student. firstname.lastname@example.org MARCH-APRIL 2014 • DESIGN MATRIX 103
Setting Benchmarks There was a lot of effort, meticulous planning and quality workmanship, which has gone into making of Kiran Gems Pvt Ltd. Ar. Paras Shah is behind creating this magnificent work space. Words: Hitesh Mistry
here’s an adage, which says “Having money is one thing, spending it well is something else.” How true! “Have money, will flaunt money” is something that our
generation firmly believes in. But this generation of ours is very particular about which labels they use, which brands they endorse and what aesthetic appeal it carries. So it’s not that easy to fool this generation of ours, which lives by its belief, in every sphere of their life. The sign of this attitude is pretty much evident as you enter the reception area of Kiran Gems. The very first thing that strikes you is the opulence of
106 DESIGN MATRIX • MARCH-APRIL 2014
space and the décor. The material used is
To start the transformation, Ar. Paras
very diverse yet it has combined to such
shortlisted various materials such as
an extent that nothing feels out of place.
Veneer, Glass, Marble etc. based on the
Located in very affluent office realty
architectural vision - in the form of office
in Bandra Kurla Complex; Mumbai; it is
space, inclusion of plush materials, selec-
a 14,000 sq ft huge office space and the
tion of awe inspiring colour palette and
brain behind this opulence is Mavji Patel,
above all most modern lights.
MD - Kiran Gems Pvt. Ltd. It’s the world’s
Although, the entire theme is based
largest manufacturer of diamonds and
on an earthy brown palette, each one
has presence all over the globe. Ar. Paras
is uniquely different from the other – in
Shah & Associates is the firm who master-
shade, texture, design & pattern - each
minded and plotted this grandeur.
one combination is appropriate for its
The initial brief of the project to the
intended use. e.g. the conference hall
architect was very simple “Nothing but
makes use of a darker palette, and lighter
the very BEST.” Being the world’s pre-
colour scheme is used for the most part
mier diamond manufacturer the ambi-
but in varying degree of shade and in dif-
ence of the office needed to portray
ferent combination. But the most intrigu-
lavishness. It had to represent luxury, be
ing aspect – all forming a part of big fam-
employee friendly and give out posi-
ily and yet maintaining a unique identity.
tive vibes with pride. After all to be best,
Let’s examine the nitty-gritty of the
one needs to have best working space.
design in detail, to understand the art
And to design best working space –
behind it. Yes, it’s an Art, although people
money is not the only criteria. Oh, one
consider architecture more as a science.
more thing, this office space was meant
The whole project took about 135
to be visited by international clients all
days for completion because of the cur-
the time, so it had to exceed interna-
few imposed, to work only after 6pm, as
tional standards. Now, that’s a tall order!
the premises is abuzz with offices during
daytime. Work proceeded smoothly only
The design theme is roughly divided
after an assurance was issued that all the
in many sub thematic looks, based on
noisy part of construction cycle will be
the utility of the area. The reception area,
CEO Cabin, Conference Rooms, Passage
LBT agitation played its part in
and the Entrance Lobby shares same light
increasing difficulty quotient, as much
beige dominated texture, balanced well
of the material was sourced from Surat,
with appropriate coloured panels.
Gujarat. Placing orders for the right quan-
Assembly Hall, Conference Room,
tities was very essential as any re-ordering
Account Executive Cabin, Assortment
meant a whole new set of problems. Well
Cabin, Executive Wash Rooms, General
enough of setbacks, time for real gem to
Wash Rooms, Pantry & Kitchen all carry
independent theme from each other.
If you look closely, the lights used are soft, rich, elegant and always of right
The inventory must have been very exhaustive.
luminance yet finding the source of light
But a good Interior Design does not
requires some effort. The light fitting
consist only of different colour palette
actually magnifies the ambience hun-
and proper lighting. The layout plays a
very important role in maximising the MARCH-APRIL 2014 â€˘ DESIGN MATRIX 107
available floor plan and resulting area. Any interior designer worth his salt initiates his project with an innovative use of the carpet area. And here Iâ€™m referring to someone with extraordinary design skills, so it will be. The place is divided based on the workflow as: Accounts department, Assortment section, Conference hall and special area reserved for CEO usage. Account section is well separated from others & everyone is assigned separate cabins. The passage itself is decorated with rich panels and some well-placed paintings which lends the place its unique identity. The marketing department is located strategically from where it can have free access to conference hall, IT section, 108 DESIGN MATRIX â€˘ MARCH-APRIL 2014
Accounts & even to the assortment area.
has been specifically developed keeping
The accounts department is equipped
in mind the number of overseas visitors
with modern modular filing cabinets that
visiting it on regular basis.
can store at least 3,000 files.
But the one area that deserves a spe-
The assortment area is fitted with a
cial note is the conference hall. It’s made to
separate entrance and capable to house
cater for 32 people at any given time. This
more than 150 assorters at one time, and
can be utilised either for in-house meet-
that’s a huge number. The area is given
ings or for Video conferencing to outer as
extra room by strategic use of mirrors.
well as in-house agencies. The theme is
An innovative method is approached to
very dark & is outstanding in its implemen-
afford extra space required for achiev-
tation. Elaborating the experience, Mavji
ing this. Instead of erecting regular walls,
bhai says, “The experience had been good
marbles are used which saves on critical
while working with Ar. Paras. He had been
passage width and creates an aura of con-
capable of capturing a vision to the reality.
He is knowledgeable, well equipped and
The washrooms bore an immaculate
deft at his work.“
and clean cut look which gets superseded only by washrooms reserved for CEO. This
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110 DESIGN MATRIX • MARCH-APRIL 2014
E X O T I C and W E LCO M I N G
The Gosavis’ Residence located in a prestigious tower at Khar, Mumbai; is a perfect balance of an aesthetical design and reſned luxury, reƀecting the client’s luxurious lifestyle.
r. Milind Pai and his team recently conceptualized a dream home for an extremely design conscious NRI client, who wanted an unusual home by using
many unique materials. The design team specially crafted this project into a functional, modern and efficient design with a flamboyant look.
Modern Classy Interiors Covering an area of 2800 sq. ft, the entire house is the balance of clean-lined and contemporary design. The team in line with its vision to merge its strengths with the client’s aspirations and achieve great heights of excellence; conceptualized a residence that survives the test of time. The entrance of house with serene statue of Buddha fills the place with sacredness and transforms the whole context from a ‘Modern’ to an ‘Oriental Fusion Ambience’. The MARCH-APRIL 2014 • DESIGN MATRIX 111
naturalness of the Rustic Marble adds to
The Guest Room introduces itself into
a well-refined personal ambience, which
The living room is crafted with a mod-
is in line with whole theme. The bed back
ern accent; catering to the youthfully opu-
and wardrobe design detailed in Mosaics
lent taste of the client. The use of marble
Motifs, breaks the monotony. The tones
for TV Unit adds an element of the natural
of dark brown coupled with black book
grandiosity. The dining table stands out
design dominate the room. To suit the
as one of the stunning elements of the
design sensibilities and client require-
redefined luxury; a seamless part of living
ments, the ceiling pattern is kept simple.
room. The ceiling design plays the pivotal
The interplay of ceiling in fabric accentu-
and a defining role to divide the two areas.
ated with the cove lighting adds to the
The wooden bands on ceiling add to the
splendid feeling of the room.
richness, obliterating the monotony of
‘Relaxing in Luxury and Privacy’ is what
simplicity. The theme is complete with the
most of us look for in a Master Suit and the
incorporation of the Grand Fan Lamp to
Master Bedroom of the client is the perfect
balance the style with comfort of the cool
blend of both with added aesthetics and
breeze; creating a proper fine dining expe-
lavishness. The use of textured Gold fabric
rience. The soft elements play a vital role
for bed back adds to the elegance. The
in striking the balance between the tradi-
Look & feel
touch of sparkle is provided by the gold
tional and contemporary interiors. Sofas
The passage designed to complement the
leafing on bed back giving a distinct iden-
and the curtains evoke feeling of warmth
existing area leads to Guest, Master and
tity to the room. The extensive use of mir-
ror in this room adds to the spaciousness.
112 DESIGN MATRIX • MARCH-APRIL 2014
The lavatory in brown and cream,
can connect aesthetically and functionally
which gets pop of colour in the form of
to enhance the family living environment.
golden washbasin and distinct pattern on
Ar.Milind Pai and his team has facilitated
wall, give an overall lively touch.
this into a reality with creative and nifty
In the daughter’s bedroom, the use
designing and valuable inputs.”
of cork sheet, which flows from bed back to ceiling with the studs, gives a unique
touch in a picture perfect setting. The
Established in 1987, Milind Pai - Architects
leather finish laminate on the TV wall gives
& Interior designers craft various spheres
subtle backdrop to the overall vibrant
of design from architecture to interiors of
design and adds to the success recipe of
residential, corporate, hospitality, retail,
institutional and health care. The firm has
The attached rest room with brown
evolved into a dedicated team of profes-
and copper theme, comprising Hi-end
sionals committed to designing excel-
sanitary fixtures and the mosaics; add to
lence. The result is an ’Outstandingblend
the elegance of the design.
of sophistication and beauty. The customized spaces created by Ar. Milind and his
Kitchen is the area where series of task
team respond to the clients’ needs and
based work centres. The playful combination of black and white colour dominates
tion and delight the client says, “Every
the anticipated future trends in the cur-
the whole theme of kitchen wherein the
human being has a dream to own not only
rent International Design Trends.
travertine marble finish wall tiles provide
a house but a well designed home where
further splashes.Explaining the satisfac-
a family can live happily and healthily and
www.milindpai.com MARCH-APRIL 2014 • DESIGN MATRIX 113
114 DESIGN MATRIX • MARCH-APRIL 2014
EXPERIENCE Craving for good food? We take you to different food lands, relish over a sumptuous meal with fun. Enjoying great food is more than just the taste. Experience it! Words : Marilyn Madathil Photo Courtesy : Som Sengupta & Tanmay. J
e all are lovers of good food and will certainly enjoy eating out at our favorite restaurants. Dining out is not just about the food, but an experience that we tend to make unforgettable. Appetizing
food, excellent service, and an authentic ambience of any restaurant makes the guests linger around. Zeppelin has marked its presence in the design world, by creating designer
furniture, restaurants, interactive spaces and brands with a singular focus on the clientâ€™s objectives and user aspirations. They add a classical sense in all their designs. Spearheaded by Som Sengupta and Rahat Perverz, the core strength of Zeppelin has been the integration of interior design and graphic design capabilities to deliver client and consumer delight. Letâ€™s enter the ecstasy of food designed by Zeppelin.
Culinary History Made in Punjab, the name itself signifies that
The designers successfully created a
this will be the perfect place of dining for the
fusion of Indian and post modern elements
lovers of North Indian cuisine
to achieve a sense of harmony and under-
Made in Punjab is nothing but an
The designers coined a dinning concept
stated elegance. The bi-chromatic colour
endeavour to revive the rich culinary history
that recreates the experience and grandeur
palette of the walls is sharply contrasted
of the Kingdom of Punjab; offering its patron
of the erstwhile Sikh Empire with the seam-
with teakwood and William grey stone fur-
a rich experience with the wonderful diver-
less amalgamation of the cuisine of the
niture. Muted gold accents are used in the
sity of food.
region with its rich cultural past.
Indian lattice work as well as the lighting
Project Name: Made in Punjab Location: DLF Cyber Hub , Gurgaon
116 DESIGN MATRIX â€˘ MARCH-APRIL 2014
schemes to divide spaces and create visual tapestries.
Frontier Food Destination The ambience, décor and food at this restaurant, no doubt will surpass all your expectations. The Hiatus was conceived as a fine dine concept for the urban elite, the connoisseur of the bling. A place to unwind, lounge and have an unmatched dining experience, the designers divided the space into four zones: the lounge bar, the dining area, the wine cellar and the outdoor areas. Each of these spaces delivers a cohesive but distinguishable choice of ambience to the guests. Located at South Delhi’s chic hotel Qutab; The Hiatus is a successful attempt of elegant space planning. It is a repository of great experiential concepts, for example eating at the chefs table is a unique experience that is unparalleled. The cellar reveals a magical and ultra luxurious space in an unexpected location. The design at all levels attempted to be simple and effective to deliver a great ambience, all the while managing to get the maximum out of the space. A combination of gypsum and lacquered glass is used on the ceiling. The Engineered Wood used for flooring both in the indoors and outdoors with a combination of natural slate adds warmth in this space. The bathroom and the cellar area gleam with the Italian marble. The dark mirror, natural dholpur stone, the wine displays on the walls will draw one’s attention. One will be awestricken entering this subtly stunning architectural space with a scintillating menu that bridges the gap between Asia and the West; The Hiatus is a shining star in the city’s lifestyle sky cape.
Project Name: The Hiatus - Clarion Collection Location: Qutab Institutional Area
MARCH-APRIL 2014 • DESIGN MATRIX 117
Project Name: Turquoise Cottage Location: DLF Place Restaurant Block, Saket
118 DESIGN MATRIX • MARCH-APRIL 2014
Feeling Fresh Turquoise Cottage has been a much loved brand for rock lovers in the capital. However the brand needed a fresh infusion of ideas and there was this opportunity to reinvent the concept. Zeppelin was given the responsibility to reposition the interior look of the space and introduce a new format for its new flagship store at DLF Saket. The designers created a fresh new format for all furniture and designed the interior to be rugged and yet aspiring. A large stage was positioned strategically to make in visible from most angles and enable the restaurant to transform into a fantastic venue when needed. Primary materials like cement plaster, slate and wood dovetailed beautifully with the original TC brickwork gives the space its unique look. Pretty cozy ambience of TC invites you to chill out with friends or a romantic candle-light dinner with your special one. www.zeppelindesign.net
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 119
A CUTTING EDGE NEW LOOK Pallate, the lifestyle store, re-opens at a new location,Mahalaxmi, Mumbai. The lines are clean, the materials simple, the lighting functional and the overall feel inviting.
120 DESIGN MATRIX â€˘ MARCH-APRIL 2014
esigned by Ar. Chetan Shah of
possibility for deconstruction and
Coloured Pencil, this modern
separation to create different options
retail gallery is fashioned to
within a single piece. “These are fun
give context to the collections on
forms that redefine design. We are
display rather than overshadow them
extremely proud to present Pallate
with unnecessary frills. Pallate houses
Trends, creations of the Pallate Design
everything from furniture and home
Studio which stand for creativity and
accessories to upholstery, curtains and
functional art in design” says Rajesh
wallpaper sourced from some of the
most noted brands worldwide.
Rajesh Balachandran & Chetan Shah
A visually refreshing display of
These pieces are affordable and
beds, sofas, coffee tables, occasional
always on trend without compromis-
chairs, consoles, dining tables and
ing on quality or style. The vision is to
chairs accessorized with the latest col-
provide customers access to a range of
lections from Mukul Goyal, Indi Store,
coveted products that have the ability
Klove Studio, Alex Davis and eclectic
to inspire and change the way they
mix of pieces from South East Asia
design their spaces, both personal and
makes Pallate a ‘must visit’ destination.
commercial. The store has constantly
Pallate at this new address, con-
focused on quality and innovation and
tinues to integrate contemporary
over the years managed to distinguish
design with the traditional to create a
itself as an exciting nexus of interest-
supremely versatile collection of furni-
ing design and contemporary living.
ture, accessories, lighting, soft furnishings and upholstery having partnered
with some of the world’s best known
A collection conceptualized by the
design led brands in furniture, lighting
versatile designer Rajesh Balachan-
and accessories like Edra, Kartell, Ken-
dran, makes an entry with a new
neth Cobonpue, Santoreni, Dedon,
range of items that combine design
Cassina, Ceccotti, Verdesign, JC Pas-
with functionality and affordability.
sion, Moooi, Piet Boon Zone, Brand
Focus on textures and finishes, play on
van Egmond, Christopher Guy, LSA,
shapes and colour defines these trend-
Detalia Aurora to name just a few.
setting ensembles from Pallate. What is remarkable about each piece is its
www.pallate.com MARCH-APRIL 2014 • DESIGN MATRIX 121
indiacircus.com, the user-friendly online store by the much acclaimed designer Krsna Mehta, offers design centric lifestyle products and solutions with a deeper palette, opulent darker shades and gem-tones.
ndia Circus presents a line of Floor Cushions, a wall art range titled “Bombay Deco” and a collection of Premium Crockery and Tableware. With exquisite designs ranging from galloping horses to peacocks, the floor
cushions are unique and perfect to make a living room look cozy and warm. The Bombay Deco collection has exquisite art works, which highlight the grand old days of Mumbai by featuring some of the most iconic art deco-style architecture in the city. The premium crockery dinnerware is a line of fine dining tableware. The collection comprises various designs and colourful motifs. These dinner sets are perfect for sophisticated, elegant evenings providing a setting for inventive and inspiring food presentations that leave a lasting impression. Each piece is delicately crafted and extremely well detailed in Krsna’s signature style. India Circus offers contemporary-chic, sophisticated, and affordable style for
various areas of your life, from home décor to personal accessories. Inspired by life in India today, India Circus appropriates this rich effervescent, historic, and idiosyncratic experience into its designs. Under the leadership of internationally renowned and award-winning artist and designer Krsna Mehta, India Circus products manifest his artistic vision in various lifestyle and personal accessories. www.indiacircus.com
122 DESIGN MATRIX • MARCH-APRIL 2014
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
January-February 2014 VOL. 4 • ISSUE 2 • `100
Zarir Mullan & Seema Puri Good Design is one in which, both the interiors and exteriors blend together
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
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MARCH-APRIL 2014 • DESIGN MATRIX 123
H C N LAU near So ith w ic g a m e th te a re c Re ne with its uty and style. Brown Rhinesto amalgamation of natural bea
eers are a per fect y capture the Sonear’s latest exotic stone ven . The Amber Woods would aptl interiors a whole new meaning the give to es mis set, being pro Rus ure ber text Tim tougher looking a classy touch and it creates. Ochre Grove adds to look and ur tion and colo the solu rior with rs inte romance of outdoo ainable, affordable, stylish s. The Glazed Auburn is a sust way tic exo y man in d use be lightweight can rior and exterior needs. Cocoa Bars blends well the inte ww w.sonearply. com
124 DESIGN MATRIX • MARCH-APRIL 2014
Enduring Elegance with the
Great Eastern Home The exclusive range of Leather sofas from The Great Eastern Home embodies a harmonious blend of style, sophistication and comfort. These sofas are elegant in design and finish; swathed with top-grain leather, hand crafted with top quality wood and a high gloss polish. The sofas reflect meticulous and artistic craftsmanship, and set an enduring standard for comfort and elegance. www.thegreateasternhome.com
Stunning C A console
Living in Style
The magnificent and stri king designs of C A Con sole tables introduced by Living in Sty le have been intricately cra fted and designed to create its ow n assent niche. These tab les are gre at for adding vases, lamps, cer amic shaped accessories, can dle sta nd at any room. These Con sole tables are not only clas sic and sty lish but also enhances elegan t and contemporary feel. The smooth and solid finish of these console tables are ver y dur able and multifunctional and ver y eye-catching. ww w.livinginstyle.in
MARCH-APRIL 2014 â€˘ DESIGN MATRIX 125
d Caracole comes to In
in ions from America’s high The latest furnishing opt India, to es com ”, nd – “Caracole style and high value bra ign des rior tive – an inte with Space Design Collec exclusively offering world and g atin cre solutions group, acole utions in the countr y. Car famous interior design sol ssic Cla : ries ee style catego furniture is available in thr ual, and New Traditional, Cas lly ura Nat Contemporary, in different irs, closed storage units ranging from dining cha sign De ce Spa at irs, and desks sizes, sectional sofas, cha Collective ww w.spacedesigncollec
Spring summer 2014 C ollection by
Hands, India’s leading car pet store, have introduced its Spring Summer 2014 luxurious collection of car collection of Hand Knotte pets is influenced by tim d Carpets & Rugs. This eless and elegant Persian These hand knotted carpet designs jux taposed with s with their skilful use of chic contemporary pat tern we avin g techniques showcase s. sensibilities synonymous the excellence, tradition, with Hands carpets. Ava innovation and design ilable in soothing pastel colors and warm ear thy tones. The collection is ava all exclusive Hands stores ilable at in Delhi, Ahmedabad, Mu mbai, Bangalore & Chenna i. Tel: 022-26320609 / 011-26 503239/48
126 DESIGN MATRIX • MARCH-APRIL 2014
Linen Collection by
World Baazar The linen collection of sofas and chairs under the label World Bazaar Originals is designed keeping the Indian Climate in mind. The Oakwood in white wash color give it a classy look. The look is casual yet Colonial French and lights colour woods are used to make even the smaller room look bigger in appearance. The earthly colours of beige, browns, natural linen and greys add a perfect look. Each piece is upholstered in 100% Italian Linen and have Duck feather filling in the seat and back cushions for utmost comfort.. www.worldbazaarindia.com
Ravissant unveils Silver Lapis Lazuli collection Ravissant unveils Silver Lapis Lazuli collection which consist of Silver nut bowl, bar set, Jug set, fruit platter, tea set, rice and vegetable dish, centerpiece and soup tureen. These products are crafted from sterling silver and lapis lazuli stone, which adds luxurious accent in any kitchen. This collection is designed in a contemporary style with unique concepts and shapes of the Art Nouveau into todayâ€™s times. Knobs, handles, stands and shapes of the products are designed very elegantly to give it a very unique touch. www.ravissant.in
GLOSSARY IFC: Exteria Century Plyboards (I) Limited 6, Lyons Range, Kolkata – 700 001. Tel: (033) 3940 3950 Email: Kolkata@centuryply.com www.centuryply.com Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: email@example.com www.ebco.in Pg. 2: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: firstname.lastname@example.org Pg. 3: Cera Cera Sanitaryware Ltd. Madhusudan House, Navrangpura, Ahmedabad 380 006. Tel.: (079) 26449781/26449789 Email: email@example.com www.cera-india.com
Pg. 8: CLS Industries CLS Industries Pvt.LTd. Plot no.38, 43, 44 & 45, Survey No.89, Meghpar Borichi, Anjar, Gujarat, India. Tel: 09711192810 / 09099052288 Email: firstname.lastname@example.org Pg. 9: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: email@example.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: firstname.lastname@example.org Pg. 11: KiTEC Flexibility KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103. Tel.: (022) 2895 1144 Email: email@example.com www.kitecindia.com
Pg. 4 & 5: Durian Office Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: firstname.lastname@example.org www.durian.in
Pg. 13: Jalaram Flooring • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: email@example.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: firstname.lastname@example.org
Pg. 6: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: email@example.com
Pg. 14: LG Hi-Macs New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: firstname.lastname@example.org
Pg. 7: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. (M) : 09930806685 www.geetaaluminium.com
Pg. 15: Birla White Wallcare Putty Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com
Pg. 16 & 17: Uniply Elementz Decorative Veneers Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 26605995 Email: email@example.com Pg. 40 & 41: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: firstname.lastname@example.org Pg. 42 & 43: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 2660 5995 Email: email@example.com Pg. 67: UBM-INDEX Trade Fairs firstname.lastname@example.org www.ubmindexfairs.com Pg. 99: Travette flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: email@example.com IBC: Sleek Kitchen Sleek International 224-227, Blue Rose Ind. Estate, Western Exp. Highway, Next to Maruti Showroom, Borivali (E), Mumbai – 400 066. Tel: (022) 64527616 Email: firstname.lastname@example.org www.sleekworld.com BC: Durian Office Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: email@example.com www.durian.in
FORM IV Statement of Ownership and other particulars about magazine entitled –Design Matrix to be published in the first issue every year after the last day of February. 1. Place of Publicatiosn : MRJ Creations Pvt. Ltd., 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 2. Periodicity of its publication : Bi-Monthly 3. Printer’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address :MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E), Mumbai -400057 4. Publisher’s Name : Mr. Karan Jhunjhunwala, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -400057 5. Editor’s Name : Ms. Marilyn Madathil, Nationality : Indian, Address : MRJ Creations Pvt. Ltd., 201,Shyam Kamal ‘C’ Building Agarwal Market, Vile Parle (E),Mumbai -400057 6. Names and addresses of individuals who own the newspaper and partners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057 b) Manohar Jhunjhunwala , MRJ Creations Pvt. Ltd. 201, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai – 400057 I, Karan Jhunjhunwala – Publisher ( Design Matrix), herby declare that the particulars given above are true to the best of my knowledge and belief. Date: 1st March, 2014
Sd/Mr. Karan Jhunjhunwala Publisher
128 DESIGN MATRIX • MARCH-APRIL 2014