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ArizonaHomebuilder

AZBUILD

JUNE | JULY 2016

You’re an Arizona Builder, We’re an Arizona Lender.

BILL ROGERS CEO Founder & CEO of Homeowners Financial Group Financial

“As an Arizona based lender we always welcome and

EXPERIENCE THE HFG DIFFERENCE

recognize the value of working with builders who are

with local and in-house Processing,

building Arizona communities. Working with other local

Underwriting & Funding. Call us

companies helps Arizona to build stronger communities.”

today to find out how we can help

-Bill Rogers, CEO of Homeowners Financial Group

you sell more homes and give your clients better service!

THE MASON Townhomes

Cover Art | Liv URBN Development Projects

CONTOUR on Campbell Ave Condos

Corporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550 All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222, NMLS#93718; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration. • 480.460.0996 • www.DesertLifestyle.net Produced by DLP Marketing • (480)460-0996 • DLPmarketing.com Produced by Desert Lifestyle Publishing


BE URBN. LIV URBN. Liv URBN Development connects the urban lifestyle through expertly crafted multifamily homes. Their core business is to develop and build boutique luxury condominium and townhome properties for residents who embrace the urbanism movement...

BUILD YOUR LIFE AT THE MASON. Steps away from the vibrant corner of 16th street and Bethany Home Road with the Biltmore and Camelback Corridor minutes away. THE MASON is the best of urban walkability to upbeat restaurants, shops, walking, hiking and biking – explore both the city and the natural environment Phoenix has to offer.

Location is vitally important with synergies to the urban core. Liv URBN digs deep into the character and heritage of surrounding neighborhoods to understand the history, pulse and presence so each distinct community is immediately embedded in the local fabric. In each urban setting, they strive to create modern living opportunities within vibrant urban neighborhoods.

SCOTT FISHER – Principle – Liv URBN Development

“Urban-focused living is coming to the Valley and Liv URBN brings the latest innovations in urban living to life, and does so in a way that showcases the rich history and character embedded in the landscape. We love to source all our talent locally – contractors, design firms and vendors – to be an inspiration to the community at large by promoting and enhancing the local economy.” ­— Scott Fisher

C O N T O U R – IT’S WHAT’S NEXT. CONTOUR condos refine urban living at the intersection of vibrant Phoenician life, culture and gastronomy. At 2300 East Campbell Avenue in the heartbeat of Phoenix, they’re built around the idea of inclusion, catering to the homebuyer looking for intrigue and authenticity. From niche neighborhood gathering places like La Grande Orange, Postino Arcadia to Flower Child and TEN, CONTOUR reflects the spirit of nearby neighborhoods now lost to history, with its energy to reignite the spirit of the past by building a future with homebuyers who see the vision.

The Metro Phoenix Area housing market’s spring selling season will soon come to a close. While new home demand rose from – President – Belfiore Consulting April to May, both new and resale demand fell year-over-year when comparing same month periods. April and May likely represent a peak for this year; sales are expected to soon begin tapering off.

JIM BELFIORE

Surround the senses with roof top terraces with premium views on select models, 9 foot ceilings with sun-filled floorplans, luxury finishes with flex room design options to exclusive private decks on some models. Choose from three interior schemes, Prairie, Desert and Urban to uniquely customize each space. Indulge in beautifully landscaped community courtyards, barbecue area, fireplace and patio, only to lounge by the calming pool and soak in the sun. THE MASON amenities are Frank Lloyd Wright inspired architecture and detailing, showcasing the best of life at THE MASON.

NIKKI ERBELE – Director of Development – Liv URBN Development

“We love being able to provide buyers a new, high-quality product in an already highly desirable, established neighborhood to 'build their life.' We are offering a unique product with accessibility and connectivity to nearby amenities and allowing residents the interior look and feel of a single family home with the convenience of lock and leave.” — Nikki Erbele

For more information, contact: www.livURBN.com CONTOUR on Campbell Ave at 2300 E. Campbell Ave., Phoenix, AZ 85016 Sales Office: 1702 E. Highland Ave. Ste 105, Phoenix, AZ 85016 (602) 225-2242 Spaces are carefully carved with intricate site-responsive shading built to control the Arizona sun. Hand selected trees and landscape deliver urban character to CONTOUR. Three selections of interior finishes named Silhouette, Form and Edge prepare your imagination for inspiration! The Silhouette interior features rich horizontal grain millwork in the kitchen against light backgrounds of white glass tile and gray quartz surfaces. Main living areas showcase natural hickory wood floors against dark millwork finishes. Warm gray carpet in bedrooms where the bathroom transitions into porcelain floor tiles flowing up walls. Striking linear glass tile luxuriates the spa shower.

Building Beyond the Peak Season

LAUNCHPad Sales and Marketing Group, WESPAC Construction, Inc., Gould Evans and Canary Design THE MASON at 1400 E. Bethany Home Rd., Phoenix, AZ 85016 (480) 773-2183 RE/Max Platinum Living, The Craig Young Team Sales and Marketing Group, Tofel Construction, CCBG Architecture

Homebuilders will now contemplate how to best stretch spring into summer, preparing to fight through seasonally flat to declining sales as temperatures begin heating up, schools close, and winter visitors retreat to cooler climates. Though this year’s peak has likely been reached, the outlook for continued, solid, steady growth remains. The Metro Phoenix Area housing market is improving nearly as expected, as evidenced by several measures. This spring, the market has seen healthier sales levels; rising traffic levels; the return of appreciation; fairly stable supply levels; and the most significant job growth recorded in years. Yet homebuilders are still seemingly dissatisfied, disappointed with the pace of growth despite spring 2016 stats coming in better than one year ago. While these sentiments are due in part to inflated expectations coming into the year, homebuilders still struggle with long-standing and reemerging complications. Sales on a subdivisionby-subdivision basis were down in May, month-to-month and yearover-year. Despite the slowing of land and lot purchasing last year, builders continue to quickly open additional new communities. A total of 42 (+8%) more new home communities exist than existed one year ago, contributing to the drop in the sales per subdivision. Moreover, changing buyer behaviors provide some explanation for recent sales data reflecting the first drop in same month, year-overyear since October 2014. Price appreciation has had some stifling influence on the pace of demand growth; as seen in June 2013, higher prices typically result in smaller and more cautious buyer pools. Additionally, buyers are becoming pickier, increasingly tough to satisfy, seemingly on the hunt for specific elements and unique communities and products. Sales personnel report having harder times converting traffic into sales, having to devote more time and more explanations and go through more visits with potential buyers. The effects of more stringently discerning buyers is especially noticeable in infill markets where new condominium and townhome product is predominately offered. Buyers have gravitated towards unique product – product with distinct architecture, amenities, floorplans, and interior features – and have neglected products that fail to “break the mold.” On the upside, picky buyers create some opportunity; shoppers are showing a clear willingness to spend more money on homes within communities that stand out in their minds through creating unique experiences. For additional insight, call Jim at Belfiore Real Estate Consulting, (480) 706-1002, or visit www.belfioreconsulting.com.

Attracting Millennials

CHARITY MORELAND National Builder Sales Manager Homeowners Financial Group

No doubt about it, Millennials have not participated in the home buying market as needed. Born between the early 1980’s and early 2000’s, Millennials currently constitute about one-third of the total population of the United States. In order to enjoy a full housing recovery, and to affect the overall economy positively, the industry needs to pull together to nudge these millennials into homeownership. Below are suggestions on what we can do to attract those buyers: Dispel Myths: According to a recent Wells Fargo homeownership survey, two-thirds of respondents believe they need a “very good” credit score to buy a home, and 36% think a 20% down payment is required.

Educate: Millennial buyers need to understand the value and benefits of homeownership, such as equity growth, stability, tax benefits and many others Get Wired: Your web presence is more important than ever. According to the National Association of Realtors, 80% of buyers are going online to search for homes, and 50% of Millennials are using their phones to search. Make sure your website is compatible to desk top, tablet and phone formats. Talk the Talk: Millennials are always on their phones, but not always available to chat, so if there’s a question that can be answered via text or email, don’t bother calling. Multi-Generational Households: Many Millennials had to move in with their parents during or after college. In return, they are preparing to care for aging adults. These concerns will drive their home purchases. Be the Expert: In spite of an air of confidence by Millennials, there is an inner insecurity in understanding the process of real estate purchase. There is no program or app for this knowledge — there is just you.


BE URBN. LIV URBN. Liv URBN Development connects the urban lifestyle through expertly crafted multifamily homes. Their core business is to develop and build boutique luxury condominium and townhome properties for residents who embrace the urbanism movement...

BUILD YOUR LIFE AT THE MASON. Steps away from the vibrant corner of 16th street and Bethany Home Road with the Biltmore and Camelback Corridor minutes away. THE MASON is the best of urban walkability to upbeat restaurants, shops, walking, hiking and biking – explore both the city and the natural environment Phoenix has to offer.

Location is vitally important with synergies to the urban core. Liv URBN digs deep into the character and heritage of surrounding neighborhoods to understand the history, pulse and presence so each distinct community is immediately embedded in the local fabric. In each urban setting, they strive to create modern living opportunities within vibrant urban neighborhoods.

SCOTT FISHER – Principle – Liv URBN Development

“Urban-focused living is coming to the Valley and Liv URBN brings the latest innovations in urban living to life, and does so in a way that showcases the rich history and character embedded in the landscape. We love to source all our talent locally – contractors, design firms and vendors – to be an inspiration to the community at large by promoting and enhancing the local economy.” ­— Scott Fisher

C O N T O U R – IT’S WHAT’S NEXT. CONTOUR condos refine urban living at the intersection of vibrant Phoenician life, culture and gastronomy. At 2300 East Campbell Avenue in the heartbeat of Phoenix, they’re built around the idea of inclusion, catering to the homebuyer looking for intrigue and authenticity. From niche neighborhood gathering places like La Grande Orange, Postino Arcadia to Flower Child and TEN, CONTOUR reflects the spirit of nearby neighborhoods now lost to history, with its energy to reignite the spirit of the past by building a future with homebuyers who see the vision.

The Metro Phoenix Area housing market’s spring selling season will soon come to a close. While new home demand rose from – President – Belfiore Consulting April to May, both new and resale demand fell year-over-year when comparing same month periods. April and May likely represent a peak for this year; sales are expected to soon begin tapering off.

JIM BELFIORE

Surround the senses with roof top terraces with premium views on select models, 9 foot ceilings with sun-filled floorplans, luxury finishes with flex room design options to exclusive private decks on some models. Choose from three interior schemes, Prairie, Desert and Urban to uniquely customize each space. Indulge in beautifully landscaped community courtyards, barbecue area, fireplace and patio, only to lounge by the calming pool and soak in the sun. THE MASON amenities are Frank Lloyd Wright inspired architecture and detailing, showcasing the best of life at THE MASON.

NIKKI ERBELE – Director of Development – Liv URBN Development

“We love being able to provide buyers a new, high-quality product in an already highly desirable, established neighborhood to 'build their life.' We are offering a unique product with accessibility and connectivity to nearby amenities and allowing residents the interior look and feel of a single family home with the convenience of lock and leave.” — Nikki Erbele

For more information, contact: www.livURBN.com CONTOUR on Campbell Ave at 2300 E. Campbell Ave., Phoenix, AZ 85016 Sales Office: 1702 E. Highland Ave. Ste 105, Phoenix, AZ 85016 (602) 225-2242 Spaces are carefully carved with intricate site-responsive shading built to control the Arizona sun. Hand selected trees and landscape deliver urban character to CONTOUR. Three selections of interior finishes named Silhouette, Form and Edge prepare your imagination for inspiration! The Silhouette interior features rich horizontal grain millwork in the kitchen against light backgrounds of white glass tile and gray quartz surfaces. Main living areas showcase natural hickory wood floors against dark millwork finishes. Warm gray carpet in bedrooms where the bathroom transitions into porcelain floor tiles flowing up walls. Striking linear glass tile luxuriates the spa shower.

Building Beyond the Peak Season

LAUNCHPad Sales and Marketing Group, WESPAC Construction, Inc., Gould Evans and Canary Design THE MASON at 1400 E. Bethany Home Rd., Phoenix, AZ 85016 (480) 773-2183 RE/Max Platinum Living, The Craig Young Team Sales and Marketing Group, Tofel Construction, CCBG Architecture

Homebuilders will now contemplate how to best stretch spring into summer, preparing to fight through seasonally flat to declining sales as temperatures begin heating up, schools close, and winter visitors retreat to cooler climates. Though this year’s peak has likely been reached, the outlook for continued, solid, steady growth remains. The Metro Phoenix Area housing market is improving nearly as expected, as evidenced by several measures. This spring, the market has seen healthier sales levels; rising traffic levels; the return of appreciation; fairly stable supply levels; and the most significant job growth recorded in years. Yet homebuilders are still seemingly dissatisfied, disappointed with the pace of growth despite spring 2016 stats coming in better than one year ago. While these sentiments are due in part to inflated expectations coming into the year, homebuilders still struggle with long-standing and reemerging complications. Sales on a subdivisionby-subdivision basis were down in May, month-to-month and yearover-year. Despite the slowing of land and lot purchasing last year, builders continue to quickly open additional new communities. A total of 42 (+8%) more new home communities exist than existed one year ago, contributing to the drop in the sales per subdivision. Moreover, changing buyer behaviors provide some explanation for recent sales data reflecting the first drop in same month, year-overyear since October 2014. Price appreciation has had some stifling influence on the pace of demand growth; as seen in June 2013, higher prices typically result in smaller and more cautious buyer pools. Additionally, buyers are becoming pickier, increasingly tough to satisfy, seemingly on the hunt for specific elements and unique communities and products. Sales personnel report having harder times converting traffic into sales, having to devote more time and more explanations and go through more visits with potential buyers. The effects of more stringently discerning buyers is especially noticeable in infill markets where new condominium and townhome product is predominately offered. Buyers have gravitated towards unique product – product with distinct architecture, amenities, floorplans, and interior features – and have neglected products that fail to “break the mold.” On the upside, picky buyers create some opportunity; shoppers are showing a clear willingness to spend more money on homes within communities that stand out in their minds through creating unique experiences. For additional insight, call Jim at Belfiore Real Estate Consulting, (480) 706-1002, or visit www.belfioreconsulting.com.

Attracting Millennials

CHARITY MORELAND National Builder Sales Manager Homeowners Financial Group

No doubt about it, Millennials have not participated in the home buying market as needed. Born between the early 1980’s and early 2000’s, Millennials currently constitute about one-third of the total population of the United States. In order to enjoy a full housing recovery, and to affect the overall economy positively, the industry needs to pull together to nudge these millennials into homeownership. Below are suggestions on what we can do to attract those buyers: Dispel Myths: According to a recent Wells Fargo homeownership survey, two-thirds of respondents believe they need a “very good” credit score to buy a home, and 36% think a 20% down payment is required.

Educate: Millennial buyers need to understand the value and benefits of homeownership, such as equity growth, stability, tax benefits and many others Get Wired: Your web presence is more important than ever. According to the National Association of Realtors, 80% of buyers are going online to search for homes, and 50% of Millennials are using their phones to search. Make sure your website is compatible to desk top, tablet and phone formats. Talk the Talk: Millennials are always on their phones, but not always available to chat, so if there’s a question that can be answered via text or email, don’t bother calling. Multi-Generational Households: Many Millennials had to move in with their parents during or after college. In return, they are preparing to care for aging adults. These concerns will drive their home purchases. Be the Expert: In spite of an air of confidence by Millennials, there is an inner insecurity in understanding the process of real estate purchase. There is no program or app for this knowledge — there is just you.


ArizonaHomebuilder

AZBUILD

JUNE | JULY 2016

You’re an Arizona Builder, We’re an Arizona Lender.

BILL ROGERS CEO Founder & CEO of Homeowners Financial Group Financial

“As an Arizona based lender we always welcome and

EXPERIENCE THE HFG DIFFERENCE

recognize the value of working with builders who are

with local and in-house Processing,

building Arizona communities. Working with other local

Underwriting & Funding. Call us

companies helps Arizona to build stronger communities.”

today to find out how we can help

-Bill Rogers, CEO of Homeowners Financial Group

you sell more homes and give your clients better service!

THE MASON Townhomes

Cover Art | Liv URBN Development Projects

CONTOUR on Campbell Ave Condos

Corporate Office | 16427 N. Scottsdale Rd. Suite #145 | Scottsdale, AZ 85254 | www.homeownersfg.com | 480.305.8550 All loan products and loan amounts may not be available in your area and are subject to credit and property approval pursuant to guidelines. Information is subject to change without prior notice. Other restrictions and limitations may apply. Homeowners Financial Group USA, LLC is licensed in AZ: Mortgage Bankers License No. BK 0906222, NMLS#93718; CA: Department of Business Oversight under the Finance Lenders Law License No. 603 F033; ID: Mortgage Broker/Lender License MBL-5879; NM: New Mexico Mortgage Loan Company License 03068; ND Money Broker License MB102538; OR Mortgage Lending License ML-5229 WA: Consumer Loan Company License CL-93718; MN: Residential Mortgage Originator License MN-MO-93718; MT: Mortgage Broker/Lender License 93718; NE: Mortgage Banker License NE93718 and registered in CO: Mortgage Company Registration. • 480.460.0996 • www.DesertLifestyle.net Produced by DLP Marketing • (480)460-0996 • DLPmarketing.com Produced by Desert Lifestyle Publishing

Arizona Homebuilder  

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