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PACKAGING 40 > INTELLECTUAL PROPERTY

THIS PAGE > Examples of some of unusual trademarks are the colour pink for Aerolite’s roof insulation (and attached to that, we all know the slogan trademark ‘THINK PINK’). Ordinarily fibreglass roof insulation is a dull grey, so if one sees pink fibreglass roof insulation, one knows it must be a product emanating from Aerolite.

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OPPOSITE PAGE > We all know the Weber kettle braai: its distinctive shape is also the subject of trademark rights. The COCA-COLA contour bottle is an example of a container mark which has become so popular that bottles dating back to the 1910s have become collectors’ items.

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DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

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