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112 > BRAND MANAGEMENT

Word of mouth: possibly the most powerful and persuasive communication tool in Africa. Companies looking to expand into Africa cannot afford to take this for granted. Ensuring positive individual customer experiences no matter one’s industry or business is critical in order to create the ultimate platform for trading in Africa: credibility.

CREDIBILITY : AFRICA’S ULTIMATE TRADING PLATFORM #Z-PSSJOF"SBVKP

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DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

DESIGN> magazine (edition 11, 2008/9)  

Welcome to DESIGN>, a free subscription information platform where creativity, innovation, knowledge, technology and business converge.

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