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BuilderMKTG


Shelter. Dwelling. Residence. Home. The value of home can never be overstated, especially to those seeking it. Investors, architects, builders and real estate professionals all own a piece of that dream – a piece of that home. From the drawing board to drawing buyers, realizing the ultimate vision of home is what we do best at DLP Marketing. And our success shows, by some of the company we keep:


Table of Contents 8

WHY DLP?

4 Reasons DLP is the Right Pick

14

WHAT WE DO

Our Offerings

22

BRANDING

Your Story & Identity

9 16

28

34

LETTER FROM THE PRESIDENT Lori Anna Harrison Talks “Big Picture”

STRATEGY Tailor Made Marketing

DIGITAL MARKETING Expand Your Reach

TESTIMONIALS Hear From Our Clients

10

OUR TALENT

20

WEBSITES

32

Meet the DLP Team

Websites & Landing Pages

PRINT MARKETING Luxury Print Collateral


Why DLP? We Are A Cut Above The Rest.

1 3 2 4 Knowledge. We speak the language of real estate and our expertise in the industry translates into everything we do.

Brand and message. Every business is unique and we create custom content and original design that resonates that individuality.

Flexibility. Not only does DLP navigate effortlessly between traditional and digital marketing, but we confidently scale our resources to the client or task at hand.

Assets. Our team is comprised of wildly talented and dedicated members who bring a vast number of skills to the table. Each one genuinely cares about your business.


Letter from the President We know marketing. We know real estate. DLP Marketing understands how much work goes into building and selling a community. We’ve designed an innovative approach which combines research, strategic planning and creative development that has proven successful for our clients in the industry. Collaboratively, we will execute a marketing strategy that will optimize your position in the marketplace and build upon the value of your brand. Generating leads and driving traffic to your community is what we do best and we’re confident you will achieve extraordinary results. We look forward to building a relationship that will reinforce your ongoing success. Sincerely,

Lori Anna Harrison

Lori Anna Harrison President

M A R K E T I N G M AT T E R S


O U R TA L E N T


Lori Anna Harrison President

Lori has 14 years’ experience in real estate, marketing, and luxury yachting. Although an Arizona native she has lived all over the world including the Netherlands, Thailand and Costa Rica and a career that has encompassed work at Arthur Andersen, Shea Homes and for Steven Spielberg. Her global experience, drive to succeed and willingness to take calculated risks is serving her company well. As President and Founder of DLP Marketing, she is passionate and dedicated to providing superior service and collateral to clients in order to grow their businesses. With an undergraduate degree in accountancy and an MBA with an emphasis in marketing she creates strategies that generate leads and deliver a healthy return on investment.


Randy Omdhal

Maria Rodriguez Executive Assistant

Lead Graphic Designer

Eduardo Meraz

Bethany Smith

Randy is a marketing graduate from the University of North Dakota, and has over thirty years of experience in graphic design, illustration, photography, video, digital and multimedia as well as a background studying architecture and real estate at the University of Arizona.

Maria has an extensive background in all things customer related, from flight attendant to providing personalized activity therapy at an acute rehabilitation center, she truly understands what it means to connect with the client by providing an unforgettable and rewarding experience.

Eduardo is an advertising graduate from the Art Institute of Phoenix. Eduardo has over 4 years of work experience in graphic design, marketing, and social media.

Bethany is an Arizona native with a background in fine art and education. As design assistant she brings outstanding creativity as well as communication skills to the DLP design team, and devotes singular attention to each client and project.

Amanda Betts

Emily Alimusa

Delaney Davin

Sherry Hall

Art Director

Marketing Assistant

Marketing Assistant

Marketing Intern

Graphic Designer

Social Media Guru


Susan Richards

Bonnie Stevens

Copy Writer

Media Coordinator

Susan has over 20 years experience in marketing, publishing and real estate. Having won numerous industry awards for graphic design, layout and writing, Susan brings inspiration to our clients’ newsletters and marketing pieces.

Bonnie is a writer, broadcaster, editor, author, public relations consultant and Emmy award-winning documentary producer. She divides her time between Scottsdale and Flagstaff, and rounds out our team with her extensive journalism experience and storytelling talent.

John Han

Website Master

Kelly Hester Staging Expert

Jena Krehrbrink Copy Writer

Anna Sample Virtual Staging

Lis Harrison

Director of First Impressions

Eric Day

Photography Services

Andrew DeCarlo Video Production

Alex Day

Video Specialist

Lisa Klarich

Event Coordinator


W H AT W E D O


Our Offerings

MESSAGING & CONTENT

WEB DESIGN

BRAND IDENTITY

DIGITAL

MARKETING STRATEGY

TRADITIONAL

VIDEOGRAPHY


: y g e t a r t S r e d il u B r ie m e Pr End of Q2 PAIGN M A C D R A C T S PO tement a t S g in n io it s Po g Brandin R2R Y L H T N O M PAGE G IN D N A L ORDS W D A E L G O O G ADS R E N N A B K O FACEBO

S T R AT E G Y


Marketing Strategy Branding Package: Naming Conventions for Community Up to 10 possible names are provided for the prospective community and/ or business. These are typeset specifically to suggest an identity or theme. Each name includes a brief expression of the idea behind the name that will be carried into subsequent branding and design.

Positioning Statement for Aderra

Positioning Statement This significant community collateral is provided for the sales and marketing teams to clarify and communicate – visually and written – what the community is about. It includes prospective or current demographic, ideal consumers and their lifestyle, firsthand testimonial, key descriptive words and taglines, as well as imagery that best defines the community and its residents.

Logo Design A logo is key to branding any company or community. Depending on the level requested, several designs are provided based on the client’s initial input, then the design is narrowed down and fine-tuned until approval. It’s provided in several formats for use in different media.

Brand and Style Guide A comprehensive guide to cement your brand and image is created for use beyond the initial project. It includes the specific colors, fonts, taglines and more, plus any restrictions or suggestions when using the logos and branding in all venues and media.

Design Identity Worksheet


The Manors at Butler North by Empire Group

Artistic Elevation Paintings


Sienna Hills Map Swim Club Trail

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Multi-Use Trail Public Land Designation Community Parks Swim Club Odyssey Prepatory Academy

✦ ★

Future Home Sites Coming Soon Model Homes

Sienna Hills by Starwood Homes

Community Maps


Web Landing Page for CantaMia | AV Homes

WEBSITES


Websites & Landing Pages

Website for East Valley Homes

• Mobile-Friendly Responsive Website Design • Content Management Systems • Search Engine Optimization • Blogs • Custom Web Forms • Custom Programming • Social Media Implementation

Landing Page for Courtyards at Madison Ranch


BRANDING


Logo for Eastwood by Keystone Homes

Brand Identity More than just a logo _ branding is your story. Good branding clearly delivers the message, confirms your credibility and motivates your prospective clients. DLP offers a full range of branding:

• Logos • Business Cards • Letterhead & Envelopes • Labels • Banners & Signage • Flyers • Websites • Community maps • Vicinity maps Signage for NickelCreek by Kire Builders


Branding for Eastwood by Keystone Homes


Marketing Results Thousands of clicks & views result in 229 generated leads from FB campaigns.

229

NUMBERS

you can build upon. Signage for Energy Wall Inside Eastwood by Keystone Homes Sales Office


Intensive targeting campaign results in over

300 brokers & buyers attending preview events.

Facebook Campagin & Retargeting Ads for Eastwood by Keystone Homes


Facebook Lead Generation for BB Living

D I G I TA L


www.morgantaylorhomes.com

Digital Marketing • Google Ad Words • Facebook Ads • Banner Ads • Social Media • Digital Newsletters • E-blasts • R2R Email Marketing Responsive website for Morgan Taylor Homes


Canta Mia is a charming 55+ community offering personalized homes

Facebook Campaigns for Encore at Eastmark & Canta Mia | AV Homes


Lead Generation First impressions are IMPORTANT. The number of impressions are VALUABLE. But turning those impressions into solid leads? GOLDEN.

DLP utilizes Facebook and other platforms to generate the clicks and leads necessary to draw visitors and homebuyers to new or established communities. We provide tangible numbers that turn into real conversions.


Flyer for Canapy Lane by Keystone Homes

PR I N T


Traditional Marketing • Postcards • Newsletters • Magazines • Flyers

• Invitations • Brochures • Custom Postcards for Sienna Hills by Starwood Homes

ArizonAHomebuilder

AZBUILD

February | March 2017

Cholla

Camelview

Square Footage Calculation Livable Area Main Level: 3,523 SF Garages & Mech. Room: 864 SF

Square Footage Calculation Livable Area Main Floor: 2,357 SF Livable Area Upper Floor: 1,610 SF Garages & Mech. Room: 847 SF Covered Patio/Decks: 813 SF

Total Livable Area: 3,523 SF 3 Bed | 3.5 Bath | 2 Car Garage

Total Livable Area: 3,967 SF 3 Bed | 4 Bath | 2 Car Garage

Echo

Square Footage Calculation Livable Area Main Floor: 2,287 SF Livable Area Upper Floor: 2,108 SF Garages & Mech. Room: 888 SF Total Livable Area: 4,395 SF 4 Bed | 4.5 Bath | 2 Car Garage

An ideal location and

an incomparable lifestyle.

Basements and 3rd-car garages are available on all floor plans. We also offer full custom design options on all available lots.

Pavona Home Design at Robson Ranch Arizona A Robson Resort Community | Luxury Active Adult Living Produced by DLP Marketing • (480)460-0996 • DLPmarketing.com

Floorplan Brochure for Scott Grigg at Cullum Homes


Highly ended! m m o c re

TESTIMONIALS


What Others Say About DLP

Jennifer Anderson

Rob Kukla

Erika Mitchell

Willis Allen Real Estate

Realty Executives | Divinity Homes

Starwood Land Advisors

“Last year nearly 40% of our business came from our direct mail & print campaign that Lori and her team at DLP Marketing helped us create. This campaign has also enabled us to double our average sales price and become known as area experts!”

“I am busy indeed and I feel that DLP marketing is keeping me at top-of-mind with my SOI. In fact, I have a buyer at $1million+ that is directly related to my DLP marketing strategy.”

“The DLP team is very hands-on with all of the projects and products we need in order to get our new homes marketed to the community. From sales collateral to billboards, they have been communicative, creative and consistent.”


Contact DLP 480.460.0996 info@DLPmarketing.com DLPmarketing.com

KEEP IN TOUCH


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