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The brand, branding and brand equity have become increasingly important components of contemporary cultures and the economy and are now being described as ‘cultural accessories and personal philosophies’. In non-commercial contexts, the marketing of entities which supply ideas or promises rather than product and services (e.g. political parties or religious organisations) may also be known as ‘branding’.

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DESIGN> magazine (edition 11, 2008/9)  
DESIGN> magazine (edition 11, 2008/9)  

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