First to Last - The Tale of a Biker

The first book signing of First to Last - The Tale of a Biker went fine. Met and talked to lots of folks, passed out flyers and business cards with the book cover on one side and my personal information on the other, and sold seven books in four hours. Sold two more books as a follow-up to the book signing event. Most of all, I gained invaluable experience for setup and operation of a signing event. I’m ready to do more of the same.

The key to success is to talk to people instead of letting them pass on by . . . and not necessarily about the book . . . just about whatever interests them. Engage them first by whatever means, then let nature take its course in leading them to the book. If it doesn’t take right away, leave them with a good impression and a business card with web site address and book title for purchase on the Internet.

Two pretty teenage girls were my first customers. I lured them to the signing table with the question: “Do you have any biker friends?” as they were walking by. One of the girls said, “Yes, my father rides a motorcycle.” I responded, “Great! Here’s a Christmas gift idea to consider for him.” Both girls, who were sisters, thought it was a good idea and bought a book for Pop.