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Choosing the Perfect Ring Reis-Nichols knows that purchasing a ring is a significant event and can be nerve racking. At this moment you’re probably breathing hard and sweating profusely, and why wouldn’t you? Breathe easy! The diamond experts at Reis-Nichols Diamonds & Engagement are here to help. Below is a brief overview of engagement rings.

The Metal Platinum

Although platinum is the most expensive metal, the strength and endurance of the metal makes it worth the extra investment. Platinum won’t wear away which means it will last a lifetime and will require less maintenace. Platinum is also the most pure metal.

Karat Gold

Gold itself is very soft. Therefore, metal alloys are incorporated to give it strength (and its color, available in white or yellow). A karat is 1/24th of the total so the karat number indicates how many parts of the alloy, from a total 24, are pure gold. Thus, 24 gold is pure gold. 18k is 18 parts gold - or 75% gold plus 6 parts of alloying metals.


While palladium is less dense and lighter weight than platinum, it does have very similar characteristics. Palladium is a very durable and strong metal and costs far less than platinum.

The Setting Reis-Nichols offers a variety of engagement ring settings by some of the world’s most renown bridal designers. In addition, two award-winning designers are on staff to craft one-of-a-kind designs and custom exclusives, only available at Reis-Nichols. While there are countless varieties, here is a brief summary of the four main engagement ring styles.

Solitaire Settings

The most traditional engagement ring setting - a band with a single diamond set in the center. A four prong setting shows a bit more diamond, while a six prong or bezel setting offers more security for your diamond.

Setting with Side Stones

A ring with diamonds or gemstones adds additional sparkle or color. Each different setting style provides a different look. Most channel settings are either classic or contemporary, pave settings give enhanced sparkle. Bead set and engraved styles often have a vintage or antique flair.

Settings with Matching Bands

Traditionally, an engagement ring is worn with a matching wedding band, but many brides today are choosing a band that complements their engagement ring, but doesn’t necessarily match it exactly. One style that we offer is Flush Fit™, an engagement ring style that is designed to fit any style of band, even an heirloom family wedding band.

Halo Setting

A popular ring style today as the center diamond is flanked with diamonds all around it creating a bigger looking center diamond.

Choosing the Perfect Diamond When it comes to selecting a diamond there’s a lot to consider. Reis-Nichols offers one of the largest selections of loose diamonds in the Midwest. We can provide you with the right information to make it eaiser for you determine the diamond qualities that are most important to you and stay within your budget.

Shape When it comes to shape, many women have a strong preference, so it is best find find out what she likes. There are many beautifully cut shapes that suit every personality.











The 4C’s The four what? Cut…clarity? Don’t worry. We have you covered! A basic understanding of these characteristics will help you select the diamond that’s right for you. The combination of carat weight, clarity, color, and cut, commonly referred to as the 4C’s, is what determines the beauty and value of each diamond.

Cut A sexy shape and it sparkles! Cut refers to the proportions and the precise placement and angles of the diamond’s facets or surfaces. Diamonds that are cut too deep or too shallow lose light through the side or bottom, resulting in a less brilliant and, ultimately, less valuable gemstone. Our recommendation: You make compromises all the time when it comes to love. An ideal cut diamond may not be for everyone, but don’t compromise when it comes to cut. Find a well cut diamond that fits your budget. If you need to make compromise do so with size, color, or clarity.

Color It’s as clear as Caribbean water. Though many diamonds appear colorless, most contain shades of yellow, brown, or gray. The Gemological Institute of America, or GIA, created the color grading system that is the most respected and accepted throughout the industry. The scale of color grades is determined by the amount of body color a diamond has when viewed table-down, from its side, against a neutral white background under specific lighting conditions. Our recommendation: While a range of color grades are acceptable, the most requested color grades are those ranging from D to J. But keep in mind, an “E” color diamond could be worth less than an “I” color when factoring in the cut and clarity.

Clarity No flaws. Just like your fiancée. There are tiny pinpoints, crystals, and feathers encased in any diamond that identify it much like a fingerprint. These identifying characteristics are known as inclusions. Clarity grades are determined by the number, size, nature, color, and location of these inclusions. The smaller and less visible the characteristics, the higher the diamond is rated. Our recommendation: Compare several diamonds within your price range and select the one w  ith the fewest visible inclusions.. Reis-Nichols offers diamonds in clarity grades ranging from S I2 to flawless. We have found the SI2 to VVS1 range to be the most popular for engagement ring diamonds.

Carat Look at the size of that thing! The weight and therefore the size of a diamond is expressed in carats. One carat is equal to 0.2 grams. A carat is divided into 100 “points.” For example, a diamond of 25 points is described as a quarter of a carat or 0.25 carats. Two diamonds of equal size can have very different prices, depending on the other characteristics of cut, color and clarity. Our recommendation: This is a toss up and we’ll leave this one up to you. To some people, size does matter.

Which is the Most Important of the 4Cs? A diamond’s cut is the most important of the 4Cs. The cut of a diamond has the most influence on its brillance and beauty. Many gemologists consider cut the most important characteristic because even a diamond without perfect clarity and color will have a dulled brilliance if it has a poor cut. Cut is never compromised at Reis-Nichols.

- Ryan & Samantha



From the moment we walked into Reis-Nichols they made us feel at home.

What Reis-Nichols Can Do For You At Reis-Nichols Jewelers we have years of experience to ensure you have all the right information to make the best decision on your engagement ring. Whether it’s a ring designed and crafted by our own artisans or one from one of our many designer collections, we want to make sure it’s the perfect ring.

Diamonds, Rings and Things The Finest Diamonds at the Best Value We travel to the diamond capital of the world to handpick the most beautiful diamonds available. Only those that provide the best combination of cut, color, and clarity are selected. By dealing directly with the cutters, we eliminate the middleman and negotiate the best buys. To maximize our buying power we buy in large quantities and always pay cash. What does this mean to you… more diamond for the best value.

An Unparrelled Selection It's like going to four or five different stores all at once. With thousands of mountings and hundreds of diamonds to choose from, the possibilities are endless.

Appraisal Services Reis-Nichols Jewlers has several Graduate Gemologists (GIA) on staff. Appraisals are provided free of charge with most Reis-Nichols purchases.

Financing Options Shopping at Reis-Nichols Jewelers won’t break the bank. Several finance options are available, including layaway and 90 days same as cash plans. We can build a financing plan based on your needs... • Interest-free financing available for 6 month or 12 month term* • Installment loan plans with low APR, fixed monthly payments and payment terms from 24-48 months* The application process is simple. It takes just a few minutes to complete, and you usually have a response within minutes. Qualified buyers need no down payment. We also offer a no-fee/no-interest 90-day layaway plan* *Subject to credit approval. See store for complete details.

The People Behind the Diamond Award Winning Designers & Craftsman Work directly with our designers to craft an extraordinary, unique piece of jewelry. Your custom piece will be transformed from a pencil sketch to a wearable piece of art, completely in-house, giving you first hand involvement in the process.

Professional Diamond Experts Reis-Nichols’ staff is one of the most knowledgeable in the industry. With over 350 years of combined experience, our staff has made it their profession to know and teach you about diamonds and jewelry. We will always provide you with the most accurate and up-to-date information to help you make the right decision.

Confidence Reis-Nichols Jewelers is a member of the American Gem Society which is awarded only to select jewelers who possess proven gemological knowledge and follow the highest ethical standards. Our membership is your assurance of our reliability and capability.

Standing By What We Sell, Put That In Writing. Warranties & Guarantees

We want you to be absolutely confident in making a purchase at Reis-Nichols, which is why we stand behind everything we sell, and we put it in writing.

Money Back Guarantee

You may return your non-special order purchase for any reason within 30 days in its original condition for a complete refund.

Lifetime Wedding Ring Diamond Protection Guarantee*

We guarantee to replace your diamond if it is damaged or lost from its mounting through normal wear. We recommend insurance to cover theft and damage/loss situations. Maximum warranty coverage: $10,000

Lifetime Craftsmanship Guarantee*

We guarantee our jewelry is free from defects in materials or craftsmanship for the life of the jewelry. We will replace or repair any purchase found to be defective at no cost to you.

Lifetime Trade-In Guarantee

If you ever decide to trade your Reis-Nichols diamond, we will give you your full purchase price against another item of greater value.

Lifetime Clean & Polish

We will clean, inspect and polish your purchase at no cost for the life of the purchase.

Lifetime Appraisals

We will provide you with appraisals for your purchase at no cost for the life of the purchase.

Complimentary Sizing

We will size your purchase one time at no cost regardless of when it was purchased. (Note: Some items are not sizable.)

* requires semi-annual cleaning and inspection

- John & Heather



They found the perfect ring for us, not just something they had in stock.

Note from BJ: When your name is on the door, you take things a lot more personally. This is my family's business. It was built on values like honesty and respect. I want customers to come back to Reis-Nichols because they appreciate the quality of our merchandise and the professionalism of the people they buy it from. We are always looking for ways to serve you better, and no one can tell us that better than you. Please feel free to contact me, or anyone else in our company, to let us know how we are doing.

B.J. Nichols


Indianapolis Fashion Mall Commons 317.255.4467

Greenwood US 31 at Fry Road 317.883.4467

Store Hours: M-F • 10am-7pm | Sat • 10am-5pm | Sun • Closed

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