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Table of Contents project one

Changing Travel Magazine

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project two

After the Happily Ever After

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project three

Cowboys & Indians

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project four

NORDIC Ski Resort

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project five

Black Star Beer

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project six

Super Heroes Eat Their Veggies

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project seven

Let’s EAT

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project eight

Greeting Cards

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project nine

Heinz CSR

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project ten

Logos

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1

Changing Travel Editorial Publication Creative Brief

The objective of this project was to design a full-length

magazine targeting young enthusiasts seeking to explore the world while making a positive difference along the way. Specific targets include those seeking to travel, the vacation volunteer, missionaries or just the curious adult seeking adventure. Changing Travel sheds light on many different organizations all over the globe, what they are doing to make a difference and how you can get involved.

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2 After the Happily Ever After Pantone Promotional Posters Creative Brief

The objective of this project was to create a series of

promotional posters for Pantone, a company that develops ink and color matching systems so that designers (interior, graphic and web) can match colors across platforms. To promote the use of Pantone colors, I created posters using the theme of the Disney Princesses. The goal of this poster series is to imagine the life of three Disney Princesses, translating their skill sets into modern day society.

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3 Cowboys & Indians Typographic Playing Cards Creative Brief

The objective of this project was to design a full deck

of playing cards using variations of a single typeface. The theme for the deck of playing cards is Cowboys and Indians, and the selected typeface is Baskerville. I used the classic American red and blue and accompanied it with a rich tan to help further the western feel.

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4 Nordic Ski Resort

Branding of a Mountain Ski Resort Creative Brief

The objective of this project was to design a mountain ski

resort that could compete with those found in Lake Tahoe, California. Nordic Ski Resort is Norwegian inspired and targets young enthusiasts. The goal of this project was to design the Nordic brand and develop it across all platforms necessary to further the identity. The sub-brand for this project is Spro, the village market. It would be located in the main village of the resort and be the source of fresh fruits and vegetables, like a farmer’s market.

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come discover your snow capped dreams 30


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5001 NORDIC DRIVE LAKE TAHOE, CA 96161 D 530 584 7000 T 800 466 6732 AUSTIN@GONORDIC.COM WWW.GONORDIC.COM

Austin Cray

CEO & President

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5 Black Star

Beer Repackaging Creative Brief

The objective of this project was to reinvent the identity

for an existing beer company, repackaging the beer bottles and six-pack carrier case. Minott’s Black Star Double Hopped Golden Lager is bottled at the Great Northern Brewing Company in Whitefish, Montana. In reinventing Black Star, I wanted to give it a new identity that better represented their company. Using Montana as my inspiration for the design, I envisioned a rustic and textured sticker with a simple type box. The goal was to create a masculine feel, but with qualities that women can find appealing as well.

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6 Superheroes Eat Their Veggies Children’s Book Publication Creative Brief

The objective of this project was to create an illustrated

children’s book. The goal of this book was to encourage children to eat their vegetables. By creating each vegetable into a superhero, young children could be encouraged to eat their vegetables in order to grow up tall and strong like superheroes. Alongside each Veggie Superhero is a rhyme describing the entertaining types of adventures each vegetable superhero does with their super powers, while only using words that begin with same first letter as its vegetable.

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7 Let’s EAT

Allergy-Friendly iPhone App Creative Brief

The objective of this project was to create an iPhone

app to help people with food allergies. Food allergies are becoming more common and learning to live with them can be difficult. The goal of this app is to help the consumer find allergy-friendly grocery items, restaurants and bakeries and also provide helpful facts and terminology. Let’s Eat would partner with successful apps such as UrbanSpoon, iCanEat and the iPhone’s built in map and directions. The inspiration for this app came from my own personal struggle with food allergies.

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8 Greeting Cards Illustrations

Creative Brief

The objective of this project was to create a series of

greeting cards for various occasions. Using an illustrative style, the hope is to explore the use of black and white pen illustrations, displaying the beauty of clean lines and elegant patterns.

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9 Heinz CSR

Corporate Social Responsibility Report Creative Brief

The objective of this project was to reinvent the

Corporate Social Responsibility Report for Heinz. The goal was to highlight Heinz’s commitment to giving back and in turn, showcase the positive effect Heinz is having on local communities and impoverished nations. The redesign of Heinz’s CSR breaks up the heavy amount of text and supplements it with photography. The goal was to make Heinz’s CSR more visually appealing so that consumers would want to read through it and therefore gain a deeper respect for Heinz as a company.

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Logos

Project Logos and Identities 1. Snow Ocean Lake 2. EJ Tailoring 3. BP Investments 4. West Jet 5. Black Star Beer 6. Listen Up

7. Let’s Eat 8. Care 9. Pat & Oscars 10. Nordic Ski Resort 11. Spro Village Market 12. Solitude Mountain Resort

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Thank You

To all who made this possible. MaeLin Levine PLNU Reprographics PLNU Media Services Maximo Escobedo Marla & Gaylon Patterson Shelly & David Barnes My Design Girls Todd Kelleher Clearstory

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LB Portfolio Book  

This is a graphic design portfolio comprising a collection of work created over an eight month period of time. The work includes editorial a...

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