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RUFF WATERS

PROJECT /

TUNGSTEN, ARCHER, & SWEET SANS PRO

TYPEFACES /

THE BIG IDEA

ART DIRECTOR / SEAN BACON

BRAND POSITIONING

CATEGORY / PACKAGING

DESIGN THINKING

Overall the goal was to make Ruff Waters approachable, playful, and stand out amounst the competitors. Through our logo, we took risks and went with the flow of how to create a logo with movement.

TARGET AUDIENCE We found our target audience to mostly likely, and almost always, have a routine of venturing out into the wilderness and or even just the dog park. Both dog and humans were considered in the process, and having both values overlap were key values in decsion making.

TAGLINE "A DOGS BEST LIFE" Because when your furbaby is happy, you're happy.

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Profile for designdetorres

Monica Torres Graphic Design Portfolio  

San Diego City College Graphic Design Portfolio

Monica Torres Graphic Design Portfolio  

San Diego City College Graphic Design Portfolio

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