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MERCHANDISING & POP PROGR AMS SPR ING / SUMMER 2020

1-800-BUY-ROOT ROOTCANDLES.COM


Root Candles Fixture Options Root Candles Fixture Options The Honeybee 48 Display makes a bold, beautiful candle presentation in your store. With adjustable shelves, this versatile display elegantly presents every type of candle and reminds your customers that Root Candles has been all about bees, beekeeping, and beeswax since its founding in 1869.

43 1/2

77 3/16 11 3/4 shelf length

15 1/2 deep

Root Candles Fixture Discount Programs PRODUCT PURCHASE PRICE

DISPLAY DISCOUNT

<$1500.00

0%

$1,500.00

50%

$2,000.00

75%

$2,500.00

100%

$3,000.00

100% Receive a FREE set of 3 Honeycomb accent pieces!

Up to $300.00 in FREE freight if paid with in terms.

© 2020 The A. I. Root Company

2

3 Honeycomb Accent Display


Customized Crates Interested in customizing your own Crate Program?

FREE Crate!

We understand there are times when our pre-selected, best-selling crate programs may not be an exact fit for your store or your merchandising theme. In those instances, we do offer a customized Crate Program where you may select your own candle styles and fragrances. From our #1 selling Seeking Balance line to our ever-popular Legacy fragrance line of candles, our natural wood crates are the perfect blank canvas for your merchandising needs.

You will receive a FREE crate, once your customized assortment reaches $495 worth of product.

May we recommend the following assortments: SEEKING BALANCE

Includes all 12 Seeking Balance Benefits

LEGACY FRAGRANCE LINE

QTY PER BENEFIT

6.5 oz. Spa Candle (10 benefits)

4

6.5 oz. Spa Candle (2 benefits)

8

Natural Crate Merchandiser

1

Fragrances of your choice

3

QTY PER FRAGRANCE

Sm. Veriglass 6.3 oz.

4

Lg. Veriglass 10.5 oz.

4

20 Hour Votives (box 18)

2

Hive Jar 16 oz.

2

Honeycomb Traveler - 4 oz.

5

Natural Crate Merchandiser

1


WELLNESS COLLECTION

NEW!

Pamper yourself with our newest collection of essential lavender essences infused with supportive botanicals to bolster your physical well-being while promoting vitality, harmony, and calm. • Oakmoss + Lavender • Sea Salt + Lavender • Matcha + Lavender

QTY PER FRAGRANCE

Small Glass 8 oz.

8

Large Glass 12 oz.

4

20 Hour Votives (box 18)

2

Natural Crate Merchandiser

1

OAKMOSS + LAVENDER Calm your mind with the relaxing combination of dew drenched lavender layered with amber infused moss, sweet neroli, and lush tonka bean.

SEA SALT + LAVENDER Unwind and de-stress as waves of salted marine notes blend with aromatic lavender and sea moss, with hints of Bergamot and sandalwood.

Available to ship 1-2-20

PROMO CODE: 03PROMOWELLNESS

7

35048 37912

MATCHA + LAVENDER Recharge your spirit with relaxing lavender, steeped with refreshing matcha tea and hints of zesty lemon and woody musk.

1

4


SPA COLLECTION Create a calm and relaxing ambiance in your home with these three luxurious new fragrances, reminiscent of a pampering day at the spa.

NEW!

MINERAL SALTS The energizing essence of pure sea salt with bursts of sea foam and white ambergris, wrapped in Mediterranean kelp and earthy musk.

TEAK & ORCHID • Mineral Salts • Teak & Orchid • Oat Flower & Shea

A harmonious blend of exotic orchids and delicate violets intertwined with the richness of teak, amber sage, and blonde woods.

QTY PER FRAGRANCE

Sm. Veriglass 6.3 oz.

4

Lg. Veriglass 10.5 oz.

4

20 Hour Votives (box 18)

2

Hive Jar 16 oz.

2

Honeycomb Traveler- 4 oz.

5

OAT FLOWER & SHEA

Natural Crate Merchandiser

1

The comforting essence of velvety oat flower with swirls of luxurious shea butter and creamy tonka bean.

Available to ship 1-2-20

PROMO CODE: 03PROMOSPA

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35048 37913

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5


E T H I C A L LY- S O U R C E D F R AG R A N C E I N G R E D I E N T S

NEW!

Fair Trade is a global movement ensuring that farmers in developing countries can compete and thrive in a growing marketplace by receiving a fair price for their crops while implementing fair working standards.

Ethically-Sourced Fragrances. Quality Candles. Improving Lives. Protecting the Environment. • Vanilla • Cinnamon Branch • Patchouli

ETHICALLYSOURCED FRAGRANCE INGREDIENTS

QTY PER FRAGRANCE

Small Glass 6 oz.

8

Large Glass 12 oz.

3

20 Hour Votives (box 18)

2

Natural Crate Merchandiser

1

BEESWAX BLEND

NATURAL COTTON WICKS

CLEAN BURNING

SUPERIOR BURN TIMES

Raw, green, Fair Trade Vanilla enhanced with woody balsamic notes and a hint of citrus.

Available to ship 1-2-20

PROMO CODE: 03PROMOFAIRTRADE

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35048 37516

Fair Trade Cinnamon Branch complemented with notes of aromatic spice and white blossom accords.

1

Fair Trade Patchouli enhanced by amber accords, on a leathery and spicy musk base.

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Root Candles Crate Programs • All-natural Beeswax Blend • Fragrances containing essential oils • Wicks made of 100% natural fibers

• Clean Burning Candles • Superior Burn Times

BURN • Hive up to 90 hrs TIMES: • Lg. Veriglass up to 70 hrs • Sm. Veriglass up to 44 hrs • Honeycomb Traveler up to 24 hrs • Votive up to 20 hrs

Valentine's Day Three of our top selling Valentine’s fragrances that perfectly represent the season.

PINK ROSÉ Effervescent rhubarb and currant, finish with intoxicating nuances of fruity blush wine and sweet wild berries

CHOCOLATE CHIFFON • Pink Rosé • Chocolate Chiffon • Rose Bouquet

QTY PER FRAGRANCE

Sm. Veriglass 6.3 oz.

3

Lg. Veriglass 10.5 oz.

3

20 Hour Votives (box 18)

2

Hive Jar 16 oz.

2

Honeycomb Traveler- 4 oz.

4

Natural Crate Merchandiser

1

ROSE BOUQUET

Available to ship 12-1-19

An exotic bouquet of red rose petals with notes of jasmine and green leaf, combine to evoke romantic femininity.

PROMO CODE: 03PROMOCVAL

7

35048 34163

Mouthwatering notes of chocolate malt, rich cocoa, and anise blend with swirls of honey and creamy vanilla to create this sweet treat indulgence.

0

7


Root Candles Crate Programs • All-natural Beeswax Blend

• Wicks made of 100% natural fibers

• Fragrances containing essential oils

• Clean Burning Candles

• Superior Burn Times

2020 Spring Blossoms Collection Signs of spring renewal are in the air as trees begin to bloom and the honeybee emerges from the hive, searching for blossoms and nectar.

ORANGE BLOSSOM Tangy orange, sweet tangerine, and hints of juicy grapefruit mix with tart orange peel, fresh sugar cane, and delicate floral aromas evoking the uplifting fragrance of a blooming citrus orchard. • Orange Blossom • Cherry Blossom • Lemon Blossom

QTY PER FRAGRANCE

Sm. Veriglass 6.3 oz.

4

LEMON BLOSSOM

Lg. Veriglass 10.5 oz.

4

20 Hour Votives (box 18)

2

Sicilian Bergamot infuses with tart and tangy lemon, with hints of fresh-cut thyme, earthy myrrh, and sultry musk.

Hive Jar 16 oz.

2

Honeycomb Traveler - 4 oz.

5

Natural Crate Merchandiser

1

Available to ship 1-2-20

PROMO CODE: 03PROMOCSPR

CHERRY BLOSSOM

7

Vibrant notes of tart cherry, juicy nectarine and crisp stone fruit blend with the delicate notes of jasmine and Spring cherry blossoms.

35048 36144

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BURN TIMES:

• Hive up to 90 hrs • Lg. Veriglass up to 70 hrs • Sm. Veriglass up to 44 hrs • Honeycomb Traveler up to 24 hrs • Votive up to 20 hrs

Mother’s Day Collection Celebrate Mom! Mother’s Day gives us all a chance to show gratitude and appreciate our mothers or mother figures in our lives. Treat her with three fragrances selected especially for her on her special day.

CALLA LILY A lovely bouquet of fragrant lilies and vibrant green leaves with hints of fresh apricot and blush blooms.

• Calla Lily • Honeysuckle • Mimosa

QTY PER FRAGRANCE

Sm. Veriglass 6.3 oz.

4

Lg. Veriglass 10.5 oz.

4

20 Hour Votives (box 18)

2

Hive Jar 16 oz.

2

Honeycomb Traveler - 4 oz.

5

Natural Crate Merchandiser

1

MIMOSA Effervescent tangerine and juicy mandarin blend with sparkling lime and bubbly champagne to create this popular brunch cocktail inspired scent.

Available to ship 1-2-20

PROMO CODE: 03PROMOCMOM

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35048 34164

HONEYSUCKLE A beautiful, soft and musky fragrance with subtleties of amber, vanilla and dewy green leaves work with this rich floral, delicious scent.

7

9


Seeking Balance Crate Programs

TM

The power of color and fragrance in one holistic candle for a greater sense of health and well-being. Join the health and well-being trend with fragrances containing essential oils and wooden wicks with Root Candles’ best-selling Seeking Balance line. Allow the stresses of the day to fade away.

• Fragrances containing essential oils • Beeswax blend • Spa Candles have sustainable wooden wicks • Colored with vegetable-based dyes • 20 Hour Spa Votives have all-natural cotton wicks • Manufactured in the U.S.A.

RED

|

Seduce / Patchouli & Anise

Relieve / Eucalyptus Menthol

Purify / Lemongrass & Sea Salt

Revitalize / Coriander Sage

Energize / Rosemary Eucalyptus

Awaken / Basil & Lime

Enlighten / Cedar Verbena

Empower / Lavandin & Patchouli

Invigorate / Pomelo Pine

Reflect / Tonka & Cedarwood

Illuminate / Juniper Rosewood

Relax / Geranium Lavender

ORANGE

|

YELLOW

|

GREEN

|

BLUE

|

INDIGO

For maximum visual impact, Seeking Balance® should always be displayed in the order of the natural color spectrum. 10

|

VIOLET


ALL TWELVE BENEFITS in best-selling 6.5 oz. size

TOP THREE BENEFITS in all sizes and formats

Includes our top selling Seeking Balance benefits in all sizes and formats

QTY PER BENEFIT

Includes all 12 Seeking Balance Benefits

QTY PER BENEFIT

6.5 oz. Spa Candle (10 benefits)

4

6.5 oz. Spa Candle

4

6.5 oz. Spa Candle (2 benefits)

8

Spa Traveler

4

Natural Crate Merchandiser

1

Large Spa

3

Medium Spa

4

Spa Votives (box 18)

1

Natural Crate Merchandiser

1

Available to ship 1-2-20

Available to ship 1-2-20

PROMO CODE: 03PROMOCSB

PROMO CODE: 03PROMOSBSC

7

7

35048 33770

1

11

35048 37914

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Marketing On-line Retail Marketing Portal Root offers beautiful high-resolution images, POP signage and product information on-line to help retailers with promotional needs. The artwork may be downloaded at your convenience by visiting our on-line Retail Marketing Portal.

Register for a free account at rootretailportal.com.

Below is just a sample of the many colorful point of purchase signs that are a complement to any fixture or display.

Dinner Candles

Dinner & Pillar Burn Times

Pillars

Dinner Candles

Pillars

LONG BURNING

Root Candles BURN TIMES Description

Size

Burn Time

Arista™

7/ 8”

1.5 hours

Taper

7/ 8”

1 hour

Collenette

1-1/4”

2.5 hours

(Diameter)

(Per Inch)

DINNER

PILLAR

Timberline™ exceptional burn time

fragranced and unscented styles

unmatched quality

exceptional burn time

vibrant designer colors

vibrant designer colors

RootCandles.com

3”

16 hours

Slight variations in burning times may occur due to color or fragrance characteristics.

RootCandles.com

RootCandles.com 999082_Pillar_2018

999082_Dinner_2018

999082_BurnTimes_2018

CLEAR ACRYLIC SIGN HOLDER 5” x 7” Item # 999081

7

35048 33020

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HISTORICAL ROOTS BROCHURE & BURN GUIDE 50/PK Item # 999092

ACRYLIC BROCHURE HOLDER Item # 999020

7

7

35048 35870

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12

35048 15222

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Made in America


Root Candles POG’s

Honeybee 48 Display

Honeybee 48 Display with Seeking Balance

48” Honeybee

Root Legacy Crate

13


Filled Product Color Sequencing Start with the first color that you carry from left to right until you fill one shelf. Your next color should go directly below the last color on the first shelf. Fill the second shelf from right to left. Again, start the third shelf directly below the last placed color on the second shelf and fill left to right. Repeat until the cabinet is filled.

START HERE

NEW! Tobacco Vanilla

Lavender Vanilla

ROW 1

Teak & Orchid

NEW! English Lavender

SPRING

Peach Blossom

Pineapple Papaya

Tangerine Lemongrass

Drizzling Honey

ROW 2

Mineral Salts

Bayberry

Fresh Balsam

SPRING

HOLIDAY

HOLIDAY

NEW! Mimosa

Orange Blossom

SPRING

SPRING

Hosta

Tea Leaf & Honey

Pumpkin Spice

Mulled Cider

Chocolate Chiffon

FALL

FALL

VAL DAY

NEW!

Pillar & Dinner Product Color Sequencing Slightly different from the Root Filled product to give the greatest impact for a line that is driven by color. Apply the same process, left to right on the first shelf and then begin the shelf directly below on the right and move to the left.

START HERE Platinum

Black

Abyss

ROW 1

ROW 2

Rust

Autumn

FALL / WINTER

FALL / WINTER

Garnet

Aubergine

Marine

ADVENT

SPRING

Red

Rose

Sky

FALL / WINTER

END

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Dark Green

Dark Olive

Willow


VALENTINE’S DAY - DECEMBER 1 - JULY 1 SPRING - JAN 1 - JULY 1 FALL / HOLIDAY - JULY 1 - DECEMBER 31

NEW!

NEW! Calla Lily

Crisp Linen

Sparkling Champagne

Honeysuckle

Oat Flower & Shea

SPRING

SPRING

Hollyberry

Candy Cane

Rose Bouquet

Pink Rosé

Cherry Blossom

HOLIDAY

HOLIDAY

VAL DAY

VAL DAY

SPRING

Japanese Cedarwood

SPRING

French Vanilla

NEW! Sugared Grapefruit

Lemon Blossom

JUMP TO ROW 2

SPRING

NEW! Cinnamon Spice

Vineyard Chateau

FALL

END

VALENTINE’S DAY - DECEMBER 1 - JULY 1 SPRING - JAN 1 - JULY 1 FALL / HOLIDAY / ADVENT - JULY 1 - DECEMBER 31

Taupe

Beeswax

Ivory

White

Buttercream

Yellow SPRING

15

Mandarin

NEW! Peach

SPRING

JUMP TO ROW 2


Register for a free account today at rootretailportal.com or contact your Root Candle Sales Representative 1-800-BUY-ROOT

S TAY C O N N E C T E D

Root Candles Sales Office

ROOTCANDLES.COM

623 West Liberty St., Medina, OH 44256

Call: (330) 725-6677 or (800) 289-7668 • FAX: (330) 725-5624 e-mail: customerservice@rootcandles.com

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Root Candles 2020 POP catalog  

Root Candles 2020 POP catalog  

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