Page 1


Lucía Alejandra Morales Lizcano +(57) 313 393 9480 / +(57) 2 - 486 31 38 design@luciamorales.com.co www.luciamorales.com.co

“Design is just language and the real issue is what you use that language to do.” Tibor Kalman

Visual Communication Design student (major in branding) at the Pontificia Universidad Javeriana in Cali, Colombia. Creative, strong leadership skills, have the ability to work in groups or individually according to the job requirements. Experience in design and communication research, corporate identity, editorial design, industrial printing processes, web design, publicity design, illustration, packaging, advertising, and pre and post photography production. Acquired knowledge to develop reviewing tools in order to ensure ISO quality in the company’s farmaceuticals products.


Graphic tools Adobe Illustrator CC

Corel Draw X6

Adobe Photoshop CC

Autodesk 3D Max

Adobe CC including Acrobat Pro DC. Corel Draw and Autodesk 3D Max

Programming tools HTML5, CSS

Adobe InDesign CC

Project management software Podio

Adobe Dreamweaver CC

Office and Similar tools Microsoft Office Google Drive

Adobe Premier CC

Pre and Post photography production Portrait, stage, product and landscape photography

Adobe After Effects CC

Adobe Acrobat Pro DC

Languages Spanish: Native or bilingual proficiency.

Spanish

English

French

100%

100%

60%

100%

100%

40%

100%

90%

English: Advance proficiency (speaking, listening and writting.) French: Basic skills.


Branding Promotional Design

Editorial Photography


Branding


Ontological Coach Personal branding design and brand strategy creation that included: basic stationery, direct mail pieces and invitations to courses. Brand implementation plan.


Medical center for genetic diagnoses Brand redesign and brand strategy creation and brand Implementation plan that included: uniforms, basic stationery and promotional pieces. Corporate Brochure design and Newborn Screening test brochure design.


Event logistics and planning company. Brand redesign and brand strategy creation and brand Implementation plan that included: basic stationery, forms and promotional pieces.


Construction Company Brand redesign and brand strategy creation and brand Implementation plan that included: uniforms, basic stationery exhibition design and promotional pieces.Brand Implementation plan.


Non-steroidal anti-inflammatory Gel Piroxicam 0,5%. Brand redesign and brand strategy creation and brand Implementation plan that included: Packaging design, exhibition design and promotional pieces.


Promotional Design


White Tequila. Academic product development campaign that included the logo design and the packaging design.


Theatrical play written by Carlos Gorostiza. Promotional visual concept development for a thetrical play performed by the theater company El Anhelo del Salm贸n, this included the poster design the promotional poster and DVD.


Simposio internacional

Reconocimiento, Justicia y Comunicación Una mirada a los conictos sociales desde la Filosofía y las Ciencias Sociales

Philosophy and communication academic symposium. Design and development of a graphic strategy for Academic symposium. Symposium graphic concept, promotional poster, printed and digital brochure, exhibition banner, abstract book design and layout and webpage design. proyectos.javerianacali.edu.co/simposiorecono/index.html


Flamenco and Jazz musical ensemble. Graphic design for the music record, concerts promotional posters, photography and business cards.


Editorial Design


Logistics process and supply chain management company. Corporate Brochure design and a traveling agency, ColaĂŠreo that is part of the main company, brochure with its ally Lufthansa.


Photography


Experimental Photography


Portrait


Dance Photography


Product Photography


Lucía Morales Design Portfolio  

Visual Communication Design Portfolio.

Lucía Morales Design Portfolio  

Visual Communication Design Portfolio.

Advertisement