Page 1

Designers ing

Carlos Eduardo Guayazรกn Ruiz Jorge Tadeo Lozano University


Providing processes of meningful learning ยน in the Semiology I and II classes at Jorge Tadeo Lozano University

ยน (Learning that provides students with useful knowledge for real life).


through Interaction design.


Why to provide processes of meningful learning in these classes through interaction design? Becuase...


In these classes of Semiotinc

could be problems of:

Academic develpment

Low tutorship attendance

Attention dificulties

And low reading compentences


that break the learning process interacctions...


According to the results of the: interviews doing to theachers, direct observation process, and the Pisa exam


of an average of 30 students in each classroom,


the 26,6% the 60,0%

fail the subject and

work only to get the lowest grade to pass the subject.


Tutorship offices.

80% do not go to the tutorships mettings,


dont pay attention or participate a little during the classes.

80%

Semiology I Class


Library

83%

do not do the readings for the classes


and acording to the 2009 Pisa Exam presented by 7,921 Colombian students

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

a

iótic

Sem

The 77,7% 17,1%

of the future university students in Colombia do not have basic reading competences and other

a

iótic

Sem

has got medium reading competences....


Library

Which means that many of the students that are already taking the classes of Semilogy I and II at Tadeo Lozano University have serious reading competences difficulties that don’t allow them to performe properly with the academic reading requests.


ÂĄÂĄ! ! And by the other hand, why to provide processes of meningful learning in these classes through interaction design? Becuase...


Componente Proposicional

Narrativo

Tímico

Modalidad Beta

Significante Stimulus Referente

through the interactions of the explanations focused on the contents ¹ of the semiotic is (Discipline that explain sense /meaning/ )... ¹ Based on educational theoris: Cognitive Aprenticehip (Bruwn Collins and Duguid 1989; 1993)

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education. capitulo: Social cognitive theories. E.U. Atwood Publishing. p. 174


tought how to Give sense /meaning/ to: Grafics Videos Objects and services


Componente Proposicional

Narrativo

Tímico

Modalidad Beta

Significante Stimulus Referente

with practical interactive exercises¹ that challenge students of the different carreers as: ¹ Based on educational theoris: Forms of problem solving ( J.M. Carroll 2003).

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education. capitulo: Cognitive theories. E.U. Atwood Publishing. p. 111


- Arts. -Design. - Publicity. - Social Comunication. - Movies and Tv Direction. that attend to those semiology classes

to create... Grafics Videos Objects and services.

Interaccions focusing on providing useful knowledge to students for their future professional lives could be created.


So it means, that for the subjetc

Comunication and Meaning (class semiology I) that explains...


Current

Potentian meaning

?

meaning

Semiotic choice

how a receiver gives a precise meaning to a perceive sign,


interactions of explanations and practices could be designed to be focused


Arts Grafic Design

on theaching students of: Publicity

Social Comunication Industrial Design

Movies and TV Direction


Semiotic

comunications

Receiver`s code

to Comunicate to: - Grรกfics.

- Videos.

- Objects. - Services.

Potential meaning

Current

meaning.

Semiotic choice

Means that could be correctly interpreted

by their receivers.


How to design

Teacher - students of:

- Arts. -Design. - Publicity. - Social Comunication. - Movies and Tv Direction.

interaccions...


that provide Meaningfull learning ยน processes in the classes of Semiology at Tadeo Lozano University bearing in mind that...

ยน (Apprenticeship which provide students whit knowledge that is usful in real life)


problematics like: - Academic develpment

- Low tutorship Attendance

- Attention dificulties

- And low reading compentences

are actually presented in these classes and could affect the interactions to be proposed?


Semi贸tic For

Designers

U. Tadeo Lozano

Well fistable a digital and interactive Interfaz (Product) with explanations and practices of the Semi贸tc (discipline that explain sense) could be developed focused on cogitations about...


Comunicaciones

semióticas.

Significación

potencial.

Código

del receptor.

Significación

actual. Decisión

Semiótica.

De Lat

to be a Designer of: .Di : Originate or give Sign: Sign or sense. or a sense giver in:

Gráfics. Videos. Objects. and services.


Developing from the theoretical models and using the proper terminology that are found in the gide text,

ótic

i Sem

I

Se

2

mió

tic

Código

del receptor

Decisión

semiótica.

Significación

potencial. Comunicaciones

semióticas

Significación

actual.

Componente Proposicional

Tímico

Narrativo

Modalidad Beta

Stimulus

Significante

Referente


Explanations that show ยน why, what for and how


Semiotic

Receiver’s code

comunications

to give sense /meaning to grafics Potential

meaning

Actual

videos objects y services.

meaning

Semiotic choice

š Based on peducational theories: Cognitive Aprenticehip (Bruwn Collins and Duguid 1989; 1993)

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education. capitulo: Social cognitive theories. E.U. Atwood Publishing. p. 174


And practical exercises that demand domination and application the learned theoretical model


creation, grรกfics, videos,

objects, or services


That solve a porposed

disturbing incident ยน.

ยน Based on peducational theories: Forms of problem solving ( J.M. Carroll 2003).

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education. capitulo: Cognitive theories. E.U. Atwood Publishing. p. 111


Through the Interfaz ¹ that will

be developed, provides the Semiology classes at Tadeo Lozano University with:

Semiótic For

Designers

U. Tadeo Lozano

¹ Based on peducational theories: Instructional design theories.

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education Capitulo: Cognitive theories. E.U. Atwood Publishing. p. 111 ¹ Based on the: Interaction design. En: Dan Saffer (2007). Designing for interaction. United States of América California. New Riders.


Artes

Diseño

Gráfico

Publicidad

Dirección de

Comunicación

Cine y TV

Social

Semiótic For

Designers

U. Tadeo Lozano

Diseño

Industrial

contents and tools focused on the students’ educational needs in order also to


improve reading skills as it provides these classes with digital contents more related with the students.


Semi贸tic For

Designers

U. Tadeo Lozano

The interfaz will provide as well explanations and practices for each topic that let the students learn:


Semi贸tic For

Designers

U. Tadeo Lozano

- From error diagnosis. - Doing.


Semi贸tic For

Designers

U. Tadeo Lozano

- Reasoning.


By the other side, the interfaz

Semi贸tic For

Designers

U. Tadeo Lozano

could work assisted by strategies like...


Evaluate through the practical exercises

Semiótic For

Designers

U. Tadeo Lozano

students’ habilities to argue and aplly the learned contents. ¹

¹ Based on peducational theories: Cognitive Aprenticehip (Bruwn Collins and Duguid 1989; 1993)

En: Bertrand, Yves. (2003) Contemporary theorires and practice in education. capitulo: Social cognitive theories. E.U. Atwood Publishing. p. 174.


Advice students of C贸digo

Comunicaciones Semi贸ticas

Semi贸tic

del receptor

For

Designers

Z

Z

U. Tadeo Lozano

overcoming a disturbing incident or understanding a concept or a theoretical

model through...

Z


the spatial reorganization of a disturbing incident or the breaking of it into a serie of simpler activities. ยน

ยน Taked from: Forms of problem solving (Taurisoo) visual and auditory individuals. En: Bertrand, Yves. (2003) Contemporary theorires and practice in education Capitulo: Cognitive theories. E.U. Atwood Publishing. p. 108.


and through keeping students away: - From waste too much time recovering form errors. - From develop repetitive activities during their practical exercices. ยน

ยน Taked from: Learning structures and information procesing. (J.M Carroll y Colegas 1990). En: Bertrand, Yves. (2003) Contemporary theorires and practice in education Capitulo: Cognitive theories. E.U. Atwood Publishing. p. 138.


In that way motivate students to:

Semi贸tic For

Designers

- Have a better academic development - Use tutorships

U. Tadeo Lozano

- Concentrate in classes


Semi贸tic For

Designers

ZZ

Z

U. Tadeo Lozano

Since the students only will be able to pass the subject as they show their abilities applying what they learned, through practical excercises.


In conclusion...

SemiĂłtic For

Designers

U. Tadeo Lozano

Creating digital and interactive contents focused on the students’ educational needs


SemiĂłtic For

Designers

ZZ

Z

U. Tadeo Lozano

and practices as tools to prove, advice, motivate and develop students’ abilities to apply what they have learned to their professional lives


Semiรณtic For

Designers

ZZ

Z

U. Tadeo Lozano

we could design interacctions that provide proceses of meaingfull learning ยน... ยน (Apprenticeship which provide students whit knowledge that is usfull in real life /for their carrears/ )


that from the teaching of semi贸tic contribute to

- Artists.

the education of future:

- Gr谩fic Designers. - Publicists.

Semi贸tic For

Designers

U. Tadeo Lozano

- Social Comunicators. - Movie and Tv Directors.

who will be valued, no only for their

tecnical operating abilities, but also...

- Industrial Designers.


for their ability to give sense / meaning or intentions to grafics, videos objects and services that...


on o n Dgri e er

P

will influence the ways of living, value art, watch TV, dress, celebrate and so on tomorrow.


Finally:

Designers ing

Perform a class, as prove of the proposed interactions...


贸tic

i Sem

I

Preparing the top矛c: Comunication And Meaning

Semiology I

gide text pages. 87 to 97 Manual de Semi贸tica General.

Jean Marie Klinkenberg.


Laura Low. Miguel Suarez. Jobar Barreto. Gustavo Hidrabe. Manuel Boh贸rquez. Juan Camilo Chac贸n.

with a currently 6 students class of

Semiology I at Jorge Tadeo Univerity.


Semiotic comunications

During the class the meanings of:

Receiver`s code

Potentian meaning

Current meaning

Semiotic choice

were explained.


These: Potentian meaning

Current meaning

Semiotic choice


explain how a receiver gives a precise meaning to a perceived sign.

? Current

Potentian

meaning

meaning

Semiotic choice

In other words how in a situation people give a precise meaning to a sign that could have different meanings.


Then it was explained: how grafics, videos, objects, and services are Semiotic comunications that

request the recognition of their recivers’ codes

Artes

Grafic Design

Adverticement

Social Comunication Movies and TV Direcction

Industrial Design

For example how these products want to comunicate


P

er D eg o rin n o

eleganse to this man who has his own code to understand it.

- Chinese tea ceremony. - and different clothes.


Arts

By the other side it was proposed to

students of:

publicity

Graphic Design

who attend to this class develop this exercice: Comunicate in a picture the meaning that teachers give to a theoretical class...


Students represented and argued:

This is the teacher“transfering with a magic wand his theories and concepts to the students, no matter students’ minds.” .

This is the teacher“transfering to his students the concepts and theories that he learnt exactly as he did.”.

This is the teacher “transmfering his dogmas or points of view to his students.”.


this is the teacher “transfering some concepts that are like rules or parameters”.

This is the teacher “and his mind which is like a labyrinth of concepts that only get an idea.”.

And finally a theoretical class for a teacher could mean “a tedious place because he has to repeat the same concepts three or more times a day”.


In order to focus students with the objective of the exercise the situation was shown through these pictures.

Then they were asked to do the exercice again: Comunicate in a picture the meaning that teachers give to a theoretical class...


In the second time students reprensented and argued a theoretical class for a teacher colud mean:

“A frustrating experience to realice that his students didn’t understand his ideas.”.

“An experience that teacher enjoys because “nerds” pay attention”.

“Students as a mass where his knowledge doesn’t go in”.


“ Just a work plase that he as a teacher doesn’t enjoy”

“a place where he makes students fall asleep with his theories.”

And “ a tedious experience becuase his students fall asleep or don’t pay attention every day”.


Then the two steps were compared concluding: CĂłdigo del Docente.

that in the way students cummunicate with images the meaning teachers could give to their theoretical clasess in the first step they only show teachers teaching dogmas, points of view, rules or parameters what really don’t communicate the meaning teachers could give to their theoretical classes in contrast with the second step images that were closer to the meaning or codes that teachers could give to them when they communicate teachers’ feelings and sensations.


Semiotic comunications

Receiver`s Code

Potentian Finally it was reminded to students that on May 6th of 2011 they learned the topic Comunication with meanings to...

meaning

Current meaning

Semiotic choice


Applied it to activities that they will do as future Artists, designers, publicists, social communicators, movie an tv directors, and that...


y como una grafica un video un objeto o un servicio son:

Comunicaciones semióticas

que requieren reconocer los:

Códigos

de sus receptores.

Artes

Diseño

Gráfico

Publicidad

Dirección de

Comunicación

Cine y TV

Social

Diseño

Industrial

como por ejemplo como estas producciones:

they learnt this:

- From error diagnosis.

- Doing.


y como una grafica un video un objeto o un servicio son:

Comunicaciones semióticas

que requieren reconocer los:

Códigos

de sus receptores.

Artes

Diseño

Gráfico

Publicidad

Dirección de

Comunicación

Cine y TV

Social

Diseño

Industrial

como por ejemplo como estas producciones:

- Reazoning.


Designers ing


Providing proceses of meningful learning ยน in the semiology I and II classes at Jorge Tadeo Lozano University through Interaction design.

ยน (Apprenticeship which provide students whit knowledge that is usful in real life)


Carlos Eduardo Guayazán Ruiz Industrial and grafic designer Jun 2011

Universidad de Bogotá Jorge Tadeo Lozano.

Agradecimientos: Prof. Santiago Forero Clase objeto y comunicación 2009 Prof. Diego Rodríguez Clase de lenguaje y significado de objeto 2007


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Designing Designer  

Interaction Design for semiotic teaching