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you gave Lives are changed annual report 2007/8

United Way of Deschutes County • annual report, 2007/8



Looking back Julie Hammond, Volunteer Campaign Chair

2008 Board of Directors Rick Bailey

Jinnifer Jeresek

Jim Ritzenthaler

Jerry Bass

Ken Johnson

David Rosell

Neil Bone

Jeff Ludeman

Martha Saunders

Cyndy Cook

Dennis Luke

Kasandra Scevers

Keith Foutz

Barry Maroni

Yesenia Sharp

Chris Gallu

Alissa Maxwell

Craig Smith

Living the message Ken Wilhelm, UWDC Executive Director

Peter Hall

Paul Morton

Ray Spreier

Tom Hebner

Sally Morton

Mike Stanley


Sally Heise

Michael Oman

Katherine Stenkamp

Brad Henry

Sheri Pendergraft

Mark Withrow

Lisa Ihander

Terri Rahmsdorff


Looking forward Craig Smith, UWDC Board President


Corporate Cornerstone A Look at the Numbers


Engagement & Support 2008 Agency Funding


Leadership Giving Recognition


United Way of Deschutes County Staff

Community Events

Ken Wilhelm, Executive Director


Jane Wendell, Director of Finance & Administration

Join the Movement

Gwenn Levine, Director of Community Impact & Information Systems


Community Partners


Mike Jacobs, Director of Planned Gifts Terianne Petzold, Director of Campaign & Marketing

Cornerstone Partners

PO Box 5969 Bend, OR 97708

(541) 389-6507


United Way of Deschutes County • annual report, 2007/8

Looking back 2007/8 Campaign Notes

We started the campaign with the theme: Because I give, lives are changed. As the volunteer campaign chair, I can tell you that the experience of giving my time and energy to this year’s campaign has changed me. The people that I have met and worked with along the way—volunteers, UWDC staff, corporate leaders, agency representatives and recipients—all had a dramatic impact on my understanding of the unique needs of the people within Deschutes County and how the United Way works to raise not just money, but awareness and the spirit of hope. It’s a team effort and every person, whatever their role may be, is as important as the next. We learned about the impact of violence and abuse; that a large number of kids enter kindergarten without appropriate skills; whole families are without a roof over their head or a means to feed themselves; many of our elderly are isolated and vulnerable; youth live on the streets without a family or a chance at education—these realities are all around us. The United Way of Deschutes County, along with so many helping hands and hearts, is working to find solutions to the above issues for today and into the future. I had the joy of meeting many of you along the way. Thank you. I hope you will continue to give in the positive ways that change the world around us. Warm regards,

Julie Hammond President, Sage Insurance Center 2007/8 Volunteer Campaign Chair

because you gave lives are changed. United Way of Deschutes County • annual report, 2007/8


Looking forward Thoughts on the 2008/9 campaign

In Central Oregon, our workplace may come with a panoramic view. Windows allow us to see what’s there, off in the distance and on the horizon; but don’t allow us to feel the health and spirit of our community. To do that, we have to get out and get involved. The United Way of Deschutes County provides a variety of ways for me to engage with our community and both feel and understand the social and human services infrastructure—a crucial network of agencies that work to resolve the most pressing needs of those struggling with challenging circumstances. Challenges surround us all. Individual survival may often be our focus, thus mitigating our own challenges may leave precious few resources to help others. Yet the reality remains—if we want our community to thrive, we all have to work together. With the advent of the annual fundraising campaign in September, the United Way of Deschutes County will introduce the call to LIVE UNITED. I find this appealing because it addresses the fact that it’s about more than dollars and cents. The LIVE UNITED approach seeks out the unsung heroes, the every day circumstances, and the quiet, unseen methods by which each of us, in our own unique way, is helping someone other than ourselves. We all have something we do, an activity or passion that adds meaning to our lives. If you’re willing to share that passion, to live it out loud and ask others to join you, I like to believe the influence of that process will have a lasting impression on our community as a whole. It was Winston Churchill who once observed, “We make a living by what we get, but we make a life by what we give.” It doesn’t matter what you do or how you do it, it simply matters that you do what you can. And that’s how we LIVE UNITED.

Craig Smith Coldwell Banker Morris Real Estate Board President, United Way of Deschutes County


United Way of Deschutes County • annual report, 2007/8

Living the message One of the things I love most about this community is how dynamic it is. The constant change and revitalization requires me to continually view the community through fresh eyes so that I can help the United Way of Deschutes County remain relevant and responsive to our community’s needs as they change. Publicly, our role may appear to be simply fundraising; but our responsibilities are more comprehensive. We have an obligation to bring people together to address some of our most urgent issues. We can move beyond the power of the purse to the power of engagement… mind, body and soul. Beginning in the fall of 2008 we will introduce the LIVE UNITED theme—an idea based on the understanding that raising and distributing money isn’t enough. We can provide opportunities to live in a way that uses the power of all to change the life of one and the power of one to influence the condition of all. Imagine children entering kindergarten properly fed, clothed, and prepared to learn. Imagine teenagers off the street, involved in after-school programs and free of drug use. Imagine affordable housing for families and the elderly living safely and self-sufficiently. LIVE UNITED embraces the belief that together we can inspire more change and progress than if we go it alone, subject to the power of self-interest that is natural to each of us. It means to: Give in the way that you feel comfortable with, for the causes that matter to you. Advocate for those who do not have a voice for themselves. Volunteer to share your talents, expertise and passion for life with others. As always, our job will continue to include raising money, but our goal will be to change lives and improve our community by learning how to LIVE UNITED every day. We hope you will join us.

Ken Wilhelm Executive Director



Your way. Every day. United Way of Deschutes County • annual report, 2007/8


Corporate Cornerstone Program We know that when you make a donation to the United Way, you want every dollar to go directly toward programs that help children, families and individuals in Deschutes County. To help make that happen, the Corporate Cornerstone program was introduced during the 2007/8 campaign.

“Cornerstone allows me to tell my employees that 97 cents of every dollar they pledge will go to where it’s needed The Corporate Cornerstone program allows corporations, foundations most.”

and small businesses the opportunity to direct their annual gift toward underwriting the administrative expenses of the United Way of Deschutes County. As business leaders, our Cornerstone partners understand the cost of doing business and leveraging dollars to maximize results.

– Jeff Robberson, owner Robberson Ford Mazda

The Corporate Cornerstone program is in its first year, yet we are pleased to announce that to-date, because of the generosity of our inaugural Cornerstone partners, (listed on the back cover), 97% of individual contributions will go to provision of agency programs and services. Our administrative expense as a percentage of campaign donations will continue to decline as we actively promote the program to members of the business community. Soon the United Way of Deschutes County will be able to say to individual donors: “100% of your gift will go directly toward helping people in our community.”

A Look at the Numbers Revenue: $1,458,962

8,139 Safe from Violence & Abuse

6.7% Fundraising

13% Management & General

Reported Number Served

80.3% Program Services

14,768 Great Start in Life

45,307 Meeting Basic Needs

(All numbers based on 2006/7 IRS Form 990)


19,559 Youth on Track for Success United Way of Deschutes County • annual report, 2007/8

Engagement & Support Research & understanding


$284,991 $284,566 $242,537

Too often we are seen $205,577 only as a fund-raising $118,073 organization; however, our true and most important work is focused on knowing, understanding and educating others about the health and welfare of the community and its people.

Great Start in Life

We don’t stand alone in the effort: staff and community volunteers partner with numerous agencies, experts and key leaders to determine the most pressing issues, strategize for long-term solutions and gather and leverage resources. Together, we work to anticipate emerging concerns and structure outcomes to prevent problems from recurring. With the well-being of thousands of people on our shoulders, we take the responsibility of finding solutions seriously. Before our annual appeal for support, we know exactly what is needed, why it’s needed and where it’s needed most. And while money is critical to effecting change, it’s not the end goal.

Safe from Violence & Abuse

Youth on Track for Success

Meeting Basic Needs

Additional Donor Designations

Appeal to the community for support & volunteers

Putting dollars & people to work

Each year we reach out to the community through workplace campaigns, marketing initiatives and the Days of Caring event. With every communication to the public, the United Way of Deschutes County works to express and illustrate the most pressing needs and, thereby, engage the community to think and act beyond traditional responses. Our goal is to raise awareness and inspire action.

When we raise dollars, sign-up volunteers or provide training, every step, every action and every effort is geared toward achieving results that make the most difference in the community.

Whether you choose payroll deduction, a personal gift, a volunteer activity or the opportunity to be an advocate—we invite everyone to give in a way that is rewarding, meaningful and unique. And it’s important to remember that when you give, advocate or volunteer it takes a long-term commitment to achieve results.

On an annual basis, the Community Impact Committee evaluates our partner agencies to ensure that the people they help and the results they achieve are focused on specific areas of concern. After careful consideration, they allocate funds for maximum impact. The board of directors works at overseeing the operations for the United Way staff; Loaned Executives support the workplace campaign; Employee Campaign Coordinators organize employee meetings and Days of Caring brings out hundreds of volunteers all prepared to lend a hand with projects in the community.

because you gave lives are changed. United Way of Deschutes County • annual report, 2007/8


Leadership Giving & Recognition Community Builder Award – Mike McKnight The United Way of Deschutes County is continually looking for innovative and substantial ways to support and recognize the heroes in our midst. The Community Builder award honors those individuals who leave a lasting mark by making the world around us a better A man admired for place to live now and for the his achievements and noble future. qualities: one that shows great courage : an illustrious warrior. Mike McKnight, 2008 recipient, is a strong believer in the power of community and the responsibility to be involved. He works tirelessly to raise awareness and initiate

programs that will support human service, environmental and cultural organizations. Mike played a key role in the development of the United Way’s Planned Giving program and Community Endowment. He also, together with his wife Susan, took the lead in launching the Tocqueville Society, which recognizes gifts of $10,000 and above. Under his guidance, gifts to the Tocqueville Society have doubled since inception. In addition to his many philanthropic interests, he is also co-founder/owner of Riverwest Builders.

Campaign Volunteers

The fundraising campaign is supported and enhanced by a network of volunteers. Campaign Cabinet members work together with the volunteer campaign chair to develop the overall strategy and look for new ways to raise awareness in the community. Loaned Executives represent the United Way in the workplace and give presentations to employees. Employee Campaign Coordinators do just that—coordinate the employee campaign within their company. We value their dedication to helping us achieve results that build a stronger community.

Loaned Executive Spotlight

Anna Johnson will join the United Way of Deschutes County for her fifth year as a Loaned Executive. Each year she spends the duration of the 10-week workplace campaign giving approximately 30 presentations to the more than 900 employees of Deschutes County. “County employees give of Leadership Giving Leadership giving is comprised their heart and mind every day at work; on top of that, of members of the Summit Society who commit to giving a they are so giving to the minimum of $20 per week, or $1,000 a year; and our Tocqueville United Way. I enjoy donors—who contribute gifts of $10,000 and above. Combined, being a part of that.” they represent nearly 41% of the total contributions or more than – Anna Johnson, $620,000 of the $1,550,000 raised during the 2007/8 campaign. Leadership givers have a significant impact on the cumulative effort to support programs and services for residents of Deschutes County. Public

2007/8 Leadership Giving Volunteers

Summit Society Co-chairs ~ Jeff & Margi Robberson Sunriver Summit Society Co-chairs ~ John & Linda Salzer Tocqueville Society Co-chairs ~ Michael & Susan McKnight


United Way of Deschutes County • annual report, 2007/8

Communications Coordinator, Deschutes County Wife, Singer, Actress, Scrap Booker & UWDC Loaned Executive

Community Events Days of Caring

With sunny skies and record-breaking temperatures the 12th annual Days of Caring took place on May 16th & 17th. More than 500 volunteers—both corporate teams and individuals—devoted their time and energy to 73 projects that benefited non-profit agencies in Deschutes County. A Friday mid-day lunch at the Bend Armory brought together volunteers, sponsors and agencies for food, prizes and messages of gratitude and encouragement from the United Way staff, board members and agency representatives. Photographers volunteered their time and expertise to capture the day with keepsake photos given to each team member. The scope of the projects and the enthusiasm of the volunteers, despite temperatures in the 90’s, made this year’s event a huge success. Flowers were planted, bicycles refurbished, buildings painted, playgrounds cleaned up & repaired, dogs washed and more. We can stand proud of the incredible effort to give back, one and all, to the community in which we live, work and play. The 12th annual Days of Caring was sponsored by SELCO Community Credit Union. The 13th annual Days of Caring will be held May 29 & 30, 2009.

Project Homeless Connect

On October 13, 2007, the Homeless Leadership Coalition and a tri-county collaboration of public and private advocates provided on-site humanitarian services important to the wellbeing of the chronically poor or homeless families and individuals throughout Deschutes, Jefferson and Crook Counties. Using a model from San Francisco’s Project Homeless Connect, more than 300 volunteers gathered at Deschutes County Expo Center in Redmond to provide assistance to more than 1,000 people. An ambitious first step in the plan to end homelessness in Central Oregon, the volunteers worked to bring solutions and answers together with the people who need it most. Services included medical and dental care, vision screening, legal advice, employment counseling, clothing, bus tickets, sleeping bags, haircuts, veterinary care and more. Project Homeless Connect leaders plan to make it an annual event, with the next one scheduled on October 11, 2008. Check out: to learn more.

2-1-1 Helpline Every hour, someone in Central Oregon finds themselves in need of an essential service— be it medical help, housing, counseling, childcare or transportation—and don’t know where to begin looking for help. The United Way of Deschutes County, together with the Family Resource Center and the Partnership to End Poverty are working to implement an operational 2-1-1 helpline by January 2009. 2-1-1 is an easy-to-remember telephone number answered by trained specialists who will link callers with important community services. In addition to requesting help for an urgent need, callers will also be able to access information about volunteer opportunities and/or how to find assistance during a community disaster. The service will be free, confidential and available throughout Central Oregon. Watch for additional details at:

(United Way of Deschutes County is the fiscal sponsor for Project Homeless Connect.) United Way of Deschutes County • annual report, 2007/8


Join the Movement Maybe you’ve heard the buzz and maybe you haven’t: LIVE UNITED is the exciting and ambitious theme that will be introduced with the 2008/9 fundraising campaign. The concept of LIVE UNITED is already happening around us every day. Our goal is to discover and spotlight the myriad ways that individuals choose to express their desire to give, to share and to interact with the world on their own terms. Whether you take time to read to preschoolers, coach a baseball team, visit the elderly, sing in the church choir, participate in Days of Caring, give at the office, or lobby for a skateboard park—the point is, whatever you choose to do lends color and texture to the tapestry of Deschutes County. This is where we live, love, spend our time, work, raise our families and create memories. Whether we realize it or not, we’re already living united—so here’s to doing our best. Find out more at

During every annual fundraising campaign, the desire of people to give is always prevalent, but what we truly need is the will to live in a way that considers those around us every day.



Your way. Every day.



Whether you choose payroll deduction or send in a check once a year, giving is a personal choice. Give $1 or give $1,000; give 10% or 100%. Only you can make the decision about what level of giving fits your circumstances. Whatever you give, remember that it’s an investment in the future of the community in which you live. It’s an investment in your own future.


Advocacy is about lending your brainpower and your voice where and when it’s needed. Most advocates will tell you that the process of learning and understanding what they support and fight for has changed their lives in many ways. Imagine the difference you can make by applying your talent to help change the world around you.


Time is a priceless commodity and the most valuable gift you can share. A moment of your time can result in a smile or a hug; a life changed, or the rebirth of hope. Every volunteer discovers that the reward exceeds the effort. The life you change may be your own.

Community Partners Partner Agencies Through the generosity of our donors, the United Way of Deschutes County is able to fund deserving health and human service organizations that have proven their ability to make critical and lasting changes in our community. From basic needs to specialized care, these agencies touch the lives of one-in-four residents of Deschutes County each year. These organizations are required to follow quality standards to ensure that they provide the most effective services resulting in the most successful outcomes. When enough participants in a group develop an attitude of caring for the well-being of the whole, or the common good, the prospect of caring is present.

Basic Needs

C.O. Council on Aging (COCOA) C.O. Resources for Indep. Living (CORIL) Friends in Service to Humanity (FISH) Latino Community Assn. NeighborImpact Red Cross/High Desert District Salvation Army

YOUTH on Track

Boy Scouts—Fremont District Boys & Girls Clubs of Central Oregon Camp Fire—C.O. Council Cascade Youth & Family Center – The Loft Girl Scouts—C.O. Service Center

SAFE from VIOLENCE & ABUSE CASA of Central Oregon HospiceCenter Hospice of Redmond and Sisters Interfaith Volunteer Caregivers KIDS Center Saving Grace United Senior Citizens of Bend

Great Start

Family Resource Center Grandma’s House Healthy Beginnings HealthyStart Prenatal Services

MEDIA PARTNERS Each year the United Way of Deschutes County receives resources from our community partners that go a long way toward helping to keep fund-raising expenses to a minimum. We thank the following media sponsors – whose generous in-kind contributions allow us to communicate updates to the community through radio, television and print media:

because you gave lives are changed.


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United Way of Deschutes County • annual report, 2007/8


Corporate Cornerstone Companies Granite



Limestone Bank of America


Bob Thomas Car Company

Newport Avenue Market

Bryant, Lovlien & Jarvis, PC

Pepsi-Cola Company of Bend


Robberson Ford Mazda

Karnopp Petersen LLP

South Valley Bank & Trust

Horizon Broadcasting Group SELCO Community Credit Union


United Way of Deschutes County • annual report, 2007/8

United Way of Deschutes County Annual Report  

The United Way of Deschutes County's Annual Report 2007/8.

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