Page 1

A New Catering Business in Downtown Savannah


Wicked Problem of Fast Food According to this Google map, there are close to 50,000 fast food chains across the United States, with McDonalds being the largest restaurant chain. In the world, there are more than 500,000 fast food places. Kids between the ages of 6 and 14 eat fast food 157,000,000 times every month. Ninety-six percent of kids in school could recognize an image of Ronald McDonald, the face of McDonalds. The only recognizable figure that ranked higher was Santa Claus. To top it off, Americans spend nearly $100 billion on fast food every year.


Research

Analysis Primary Research Secondary Research

Affinity Diagram Mind Map

Served Fast Frequency of Interviewee Eating Fast Food 9.50% 28.60%

Mind Map

once a week several times a month

33.30%

Order Fast

% of Interviewee Knowing the Nuitrition Value of their Fast Food Meals

50%

several times a week

50%

Obligation Yes, I know No, I don't know

Fast Work Food

Made to last

I don't eat fast food at all

Pitstop

Interviewee's Favourite Fast Food Item 10 9 8 7 6 5 4 3 2 1 0

Fried Chicken

Cook Fast Adults

Highway

28.60%

Family

Responsiblitiy

Consumed Fast

Gas Station

Fast Food

Convenience Stores

Fries Fast Food Restaurant Number of Interviewee

Bright

Soft drinks

Healthy Food Perception

Provider Affinity Diagram Opinion on Fast Food

People’s Eating Habit

Burgers Quick -Salad is healthy fast food -McDonalds’ Happy Meals is -People do not eat vegetables Simple -Healthy diet is fresh food popular childhood memory and fruits as much as fast food that is not pre-made and -Pizza, French Fries and -Healthy diet is balance diet packaged Hamburger are popular fast food -86.4% of interviewee eat fast Speed -Healthy fast food is about -No fast food is Consume healthy Fast food moderation -Half of the interviewee know that - 1/3 of interviewee eat fast -Subway is healthy fast food nutrition values of fast food food several times a week -Healthy food is not yummy -Fast food replenish every week in - No one buy fruits and -Eat 1 portion of meat with 3 convenience stores vegetables in convenience stores Cook Fast Order Fast portion of fruits and vegetables Serve Fast

Disr

Combi

Ch

Pr


Synthesis

Prototype Generating Business Model

1st

Key Partners

Reframing Hip/Cool

Teens

Peer pressure

Consumer

2nd

Excitement Kids Childhood

Value Proposition

Convenience Stores

Production

Healthy

Customer Segments

Local Bakeries

Supply Chain

Appetizing

Locally Produced Trackable

Customer Relationship

Transportation

Convenient

College Students

Innovative Delivery System Healthy Life Style

Locally Grown

Personalization

Personal Assistance

Local Farms

Customization

Dedicated Personal Assistance

Busy Professionals

SIngle Parents

Fresh

Locally Prepared

Revitalizing Local Economy Transparent

Informative

Mobility

Competitive Price

New Food Culture

Co-creation

Working Parents

Health Cautious Individuals

School

Value

Key Resources

Channels

harge by Calories

rofitable

Key Activities

Trendy

Cost

Adjust Model

Business Model Elements

ruptive Business Concept

ination

Test Business Model

Reframing

Central Building

Logistics

Distribution Network

Logistics will be used as a marketing tool and brand identity

Kitchen Staff

Financial Managment

Transparent food process

Kitchen

Word of mouth

Nutrition guildes will be listed

Deals

Cost Structure

Cost driven

Revenue Streams

Pre-paid plan

Quality Product

Affordable

Competitive price

Health and nutrition assistance for customers

Membership

Meal deals

Efficient


Fast to Fit Business Concept

MORE Fast to Fit is an innovative business model

THE

where the customers pay by calories. The

670 CAL

more the calories the more you pay. The less

CALORIES

al

the calories the less you pay. It is a disruptive business strategy where consumer behavior is modified by affordability and availability of a healthy alternative.

LESS THE

CALORIES 220 CAL

eat healthy pay by calorie

Fast to Fit is a locally sourced and operated business offering catering service to downtown Savannah. It also offers a healthy alternative life style for people on the go. Food trucks will be running Fast food minus the preservatives is prepared fresh and delivered on wheels. Our MOTO is : “Eat Healthy Pay by Calorie. “

s e i or

e g r a

C y b

$

$

$

$

$

$

$

$

Ch

Food Truck Business


Food Delivery System & Local Sourcing System

Savannah RiverFarms Newington, GA

B & G Honey Register, GA

Main facility

Boskey WoodMushrooms Swainsboro, GA

Clark & Sons Organics Portal, GA

Food Truck Route A

VegetableKingdom Beaufort, SC

eat healthy pay by calorie

Food Truck Route B

Dubberly's Seafood Savannah, GA

eat healthy pay by calorie

Food Truck Route C eat healthy pay by calorie

Harris Bakery Savannah GA


COLOREDDRINK

Yum! Greasy....unhealthy?! Good quantity for the price! $6.00 (Not Bad) hmmm............ Should I......? Maybe not!

Not sure how it will taste.... But sure is healthy! $4.00 (Not Bad) hmmm....... Value for money! Maybe I can give it a try!

consumer

SMALL HEALTHY CHOICE BIG HEALTHY VOICE

Fast To Fit  

A new catering business in downtown Savannah providing a healthy alternative fast food.