1 b. kommunikationsdesign: Corporate Design »Institut Prof. Dr. Becker«
Statement 12 categories. 29 countries. 690 submissions. Vienna had much to offer during these one and a half jury days. Almost twice as many entries than in 2012 required our full concentration and attention. A clear picture formed gradually in intensive talks, with priorities, opinions, and decisions taking shape. The multitudinousness of the jury served as a finely meshed filter in which also the quiet works got caught. What else has remained? In Corporate Design, powerful visual identities impressed us not only with their convincing graphic elements, but also with their wonderfully humorous and narrative concepts. The organisers and hosts won us over with their charm and nonchalance, while the Joseph Binder Award presented itself on the constant level of high quality it has displayed for several years now. What is so remarkable is that this is a pleasantly fair and renowned design competition. For at a time when many design awards have degenerated into mere marketing platforms or virtually outbid one another in treating participating designers with impoliteness and presumptuousness, this Austrian design prize has lost nothing of Joseph Binder’s original idea.
2 b. kommunikationsdesign: Erscheinungsbild und Katalog der Ausstellung Visual identitiy and exhibition catalogue »Jeannette Zippel: Honighände«
3 b. kommunikationsdesign: Corporate Website »Buschfeld Design GmbH«
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Short biography Susanne Breitfeld studied design at the University of Applied Sciences in Cologne. Her focus is on corporate design, information design, and communication design. She runs her own design office, b. kommunikationsdesign, and primarily works for clients in lighting design, architecture, medicine, and social welfare. Since 2006 she has been involved with BDG, the German professional association of communication designers, as it is her goal to strengthen the standing of communication design in politics, in industry, and among the general public. From 2009 to 2011, Susanne Breitfeld was BDG’s vice-president; today she is still an active board member and represents the organisation as a jury member in various design competitions. She lives and works in Mainz.
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