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A PORTFOLIO BY


Design is an advanced form of communication. It is humbling to explore, exhilerating to practice and impossible to master. Design is a force that gives meaning; it can describe the unclear and bring order to chaos. Good design can aid function and create purpose. Skillfully designed environments can deliver an experience. As a designer, I try to address that experience and its meaning. What can a space communicate and how can that message affect behavior? I believe this is where the value of design lies, and this is why I design. Great design is a practical investment with value far beyond the aesthetic. Experiences tied to a specific place have economic impact. Design is a business and I’m a professional. I hope the images in this portfolio peak your attention; each is part of a story I’d love to tell.


BRAND as SPACE: BeUrban | BeChicago Graduate Thesis

Exploring the validity of brand as a design driver, an aging historic landmark was transformed into a residential building with public ammenities. The project tested every design decision against a unique brand identity. The environment designed through this process is able to deliver a unique branded experience.


RHENIUM TOWER CITY CLUB Adaptive Reuse Hospitality Design Re: (1), Rhenium, atomic number 75: a rare, heavily polyvalent metallic element with capabilities to counteract toxins. (2), a prefix used with the meaning “again,� to indicate repetition. The Rhenium Tower project will be a place for Re in both senses: a place for Respite and Repose, a place to Recharge and Reclaim balance against the stress of daily life. Three interrelated programs; a lobby bar, hotel and restaurant/lounge, offer patrons options for a unique experience on each visit. The Reinvention of the former Chicago Motor Club will Relieve the decay of the existing site and Renew the elegance of the Art Deco masterpiece.


studies & models: floor plates, parti, circulation, programming, concept


floor plans; level one, level one-mezzanine, typical hotel floor


floor plans; hotel floor with 2 bedroom suite, restaurant, lounge


this page: restaurant corner booths, opposite: main dining room


this page: VIP booth, opposite: dancefloor & lounge


NORDSTROM MEN’S STORE Specialization: Retail Store Planning Design promotes a lifestyle associated with a brand, adding value to the project. Designed space has gender; spaces can seem decidely masculine or feminine. Gender-specific design can enhance user experience and affect consumer behavior.

Nordstrom will open a men’s lifestyle store to expand its downtown Chicago flagship location. 50,000 sf of retail sales and support spaces will span three levels. Shopping is enhanced by a men’s spa and a pub-style restuarant extending hospitaltiy services to male patrons.


36

36 East Grand Avenue Chicago, Illinois Nordstrom Men’s Style anchors a mixeduse highrise in Chicago’s Magnificent Mile shopping district. The building also offers hotel, office and multiple restaurant spaces.

MS

E OHIO ST

W GRAND AVE

W ILLINOIS ST

N MICHIGAN AVE

N WABASH AVE

N STATE ST

N

MS

A hotel entry will be relocated from Grand Avenue to Wabash Avenue providing continuous street-level frontage. A sky bridge will connect the top level of the Men’s Style store to the main level of Nordstrom Michigan Avenue. The vacant office space above the new store will become the new home of the Nordstrom Midwest Merchant Team offices.


UPPER LEVEL

STREET LEVEL


RETAIL SALES SECONDARY PROGRAMS STOCK ROOMS & SUPPORT BOH OPEN TO BELOW EXISTING STRUCTURE

LOWER LEVEL


EXPLORING EMERGENT MEDIA Media & Communications New media extends the tools of a designer. Utilizing various mediums pushes a designer’s ability to beyond the limits of any single traditional design platform. Experiments with video-editing and Rhino were paired to create a multimedia infrastructure to explore retlationships between 2D, 3D & 4D systems (still images, space, & change over time). The connection between time based systems and spatial expression informs interior sequencing, programmatic transition and experiential effect.


developing complex form with non-uniform surfaces


ABOVE: Video represents change over time; elements from an extensive wardrobe were styled into a cohesive ensemble.

The model can be used to visualize complex concepts such as TRANSMEDIA STRATEGY. Individual components are unique, yet united to a central idea. Components are reflective of each other depending on the user’s exposure and knowlege. Through different points of access, varied users can travel between layers of a single component or leap to another, providing opportunies for enhanced experiences.

ME D IA 1 ME D IA 2 ME D IA 3 ME D IA 4 ME D IA 5

BELOW: Layering video stills over the model forces reinterpretation of information. RIGHT: Applying film editing techniques to the model alters visual data.


FOCUS

STATIC

DISSOLVE


SENSU HOTEL PROJECT Creative Collaboration

Sensu explores the potential for design to redefine experience. The hotel offers patrons a chance to escape the rigid city grid, meander curving paths, and be enveloped in richly layered space.


conceptual sketches


organic, repeatable floor plan


CENTER STAGE CINEMA PROJECT Creative Collaboration

Redefine the cinematic experience: celebrate cinema, foster social interraction and leave solitary film consumption behind. The project is conceived to rescue the movie-going experience from fading into obsolescence by integrating social programs to return the sense of event and spectacle to the cinema. Program requirements included 15 theaters with large format screens and 6600 seats in 100,000 sf. Social programs include restaurants, lounges, bars and retail. The cinema center is a key component in the regentrification of an industrial Queens neighborhood. Located on the waterfront in Long Island City, NY, the center is at once a subject and vantage point.


CLIENT CONFERENCE CENTER Branded Environments A real estate services firm desired a dedicated office suite to host visiting clients over several days. The space needed to express the corporate culture of the firm and also acknowledge the branded identities of its guests. The program required flexible conference space and supportive hospitality features. A sculptural abstraction of the client’s worldmark defines the entry, enforcing sense of place. Strong systems of symmetry and axial alignment in the plan and a neutral material palette translate classic professionalism into interior design. Mobile walls, flexible furnishings and integrated multimedia screens to display client branding create a unique experience for each group, supporting all the needs of host and their guests.


RESIDENTIAL DESIGN The Designer’s Home Getting real; real estate, real decisions, real life. Real Cool. Fitting two big lives into an 850 sf condo in Chicago’s South Loop offered an opportuntiy to bring design home. Every selection marries functionality with aesthetics to deliver a sense of purpose and style. Inexpensive contemporary furnishings and lighting are a backdrop for vintage finds and optimistic art. The palette blends pop color with earthy textures to create a laid back yet elegant atmosphere for relaxing and entertaining. The result is an ecclectic clarity that offers respite from the daily grind of city living.



DF Design, A Portfolio by Douglas Frick