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CAFE MOTO

PERSONAS Primary Target Audience

MARY CALDERON The Subscriber 39 Y/O

OCCUPATION: Gallery Manager STATUS: Married LOCATION: San Diego, CA INCOME: 43k/yr

BIO: Mary works as a Gallery Manager for the local Barrio Logan Gallery. Her routine, which includes a cup of Cafe Moto before she heads into work. Because she is in her late 20's she would like to better her investments. Hence, while using the Cafe Moto website she finds it confusing to navigate and the lack of info and detail to where the coffee is sourced is one of her concerns. She loves Cafe Moto's mission and would like to collaborate and hold a pop-up.

CHARACTERISTICS EFFICIENT PERSONALITY

EMPATHETIC

PATIENT

SUPPORTIVE STRONG

INTROVERT

EXTROVERT

INTUITION

SENSING

FEELING

THINKING JUDGING

SPONTANEOUS

PERCEIVING

TECHNOLOGY

FRUSTRATIONS • Difficult user flow • Incorrect orders • Lack of business info

GOALS • Create partnerships • Festival patron forms • Healthier eating habits

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MOBILE 57 % SOCIAL MEDIA 3 5 % ONLINE SH OPPING 8 9 %

Profile for designdetorres

Monica Torres Graphic Design Portfolio  

San Diego City College Graphic Design Portfolio

Monica Torres Graphic Design Portfolio  

San Diego City College Graphic Design Portfolio

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