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To talk about branding and education in the same breath can be very dangerous. Ideally you would like your prospective client, the student, to have done their homework and become part of the family of an institution through a process of questioning and trust. Trust in the quality and value they feel in registering to further their education. This kind of trust is not built on aggressive marketing, branding and salesmanship which can be very misleading and end with a useless piece of paper and the sponsor being over a hundred thousand Rand poorer. It would also be true to say this kind of misleading gamesmanship does not only apply to education, but to any service or sales business in any field.

GENUINE VALUE – A Responsibility for Design Education Establishments #Z%FT-BVCTDIFS

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DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

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