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DESIGNINMOTION CONCEPT CYLE STORE SHOP U20A MORNINGSIDE SHOPPING CENTRE CNR RIVONIA AND OUTSPAN ROADS MORNINGSIDE JOHANNESBURG TEL: 011783 9146 ADMIN@DESIGNINMOTIONCYCLES.CO.ZA

MAY 2011

OUR BRANDS ROAD BIKES: CERVELO, TREK, EDDY MERCKX, PINARELLO MTB BIKES: VOLCAN, MOREWOOD, TREK KIDS BIKES: TREK, RALEIGH ACCESSORIES: BONTRAGER, 3T, FSA, SHIMANO, MOST, SRAM, CAMPAGNOLO, FIZIK, ELITE & MORE WHEELS: ZIPP, HED, LIGHWEIGHT, MOST HELMETS: RUDY PROJECT, BONTRAGER APPAREL: ASSOS, FTECH, VELOTEX, DE FEET, ZENSAH TYRES/TUBES: CONTINENTAL, BONTRAGER EYEWEAR: OAKLEY, RUDY PROJECT NUTRITION: CADENCE, POWER BAR BIKE FIT: ERGOFIT AND ERGOMAX

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DesigninMotion1 Latest news, offers and opinions.

PROUD SUPPORTERS

“A cycle concept store that gives you more than a one brand choice? We thought it was a good idea as well.” CHRIS AND IAN WILSON DESIGNINMOTION follows in the footsteps of the highly successful Concept Store theme initiated by brands such as Nike, Apple and Puma. However, unlike these single brand stores, Design in Motion offers customers a select range of the best brands in cycling. For example a customer looking for a road bike will have the choice of 5 of the best road bike brands all in one room. They will be able to view, touch, test and discuss their options.

Whether that be a topend hi-tech race machine, a first time 94.7 fun rider bike or even a kid’s bike. The same applies to mountain bikes, shoes, helmets, accessories and clothing. Along with the best brands comes dedication to the best service. Sound advice based on product knowledge and experience, attention to detail, follow through and a passion for being the best is in their blood. Design in Motion also offers a hi-tech bike

assembly, service and repair facility offering uncompromising levels of service and maintenance. Our mechanic has over 25

years of experience. He is a tough nut that has learnt from the best and delivers the best. His reputation is based on a personal interest in his customer and their needs and wants. DESIGNINMOTION is Chris, Ian and Michael. Call us on 011 783 9146 or just drop in.

“Having the best brands is not enough. We must give the best service as well.”


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DESIGNINMOTION@DESIGNINMOTION@DESIGNINMOTION@DESIGN Proud new bike owners: Congratulations Nadia and Robbie!

Jock Green visits DESIGNINMOTION.

“Best looking bike shop I’ve seen…” and Jock has seen a few. This legend of SA cycling is worth taking a closer look at. Seen here leading a young Alexander Vinokourov while racing for AIG.

De Feet Footware hits the store running. (This is not just a sock. It’s a part of cycling history!)

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Jock is known as one of the true hard men of SA Cycling. He has held the honour of leading the SA National squad for nine years (962006), the Commonwealth and African Games Teams and has been SA Champion twice. Jock has raced for the following teams: 2011-Team Ghost MTB 2010-Team DCM Chrome 2009-Team Garmin/Toyota 2008-Team Garmin 2007- Team Konica Minolta 2004-06 Barloworld 2000-03 HSBC 1996-99 AIG

DeFeet is the most successful brand of sock in the history of cycling since its inception in 1992. DeFeet socks have been on the feet of more 1st place finishers in the likes of the World Road Champs, Tour of Flanders, Paris - Roubaix and Tour de France stages than any other brand of sock.

Currently the choice of these ProTour Teams: BMC, HTCColumbia and Quick-Step.


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VOLCAN LIMITED EDITION

29er ARRIVING SOON Make sure you don’t miss out.

ITALIAN STYLE AND DESIGN

NEW RANGE OF BARS AND STEMS. PLACE YOUR ORDER NOW.


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NEWS@NEWS@NEWS@NEWS@NEWS@NEWS@NEWS@ DESIGNINMOTION@DESIGNINMOTION@DESIGNINMOTION@DES DESIGNINMOTION: THE ONLY STORE IN SA WITH A FULL ONLINE TREK PROJECTONE CUSTOM BUILD FACILITY.

Choose your model Take your pick: the world’s best performance road bike, or the world’s best TT/tri bikes.

Choose your styling Thousands of design schemes, from boldly simple to outrageously cool are brought to impeccable life by the best artists in the business.

YOU. Choose your components You can spec every detail to your liking, from wheelset and group to bar tape and cable housing—or choose one of our carefully selected combinations.

Choose your fit The right fit is everything. We will help you select your ideal geometry and sizing for ultimate performance and comfort.

SOON@DESIGNINMOTION


SRAM X.9/Shimano XT 3x10 drivetrain Bontrager Race Lite 29 wheels Fox RP23 with Race Tune Boost Valve Avid Elixir R hydraulic disc brakes Sizes and stock subject to limited availability 5

Trek Gary Fisher Collection: Arriving soon

Duel Suspension 29er Hi Fi Pro Ideal for racers, XC-oriented riders, endurance riders, or anyone looking for the fast, smooth ride of a dialed full suspension 29er.

Zipp’s first full-carbon clincher wheel-set, the 404 Carbon Clincher has been described as the most heavily anticipated wheel-set of all time. Following two years of development for its revolutionary rim shape and carbon technology, Zipp are confident that the 404 Carbon Clincher lives up to the hype.

Zipp Firecrest 404 Carbon Clincher. Was R21 500. Now R19 500.


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ROAD CALENDAR MAY 14 –END JUNE 8

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May 2011 Event Date 14, Saturday 14, Saturday 14, Saturday 21, Saturday 29, Sunday

Race Name Fairview Hotel Magoebaskloof Road Challenge 2011 The Cradle Festival Autumn Cup 2011 CGC Provincial Championships 2011 Century 21 Bela Bela Challenge 2011 Riverview Spar Cycle Challenge 2011

Location Fairview Hotel, Tzaneen Valverde Country Hotel, Elandsdrift Valverde Country Hotel, Muldersdrift Waterfront Centre, Bela Bela Stonehaven on Vaal, Vanderbijlpark

Race Name Vaal Toyota Cycle Challenge 2011 Midvaal Southern Gauteng Spar Vets Tour 2011 Fountains Cycle Race 2011

Location Vaal Toyota, Sasolburg Boswell Wilkie Circus, Johannesburg South Reformed Church, Benoni

June 2011 Event Date 5, Sunday 16, Thursday 16, Thursday

MTB CALENDAR MAY 14 –END JUNE May 2011 Event Date 14, Saturday 14, Saturday 15, Sunday 22, Sunday 29, Sunday

Race Name Mabalingwe Lion Man Mountain Bike Race 2011 Vori-Berg MTB Series 2011 (Event #5) Fairview Hotel Magoebaskloof MTB Challenge 2011 WD-40 Big 5 Plus 1 MTB Super Series 2011 (Event #4) Uplands MNT Classic 2011

Location Mabalingwe Nature Reserve, Bela Bela Lemlou Security Grounds, 55 Wildebeesthoek Merensky High School, Tzaneen Babba’s Lodge, Bultfontein Uplands School, White River

Race Name Vori-Berg MTB Series 2011 (Event #6) Parys Island Dirtmax MTB Series 2011 (Event #5) The USN Mountain Bike Cup 2011 (Event #2) WD-40 Big 5 Plus 1 MTB Super Series 2011 (Event #5)

Location Lemlou Security Grounds, 55 Wildebeesthoek Farm Shiloh Shalom, Parys Base 3, Olifantsfontein, Midrand Babba’s Lodge, Bultfontein

June 2011 Event Date 4, Saturday 4, Saturday 11, Saturday 16, Thursday

TRI/DUATHLON CALENDAR MAY 8 –END JUNE May 2011 Event Date 8, Sunday 8, Sunday 15, Sunday 29, Sunday

Race Name Ocean Basket Afriman Duathlon 2011 Ocean Basket Afriman Kids Duathlon 2011 Momentum Health i-flex National Duathlon 2011 (Event #3) Mini Man Off Road Duathlon Series 2011 (Event #1)

Location Babba’s Lodge, Bultfontein Babba’s Lodge, Bultfontein Pollock Beach, Port Elizabeth Babba’s Lodge, Bultfontein

Race Name Momentum Health i-flex National Duathlon 2011 (Event #4) Mini Man Off Road Duathlon Series 2011 (Event #2)

Location Roodeplaat Dam, Pretoria Babba’s Lodge, Bultfontein

June 2011 Event Date 12, Sunday 26, Sunday


Just arrived. The New Bianchi Kuma 5300 Unbelievable value for money.

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Bianchi KUMA 5300 - R7 990 Now at DESIGNINMOTION Meet Mike Hlabana, our mechanic. Big Mike as he is affectionately known began his career at Deale and Huth in 1984. When they closed doors 8 years later he moved to Alan Van Heerden Cycles where he established himself as a top mechanic working for Alan and the Southern Sun Cycling Team which at that time had all the big names in cycling: Mark and Gary Beneke, Andrew McLean and Willie Engelbrecht to mention a few. After 15 years of faithfull service Mike left when the shop closed to join Dunkeld Cycles where he has been for the last 3 years. Mike is a father of 3 and has one simple philosophy when it comes to his workshop: “If a bike is not 100% it does not go out!�

The Bianchi Kuma 5300 2011 Mountain Bike features a triple butted Aluminium frame with a geometry designed to make you feel immediately at ease in the saddle. Fast, full of fun and without compromise, this is the ideal choice for riders approaching the MTB world, who want to do it in the right way.

GET YOUR WINTER BIKE SERVICE NOW. MINOR SERVICE R350 MAJOR SERVICE R500.


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Zensah Compression garments…seamless performance apparel now @DESIGNINMOTION If you are not a windsurfer, you may have never heard of Hong Kong based company NeilPryde. I was certainly not familiar with the brand when I saw an ad in ProCycling Magazine describing a ―range of high performance road bikes…‖ I’ll admit…I was a bit skeptical about the idea of high-end road bikes from a company that makes windsurfers. I expected to see “off the shelf” sourced carbon frames with custom graphics and decals.Maybe a few cool graphics or a floral Hawaian design. That is definitely not the case though, with their two new framesets, the Diablo and the Alize. Both bikes were designed in collaboration with BMW Designworks USA, and both look amazing. The new NeilPryde bikes website features a design page, where you can find out more about the development of the new frames. Be sure to watch the 10-minute video to find out more about the design process and about NeilPryde’s motivation for entering the bicycle market.

“This bike is no ten cent rocket.”

This is the most comfortable compression sports apparel you will ever wear. They are what the pros wear! How is it done? DeFeet use an advanced knitting process combined with the Zensah unique proprietary fabric giving you the most advanced sports apparel in the world. Made for athletes the products make use of graduated compression to increase blood flow, aid in recovery, and improve performance. Zensah is the leader in compression apparel. Made in Italy with the most advanced yarns in the world.

Both leg and thigh sleeves now available at DESIGNINMOTION

About Zensah Based on the Italian word "SENZA" meaning to be "without". All of the products are developed using seamless technology, simply meaning they are made without seams. Zensah was created to help athletes at all levels improve their performance by utilizing innovative sportswear made with cutting edge technology. Zensah’s revolutionary seamless design consists of an ultra-breathable, moisture wicking fabric that draws sweat away from the body, allowing the garment and athlete to stay cool, dry and light. Zensah is the pioneer in graduated compression apparel designed with a true second-skin fit, giving greater performance, comfort and mobility.


The Italian brands of Diesel clothing and Pinarello bikes have joined together to make the pictured ―Only The Brave‖ urban bike styled after the single speed bikes Americans like to zip around on. The hydroformed 7000series aluminum frame features the shaped tubes that Pinarello bikes are known for. R13 000.

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ONLY THE BRAVE. ONLY AT DESIGNINMOTION.

ONLY THE BRAVE PINARELLO LUNGAVITA A dream come true. Lungavita is a bicycle that Giovanni Pinarello was very keen on making. This model includes a tribute to the first colour schemes of the Pinarello cycles of 1951, in the colours that were in fashion at the time. The frame is made of 6061 T6 aluminium and strictly in a Single Speed version with the rims painted – a rarity in this sector. Lungavita is the ideal bicycle for the world capitals where this kind of frame is much appreciated for its lightness and versatility. From New York to Jozi a new generation of cyclists is discovering the taste of Pinarello style retro. R13 000

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To place an order of “Fortune favours the brave” mail: ian@designinmotioncycles.co.za Various sizes available . Perfect for your office, cycle room, den or garage.

To place an order of “The bicycle has a soul” mail: ian@designinmotioncycles.co.za Various sizes available . Perfect for your office, cycle room, den or garage.


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THANKS TO EVERYONE FOR A GREAT EVENING! YOUR SUPPORT IS APPRECIATED.


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After party comments: “Congratulations on a beautiful store and the very best of luck moving forward. We are really looking forward “partnering” in your dreams in the years to come.” Michael De Jongh MD ASGSports

“Thanks for last night. It was a really great launch and again the shop looks tops.” Nicola Meltzer Coolheat/Shimano “Thanks for the fantastic effort this evening. It has been a phenomenal start and I know you and the team will be a success.” Rory Garton MD Just Fun Sports/Trek Bontrager

“Your store looks fantastic and has raised the bar on cycle retail in South Africa.”

Busting my ass six hours a day.

Steven Adshade CEO Luxotica/Oakley

What are you on?”

“People always ask me what are you on? I’m on my bike.

DESIGNINMOTION TEAM KIT Designed and made in Italy by Ftech to the classic race styles made famous by the brands Rapha and Assos. Available soon. Sizes: Small, Medium, Large and Extra Large. Made from the highest quality materials. R1600 a set. Place your Team Kit order now by emailing: admin@designinmotioncycles.co.za.

Free Team water bottle with every order.


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Trading Hours: Monday-Friday 09:00-18:00 Saturday 09:00-16:00 Sunday 10:00-14:00

DesigninMotion Cycles May Newsletter  

News,views,reviews,store specials, race schedules and results from SA's newest Cycle Concept Store.

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