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n3twork SPORT & PERFORMANCE DESIGN


n3twork


LOOKS LIKE WORKS LIKE FEELS LIKE who we are

n3twork, founded in 1997, is an internationally recognized design agency for sport and performance apparel. n3twork has gained industry notoriety and numerous awards for its innovative designs including the first and only apparel design to win the `Design Award of the Federal Republic of Germany.

n3twork has worked with such brands as The North Face, Under Armour, woolrich, trek, Helly Hansen, Spyder, Salomon, Adidas, Merrell, Bogner, North Sails, Falke and Vaude. n3twork also designed and developed the technical & sportswear apparel for Team Alinghi, the two time defender of the America’s Cup and created the Red Bull Athletes Collection for all of the brand’s athletes.

n3twork provides a full range of design services from innovation design projects to full creative direction.

Dennis Hinze, n3twork´s creative director, has been lecturing at design schools since 2004.


n3twork / The north face

us


official us freeskiing uniforms the north face 2011-2014

creative lead/ art direction/ design/ graphics/ engineering/


n3twork / the north face


n3twork / the north face


n3twork / the north face


SLOPE/PIPE

MENS COMPETITION JACKET

“Rebel Americana”

“Athlete / Sport Culture”

“Invent & Evolve”

Team USSA

Freeskiing

The North Face

INSIDE: create this feeling OF VICTORY ON inside of jacket. (by placing on inside it creates a reBel americana gesture)

BIG IDEA

(This part needs thinking) some of the elements from the inside can transition to the outside in a subtle way. (see pic of shoe in “Supportive Thought column)

outside: VISIBLE TNF DNA ( macro view)

FREEDOM OF MOVEMENT: lightweight initiative behind how we build. (fabric should feel substantial.)

TOPS

THERMOSTAT 3D: -CLAVICLE -CENTER BACK -ARM PIT OUTER THIGH (GENDER SPECIFIC)

BACK OF KNEE (GENDER SPECIFIC)

OUTER CALF

BOTTOMS

PLAY WITH HIDDEN COLORPOPS / HIDDEN STARS & STRIPES INSIDE OF POCKET / FLAP

THERMOSTAT 3D: -CROTCH -OUTER THIGH -OUTER CALF

THERMOSTAT 3D+: -CROTCH -OUTER THIGH -OUTER CALF -CENTER SEAT -BACK OF KNEE

TNF VISUAL ELEMENTS / INTEGRATE DETAILING e.g. chest pocket zips move into shoulder yoke

SUPER PARK FIT.

SILO # 1: TOM’S JACKET. SILO # 2: NEED TO IDENTIFY

AMERICAN REVOLUTION / REBELS UNIFORM The American militia did not have a uniform, but instead identified each other by their rugged clothes, as compared to the bright red British uniforms.

ATHLETES NEED DURABLE FABRICS & EXECUTION

ENGINEERED WOVEN woven in function builds graphic... (possibly only at where the BLACK reinforcement is on the Mtn.Parka)

ATHLETES WEAR THE JACKET OPEN > INTERIOR BECOMES VISIBLE

Color bloc supporteD by graphics real small detail graphic only visible from - face to face. Graphic form far away (spectators / jury) see a kind of color block during the performance. Graphic from face to face (Interviews and Athletes) small

SEAM TAPE WITH MESSAGES (song text they listen before they drop in & Family and friends wishes for the Olympics)

INDIGO CANVAS

functional color change > fabric given color block only change color with fabric

They reacted well to the printing technique for color change instead of seams.

Graphics

CROTCH

THERMOSTAT 3D+: -CLAVICLE -CENTER BACK -ARM PIT -ELBOW PIT -CENTER OF HEAD

CREATE THE COLOR BLOCK THAT COMPLIMENTS THE COMPETITION JERSEY THAT WILL BE WORN DURING COMPETITION

SILO/Fit

SONS OF LIBERTY FLAG

WOMENS SPECIFIC LOSE JACKET FIT

SIMPLE DESIGN DETAIL THAT CAN BE MORE SYMBOLIC

CENTER BACK

ARM PIT VENTING

CENTER OF SEAT (GENDER SPECIFIC)

UNITED STATED NATIONAL ANTHEM HAND POSITION: (We can play off this position on the inside of the Jacket and think of an idea around it’s significance... could work on all tops)

Interior: lining /backing & tapes

Gender

CENTER OF HEAD

INSULATING CLAVICLE

“Womens Specific”

ELBOW PIT

The meaning of the official national colors of the United States: Red is a symbol of valor and bravery White symbolizes purity and innocence Blue signifies vigilance, perseverance, and justice

Color & Fabric

BASE LAYER: OUTDOOR

“Supportive Thoughts” Because We Think It´s Right

EXPLORE DURABLE FABRICATION / DURABLE STITCHES / ENGINEERED WOVEN EXECUTION

Canvas is a heavy, closely woven fabric used for making sails, tents, covers, awnings and other functions where sturdiness is required . Canvas has a very simple weave - the weft thread just goes over one warp thread and under the next. Canvas is very hard-wearing, generally

selvedge edge

use Outdoor unusual or traditional long time ago fabrics like waxed cotton in combination with outdoor fabrics > Cordura vers. waxed cotton > nylon 3L vers. wool > 3L jeans or corduroy like left pic ( Visvim Goretex 3L jacket)

LOOK AT EXECUTION & FABRICATION OF STAR SPANGLED BANNER)

eg.: red backing blue stripes text white

CUSTOM PRINTED TRICOT A: red stripes B: tonal stars

“PERSONALITY AS ART” ESSENCE OF INTERVIEWS ILLUSTRATION (KLUB 7) OF PERSONALITY

LASER ENGRAVED CANVAS

SPIRIT OF CREATIVITY AND FREEDOM OF EXPRESSING YOURSELF

usa COLORED TAPES Blue tapes with stars - 50, red and white solid tapes

Tattoo as an act of rebellion gives a message ...August “Cap” Coleman... They blazed a counterculture trail back when the only guys (and gals) that sported body ink were either in the service, criminals, or circus and sideshow freaks.

FABRIC BINDING

ATHLETES MANTRA OR PERSONAL MESSAGE

Trims

create buttons or snaps with messages of american rebels, which can be meaning full to the athletes

MESSAGE TO SHOW YOUR ATTITUDE

upper three buttons answer the question `Describe the USA in three words´. (This would have to be words that are common among the group)

ONE SIDE EXPOSED ZIPPER TAPE

EXPLORE ANODIZED TRIMS

DO THE (ONE) OBVIOUS POCKETING FOR THEIR NEEDS simple easy access

Pockets

ZIP EASY TO OPEN WITH NO NEED TO PULL JACKET

pocket height: The Wmns version need to sit below boobs. (Athlete call-out)

Media Pocket

needs to be fixed to jacket > hood hold down

Hood

athletes wear collar open at top and it’s hard to close

Collar

Athlete feedback was that they wanted a simple vertical chest pkt(mens) that was longer than normal

water proof & Insulated not stagging with other pockets

V.2 of Pocket that lets the iphone sit in place (need name)

to fit over helmet these might be the only ones who actually wear a hood over a helmet.... Do we need this for the competition piece? I don’t Athletes feedback?

EXPLORE CARGO CONSTRUCTION THAT RELATES TO TNF construction / durable detailing

We would need to build ventilation as part of the construction, to control the condensation. > star hole punch

BOLD WORK WEAR POCKETS

TRADITIONAL LEATHER TRIMS: f. ex. FOR IPOD CABLE

SIMPLE HOOD ADJUSTMENT SYSTEM

NO VELCRO NEAR FACE

ALTERNATIVE PIT VENT SYSTEM (athlete call-out... will research whom...)

Ventilation

SIMPLE FLAPPED POCKET ENTRIES Flap could have like a fold over construction to make it waterproof (Sailing pocket entry) Side and Top entries for different uses

upper flap closed by snaps

New Engineered collar to accommodate hoody and buff underneath

SIMPLE VENTILATION

Cuff / Hem

Stiching/ Construction

USE FLAG STITCHES TO CREATE DURABLE SEAMING

ATHLETES NEED DURABLE FABRICS & EXECUTION

DURABLE MULTI-NEEDLE STITCHES UNDER TRANSPARENT BEMIS / STITCHED AND TAPED / ELASTIC STITCHES

WELDED DETAILING / CUSTOMIZED STRUCTURE / STITCHING STRUCTURE

Product builder

We see the main difference in placing the chest pockets & interior pockets. We need to ensure that we don’t create big bulk over the boobs


n3twork / the north face


W ITH A

CAUSE

EL

REB


n3twork / the north face


n3twork / the north face


n3twork / the north face

in 2010 n3twork was signed by the north face to create the companies´ global product dna. within 3 months teams from both n3twork offices researched on 45 years brand history, defined the companies design ethos & developed a set of design tools to guide all future product initiatives. concept presentations were held in both company headquarters – San Francisco, USA & Lugano, ch.


the north face

global product dna

2010


n3twork / the north face


n3twork / the north face


The NorTh Face ProducT dNa

01/ BraiNsTormiNg 02/ desigN eThos

03/ desigN eThos Tool 04/ creaTive direcTioN

05/ ProducT desigN Tool 06/ ProducT desigN


n3twork / the north face


n3twork / the north face


the north face steep series

2013

creative direction action sports/ design/ Engineering


user engineered interior

n3twork / the north face

`inside out´ creative direction/

n3twork SPORT & PE RFORMANC E DESIGN


n3twork / the north face


contrast color study

`inside out´ creative direction/

n3twork SPORT & PE RFORMANC E DESIGN


n3twork / the north face


n3twork / woolrich


woolrich

outdoor capsule 2011

brand strategy/ creative direction/ design


1

2

3

n3twork / woolrich

6

5

4

n3twork SPORT & PE RFORMANC E DESIGN


2/ style function common needs

3/ Materials common needs

2/ Style function Woolrich dna

1/ end use common needs

1/ end use Woolrich dna

3/ materials Woolrich dna

american outdoor / degrees of separation

6/ Branding & Graphics Woolrich dna

6/ branding & Graphics common needs

4/ Silhouette Woolrich dna

4/ Silhouette common needs

5/ Trim & Detailing Woolrich dna

5/ trim & detailing common needs

degrees of separation refers to the idea that everyone is on average approximately six steps away from any other person on Earth, so that a chain of, „a friend of a friend“ statements can be made, on average, to connect any two people in six steps or fewer.


n3twork / woolrich


n3twork / under armour

under armour

lifestyle category launch 2013

creative direction/ design/ graphics


n3twork / under armour


n3twork / under armour


n3twork / under armour


Lotus performance collection 2010

n3twork / lotus

concept/ design/ graphics/


n3twork / north sails


32nd america´s cup

team alinghi

2004-2007

art direction/ design/ graphics/ engineering/


n3twork / north sails


p://www.northsails-sportswear.com/ p://www.alinghi.com/ p://www.americascup.com/

ments for team alinghi, all sportswear packs, trolleys, sandals, accessories for team alinghi ctions per year (sportswear & technical outerwear)

Š


n3twork / north sails


n3twork / spyder


spyder

big mountain ski collection

2008

concept/ design/ engineering


http://www.venom.spyder.com/

n3twork / spyder

ction


n3twork / spyder


„we work in a fashion business.“

n3twork / trek

keith bontrager


trek

bontrager cycling apparel 2013

concept/ design/ graphics/


n3twork / trek

Brevet.

„I remember little about the final day. Controls came and went, we raided a patisserie to break the monotony of overcooked pasta and sauce, and we rode two-up for most of the day. My head was nodding and I was struggling to keep my eyes open. At every control, I’d pull my cap down over my eyes and grab 10 minutes sleep. Dusk rolled in, twelve hours to go.“


Rider Profiles


n3twork / trek


Rider Profiles

n3twork / trek


Time Trial. „You go deep, you go max, you go full gas, you go over your limit... To reach something high you need to be ready for this pain.“


n3twork / helly hansen


helly hansen atlas & enigma ski collections

2011

creative direction/ design/ enigineering


n3twork / helly hansen


n3twork / under armour


tottenham hotspur football club

teamwear premiere league season 2012/2013

concept/design/graphics


04/ TRAINING TOP-BOTTOM CONCEPT 3.0

LW stretch sofshell trim

LW stretch sofshell trim stand up collar

dropped front collar set in metallic bemis stripe

offset #5 reverse coil contrast zipper interior stormflap

set in metallic bemis stripe

bemis ventilation holes

textural fabric mix

rotated forward inner sleeve seam

n3twork / under armour

metallic bemis contrast thumbhole LW stretch sofshell cuff pull on short interior waistband exposed engineered striped elastic with inner drawcord gussett

LW stretch sofshell hem back yoke

side leg vent bemis inner leg hem turn and stitch bottom hem

textural fabric mix hem

set in metallic bemis stripe


04/ HOME KEEPER KIT CONCEPT 1.0

wide stretch collar ventilation holes laser cut laminated mesh set in metallic bemis

Gomes

engineered mesh pattern

laser cut laminated number ventilating textural fabric mix gussett graded sublimation

graded sublimation ventilating textural fabric mix gussett articulated elbows/sleeve

silicone gripper print

pull on woven short interior waistband exposed engineered striped elastic with inner drawcord gussett

side leg vent laminated inner leg hem

set in metallic bemis stripe above perforated woven back yoke

set in metallic bemis wide side stripe

engineered texture

engineered logo


n3twork / under armour


n3twork / Red Bull


Red Bull

athletes collection

2008–2013

creative direction/ concept/ design/ engineering/ graphics/


n3twork / Red Bull


n3twork / Red Bull


BoARdshoRt. woMen —

n3twork / Red Bull

my sporT my life my brand

04


Red Bull Athletes ColleCtion 2012

t17¹

girls shorTer fiT. surf graphics using sporT color brighTs and red bull logo elemenTs. sofT prinT execuTion.

01 funcTion detailing and features focusing on surfers needs —

03 branding trend directional all-over print working with Red Bull logo elements —

02 maTerial 4 way stretch quickdry woven —

04 silhoueTTe ultimate girlie surf short with retro tech features —

05 color sport color brights —


FABRiC MiX hoodie. Men —

my sporT my life my brand

2e

Loopwheel w/wool bonded trim same color and bemis detail touches

n3twork / Red Bull

Logo is laser cut wool

02


l05¹

Red Bull Athletes ColleCtion 2012

snowboard inspired warm hoodie from loop-wheeler- & bonded wool fabric. bold feaTures. subTle red bull brand mark execuTed aT The highesT level.

05

01 silhoueTTe protective and durable with rough detailing and high level technique. warm and comfortable —

03 branding rotated monochrome shoulder branding on back/ optional all-over print —

02 maTerial loop wheeler self fabric. contrast technical 2nd fabric. rib collar, -cuff and -hem —

04 color grey heather for self-, silver & blue for 2nd fabrics —

05 funcTion accessible & highlighted features focusing on primary needs —


n3twork / Red Bull


n3twork / Red Bull


n3twork / Red Bull

RB1 flight leAtheR JACket Mens CATegoRy

lifestyle

rED buLL athLEtES cOLLEctION 2 011

StyLE

original rb1-flight leather jaCket by red bull. most inCredible lamb nappa leather. raw edge finish. exterior Cell-phone poCket. try to get one.


fabrIc ‘ b o m b eRS’ l A m b N A p pA , b R o k eN o p eN p I g m eN TAT I o N .

78° / DNa 78 ° d eS I g N l I N eS, p o C k e T S & R Aw ed g e l e AT H eR TA p e. d eb o S S ed l I feS T y l e lo g o.

cOLOrS R b1- l e AT H eR b R o w N

SIZES S m l xl xxl


n3twork / FALKE


design award of the federal republic of germany falke 2007

ergonomic sport system


n3twork / FALKE


when you are on the side of the majority it´s time to reform


contact@n3twork.de Phone +49–69–90438890

Selected Clients /

Red Bull The North Face Trek Under Armour Woolrich Salomon Ryu Adidas Helly Hansen Spyder Red Bull Racing Scuderia Toro Rosso Lotus Sebastian Vettel Deutsche Sporthilfe Merrell Vaude Colmar Odlo North Sails Team Alinghi Falke Bogner Hannah Intersport Joop! Protective F2 Salewa Hugo, Hugo Boss Mitsubishi Motors Engelhorn Sports Ned Maglianero

n3twork - Sport & Performance Design  

This is the portfolio of n3twork - the internationally recognized design agency for sport & performance apparel.

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