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WARRIORS

PLASTIC SURGERY Associates of Redding

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Captain FATTY S CRAFT BREWERY


WARRIORS I love sports, especially basketball and usually professional sports teams have very successful logos that help increase their brand. I felt that this logo was not meant for a sports team, but rather a tourist company based in San Francisco. The Warriors have to compete with the 49er’s (NFL), Raiders (NFL), Giants (MLB), and Athletics (MLB) for supremacy in the Bay Area. This makes it extremely important to have a brand that stands above the rest. The 49er’s and Giants incorportate an “SF” that is easily recognizable and identifiable across the nation. This was the design approach for the rebranding process. The Warrior name represents strength, power, pride, bravery, etc. and it is not seen within the original logo at all. The color palate was chosen to represent the Golden Gate Bridge, with the use of blue to symbolize a city surrounded by water.

PLASTIC SURGERY Associates of Redding

This is my girlfriend’s father’s plastic surgery center and I wanted to update his brand. The logo that he has been using has never seen any sort of change since its origination, but he has mentioned changing it many times. I thought the idea of having a butterfly was a great concept, especially because the majority of the clientele are female. The logo that I created modernized the butterfly, giving it a rich more comfortable feel that welcomes potential patients. The design also subtly incorporates the Sundial Bridge, an iconic tourist attraction in the city of Redding. This element is very easily understood if you are a resident of this beautiful city. It was important to use a color palate that was less intimdating and the colors chosen were inspired by white wine. The idea of surgery can be scary, but with these design elements, it now can feel reassuring.

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Captain FATTY S CRAFT BREWERY

I thoroughly enjoy a good beer and I tend to lean towards judging a bottle by its cover when it comes to deciding. This branding approach seems to have been lackadaisical and misses the boat (no pun intended) when it comes to originality. The representation in a new up-and-coming craft brewery needs to exemplify aesthetics that please the potential consumers; men ranging from twenty-one to sixty. I chose to bring in a personalized design of a fun loving, more identifiable “Captain Fatty.” It makes so much sense to indentify with a product that brands itself after something that isn’t like the rest. My idea for the design concept and its colors were created based on the elements and inspirational aspects of the company. Such as the seven human senses we experience when it comes to drinking a beer, sitting on a boat, or even lounging on a Sunday afternoon.


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Captain FATTY S CRAFT BREWERY


Captain FATTY S CRAFT BREWERY

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Captain FATTY S

Captain FATTY S CRAFT BREWERY

Captain FATTY S CRAFT BREWERY

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Captain FATTY S CRAFT BREWERY

Captain FATTY S

Captain FATTY S CRAFT BREWERY


Captain FATTY S CRAFT BREWERY Est. 2013

CAPTAIN FATTY’S CRAFT BREWERY 1295 Coast Village Rd. Santa Barbara, CA 93108

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Captain FATTY S CRAFT BREWERY

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Captain FATTY S

CAPTAIN FATTY’S CRAFT BREWERY Est. 2013

CRAFT BREWERY

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CAPTAIN FATTY’S CRAFT BREWERY 1295 Coast Village Rd. Santa Barbara, CA 93108 • (805) 969-7854

CAPTAINFATTYS@gmail.com • www.CAPTAINFATTYS.COM

1295 Coast Village Rd. Santa Barbara, CA 93108 • (805) 969-7854

CAPTAINFATTYS@gmail.com • www.CAPTAINFATTYS.COM



Rebrand