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OUR BUSINESS IS GROWING YOUR BUSINESS.


FOR US,


IT’S ALL ABOUT YOU. AT HARLAND CLARKE, everything we do is designed to help you grow your business. Engage your account holders. Achieve your business objectives. For more than 140 years, we’ve been helping financial institutions build connections with their account holders and prospects. From industry-leading check programs to technology-driven, data-informed marketing programs, we have a singular focus: improving your business outcomes. Why do our clients trust us with their most important initiatives? We live and breathe financial services. We’re unwavering in our commitment to delighting your account holders. We’re invested in leading-edge technology to deliver an exceptional customer experience. We build enduring relationships focused on mutual success. We apply rigorous data security protocols to everything we do. Enhancing the customer experience. Building customer engagement. Helping you become the financial institution your account holders turn to first. That’s what you want. And that’s what we do. NOBODY GROWS BUSINESS FOR FINANCIAL INSTITUTIONS LIKE HARLAND CLARKE.

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MARKETING SOLUTIONS THAT GET RESULTS. Our business is growing your business. This means helping you initiate, engage and expand relationships with the right account holders. It means delivering solutions that achieve an optimum return on your marketing investment. And it means delivering marketing programs that work. The difference is in our approach. What we bring to every engagement is the knowledge and wisdom of a team of data scientists who combine a deep understanding of financial services with key insights into your account holders, their portfolios, needs and desires. This discipline lets us get at the heart of your challenges and allows us to build marketing programs that help you grow.

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“Our ROI is about 665%. The application rate is 10.27%. That’s just phenomenal … Blowing away industry standards.” Dr. Paul Whithy VP Strategic Development and Public Relations Texas Bay Area Credit Union

SHOPPER ALERT TM 3


Research & Analytics

Strategy

Marketing performance starts with knowledge. Understanding how and why people behave. Understanding account holder data. Using analytics and modeling to really dig into the numbers to reveal patterns and trends. This not only leads to better marketing and business decisions. It leads to better marketing performance.

Strategy is where it all comes together. Where data, insight and experience intersect. It’s where we build programs that are targeted to the account holders and prospects with the highest potential. It’s where we identify next best products for each target segment. It’s where we design channel and message strategy for the most effective and engaging results. It’s all integrated by our marketing, digital and creative strategists working on your behalf.

Research •

National Banking Industry Benchmarks

Mystery Shopping

Research Surveys

Analytics & Modeling •

Opportunity Analysis

Segmentation & Modeling

Customer Lifetime Value

RESEARCH

ANALYTICS & MODELING

MEASUREMENT

STRATEGY DELIVERY & FULFILLMENT

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38% INCOME INCREASE FROM NEW ACCOUNT HOLDERS 30% LIFT IN ACCOUNTS PER HOUSEHOLD 400% INCREASE IN FOUR-SERVICE HOUSEHOLDS Harland Clarke, The Value of Onboarding Case Study, 2014

ONBOARDING

Lifecycle Marketing Initiating relationships through acquisition. Engaging new account holders through onboarding. Expanding share of wallet through cross-sell. It’s all part of the account holder lifecycle, and it’s how our solutions help financial institutions drive engagement and maximize profitability at every stage of the relationship.

Acquisition Solutions Capture high-value account holders. • Household Acquisition •

Auto Loan Acquisition

Loan Acquisition

Local, Search-optimized Acquisition

Onboarding Solutions Drive activation and utilization. •

Multichannel and Streamlined Onboarding

Digital Onboarding

Welcome Calls & New Account Holder Assistance

Instant Issuance

Check Orders

Financial Education

Cross-Sell Solutions Grow share of wallet and deepen relationships. •

Triggered Loan Marketing

Loan Recapture

Prequalified Loan Marketing

Small Business Lead Generation

Credit Optimization

Statement Marketing

In-branch Marketing

Checkbox Messaging

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Digital Marketing

Creative

Digital is reshaping the marketing conversation at financial institutions of all sizes. Email. Mobile marketing. Content services. E-learning. We have digital covered ­— through all stages of the account holder lifecycle.

Even the best strategy falls flat without impactful, compelling and relevant creative execution. Our award-winning creative team offers deep financial services marketing experience. We know precisely how to combine the right messages and images to resonate with your target audience — and move them to action.

Communication • Email Marketing and Archiving • Mobile Marketing • Social Publishing • Local SEO Management • ePresentment

Research & Insights • Web Landing Pages • Online Surveys and Lead Forms • Print & Phone Surveys • Business Intelligence Services • Strategic Consulting • Web Services • Managed Services • Mobile Services • Research Services

Content & Learning • Consumer Education • Employee eLearning • Content Services • Multilingual • Video Production • Creative Services

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PREDICTIVE MODELING BOOSTS CROSS-SELL RESULTS TO $19 MILLION. Harland Clarke Case Study, 2014

CROSS-SELL SOLUTIONS

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WE BUILD BETTER CARD AND CHECK PROGRAMS FOR YOU. Our business is growing your business. This means providing you with cards and check programs designed to enhance customer experience and maximize revenue. After 140 years of working with financial institutions, we understand the challenges you face, and this depth of experience informs the products we build. With our newest programs — instant issuance and EMV card solutions — we continue to invest and innovate to engage your retail and business account holders and meet their needs for security, affinity and convenience.

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“The service has been wonderful. The transitions have been seamless.” Collene Murphy VP Support Services Missoula Federal Credit Union

CARD@ONCE®

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Harland Clarke Business Solutions Reduces

Increases

55%

50%

60%

12%

Reduces waives by up to 55 percent

Reduces check order errors by 50 percent

Increases check order capture by 60 percent

Raises fee income by up to 12 percent per order

Harland Clarke, Client Data

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Card Services Our card program makes it easy for financial institutions of all sizes to cost-effectively offer the latest card technology. We’re leading the way with cloud-based instant issuance that makes issuing cards in-branch easy and affordable. Our EMV cards and programs streamline EMV education, communications and chip printing. From manufacturing to personalization, Harland Clarke does it all. •

Instant Issue

Personalization

Prepaid cards

Manufacturing

Check Programs Checks are important transactional documents, and we apply the rigor and precision to all aspects of our check programs that you’ve come to expect from Harland Clarke. But checks are also a way to engage account holders and drive the customer experience. Research continues to affirm the importance of check writers as account holders, and we’ve designed our check programs to help account holders easily order checks and start using their checking accounts in the critical first days after account opening.

CHECK WRITERS ARE AMONG THE MOST AFFLUENT ACCOUNT

We’re continuing to invest and innovate in our check program to help you capture more check orders, retain check business and maximize revenue.

HOLDERS. MORE AFFLUENT ACCOUNT HOLDERS WHO HAVE AND USE MORE FINANCIAL SERVICES ARE CRITICAL TO GROWTH.1 1

Nielsen, Check Buyer Behavior Study, 2014

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WHAT DO YOU NEED TO RUN YOUR BUSINESS BETTER? Our business is growing your business. This means innovating, improving and investing to foster your success. We provide a range of services that complement our marketing and payment solutions, making Harland Clarke your go-to resource for financial forms, documents, commercial printing and contact center support your business demands.

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CONTACT CENTER TRIPLES SMALL BUSINESS ACCOUNTS AND RETRIEVES 334% ROI. Harland Clarke Case Study, 2013

CONTACT CENTER 13


Transactional Documents Our integrated print, mail and digital solutions make it easy for you to deliver a wide range of time-sensitive electronic and printed documents. •

Statements

Invoices

Loan coupon books

Legal and compliance notifications

Commercial Printing Whether you need inviting branch signage, a welcome kit or a high-end annual report, we identify the right print solutions and handle your job with the ease that comes from being one of the largest printers in the United States.

Financial Forms When it comes to commercial treasury solutions, official checks and supplies, Harland Clarke delivers with the accuracy and on-time delivery that financial institutions have come to expect.

Contact Center Support Our professional call specialists handle more than 13 million calls each year. They serve as the voice of our clients, providing exceptional assistance to account holders 24/7.

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Inbound and Outbound Marketing Support

Sales Support

Customer Care

Live and IVR Surveys

Conversion Support

Instant Issue

Personalization

Prepaid cards

Manufacturing


SECURITY IS A PRIORITY AT HARLAND CLARKE. At all levels of our organization, we are committed to securing the confidential information that you and your account holders entrust to us. Our industry-leading, risk-based security posture employs a proven defensein-depth strategy and a layered security model, giving financial institutions confidence and peace of mind. •

In-house Security Oversight, Visibility and Control

Documented Information Security Management Program

PCI DSS Certification

Ongoing Audits and Assessments

Annual Disaster Recovery Testing

Integrated Security Strategy

Vendor Compliance and Visibility Requirements

“Our relationship is a longstanding, trusted partnership. We’re very comfortable with a data exchange, knowing that Harland Clarke will take good care of the information they’re receiving.” Tara Smith VP of Retail Orion Federal Credit Union

INFORMATION SECURITY 15


LET US HELP YOU GROW YOUR BUSINESS. Count on Harland Clarke for high-performance marketing solutions, payment solutions and operational support. Let us help you become your account holders’ financial institution of choice — the place and the people they turn to first for the products and services they need.

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harlandclarke.com

Institution size, assets, campaign results and statistics based on client earnings data. Many variables impact marketing campaign success. Information from earnings on percentage increases that is contained within this document is provided for demonstrative purposes only. Harland Clarke does not guarantee or warrant earnings on a particular level of success with a campaign. Š 2015 Harland Clarke Corp. MKCOM–1380–01 SAMM# 9103170 Shopper Alert is a trademark of Harland Clarke. Card@Once is a registered trademark of EFT Source, Inc. All rights reserved.

Harland Clarke B2B Overview Brochure  

Harland Clarke B2B Overview Brochure

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