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B2C PROJECTS + PROPOSALS Design Contact 115 West 27th Street NY, NY 10001

Š 2013 Design Contact Inc. All rights reserved

23 MAY 2013

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SPONSOR ACTIVATION Fresh Direct The company wanted a way to reach out to the consumer and bring the value of their service to life in a unique way We were asked to design a flexible program to support multiple approaches to their audience It featured fun, family activities that were relevant to the brand and also helped educate families about healthy eating; it also included a park based program with tents, activity stations, and a mini market in a van that traveled to street fairs, etc.

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SPONSOR ACTIVATION We created a portable corn maze, which is both a striking visual landmark and a classic, memorable American experience. It featured several layers of activation: knowledgeable brand ambassadors on the outside, and cooking demonstrations/ product sampling within. We also developed a more urban-market experience housed in a sea container to be set in commuter environments, which became a Fresh Direct healthy eating and prepared meals center. The idea was that people would stop in the morning for fruit and juice, learn about prepared healthy meals, order one, and pick it up on the way home. Š 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION “Red, White & Bull” 10 Years of Red Bull in the UK Red Bull is an avid sponsor of many sporting events and originates a large number of promotions. Over the years our work for the Red Bull Racing Team has led us to design track side tents with cafes and merchandising, speciality kiosks shaped like cans, road rally events featuring fleets of Red Bull MINIs, and an indoor beach party in Switzerland in the dead of winter.

© 2013 Design Contact Inc. All rights reserved

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Š 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION Kellogg’s New Years’ Resolutions are notoriously fleeting ideas about a fresh start. KELLOGG’S wanted to make a difference in the health of many women who vow to lose weight each year Their campaign What Will You Gain When You Lose was designed to be a source of motivation and point of inspiration. It also helped to bring women together and lead them to support each other.

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SPONSOR ACTIVATION The scale gave not only the weight of the person standing on it, but also offered singular words like “presence,” “moxie,” and “sass” to help promote the benefits of weight loss that aren’t related to physical health.

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SPONSOR ACTIVATION Fiat The introduction of the FIAT 500 was supported by a series of events built around playful individualism.

The Detroit based IMPATTO agency asked us to develop a wide range of elements to support their marketing programs. Their initiative included a FIAT turned juke box, a small concert venue, a series of Italian cafes on wheels, and portable drive-in movie theatres.

Š 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION MLB 2012 Gala The league wanted to create a hospitality experience for some of its special guests in a ticketed venue. The space was to be used for fan fest activities by day, with BBQ and other casual foods, and a concert hall and night club in the evenings. Our solution was to develop a multi tent venue that let us create a concert space, a blues club and a jazz lounge to provide a pleasant experience for as many tastes as possible. The main tent also featured overhead projection with an ever-changing montage of images – the city, heroes of the game, historic moments in AllStar history. Š 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION Avon Every year AVON does its own brand marketing program, promoting – and selling – its new holiday products to the sales representatives who will go door to door selling to consumers. To excite these seasoned sellers, AVON creates an annual Holiday Winter Wonderland to feature its lines of make up, jewelry, apparel, accessories, men’s and women’s fragrances, and specialty toys.

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SPONSOR ACTIVATION CoMed This program brought ideas and products centered on energy efficiency and conservation to communities in a hands-on way. Exhibits ranged from home environments set up in tents, to a converted sea container with a kitchen and family room, to an interactive kiosk for smaller events The kiosks featured our [i]cell technology system that allows easy, nonlinear consumer interaction with media and information in a light weight and economical package.

Š 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION Revlon Every year Revlon hosts an event - a highlight of the retail pharmacy industry - that allows them to get the attention of customers in an engaging environment. The event was crafted to highlight the latest ‘color story’ and products that Revlon was promoting, as well as build excitement with celebrity appearances of Revlon spokeswomen. The room also featured a real time portrait artist painting to the music of a Video Jockey as guests enjoyed cocktails in the colorful lounges.

© 2013 Design Contact Inc. All rights reserved

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SPONSOR ACTIVATION Folgers’ Jingle Contest The annual jingle contest called for a set to host the contestants’ performances. The design plan sought to add a little majesty and pizzazz to the final round of the smaller-scale competition. Like a televised singing competition, the Folgers’ Jingle Contest blue-ribbon came with a cash prize, as well as a deal for TV commercials. The company wanted to really inspire enthusiasm around the event, and our set was a tool to help them achieve that goal.

© 2013 Design Contact Inc. All rights reserved

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For further information about DESIGNCONTACT our services, and our sister company DC CONNECT, visit our web site at www.designcontact.com or contact:

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INTELLIGENT SPACE EXPERIENCE DESIGN

Tony Castrigno, Senior Partner | CEO Tony.Castrigno@DesignContact.com +1.212.924.3151 x 2942 or John Moyik, Jr., Managing Partner | Vice President John.Moyik@DesignContact.com +1.212.924.3151 x 2944.

The images photos and content of this document are © 2013 DESIGNCONTACT and may not be reproduced or distributed, nor used to promote any services or offering other than that of Design Contact, Inc.

© 2013 Design Contact Inc. All rights reserved

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B2C Events 2013  

Business-to-Consumer Events

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