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Complimentary March 2013 Shane Greene Photography © 2012

Living the Good Life

ALLERGY PARTNERS

of Statesville Leaders in Allergy & Asthma Care

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from the publisher

Iredell

Welcome to the March issue. March is the month for new beginnings. The arrival of spring, my favorite time of year, signals a welcome change from the cold and gray days of winter. Daylight savings time starts on March 10th as we set our clocks ahead one hour. And this year, Easter comes at the end of March. Many folks will be out getting their grass fertilized and ready for the upcoming mowing season. Gardens will be turned and seeds planted. Beautiful flowers and trees will begin to show signs of coming to life. The abundant sights and sounds of the season are all around us to enjoy.

Living the Good Life

March 2013

Mailing Address - 1670 E. Broad Street, Suite #195 Statesville, NC 28625 704-873-7307 E-mail - IredellLiving@gmail.com

And, of course, this is the time of year to do the proverbial “spring cleaning.” Whether it is cleaning out your closet to get rid of old clothes, getting the basement in order by throwing away items you no longer need, or washing and waxing the vehicles, there is a great feeling of accomplishment in doing these things. Most of us have an extra bounce in our step this time of year! Thank you for reading the March issue of Iredell Living Magazine!

CONTRIBUTING WRITERS Kristie Darling • Kirk Ballard David Bradley • Meredith Collins Kathy Wheeler • Cheryl Grant Karen Shore • Scott Trevisan COVER PHOTOGRAPHY Shane Greene Photography COVER STORY Allergy Partners of Statesville Stock photography, unless otherwise noted, is from ThinkStock.com

Myron Gough Publisher, Iredell Living

Follow us on facebook–IredellLivingMagazine http://twitter.com/IredellLiving

W W W. I R E D E L L L I V I N G M AG A Z I N E . C O M

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Myron T. Gough Publisher/Owner

Kathy Wheeler Art Director/Sales

Karen Shore Sales

myronlivingmagazine@gmail.com (704) 873-7307

kathylivingmagazine@gmail.com (828) 238-3224

karenlivingmagazine@gmail.com (704) 425-3986

Bob Church Sales

Linda B. Wilson Sales

conradchurch@gmail.com (336) 686-7271

lindalivingmagazine@gmail.com (704) 657-0237

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Iredell Living reserves the right to deny any advertisement or listing. Submissions are welcome, but unsolicited materials are not guaranteed to be returned. Iredell Living assumes no responsibility for information, products, services or statements made by advertisers or editorial contributors. All rights reserved. Reproduction in whole or in part without written permission from the publisher is prohibited.


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content

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March 2013 8 • Spring Fever 12 • Allergy Partners Of Statesville Leaders In Allergy & Asthma Care 16 • Lawn Care Tips 18 • The Gardens Of Statesville: Lives Change Because We Care 20 • The Power Of Listening 22 • Spring Cleaning 26 •

A Word From The Mooresville-South Iredell Chamber: MSI Events Offer Opportunities To Showcase Your Business

28 • A Word From The Statesville Chamber: Get Connected! Join The Chamber Thank you for viewing our online version of Iredell Living Magazine. We invite you to read this month's cover story and browse through our advertisers. You can pick up the full version of the magazine at one of our many distribution locations. You will find a list on our website where you can get your free copy today! 6

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Spring Fever By Kathy Wheeler

Are you getting spring fever yet? According to the Almanac, spring starts on March 20th at 7:02 a.m. Early March is the perfect time to start planning your annual flower beds and potted gardens. It is still too early to plant annuals, but if you planted tulip bulbs and March flowers in the fall, you will be seeing those spring up in March and April. If not, don’t worry. It won’t be long before you can plant those beautiful annuals for that pop of color you have been longing for. When to plant can be somewhat of a guessing game, but wait until you are sure that we have experienced our last frost of the season before planting.

Planning your flower garden I love planning a flower garden almost as much as planting it. The best place to start is choosing a color scheme. I usually love pink, purple, yellow and a little white thrown in. Choose plants in varying heights and textures. All of your color doesn’t have to come from blooms. Consider foliage in various colors or variegated. By repeating the plants that you choose, and the colors throughout the garden, you can create a cohesive look. Layer the plants according to height, placing the smaller plants in front of the taller ones. Creating gardens in pots works much the same way as in your flower beds. After deciding on a color scheme, choose a tall plant for the center of the pot, a medium height, blooming plant to surround the taller one and a low growing vine to spill over the pot. Just make sure that your plant selection has similar water and sunlight needs. Use a container large enough to allow for growth to prevent the plants from crowding each other. Photos: Above, urns can be used to bring height to a garden. The one shown is filled with a pink geranium, red million bells and small, white trailing flowers.  A flower bed can be lined with low growing pink impatiens or petunias. The yellow Stella lilies add both color and height.  Left, the colorful foliage of Coleus, and ornamental cabbage, can add texture.

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Each time you purchase a plant, it comes with a small plastic tag that gives you the name of the plant and how much sun and water it requires. I like to keep these in a binder from year to year and make notes as to whether or not the plant did well in my garden. After a few years, you will have many favorites to choose from. This spring, I hope you enjoy your time outside digging in the dirt, preparing your flower beds and feeding your lawn. I can't wait to see all the colors!

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cover story

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ALLERGY PARTNERS

of Statesville Leaders in Allergy & Asthma Care By Kristie Darling

Photos: On the cover–Allergy Partners of Statesville staff: Lisa Brown, practice manager, Dr. Frank Lichtenberger and Jennifer Meyers, LPN Pictured–Frank Lichtenberger, MD, PhD Opposite page–Dr. Frank Lichtenberger listening to Elaine's lungs.

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Spring is almost here. Hopefully we’ve made it through the flu season unscathed. We’re looking forward to special time with family and friends doing things we enjoy, spending time outdoors, taking advantage of the beautiful weather and activities that give us pleasure. The last thing we want is to be sidelined by an allergy. What we do want when we suffer from symptoms of any allergy is a clear diagnosis and a treatment and management plan that works. At Allergy Partners of Statesville, Dr. Frank Lichtenberger has the experience and compassion to uncover the cause and treat your asthma, allergy or immunology issues. “I believe it is critical to the health of my patients that I always work hard to hear their story,” Dr. Lichtenberger told me when we met in his Davie Avenue office. “Compassionate listening, which includes getting a full medical history and understanding a person’s possible environmental exposure to allergens, is the basis of getting to the bottom of what’s going on. In concert with a complete physical exam, it’s the best way I can develop an accurate diagnosis and prepare a comprehensive, personal treatment and management plan.” In all cases, Dr. Lichtenberger’s goal is to provide each patient with the highest quality, evidence-based, cost effective care possible for long-term relief from allergic reactions and symptoms. WHAT ARE ALLERGIES? Suffering from allergies can be more than a stuffy nose in ragweed season. An allergy is basically an adverse reaction the body has to the environment. Allergies can manifest in many ways, some more well known than others: we itch and develop a rash or hives in reaction to medication or an

insect sting; we sneeze, wheeze, and cough from seasonal allergies like hay fever; we might have abdominal pain, diarrhea, or vomiting from an allergy to a food. Symptoms can also include fatigue, headache, poor sleep, and in severe cases, difficulty breathing or loss of consciousness. Needless to say, allergies should be taken seriously. The good news is effective new treatments are available for many common and not-so-common allergies. Dr. Lichtenberger diagnoses, treats, and counsels adults and children with asthma, a common lung disorder where the small breathing tubes in the lungs become inflamed. Wheezing, shortness of breath and cough are common symptoms. The tendency toward asthma is sometimes inherited and very often related to environmental allergies. Children are often affected. It is important to get an early diagnosis so that symptoms can be reduced. “Some people don’t even know they have asthma,” Dr. Lichtenberger explained. “If you’ve had untreated asthma for 20 years or more, you can develop permanent, untreatable damage to your

lungs. Environmental allergies cause 90% of asthma in people under 35 years old. For some seniors as old as 90, allergies are the cause.” Allergy immunotherapy in the form of injections is the most effective long-term treatment. A number of injections are often prescribed along with medications, treating underlying medical conditions, and avoiding allergens and irritants. DIAGNOSIS, TREATMENT AND MANAGEMENT Many of us think we know all about allergies, either because we ourselves have one, someone we know suffers with allergies or we remember from our childhood the skin testing and injections that followed. Allergies, while they are seen more frequently today than in the past, affect us much the same as they have for years. However, diagnostic testing and treatment have advanced to the point where patients can see a 75% to 90% reduction in symptoms that lasts for decades. Allergy skin testing remains the best way to identify specific allergies; results are available in minutes. With a IREDELL LIVING • MARCH 2013

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diagnosis of one or more sensitivities, treatment can begin. With the advances seen in the last 15 years, injections and the ingredients in them have been minimized. “We have improved our understanding of the minimum treatments necessary to get the maximum results,” Dr. Lichtenberger explained. “In the last five years, effective new treatments for egg, milk and peanut allergies, the most common food allergies, and often the most severe in children, have been developed. We are at the cutting-edge in immunotherapy, with exciting new developments at hand. For instance, we will soon be able to offer three years’ worth of allergy medication in four single injections over just four months.” KEEPING PATIENTS COMFORTABLE “We see children, including those with asthma, in the afternoons so they can come for treatments after school. They usually need to stay for about half an hour after treatment to ensure all is well, and they make friends with other kids who are here,” Lisa Brown, office manager, said with a smile. “Afternoons are like Romper Room some days–we want our young patients to be comfortable and relaxed, so we have juice boxes, games and toys they can pick out. They know their treatments are well worth the effort in the long run.” Kids often need allergy treatments so they can tolerate living with their pets, can become less sensitive to certain foods, or keep their asthma under control.

Photos, top to bottom: Jennifer Meyers, LPN, checks Kelly's blood pressure. Linda getting her weekly allergy shot. Jennifer is so great at giving shots the patients barely feel them! Todd receives a breathing treatment. 14

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COMPASSIONATE PROFESSIONALS “I got into the practice of allergy medicine because my sister had asthma as a child, and a close friend almost died; he was just eight years old,” Dr. Lichtenberger shared. “I get to help and treat children and adults who need an active partner in their care. There are many new, highly effective options–I want people to know they don’t have to suffer or be fearful of their allergies. Together we can make critical improvements to their quality of life.” After receiving his medical degree from Ohio State, Dr. Lichtenberger did postgraduate work at the University of Texas Southwestern and was clinical fellow in Allergy/Immunology at the National Institutes of Health. He is board certified in Allergy/Immunology and has received several awards for patient care: America’s Top Physicians in 2010 and 2011; Patients’ Choice Award, 2008-2011, and Courtesy in Action award winner as a VA emergency room physician in 2008. He and his wife, Lindsay, have been married four years, and they have a dog named Vasco.


Lisa Brown has an extensive medical management background. As office manager she helped open Allergy Partners’ office last April. “The office got busy really quick–it’s a fun place to work," Lisa said. “I’m a people person, and I love working with all our patients.” Jennifer Meyers, RN, and Amanda Reed complete the team. A NETWORK OF PROFESSIONAL PARTNERS Allergy Partners, based in Asheville, North Carolina is the nation’s largest, single-specialty practice in allergy, asthma and immunology. With a history of expertise in the field going back to 1977, the company now has 39 practices in 17 states. “We have a supporting network of over 90 physicians nationwide,” Dr. Lichtenberger explained. “With this team, we’re able to stay informed and up to date. We maintain regular communication on the latest treatments and trends. It’s an amazing asset to have 500 years of combined experience in allergy treatment at your fingertips.” Allergy Partners of Statesville’s website, www.allergypartners. com/statesville, is a wealth of information about allergies, asthma and related health concerns. Schedule an appointment to meet Dr. Lichtenberger and his staff. They are available to answer your questions and concerns. They will help you get your allergy symptoms under control so you can begin to enjoy life so much more!

Lisa Brown, practice manager, is always happy to answer the phones and make appointments.

OPEN HOUSE & RIBBON CUTTING Thursday, March 7th from 5 to 7 p.m.

ALLERGY PARTNERS of Statesville 1525 Davie Avenue Statesville, NC

ALLERGY PARTNERS of Statesville

704-873-5055 www.allergypartners.com/ statesville/

To celebrate the opening of Allergy Partners of Statesville and meet Dr. Lichtenberger and his staff.

1525 Davie Avenue • Statesville 704-873-5055

YOU ARE INVITED

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Lawn Care Tips By Scott Trevisan Hello Iredell Living friends! As we make the transition from winter to spring, I would like to share a few turf lawn care tips that will help you have a greener, healthier and thicker lawn.

Tip #1 – If you see early morning frost on your turf,

Tip #5 – The most essential spring chore is fertilizing

do not walk on it. It may cause damage to the grass blades and make them turn yellow. Wait until the frost melts before walking on your turf.

your lawn. A combination of fertilizer, pre-emergent and soil nutrients are the key factors in feeding soil microbes. Healthy soil microbes will encourage your root system to grow stronger and denser, thus preventing weeds from merging while making the lawn more drought resistant. In Iredell County, most of us have clay acidic soils. Adding lime to your program will help your fertilizer work more efficiently.

Tip #2 – By this time, you should have most of your leaves up from the fall, if not, please blow and pick up the leaves. You may wish to start your own compost pile with last year’s leaves. As you start cutting your grass this spring, add and mix some green grass clippings to your brown leaf pile. This will start your composting pile for this season. This is an excellent and inexpensive way to add natural nutrients to the soil in your garden and flower beds.

Tip #3 – Spring is the time for pre-emergent (weed control). Pre-emergent controls summer crabgrass and other unwanted broad leaf weeds during the season ahead. It’s best to apply two split applications of pre-emergent, one in early spring and the other in late spring. Even dormant bermuda and warm season grass lawns need pre-emergent applications to ensure control of crabgrass and other unwanted summer weeds.

Tip #4 – Start watering your lawn in the mornings as soon as temperatures allow. Start watering your lawn two days a week (15-25 minutes per zone)–the KEY to watering is deep and infrequent. Increase watering times and number of days as temperatures increase throughout the upcoming season.

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Tip #6 – Spot treat with post-emergent (weed control) all winter weeds that may have started to sprout (ie: clover, wild garlic, chickweed, henbit or hairy bittercress). Some winter weeds will die out when temperatures begin to rise, but they can get out of control by that time if not addressed. You can have a greener, healthier and thicker lawn by having a good, spring weed control program! Spring time is the right time to get started with proper lawn care!

About the author: Scott Trevisan is the owner of Bio Green and helps his customers achieve a healthy lawn through effective and environmentally safe products.


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The Gardens of Statesville:

Lives Change Because We Care Article by Meredith Collins | Photos by Shane Greene PHOTOS: The Gardens of Statesville team Sitting–Mary Bryan Russell, business manager and Linda Russell, executive director Back row, left to right–Adam Daniels, activity director; Chef Peter Trawinski, food service director; Michelle Scott, resident care coordinator; Brent Snyder, maintenance director

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ssisted living facilities provide care solutions for people who can no longer live independently, but do not need the higher level of care provided by a nursing home. The Gardens of Statesville includes an assisted living facility and independent living cottages. The assisted living facility is licensed for 67 residents with private and semi-private suites available. Residents enjoy the country kitchen and a wide variety of daily activities including exercise, weekly outings, arts and crafts, sing-a-longs, and gardening. The independent living cottages, adjacent to The Gardens assisted living facility, includes 15 brick cottages, all one level, with options for one or two bedrooms. Features of the cottages include a garage, appliances and utilities, lawn care, a patio, privacy fence, housekeeping, outings, activities, daily meal plan, and transportation twice a week, if necessary, to physician offices. There is also an easy transition to the assisted living facility for residents who need to make the move.

“I really feel that God prepared me to do this job, from years back when I was a child,” Russell said. “Both of my grandmothers were in nursing homes, back when they were horrible places to be. When my parents would take me to visit, I didn’t like the things I saw and smelled. So, I made up my mind that seniors deserved better, and I wanted to take care of them.” Early on, Russell actually worked for her sister who owned a continual care community in Georgia. From that experience, she learned the marketing and administrative side of the business. Everything grew from there.

The cottages are also available for rent to those who need a little more assistance as they transition from a hospital stay back to their home, to visitors, people relocating to the area, really anyone who needs a place to stay.

Russell is proud of the way The Gardens takes excellent care of their residents, giving them the love and care they deserve. “Their generation went through a lot–the Depression and two World Wars,” Russell said. “They’ve seen the world change a lot since they were children. We really want to honor them. They’ve had fruitful lives, and they deserve to be respected and served with dignity.”

Linda Russell became the executive director at The Gardens last December. While her time at The Gardens has been short, she brings 20 years of experience in assisted living to The Gardens. She decided early in life that this is her passion.

The Gardens' employees share Russell’s passion. “We have many dedicated employees,” Russell said. “Most of our employees have a very long tenure with The Gardens, and they are very devoted to the residents.”

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If you’re interested in learning more about The Gardens, visit their website at www.premierseniorliving.com, call 704-878-0213 or stop by at 2147 Davie Avenue in Statesville. PHOTOS: Right–Michelle Scott, resident care coordinator and resident Peggy Beal. The residents enjoy fine dining with Chef Peter Trawinski, food service director Below–Duck Creek Boys Band perform Independent living at the Cardinal Village cottages

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The Power of

Listening

By Karen Shore

Business Consultant with Dale Carnegie Training of Western North Carolina

Listen. Everyone needs to feel like you value what they have to say. By listening, you can raise morale and energize your workforce. Customers much prefer to feel that they are buying of their own accord or acting on their own ideas. With family and friends, try honestly to see things from the other person’s point of view. We all like to be consulted about our wishes, our wants, and our thoughts. One of the most important aspects of a true relationship is to think in terms of the other person’s angle, as well as your own. Honestly try to put yourself in their place, and the only way to know how to do that is to listen to what is important to them. Most people are starving for sympathy and attention to their misfortunes, so be sympathetic with their ideas and desires. To be a good conversationalist, be an attentive listener. Dale Carnegie 20

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says, “to be interesting, be interested. Ask questions that others will enjoy answering. Encourage them to talk about themselves and their accomplishments.”

Here are a few tips on how to become an active listener: Look at the other person. Eye contact is very important. It allows the other person to know that you are listening and have an interest in what they have to say.

Ask questions. By asking questions, you can better understand what the person is saying, and you are also engaging them.

Don’t change the subject. You should not be the one leading the conversation. Listen and let the other person lead. Allow the person to stay on the topic.

Express emotion with control. Emotion is a form of nonverbal feedback. A smile or a frown lets the person know that you understand what they are saying.

Action. If a question or concern is left unanswered, show that you will follow up, take action, and return back to them with a response. At all times, show respect for the other person’s opinions even if they differ from your thoughts. Don’t argue with your customers or your spouse or your fellow employees. Our success in building stronger relationships is related directly to how well we ask questions and listen to understand the answers. As we get more information about a person’s needs and desires, we increase the power to develop trust and increased understanding in any situation.


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Spring Cleaning By Cheryl Grant

another; pants, suits and dresses will be hung; and cardigans folded and placed in a drawer. Socks will go in one basket, scarves in another and swim suits in yet another. Belts will be hung on a nail inside my closet and purses line several shelves. Of course you always need new clothes. Make a list of items you need, but beware of impulse buying sale items. If you have nothing to wear with it, then the item will not be worth the money or the space it fills. Craft organizers for beads make great containers to store jewelry in. The multiple, small compartments are perfect for keeping earrings, bracelets and rings separated. Small, zip lock bags can be bought at craft stores to further help organize and protect your jewelry. If you have jewelry that is outdated and you no longer wear, consider selling it for scrap gold or silver. Go through your makeup, bath products and lotions. If they are old and you haven’t used them in a while, get rid of them. Makeup is notorious for harboring bacteria and some items get stale.

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hen I start thinking about spring cleaning and clearing the clutter, I start wanting to buy baskets to put things in. However, I don’t necessarily need more storage items as much as I need to get rid of about half of what I own and don’t use. So I think this year I am going to start with what I have the most of, and see if I can pair down and donate items, instead of buying more storage items. 22

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Clothes seem to take up the most real estate in my home. It is time to store boots in boxes and heavy sweaters in bags, and get out the sandals and t-shirts. Clothes that have reached their lifespan will be tossed, those that are still in great shape, but do not fit or I haven’t worn, will be donated. The rest will be organized into business attire and casual categories. Jeans and t-shirts go on one shelf; exercise clothes on

Once you have tackled your personal items, move to the family areas like the kitchen and dining room. Maybe you have china that you received as a wedding gift and never used, or perhaps you didn’t complete the set. Ebay is a perfect place to sell it or buy extra pieces. Chances are the pattern is discontinued and you can get a good price if you sell it by the piece. Get rid of odd lids and items that you don’t need and replace with items that you do need. Recently, I cleaned out all of the plastic containers in my cabinets and bought glass storage containers that stack instead. Plastic is cheap, but you can wind up with much more than you need.


Cleaning Tips Decluttering is just part of spring cleaning. The rest of it is cleaning! Baking soda, distilled white vinegar, rubbing alcohol, club soda and lemon juice are all excellent cleaning products. For windows, mix 1 part distilled white vinegar with 3 parts warm water–you can also add a little rubbing alcohol or lemon juice if they have buildup on them. Scrunched up newspaper, with black ink only, can be used instead of paper towels or a clean blackboard eraser.

Instead of using the Swiffer WetJet spray mop, which uses disposable pads, requires batteries and cleaner refills, consider buying a Rubbermaid Reveal spray mop (less than $30). No batteries are required. You can fill the bottle with your own cleaner or just water, and the reusable microfiber pad can be cleaned in the washing machine. Rubbermaid has updated their spray mop for this spring to include a nonscratch scrubber on top of the mop. To make your own floor cleaner, mix ¼ cup of white distilled vinegar with a gallon of water for hardwood floors, ½ cup per gallon of water for tile, and one cup per gallon of water for vinyl floors. Carpets can be deodorized by sprinkling baking soda on them using a sifter. Let stand for at least one hour before vacuuming. Club soda can be used on most stains and blotted away. Check carpets for color fastness before

cleaning stains. Open boxes of baking soda are also good deodorizers for closets and refrigerators. When cleaning base boards, remove dust and dirt with a stiff broom first, then clean with a damp cloth. Mr. Clean Magic Erasers are great for cleaning painted walls, doors and trim work. They also work well when cleaning buildup in the tub. Denture cleaning tablets can remove stains from the bowl. When the fizzing stops, brush the stain and flush. Lemon juice and baking soda can be mixed for a paste to clean stain from sinks. The lemon acts as a bleach and the baking soda works as a mild abrasive. With these easy solutions, you can save money, improve the environment and keep toxic cleaners out of your home.

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A WORD FROM

MSI Events Offer Opportunities To Showcase Your Business

Kirk Ballard President and CEO Mooresville - South Iredell Chamber of Commerce

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Photo by Captain Gus

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he North Carolina Association of Festivals and Events held their annual Showfest 2013 in January at the Hilton Charlotte University Place. Each year event and festival organizers come together to celebrate and share ideas they learned throughout the past year. Showfest is an opportunity for us to learn from each other in order to make each of our events bigger and better than the prior year. Topics included the state of North Carolina tourism for 2013, effective festival and event marketing, social media and your event, trends in festival management, food safety and event safety, and crowd management. Each topic was designed to ensure a positive experience to the public and festival participants. The communities of North Carolina hold hundreds of events or festivals every year. Organizers look to improve their events at every opportunity. Trends change as people change, and so events must change. Each event should be interesting, entertaining, and provide food and beverage in order to attract the public. The spectrum of dietary requirements that must be accommodated continues to grow. Simple, fresh foods with a creative twist are what people are looking for; something fresh and different. People get excited to attend these events, because they offer unique experiences and provide everyone a chance to try something new. Event planners must reconcile the trend toward fun and casual food, with the increasingly sophisticated palate of the average attendee looking for alternatives, like vegetarian and gluten-free choices. For businesses sponsoring a booth, offering the public certain types of items will attract them to your area. The keyword is useful. According to feedback from organizers, almost anything that serves a purpose or solves a problem continues to be popular. Drinkware is becoming greener through the use of environmentally friendly materials and

foldable designs. Writing instruments, sewing kits, and apparel also continue to be popular. The Chamber of Commerce offers a variety of activities throughout the year to help showcase our businesses and our community at large. Each year the MSI Chamber of Commerce hosts six key events. Our first event was our Annual Awards Luncheon on January 25th. This year's keynote speaker was David Marsh, Olympic swimming coach. He introduced his audience to four Olympians from the U. S. Swim Team who accompanied him to the luncheon. The Healthcare Showcase is March 7th at the Charles Mack Center, 10am to 3pm. Our next event is the Chamber of Commerce Golf Challenge on April 19th at the Mooresville Municipal golf course. The Race City Festival celebrates area artists and entertainment on May 18th. This event kicks off with a free concert Friday night, the 17th, with the main event that fills Main and Broad Streets on Saturday from 9am to 5pm. Our Business Expo will again be held at the Charles Mack Center on October 24th, 2013. And in December we present our Holiday Showcase at the Charles Mack Center. This event is coordinated with the Downtown Commission’s kickoff of downtown holiday shopping. Each of these events is designed to provide marketing and visibility. Participation allows you to showcase the benefits and services that you provide to the public. This year’s theme of ‘Win Together Work Together’ is truly embodied in each of our signature events. Our staff and dedicated volunteers want to make your experience at each event memorable and profitable. To get more information or to register for any of these events, go to our website: www.mooresvillenc.org or call 704-664-3898.


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A WORD FROM

“Why in the world should I be a part of the Chamber?” – words like that have been uttered by many people in many places. Those EXACT words were spoken by me 20 years ago when I ran a manufacturing plant in Mount Airy, North Carolina. Someone was trying to talk to me about the value of the Chamber and, in a twisted ironic way, I thought my response would be an easy way to say “no thanks,” and it was. We didn’t join the Chamber. Funny… we also felt like we weren’t connected to the community. I was simply short sighted. Through some extensive study of what/how/why we do what we do, we have come to the recognition that our primary purpose in a community is to be the CONNECTor.

Get Connected! Join The Chamber

David Bradley President and CEO Greater Statesville Chamber of Commerce

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We CONNECT business to business – We have over 200 meetings through the course of the year in which businesses build a larger network of contacts and clients. Our Business Expo will be held March 14th with over 80 businesses showcasing their products and services. We refer, through our online business directory, over 100,000 inquirers to Chamber members. We CONNECT business to government – Through our daily interaction with local, state, or federal government leaders, we have an opportunity to speak for/with you on issues. We have begun quarterly conversations with the businesses along the I-40 reconstruction zone and a representative from the NC Department of Transportation to update those businesses on what to expect with traffic flow in the near future. We work on your behalf to help find the right path to a resolution for your concerns.

We CONNECT business to community – We coordinate or work collectively with others on several special events each year. These fun events help make Iredell County an incredible place to live. Piedmont HealthCare Friday after Five, Statesville PumpkinFest, our Golf Tournament, the Corporate Spellin’ Bee are just a few areas in which we partner to keep our community an exciting place to live, work and play. We CONNECT community to business – Last month we introduced an encompassing community calendar (www.goSVL.org) where citizens can best plan to spend more time and money in Iredell County. We expect this calendar and supplemental pages to get thousands of views in 2013. This is a great way to build your corporate profile and drive people to your business. Additionally, we serve as de facto open door to the community. When people are searching to relocate, the Chamber is typically the first place to stop (online or in person) for information. Having your business noted on our site can certainly help build revenue. Lastly, we CONNECT our past with the future – Your Chamber of Commerce might, or might not, be able to show a direct return for your investment from one year to the next. You can, though, rest assured that we work daily to honor our rich heritage while working to make a brighter future for this community. Our connection goes beyond simply talking about good ideas–we help pull people together to accomplish things that none of us could do on our own. In 2013, we invite you to GET CONNECTED! Join the Chamber.


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IREDELL LIVING • MARCH 2013

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IREDELL LIVING • MARCH 2013

Iredell Living Magazine March 2013  

Welcome to the online version of Iredell Living Magazine. We invite you to read March’s cover story and visit our advertisers. For recipes a...