Page 1


designpartners.com


4


5


6


7


8


9


10


11


12


Hello. We are Design Partners, a product design consultancy with studios in Dublin and San Francisco. For over 30 years we have been tuning in to the challenges and potential of our clients. Through a powerful combination of thinking and doing, vision and execution we create bold, intelligent and beautiful solutions that connect people with ambitious brands. The following pages outline our approach, a selection of work and a snapshot of studio culture.

13


14


15


16


17


18


19


20


believe in the weave We tune-in to a brand’s potential, its ambition, its opportunity. We edit out the noise, the clutter, the weak and shine a powerful light on the truth. We craft bold, unique perspectives and are masters in bringing them to life. A perfect weave of thinking and doing, of vision and execution.

21


DISCOVERY tuning in

CONCEPT power of the story

DEVELOPMENT embody the vision

DETAIL obsessive about detail

DELIVERY follow through

22


tuning in

Discovery —

All great projects begin with a sense of purpose. A clear understanding of why we are setting out on this journey. What are we trying to say and why will anyone care?

We tune-in to your brand and your customers and mine for the stories that show genuine understanding and add meaning to people’s lives.

23


the power of the story

Concept —

We build on the truths we uncover and come with bold, unique perspectives to propel your brand.

24

Product experiences are expressed in captivating stories. The story is the driver for all that follows.


embody the vision

Development —

A successful vision is only as good as the team’s ability to manifest it. We pride ourselves in our ability to bring visions to life.

We design the complete product experience at every touchpoint of the customer journey.

25


obsessive about detail

Detail —

As the design begins to fully emerge, we work intensely with our clients to ensure that the brand and product vision is reflected in every product detail.

26

In this way the design expression becomes more enriched, refined and coherent.


follow through

Delivery —

We love our products into existence. We deliver designs that push the definition of what is possible, first with imagination and creativity, then with development and

manufacturing rigour. Ultimately creating products that people love to use and own.

27


28


Our Locations

dublin san francisco eindhoven

29


30


dublin 31


32


san francisco 33


34


eindhoven 35


36


our work

37


38


logitech Humanising technology — From our first encounter with Logitech our instincts were to create a bridge between people and their digital tools. Our philosophy was to humanise technology at every level, creating exciting yet effortless experiences. Over two decades later, this foundation remains a cornerstone of their brand as we continue to explore and refine what this means in a constantly evolving digital landscape. Our strategic partnership extends across their broad product range and has resulted in some of the most commercially successful and admired products in personal computing, audio, tablet accessories and gaming.

39


40


41


42


43


44


45


46


47


48


calor The great outdoors — When we embarked on re-energising the Calor brand our vision was to create a new experience around the family. Breaking from the diluted, macho barbecue idiom, we created a new experience that excites and enriches time spent together outdoors.

49


50


51


52


cricut Empowering creativity — Crafting is about celebrating the joy of making and discovery. Makers have a natural curiosity and creativity, expressed with their hands through craft. We are working with Cricut, a company at the forefront of the maker movement, to design a new range of products and experiences that empower users while positioning the brand as industry leaders. Products such as the Cricut Explore bring together user research, product innovation and a refined execution to deliver a focused and beautiful solution that resonates with users.

53


54


55


56


terraillon Joie de vivre — Terraillon is an iconic French brand that touches on everyday life. Baking with the family, cooking with friends or keeping fit together are joyful moments we take for granted. Finding meaning in those moments drives Design Partners’ philosophy. The resulting products and stories resonate in the marketplace through empathetic and truly functional design. Simple solutions that make life flow.

57


58


59


60


61


62


gaming Designed to win — Like sport, gaming can be a pastime or it can be the most important thing in your life. When you play at the highest level the only thing more important than winning is total annihilation of your opponent. To achieve this level of domination gamers need specialist equipment, perfectly tuned to match their personal gaming requirements. We’ve spent the last 10 years getting under the skin of gamers. Our deep understanding of the gaming category continues to push the industry forward.

63


64


65


66


67


68


lavazza Re–imagining the coffee experience — Recent work in the coffee sphere for this iconic Italian brand explored the potential of creating a halo around their core coffee product. We proposed to extend the brand into homewares and to promote gifts and accessories through online communications around the “A Modo Mio” capsule range.

69


70


71


72


jenu Bringing beauty to the skin care industry — JeNu Active-Youth Skin care System is a new, clinically validated, anti-aging technology that uses ultrasound waves. Our vision was to bring beautiful, considered design to the skin care industry, steering away from the medical-instrument or ergo-device idiom. The result was an elegant balance of beauty and clinical professionalism.

73


74


75


76


corning Leveraging Tradition — We knew that Corning produced Gorilla Glass - used on some of the most cutting edge tablets and smart phones. What we didn’t know about Corning was that they manufactured windows for US space vehicles, supplied glass for the Hubble Space Telescope and developed the glass for the Thomas Edison light bulb. To introduce Corning to the consumer category, we created a product experience and brand identity that positioned them as the technology leader in the emerging optical cable space.

77


78


79


80


medical Human specialists — To create life changing experiences for people, the healthcare industry needs a very particular design expertise; specialisation in human factors engineering, mechanical design and regulatory approval. Our medical design team listen to patients, home carers, nurses, doctors and technicians. We observe their practices and habits. We cut through complexity to identify opportunities that improve the outcomes for patients and the working life of carers. This specialist approach creates strategic solutions and competitive advantage for our clients.

81


82


83


84


85


86


culture A culture of balance — At Design Partners we strive for a perfect balance of Ego and Empathy. We’re genuinely curious about the world and everything in it. Creatively liberated, we have nurtured an environment where everybody has a voice and can be masters of their own destiny. We take our work very seriously - but love every minute of it.

87


88


89


90


91


Clients We are fortunate to work with some of the world’s most admired and ambitious brands.

92


93


Capabilities We believe in designing the complete experience and have spent a lot of time developing the talent, expertise and network to support this.

94


Ethnographic Research

Experience Design

Brand Strategy

Industrial Design

Graphic Design

Interaction Design

Packaging Design

Human Factors

Mechanical Engineering

95


Awards – We are honoured to have our work recognised by the leading international design bodies. Here are a few of the more recent ones.

96


2014 Red Dot Design Award

3D Connexion SpaceMouse Wireless

2014 Red Dot Design Award

Logitech K830 Living Room Keyboard

2014 Red Dot Design Award

Logitech G602 Wireless Gaming Mouse

2014 Red Dot Design Award

Logitech Powershell Controller

2014 Red Dot Design Award

Logitech Ultrathin TouchMouse

2014 IF Design Award

Logitech Ultrathin Touch Mouse T630

2014 IF Design Award

3D Connexion SpaceMouse Wireless

2014 IF Design Award

Logitech T650 Touchpad

2014 IF Design Award

Calor Mini BBQ

2014 IF Design Award

Logitech Keyboard K810

2014 IF Design Award

G602 Wireless Gaming Mouse

2014 IF Design Award

FabricSkin Folio

2014 CES Innovations Honoree

TK820 Logitech Wireless Keyboard

2014 CES Innovations Honoree

G602 Wireless Gaming Mouse

2013 Good Design

Calor Mini BBQ

2013 Good Design

Logitech FabricSkin Folio Keyboard

2013 Good Design

Intelesens Zensor

2013 Good Design

JeNu Skincare System

2013 Good Design

3D Connexion SpaceMouse Pro

2013 Good Design

Ultimate Ears Boombox

2013 Good Design

Logitech G602 Gaming Mouse

2013 Good Design

Logitech Wireless Touchpad

2013 Good Design

Logitech Illuminated Keyboard

2013 Red Dot

JeNu Skincare System

2013 Red Dot

G600 MMO Gaming Mouse

2013 Red Dot

3D Connexion SpaceMouse Pro

2013 Red Dot

Logitech Ultrathin Keyboard Cover

2013 IF Design Award

Ultimate Ears Boombox

2013 IF Design Award

Logitech Touch Mouse M600

97


designpartners.com EUROPE IDA Business Park, Southern Cross Route, Bray, Co. Wicklow, Ireland +353 1 282 8913 USA 576 Sacramento Street, Sixth Floor, San Francisco, CA 94111-3022, USA + 1 415 830 4229 CEO New Business Technical Director Creative Director

Brian Stephens Andrew Hartman Diarmuid MacMahon Cathal Loughnane

brian@designpartners.com andrew@designpartners.com diarmuid@designpartners.com cathal@designpartners.com


Design Partners  

For over 30 years we have been tuning in to the challenges and potential of our clients. Through a powerful combination of thinking and doi...

Advertisement