TUNGSTEN, ARCHER, & SWEET SANS PRO
THE BIG IDEA
ART DIRECTOR / SEAN BACON
CATEGORY / PACKAGING
Overall the goal was to make Ruff Waters approachable, playful, and stand out amounst the competitors. Through our logo, we took risks and went with the flow of how to create a logo with movement.
TARGET AUDIENCE We found our target audience to mostly likely, and almost always, have a routine of venturing out into the wilderness and or even just the dog park. Both dog and humans were considered in the process, and having both values overlap were key values in decsion making.
TAGLINE "A DOGS BEST LIFE" Because when your furbaby is happy, you're happy.
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San Diego City College Graphic Design Portfolio