Digital Outreach Strategies
helping your church go where people in your community are gathered.
At D373 we know you want to be a church that is great at effectively communicating to people outside your walls. In order to do that you need digital outreach strategies and processes your team can use all year long. The problem is most churches don’t have the team or the resources to create these digital plans, which leaves them feeling like they can’t reach people where they are gathering.
We believe churches that have a winning digital outreach strategy are the ones that are more effectively reaching their communities for the Gospel. We understand your teams are often balancing far too many plates and struggle to keep up with all the responsibilities that are in front of them. This is why we work with churches all over the country to create digital strategies and equip staff and volunteers to successfully implement these strategies. Our services include social media strategy and management, web site development, guest services evaluation and design, graphic design, and staff coaching.
THERE IS A PLACE THAT 80% OR MORE OF THE PEOPLE IN YOUR COMMUNITY ARE GATHERED EACH DAY. What are you doing to reach them there?
WORKING WITH US YOU WILL... INCREASE
YOUR DIGITAL PRESENCE OUTSIDE THE WALLS OF YOUR CHURCH.
YOUR CHURCH’S INFLUENCE AND REPUTATION IN THE COMMUNITY.
YOUR STAFF AND VOLUNTEERS TO BECOME SOCIAL MEDIA NINJAS.
EXPONENTIALLY MORE PEOPLE WITH YOUR CHURCH’S MESSAGE.
WITH A PERSONAL DIGITAL SPECIALIST WHO WILL HELP YOUR CHURCH ENGAGE YOUR COMMUNITY AND FIRST TIME GUESTS.
We are a medium sized church that had ‘out-grown’ our processes. While we have always had a heart to reach further into the community, we did not know how to do it effectively. The D373 team stepped in to help us find our ‘voice.’ From a new website, to a social media strategy, to just helping us implement ‘best practices’ for communicating, D373 has been invaluable. They saved us years of work and learning things the hard way. More importantly, they have joined us in our mission to make disciples for the Glory of God. D373 is not a vendor or even a partner. They are an extension of our team. DARREN WOLFE Administrative Pastor Melbourne, FL 5
OUR MAIN GOAL
THE 8 BUCKETS OF SOCIAL MEDIA
is to strengthen your church’s digital presence in the community.
REACH AND ENGAGEMENT 1 Social Media Algorithms love conversation. In fact, it’s one of the biggest factors in whether or not your posts are seen. If conversation isn’t happening within the posts on your church platforms, most of the time even the people that follow your page will not see the content you are producing. If you can build conversation on even one post per week, the chances of all of the other content you post being seen go way up. That’s why we focus a lot of time and energy in creating content that is not only excellent and beautiful, but also engages and encourages conversation.
Designed to create engagement and conversation from your church page, so more people outside of your church can see content that you are creating.
PASTOR Introduces your Pastor to the 2
community by utilizing quotes and stories. The goal is when people give you a first visit they feel like they know and trust the Pastor.
DIGITAL MISSIONARIES We build a 3
team for your church that becomes a powerful force you can use long after our partnership ends. They are an army of volunteers that are passionate about your church and social media.
MINISTRIES Highlighting a different 4
ministry of your church every month allows the community to get a “sneak peek” inside the walls before they ever set foot on campus.
DISCIPLESHIP This focuses on 5
teaching your community, even if they don’t realize they’re being taught, through inspiring, shareable content. Providing shareable spiritual content is critical to help a community that does not know Jesus be drawn to His light. If non believers won’t read the Bible, we bring the truth of scripture and biblical principles to them.
EVENTS Focusing on Events that are 6
specifically directed at people outside your church walls will always be a need. When everything is important, nothing is important on social media, so don’t settle for your social platforms being a bulletin board, rather make the BIG events even bigger.
SUNDAY PROMO Making sure your 7
service times are highly visible on all of your social platforms is incredibly important. Also, this gives your people shareable content that doesn’t sound so “invitey,” providing effective and intriguing tools for them.
COMMUNITY Engaging, as the church, 8
with social pages of businesses, organizations, restaurants, etc. to build trust within your community. This creates a buzz in your city about who you are as a church.
WEB DESIGN Our goal is to help you tell the story of your church through your web site. Our process will guide your team through visual appearance, functionality, site organization, content and user engagement. We have found depending on the complexity of the site it takes 3-4 months from beginning to launch. Our process: • Research of your church by our web team and discussion with your team to understand the heart of the church and the priorities of the things that must be communicated. • Assignment of a dedicated web team that will tell your church’s story throughout the site, which in turn will give the best guest experience through the site. • Creation of a custom Wordpress site that will not contain any proprietary coding. • Copy for Homepage and Visit page (all other copy is the responsibility of the church). • Access to a private Website that we use that allows you to keep track of where we are in the process of the build. • Integration of current Church Management software as needed. • Advice and education on SEO and analytics and how to best leverage these. • Availability for consultation on all web related options as needed (best plug-ins,sermon managers, event managers, etc.) • Hosting is not included, but we can make hosting recommendations as needed. • Includes migration of sermon archives for past year. We can train someone to do this if needed to migrate additional archives. • Staff training of site management prior to launch. • Process usually takes 3 months from beginning to completion.
Web design starts at $8000
our plans MINI
$197 per month
$597 per month
$1097 per month
This package gives you the tools and training to manage the strategy
This is a training package that works with your team to develop a social media presence
For those that need complete social media management and support
(with annual contract)
Monthly Graphics - 20 beautifully designed graphics a month created to take advantage of current social media algorithms - Holiday graphics
(with annual contract)
Everything in the MINI plan
ESSENTIAL (with annual contract)
Social Media Management - Access to the D373 Custom 8 Bucket Strategy, that is designed specifically for Churches and scalable to any church size - Your own Social Specialist from D373
- Examples of best practices
Social Media Posting
Social Media Strategy
- Your own D373 Social Specialist
- Research of your church and community in order to enable us to speak with your church’s voice
- Access to the D373 Custom 8 Bucket Strategy, that is designed specifically for Churches and scalable to any church size
- 2-3 custom posts each week for FaceBook and Instagram
- 6-7 custom posts each week for FaceBook and Instagram
- Management of that content
- Increases our church engagement up to 900%
Digital Missionary Team
- Management of ALL content (even what we don’t create) each week
Digital Missionary Team - Access to a pre-recorded Social Media Seminar to inspire and train your people and staff to be social media ninjas for your church
Training Session - One training session that will be a deep dive into tips and tricks, and how to take advantage of the 8 Bucket Strategy
- A Zoom Social Media Seminar to inspire and train your people and staff to be social media ninjas for your church - Creation of a private FB group in order for you to communicate with them each week - Monthly communication from our team to your Digital Missionaries to share about Community engagement and how they are doing with their engagement
Ad Optimization - Training of your team on how to effectively get the most out of the social media ads
Quarterly Training Sessions - Quarterly zoom training sessions on tips, tricks and how to take advantage of the 8 Bucket Strategy to get the most out of the plan
- Increases engagement up to 900%
Digital Missionary Team - On-Site* Social Media Seminar with your staff and volunteers to train them to be social media ninjas for your church *Travel expenses reimbursed by church - Creation of a private FB group in order for you to communicate with them each week - Monthly communication from our team to your Digital Missionaries to share about Community engagement, inspire them, and how they are doing with their engagement - This group can stay in place long after our partnership is complete
Monthly Training Sessions - Monthly zoom training sessions on tips, tricks, and ways to take advantage of the 8 Bucket Strategy
Monthly Analytics - Monthly reports and evaluations of the previous month, including your best performing posts as well as goals for the upcoming month
Ad Optimization - We will train your team on how to effectively get the most out of the social media ads that you run in order to have an effective plan to reach the most people
PRO $1497 per month (with annual contract)
For those that need additional marketing and design services
Everything in the ESSENTIAL plan
Message Series Marketing - Design and marketing of all series - Available for help in naming series
Without a doubt Design373 changed CrossPoint’s social
media presence and presentation. What we once viewed as an afterthought is now deserving of weekly forethought. D373 taught us that our online strategy is the new front door to the church. To put it another way, we no longer use our social media accounts to inform the church. We now use them to shine the light of Jesus Christ in a dark and dying world. Thank you, Design373! Ryan Whitley - Pastor CrossPoint Church, Trussville, AL
- Creation of series graphics
- Marketing of Christmas, Easter, and one other churchwide event (Fall Festival, VBS, etc) - Utilization of our 10-week strategy - Creation of event graphics - Creation and printing of all deliverables (invite cards, window clings, etc) Church is responsible for printing costs - Creation of diversified Facebook ad campaign for event
Mystery Guest Analysis
DI MAKE SCIPLES
CHES • PRAY F HUR OR YC M O PL I T
T EN M VE
- Suggestions on Facebook ad campaign for series
- Creation of graphics package that includes graphics for screen, invitation cards, banners, and social media, along with the source files for anything additional you would need
LAS V EGAS , NV
TED B Y HO
LOVING P E OPLE BACK TO GO D
2 0 1 7 IM PA CT R EP ORT 1
- Mystery Guest visit (on the same weekend as the Social Media Seminar) to evaluate the first time guest experience - Evaluation of your Guest Services structure - Written report with findings and suggestions - Available as needed for discussion with your staff
1 year all inclusive EVERYTHING WE DO WITH
EVERYONE WE HAVE. Back by popular demand, our 1 Year All Inclusive
We will meet with your team, study your demographics and goals, and plan a comprehensive approach to marketing and branding your church.
External Marketing We will create a strategy for marketing to your community and beyond. We examine what works best to reach your community and will plan accordingly. We research and make suggestions of ways you can be involved in your community (festivals, community events, etc) and help you plan for involvement. We will work tirelessly to authentically brand your church in your community.
Unlimited Graphics (NEW)
offer. With this level you will
That’s right, we said UNLIMITED! Through our partnership with Church Media Squad, you will get unlimited graphics for anything you need. Seriously. Unlimited design projects, unlimited revisions, source files, and more! We manage the communication and designs to be sure the quality is up to your standards.
have access to everything
Stories of Life Change
Package is the most comprehensive that we
we do and everyone on our team of professionals. You will be trained and equipped with the systems, processes and strategies to be able to have a greater impact on your community and the Kingdom of God.
$2997 per month (with annual contract)
Personal stories of real people in your church family are so important to help people outside the church feel a connection. We have writers that will interview and tell their stories in a compelling way. You will receive up to 3 stories a year.
Message Series Marketing We will work with your pastor or team to identify and creatively name/title the series throughout the year that we could use for marketing campaigns. We create graphics for all series and will utilize those graphics to market the series on social media.
Special Event Marketing (up to 5 events) We will work with your team beginning 10 weeks from an event to plan the marketing strategy. Obvious events are Christmas and Easter, but we will also work with you to identify any others. We create graphics and all products and will offer access to our wholesale printing options.
Social Media Marketing and Management We will provide a social media plan using our custom 8 Bucket Strategy to help you leverage FaceBook and Instagram to reach your community and accomplish your digital presence goals. We research your church and community in order to enable us to speak with your church’s voice. You will be assigned a dedicated Specialist that will create 6-7 posts per week and then manage ALL content (even what we don’t create) each week, while taking advantage of Social Media algorithms to effectively communicate to the people outside your church walls.
Additional Social Media Graphics Each month you will receive 20 additional graphics that you can either use or store away to always have content that is beautiful, engaging, and designed to take advantage of the algorithms.
Digital Missionary Team We will do an On-Site Social Media Seminar with your staff and volunteers to train them to be social media ninjas for your church. We then place them in a private FB group and your D373 Specialist will help you communicate with them and continue to inspire them each week. This group stays in place long after our partnership is complete!
Training We will train our replacement. You will receive 5 hours of in depth training from our team to show you how to take advantage of social media algorithms, as well as some tips and tricks on how to best utilize our custom built 8 Bucket Strategy.
Mystery Guests As part of your contract our team will come to your church the same weekend as the Social Media Seminar to be “Mystery Guests” and evaluate your first time guest experience. We then compile our results and recommendations in a report for your team.
First Touch Pieces Based on our findings we will work with your team to enhance your first touch experience for your
guests. We evaluate the path from the “street to the seat,” and help you plan the training of your teams. We can create brochures, magazines, etc. that are needed for your guests. We will evaluate how you receive first time guest information and give our recommendations.
Visitor/New Resident Viewbook We work with your team to create a magazine that will give a “peek inside” your church in order to provide information about who you are and your vision. The goal of this piece is not to outline all of your ministries, but rather to give a compelling overview and encourage people to seek more information.
Weekly Check In You will have weekly contact from the D373 team. Whether you hear from your Social Media Specialist or the President of the company, you will have access to us and we will be checking in with you.
Monthly Zoom Meeting We will establish a time each month for a zoom meeting with the D373 team. The meeting will be with all of the team members that are involved with your plan at that time. At a minimum it will be with our President and Owner, Nathan Gaddis.
Annual Evaluation At the end of your contract, we will evaluate with you all that we have accomplished together, celebrate our victories, and evaluate any areas where we came up short. Then we look toward the future and plan year number 2!
Add ons available at additional cost: Logo Design Need a new logo? Our team of brand specialists can design something totally new or give a fresh look to your current logo.
Web Site Refresh Don’t need a full web site redesign? Using your current site map, we can give your home page a bit more “pop and pizazz” that makes your whole site feel fresh and new.
WE WOULD MAKE A GREAT TEAM! BUT YOU DON’T HAVE TO TAKE OUR WORD FOR IT!
The help D373 has provided in graphic design, social media management, and simple advice has been excellent and beneficial. Our social media engagement alone is up more than 600%! From the beginning, our relationship has been very comfortable and feels like we are all part of one team. I would overwhelmingly give them 5 stars. Ed Kendrick - Pastor, Heartland Church, Winter Haven, FL From the first time we spoke with Design373 to some of the busiest weeks in ministry, we noticed a desire for partnership in ministry. In each season of ministry we walked through with D373, we were impressed with their ability to flexibly innovate, meet deadlines, and suggest ways to reach the people outside the walls of the church. Design373 has helped us focus our efforts outside the walls which has been a game changer. Brad Jett - Worship Pastor, First Baptist Church, West Monroe, LA
The team at D373 is so great to work with. Before we started working with them I was overwhelmed by everything on my plate, so our social media was often the first thing to get overlooked. Now our social media is on fire with D373 managing it! D373 also helps to save us from ourselves by holding us accountable to deadlines and keeping us thinking further ahead. We love D373! Amanda Levy - Communications Specialist, First Baptist Church, Melbourne, FL
D373 gets us! They took time to know our ministry, our community, and our unique culture. The relationships we’ve developed frame everything from our branding to our website and social media. They aren’t some distant company, they’re true friends. Paul Strozier - Lead Pastor, Madison Park Church of God, Anderson, IN Our church was provided very professional services from Design373. They totally revamped our website and did a marvelous job in helping us reach out to our community through marketing and social media platforms. Even if you have a media team in place, they will work closely side by side with your team and make a big difference in your community outreach! The scope of work they provided was more than I could ever imagine for the price. We would highly recommend Design373 for your church. You will be surprised at the phenomenal results you will receive. Greg Crane - Worship Pastor, First Baptist Church, Hendersonville, TN
D373 does an amazing job of leveraging social media with a heart for ministry. Their strategy engages people at different levels, giving your church an even greater reach into the community to share the gospel. Their team is easy to work with and very responsive. Jason Wood - Communications Director, Hunter Street Baptist Church, Birmingham, AL
CONTACT US AT DESIGN373.COM OR GIVE US A CALL - 239.784.7460