DANCING WITH DESIGN
SELENE MOLINA, BFA. ACADEMY OF ART UNIVERSITY SELECTED WORKS 2016 — 2022
DANCING WITH DESIGN
SELENE MOLINA, BFA. ACADEMY OF ART UNIVERSITY SELECTED WORKS 2016 — 2022
Copyright © 2022 Selene Molina
All rights reserved. No part of this publication may be reproduced or tranmitted in any form by any means physical or electronic, including photocopy or any storage and retrieval system, without prior written permission.
TO MY BEAUTIFUL DAUGHTERS, SELINA, ASHLEY AND KHLOE.
DANCING WITH DESIGN
I have a passion for design and salsa dancing. Dancing and design are very similar because you can express your emotions and feelings through movement. And that is what I do every time I dance or design something.
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TABLE OF CONTENTS
Project 1 THE ART OF TEQUILA / 4-17
Project 2 IVE COLOUR / 18-29
Project 3 SALSA RITMO / 30-43
Project 4 SUSTAINABILITY REPORT / 44-65
Project 5 TIME, NAVIGATION, AND INFORMATION / 45-79
SELENE MOLINA / BFA DANCING WITH DESIGN
THE ART OF TEQUILA, A TASTE MEXICO OF
OBJECTIVE
Create a book depicting the history of tequila in Mexico, including origin, production, fermentation, aging, storage, types of tequila, and cocktails.
APPROACH
Capture and incorporate imagery depicting traditional tequila production: farming, harvesting, and distillation. Aged photo treatments speak to the legacies of these distilleries and the historic nature of the art.
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PROJECT The Art of Tequila COURSE Typography 2 INSTRUCTOR David Hake SEMESTER Spring 2017
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SELENE
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IVE
COLOUR BY JONY IVE PROJECT Jony Ive - Home paint COURSE Package Design 2 INSTRUCTOR Kathryn Morgan SEMESTER Fall 2018 OBJECTIVE Design packaging for a high-end line of house paint inspired by industrial designer Jony Ive. Packaging should reflect Ive’s intellectually modern aesthetic. APPROACH The minimalist label speaks to the brand’s commitment to quality, durability, and the perfect finish by communicating focus, solidity, and ease of use. It is not overcrowded with marketing language or illustrative elements, thus standing well apart from competitors on the shelf. 22/ 23 IVE COLOR 01 02 03 04 05
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24/ 25 IVE COLOR 01 02 03 04 05
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IVE COLOUR 01 02 03 04 05 26/ 27
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IVE COLOUR 01 02 03 04 05 30/ 31
DANCING WITH DESIGN
IVE COLOUR 01 02 03 04 05 32/ 33
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IVE COLOUR 01 02 03 04 05 34/ 35
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SALSA RITMO
PROJECT Salsa Ritmo App COURSE Introduction to Interaction Design INSTRUCTOR
Bob Slote
SEMESTER Fall 2016
OBJECTIVE
Design an app for salsa aficionados to browse, watch, and model dance lessons—from beginner to advanced. The app’s primary audience are those who don’t have time or money to take inperson classes on a regular basis.
APPROACH
Analyzing current tutorial apps and incorporating best practices to create a truly user-friendly interface. Colors are derived from traditional Salsa attire and are meant to bring the dance’s warmth to the app itself.
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SELENE
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DANCING WITH DESIGN
SUSTAINABILITY REPORT 01 02 03 04 05
ABILITY REPORT 50 / 51 PROJECT Sustainability Report COURSE Visual Systems 2 INSTRUCTOR Brian Minards SEMESTER Spring 2021 OBJECTIVE Create a 2020 customer sustainability report campaign for Starbucks to educate Starbucks’ customers about the company’s progress, achievements, and commitment to creating a better future using the company’s color and photography. APPROACH Create a report to employees and customers that conveys the brand goals.
SUSTAIN-
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MOLINA / BFA SELECTED WORKS
SELENE
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SELECTED WORKS
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TIME, NAVIGATION, AND INFORMA TION
OBJECTIVE
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Time, Navigation, and Information COURSE Information Design
Michael Newhouse
Spring 2022
PROJECT
INSTRUCTOR
SEMESTER
user-friendly interface for browsing, assessing, and navigating
local areas of interest.
Design a
to
the
navigation maps
arrival,
destination. TIME, NAVIGATION, AND INFORMATION 01 02 03 04 05
APPROACH This pedestrian-centric app bypasses
crowding features of mainstream
in favor of a focused, calming environment. There are no extraneous labels—simply route, scheduled
and
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THANK YOU.
To my instructors: David Hake, Mary Scott, Phil Hamlett, Hannah Coward, Michael Newhouse, Thomas McNulty, William Culpepper, Thomas Mungovan, and my Student Advisors, Reid Raukar and Lynda España. Thank you for sharing your knowledge, for being so dedicated, and for being great coaches.
To my beautiful daughters, Selina, Ashley, and Khloe. Thank you for being so supportive and for all the sacrifices during these years while I was in school. We did it together. I love you!
To my grandma RIP, my mom and my dad, thank you for teaching me to fight for my dreams and not give up. And thank you to my friends for all your support.
A mis instructores: David Hake, Mary Scott, Phil Hamlett , Hannah Coward, Michael Newhouse, Thomas McNulty, William Culpepper, Thomas Mungovan y mis asesores estudiantiles Reid Raukar y Lynda España. Gracias por compartir su conocimiento, por ser tan dedicados y por ser grandes entrenadores.
A mis hermosas hijas , Selina, Ashley y Khloe. Gracias por ser tan solidarios y por todos los sacrificios durante estos años mientras estaba en la escuela. Lo hicimos juntas. ¡Las amo!
A mi abuela, D.E.P, a mi mamá, y mi papa , gracias por enseñarme a luchar por mis sueños y no rendirme. Y gracias a mis amigos por todo su apoyo.
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SCHOOL
Academy of Art University
School of Graphic Design
COURSE
BFA Senior Portfolio
INSTRUCTOR
Mary Scott
PRINTING AND BINDING
Blurb Design
PAPER STOCK
Muhawk Superfine Eggshell #100 text
TYPEFACES
Monserrat
PHOTOGRAPHY
Adobe Stock Pexels.com Envato Elements
CONTACT
Designbyselene@gmail.com
Designbyselene.com
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THANK YOU
Designbyselene.com
— Vivian Greene“Life isn’t about waiting for the storm to pass, it’s about learning how to dance in the rain.”