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Founded in 1980 | Fundado en 1980 Member of

Member of


ADVERTISING AGREEMENT PAYMENT: Advertisers are required to include 50% downpayment with insertion and 50% upon receipt of invoice, and payment is due to DE NORTE A SUR no later than the 3rd day prior to publication date. Recognized advertising agencies are required to pay DE NORTE A SUR by the 30th day of publication date. All clients with open account billing see invoice for the due date. AGREEMENT 1 – DE NORTE A SUR reserves the right, without any liability whatsoever, to revise, reject or cancel at any time any advertising that the publisher deems unacceptable for any reason. 2 – No allowance is granted for errors in advertising that do not materially affect the value of the advertisement. Any cameraready advertising submitted that does not conform exactly to the publication’s requirements will be enlarged, reduced, or floated at the discretion of the production department. 3 – The advertiser and its advertising agency, if any, each represents that it is fully authorized and/or licensed to publish the entire contents and subject matter contained in its advertisement. The advertiser and its agency, if any, will indemnify and save harmless DE NORTE A SUR, and their officers or employees against all loss, liability, damage, and expense of any nature arising out of the copying, printing, or publishing of its advertisement including without limitation reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or privacy, plagiarism, and copyright and trademark infringements.


4 – All orders are accepted subject to labor disputes, accidents, fires, acts of God, or other contingencies beyond the publisher’s control (whether like or unlike any of those enumerated herein) that prevent the publisher from partially or completely producing, publishing, or distributing the newspaper for any reason. Further, the publisher shall not be liable for damages if there is refusal or failure to publish an advertisement or distribute the newspaper for any reason.


Fundado en 1980

Año 32 • No. 365 • Enero de 2012

(Ejemplar gratuito)

5 – Rates and conditions may change without previous notice from DE NORTE A SUR, except for customers with contract expressing other conditions. 6 – All collection costs necessary to collect any amount due to DE NORTE A SUR will be paid by the advertiser, including reasonable attorney costs. OPEN ACCOUNT BILLING PAYMENT: The due date will be included in the invoice and/or a separate letter, if for any reason DE NORTE A SUR does not include the due date in your invoice and/or letter, the invoice will be due upon receipt. All billing procedures are automated, and a 1.5% monthly service charge (18% annual percentage rate $15.00 minimum monthly charge) will be automatically added to account balances not paid within 30 days from invoice date, however if DE NORTE A SUR does not receive the payment after 90 days, this account will be considered delinquent, and will be forwarded to our collection agency, and reported to the corresponding credit bureau (Dun & Bradstreet if business).


61 Willow Street-Suite 214 Elmwood Park, NJ 07407-1837

2012 Tel: (201) 300-2914 Fax: (201) 300-2733 E-Mail:

Founded in 1980 | Fundado en 1980

“Noticiero De Norte a Sur”, Noticiero Argentino-Uruguayo, one of the leading Hispanic newspapers in the United States and Canada, was founded in 1980 to meet the demands of the growing community of immigrants from South America. It now boasts a circulation of 30,000 copies, which are distributed in mayor cities of both countries. Since its beginnings, it has published every month without interruption. Back in 1980, the growing number of Hispanic immigrants to the U.S., from Argentina in particular, and their need for information in Spanish, prompted us to start a newspaper, geared to inform this growing community, which we aptly named the Noticiero Argentino. The launching of Noticiero Argentino was a great success. It was greeted with delight by the Argentinean community and we grew. As the newspaper became established, it also began to evolve. Our first mayor change was to open our pages to another South American community that was also growing, the Uruguayan. This group, as had the Argentineans before them, gave the newspaper a thunderous welcome and embraced it. Our newspaper now had another voice, thus becoming Noticiero Argentino Uruguayo. As time went by, we realized that, although there are people of many Hispanic nationalities in the U.S., their goals, needs and wants, were the same. With this in mind, we set out to make one more mayor change in the newspaper and started to cover the Hispanic community regardless of nationality. However, our original commitment to the Argentinean and Uruguayan communities did not change. We continue to cover them as aggressively as always but with the difference that other communities now have a voice in Noticiero Argentino Uruguayo, which now goes by the name of De Norte a Sur. As these mayor changes were occurring in our editorial content, our circulation patterns and numbers were also changing. In the beginning Noticiero circulated primarily in the New York Metropolitan area. Then, in 1988 we began distributing the newspaper in Florida with news and advertising of the area. In 1989 it was time to move into the California and Canada (Toronto and Montreal) markets and we did, establishing the newspaper there. Then, in 1990, we entered our next market Washington D.C., and the following year, 1991, Puerto Rico was added to our sphere of circulation. During 2007 we expanded our distribution network to Alaska, Illinois, and Pennsylvania. In January 2008 we established a Bureau in Spain and as part of our international expansion we are projecting to be present in Australia during the current year. De Norte a Sur, is today the most widely circulated Hispanic newspaper in the U.S. and Canada. It gets to most of the major Hispanic markets in the northern hemisphere. Each of these editions has an editorial core that is of interest to every one of our readers no matter where they are, the rest of the newspaper in each region consists of news and advertising of the area where it circulates. Today, De Norte a Sur reaches tens of thousands of people across the United States, Canada, Argentina, Uruguay, Puerto Rico and Spain with our printed edition and worldwide through our web page. The success and confidence in our product is clearly evidenced by the quality of our advertisers which include US Soccer, SBS Entertainment, Philip Morris, American Airlines, Aerolíneas Argentinas, Kraft General Foods, Miller, Republic Bank, AT&T, Chase, Pepsi, Coke, RIA Envía, Goya Foods, NYNEX (now Verizon), Con Edison, Budweiser, Ladeco, US Air, Reebok, Western Union, More Money and many more. The effectiveness, at least in the New York metropolitan area, of De Norte a Sur was augmented by our radio broadcast on WADO, the premier Hispanic radio Station in New York. Presencia, a two hour-long, Sunday program was devoted to news, interviews, music and entertainment for the Hispanic community, and ran for almost a decade in the 90’s.

61 Willow Street-Suite 214 Elmwood Park, NJ 07407-1837

Tel: (201) 300-2914 Fax: (201) 300-2733 E-Mail:

Founded in 1980 | Fundado en 1980




Tabloid 10” x 14” • 5 Columns


Full Color


35,000 Copies



Readers per copy



Paid, Non-Paid and Mail


Monthly (First Week of Each Month)

Founded date


Published by

Pamach International Group, Inc.

Publisher Main Office


Hispanic Media Council National Federation of Hispanic Owned Newspapers

National Advertisers

US Soccer, SBS Entertainment, Phillip Morris, Coke, Pepsi, Kraft General Foods, Chase, American Airlines, AT&T, Budweiser, Reebok, Miller, Republic Bank, Verizon, Aerolíneas Argentinas, Pepsi, Goya Foods, Con Edison, Ladeco, US Air, Lan Chile, Western Union, More Money, and many more.

Special Issue Dates

All Holidays and Independence Days of Latin American Countries and USA.

Luis Ríos-Álvarez

Closing Date

25th Day of Every Month

61 Willow Street-Suite 214


News, Food, Sports, Travel, Entertainment, Fashion, Automobiles, Real Estate, Health, Business, Immigration, Politics, Etc.

Elmwood Park, NJ 07407-1837 Phone: (201) 300-2914 Fax: (201) 300-2733 E-Mail: Web Page:

61 Willow Street-Suite 214 Elmwood Park, NJ 07407-1837

Ad Requirements 85 lines per inch 300 dpi resolution. File types accepted: Photoshop, EPS, TIFF, Quark, JPG and PDF.

Tel: (201) 300-2914 Fax: (201) 300-2733 E-Mail:

Founded in 1980 | Fundado en 1980



Full Page Half Page Half Page Half Page Quarter Page Front Page Banner

5x14 5x7 2.5x14 3x11.6 2.5x3.5 $900.00 per

Ad Size

Page Length

10x14” 10x7” 5x14” 6.5x9.25” 5x7” inch (maximum

14” 7” 14” 9.25” 7” 3 inches)

Cost Column/Inch $21.50 $21.50 $21.50 $21.50 $21.50

Total $1,500.00 $750.00 $750.00 $750.00 $375.00

Color Rates: Full Color......................................$200.00 Free Webpage Advertising Included. Special Inserts: $150.00 per Thousand (Minimum 10,000) 15% Commission to Recognized Advertising Agencies

61 Willow Street-Suite 214 Elmwood Park, NJ 07407-1837

Tel: (201) 300-2914 Fax: (201) 300-2733 E-Mail:

Founded in 1980 | Fundado en 1980



Luis Ríos-Alvarez work fax cell email web

: : : : :

201.300.2914 201.300.2733 201.960.8618

61 Willow Street-Suite 214, Elmwood Park, NJ 07407-1837


Fundado en 1980

Año 32 • No. 364 • Diciembre de 2011

(Ejemplar gratuito)

Founded in 1980 | Fundado en 1980

De Norte a Sur Publisher’s Bio Luis Rios-Alvarez was born in Montevideo, Uruguay where he collaborated with several

newspapers throughout his years as a student.

Upon his arrival to the United States, he wrote for several publications (La Tribuna, La

Raza, De Norte a Sur), published his own newspaper (Gaceta Rioplatense) and acted as correspondent for Radio 880 of Mexico.

In 2007 he became Publisher-Editor of De Norte a Sur, a Spanish language monthly pub-

lication founded in 1980.

Since taking the helm, he increased de distribution to cover several states of the Union

(NY/NJ Metropolitan area, Pennsylvania, Illinois, Florida, California, and Alaska) and also

to other countries besides Argentina, Uruguay, Canada and Puerto Rico.

Also established a European base in Barcelona (Spain) from where it is distributed to

other European countries.

61 Willow Street-Suite 214 Elmwood Park, NJ 07407-1837

Tel: (201) 300-2914 Fax: (201) 300-2733 E-Mail:

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