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Residential and Commercial Standby Generators




everybody needs


Generac manufactures the


Everyone relies on power in their daily life. Heating, cooling,

#1 Selling

refrigeration and lighting are necessities homes and businesses

Home Standby Generator

equipment requiring power where it may not be readily available.

depend on. Job sites, campsites and special events use

Your business gives you the advantage of immediate access to customers that will benefit from backup power.

what is a

standby power system? An automatic standby power system consists of a generator and a transfer switch. It allows selected electrical circuits to continue operating in the event of a power outage. The generator monitors voltage 24/7. It runs on a home’s existing LP or natural gas supply and sits outside like a central air conditioner. When the electricity is interrupted, the generator detects the problem and automatically goes to work.


The automatic transfer switch safely disconnects the utility line.


The switch then simultaneously connects the powerline from the generator.


Power is restored within seconds, whether or not someone is home.


Once utility power is restored, the transfer switch disconnects the generator and returns it to standby mode.

Generac gives you the ability to offer comprehensive power solutions to cover any situation with extensive lines of both automatic standby and portable generators. Take advantage of this opportunity by becoming a Generac dealer. Experience the rewards of partnering with the most recognized name in the industry.


every light

secure peace of mind

before trouble strikes...

Power outages are becoming more frequent and lasting longer. This is a fact. Causes range from an increase in severe weather to an overtaxed power grid. In 2008, 25.8 million people were affected by

% Increase in Storm Activity

outages, many lasting for days, even weeks. 350% -


300% 250% 200% -


150% 100% 50% 0% -

50% Thunderstorm/High Wind Events

Snow/Ice Storms

Hurricane/Tropical Storms Source:

Despite this data, only 2% of households currently have a generator. This leaves a potential market of 98% of households that have yet to install backup power. Generac continually invests a tremendous amount of resources to educate consumers on the product benefits of automatic standby power. This investment, in addition to ongoing increases in storm activity and grid failures, has helped homeowners to understand the value of planning ahead before trouble strikes, and our dealers are benefitting by experiencing continual growth. Experience the rewards of being part of the Generac family. Become a dealer today!


is an oppor

turn opportunities


into SALES

It’s true – every light is an opportunity for generator sales. From portable and residential solutions to commercial applications, Generac has an answer for each of your customers. We also give you other opportunities to increase your bottom line through installation, service, maintenance and warranty work.

Product Represent the manufacturer of not only the #1 selling standby generator in the industry, but also the broadest product line.

Service With factory-trained technicians on staff, you will retain customers and add new ones with a lucrative service component.

Installer program Become a Preferred Installer with our national retailers and add even more revenue to your business.

double your business

within two years

There’s No Limit to Your Success

The residential market

potential is enormous

With 98% of homeowners still without an automatic backup system, the market is wide open. Your piece of this market can be as big as you want. On average, dealers see their sales double within the first two years, and experience a 300% to even 400% increase by year five. Become a dealer today and Generac will equip you for success!

There are more than 75 million owner


occupied homes in the United States.


$2 Billion in market potential.


% increase

Every 1% of these households represents

Average Dealer Yearly Sales Increase


300 275%

250 221%

200 175%

150 100 0

100% 1st







partner with the

3% unknow n 6% Cum min s

market leader 8%

gs ig Br


n tto ra St


7310% Ko

73% Generac

You Can Share Our Market Share The growth in today’s home standby generator market parallels the rapid growth of central air conditioning in the 1960s and 70s. By the 1980s, it had become a necessity rather than a luxury. Rarely are today’s homes built without it, ins mm


Generac standby generators are following the


6% U

nkno w


regardless of size or location.

same path. As the pioneer in this category,


Generac has seen explosive growth over

with Generac — the market






10% Kohle

the last decade and today maintains a 70% market share. By partnering


g rig

70% Generac

leader — you are joining a dealer network backed by extensive marketing support and will be representing a recognized name with a solid reputation.

*Generac Management, Competitive Analysis Reports, F&S, SBI

A Company Dedicated to Manufacturing Excellence Generac has always focused on being adaptable to changing market direction. Vertically integrated manufacturing processes and over one million square feet of U.S. based manufacturing space allow for quick reaction to fluctuating demand and continued product innovation. We control design, engineering and production, assuring our customers of reliable, quality products delivered to market at a speed unrivaled by other manufacturers.



since 1959

It’s one of those American ingenuity stories that inspire. Founded in 1959 from modest beginnings in a rural Wisconsin garage, Generac has become an industry leader serving residential, commercial, industrial and RV markets throughout the world. Generac earned its reputation for innovative engineering by developing the first affordable generators. Once

a word from

a partner

In January of 2006, after being without power for four weeks following Hurricane Rita, I purchased four Generac generators, one for my personal home and three for friends. I was excited to have a standby generator and told other friends how impressed I was with the product. After doing a little research, I decided to incorporate it into my insulation, drywall, painting & roofing business, then called IDP Specialties.

considered cost prohibitive, Generac’s forward thinking

In 2006 my gross sales of generators only accounted

technology made standby power accessible to the

for 6% of my total gross sales. In 2007 I became more

general public.

involved with Generac, increasing my generator sales

Today, our team continues to focus on revolutionary

to more than 50% of my overall business.

thinking with an unwavering dedication to customer

In January of 2008 after having the name IDP for

satisfaction. Our research and development programs

several years and making it well known in the

help ensure that our products meet the needs of every

community, I made a worthwhile and marketable

market and every industry. We never stop evolving and

decision; I changed my name to GenSet Enterprises,

adding new products. It’s the core of our commitment to

LLC. I promoted the name thru co-op advertising with

deliver real value to our customers.

Generac and it worked. I am now a Premier dealer and my gross sales increased 300% in 2008 with millions just in generators. Thanks, Bob Trost, Sulphur, LA


more power


options are the keys to

unlimited potential

Product Options to Meet Every Application Within each product line, options make it possible to meet just about any customer need. In addition to the largest kW range in the industry, Generac’s automatic standby generators offer: • Fuel choices of LP and natural gas • Single and three phase options • Steel and aluminum enclosures Choose from the most comprehensive selection of transfer switches to complete a custom system.

Our Brand Comes With Back Up Product Safety Certifications Generac generators can be installed almost anywhere in the world and meet or surpass code requirements. These products are designed, built, and tested to the most demanding standards and these listings reflect Generac’s commitment to quality and safety. All Generac products meet NEC 2008 code requirements. The Good Housekeeping Seal We are proud of the fact that Generac has been granted the Good Housekeeping Seal on its air-cooled generators and GP portable generators, providing additional assurance to consumers of a quality product. 2010 Builder Brand Leader Builders use Generac home standby generators more than any other brand according to Builder Magazine’s 2010 Builder Brand Study.


choices Residential standby generators

Portable generators

As a Generac dealer, you can offer your customers more choices in home standby backup power than any competitive line of products.

Increase sales even more with Generac’s rugged, dependable portable generators. Designed to deliver power wherever it’s needed—from tailgate parties to construction sites. Offer your customers choices from the broadest portable lineup in the industry.

Guardian® Series 8 kW - 20 kW Homeowners can choose the exact amount of backup power they need, from essential circuits to whole house coverage. QuietSource Series 22 kW - 48 kW Premium line of liquid-cooled units are ideal for large residential and commercial applications. ®

iX Series Compact and lightweight inverter generators are ideal for camping, tailgating, and recreational use. GP Series An excellent choice for general purpose use. Includes the largest portable generator on the market. XG Series Premium portable generators with high quality and clean power to provide years of reliable power for events or job sites.

Commercial standby generators

Generac OHVI® Engine

Generac makes it easy and cost effective to configure the exact backup power system a business requires. These generators often pay for themselves in one power outage. Back up a large home or business and everything in between.

The only engine designed specifically for generator use Why is this important? Generators are often required to run for hours at a time, day after day. Generac manufactures its OHVI engine with the same type of pressurized oil lubrication used to give automobile engines long and trouble free lives. They have a significantly longer life than competitive engines an unprecedented three to four times longer. That’s the reliability you need for the long run times emergency backup can require. 9

Generac sets you up

for succ

Dealer Sales & Marketing Program Generac Dealers are supported with the industry’s best sales and marketing tools and ongoing technical and financial support. National advertising campaigns, lead generation and dealer locator programs promote the dealer network to potential customers. Program Support


Dedicated Inside Sales Representative Each dealer is partnered with a dedicated Inside Sales Representative for a single point of contact to help you achieve your sales goals and answer questions.

Generac offers several different financing options for both their dealers and dealers’ customers:

Field Sales Representative Local sales support is available in your area to address regional marketing opportunities. Rewards and Special Offers Includes web order discounts, product special offers, travel allowances and rebate rewards

Comprehensive Sales Training An important element to being a successful Generac dealer is knowledgeable sales personnel. Ongoing, comprehensive product training is available to ensure your sales staff stays current on product offerings.

Lead Generation Generac drives ALL online, telephone and advertising leads to our dealers. Our online tools help customers find you! Dealer Locator Helps potential customers find you based on location. Have a Dealer Contact Me Lets our online Dealer Locator customers request information on products and installation directly from a nearby dealer.


Dealer Financing Take advantage of several financing options available exclusively to dealers. Generac offers floor plan financing or Bill Me Later™ Business for your purchases. Customer Financing Close more sales by offering your customers financing for their purchases through Wells Fargo or Citi Retail Services.

Dealer Connection Managing your business and supporting customers has never been easier. Exclusive dealer web portal gives you access to the latest sales and service tools, including online ordering, product information, technical bulletins, warranty claim filing, lead management tools, dealer dashboard, marketing materials and more.

Technical and Parts Support As an authorized service dealer, technical support is only a phone call away, in addition to the latest service tools available on our dealer exclusive web site. Parts are shipped same day when ordered before 2 p.m. CST with no minimum required to ensure you can provide efficient service to your customers.


ABC Dealer 1234 W. National Ave. Sheboygan, WI 53081-9449

“Special mess age or offering can go here!”

er When the pow KITCHEN, LIVING

lose goes out, you

lights. more than just DATA, HOT WATER,




er? erless pow rs without pow what is 36 hou , BASEMENT,




Get the Generac

that’s right for



Depend on your authorized Generac dealer to offer exceptional service and support from sizing through installation and on-going maintenanc e. We look forward to providing you with the Generac automatic standby generator that’s right for you!

Mr. and Mrs. Joe Smith 1234 W. National Ave. Sheboygan, WI 53081-9449

When the power goes out, you lose more than just ligh ts. KITCHEN, LIVING

Business Direct Mail








never feel

Marketing Support Makes the Difference Generac continually creates new marketing programs and advertising opportunities, literature and web initiatives to support our dealers’ sales efforts and promote the Generac brand. Co-op advertising, promotional items, vehicle signage... the list goes on to make Generac’s dealer marketing program the most comprehensive available.


Consumer D irect Mail

Advertising & Marketing CD

Protected Against Power Outages SERVICED AND INSTALLED BY:

Sales & Marketing Tools As a dealer, you will have access to some of the most exciting tools in the industry: • Generac Marketing Online Store • Co-op Program


Yard Signage

• Dealer Connection • Online Dealer Locator • Vehicle Graphic Options • Advertising and Marketing CD • Promotional Items • Extensive Field and Service Training • Discount Yellow Pages Ads

On Product Display

Vehicle Graphic Options 11


Automatic standby power protection.

The power goes out and the generator goes on. It’s that simple. It doesn’t sleep. It doesn’t call in sick or make excuses. It’s made by the company that has been building generators for over 50 years and it’s at the top of its class. That’s expertise and reliability your customers can trust.

Bulletin 0174130SBY Printed in USA Rev. 02/10 ©2010 Generac Power Systems, Inc. All rights reserved. Specifications are subject to change without notice

Generac Power Systems, Inc. S45 W29290 Hwy. 59 Waukesha, WI 53187 1-888-GENERAC (1-888-436-3722)

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