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Brand Portfolio 2020

DENIZEN

UNFORGETTABLE TRAVEL MEMORIES

Jewelry with a sense of place, exclusive to each destination


INDEX BRAND BACKGROUND FACTS & FIGURES

Page What is Denizen™? Where does it come from? Global travel retail presence: Jewelry stores, luxury gift shops, duty free operators

4–6 7 - 11

What makes the Denizen™’s uniqueness &universal appeal to travelers

12 - 15

DESIGN CONCEPT

The secret of the Denizen™’s attractivness. Limitless designs

16 - 31

4 STYLES / 5 SIZES

Pure - Tender Tear – Saturn – Bliss / Mini – S – M – L - XL

32 - 33

Various bracelet lines & necklaces

34 - 36

The Classic Collection, for Duty Free retail and inflight sales

37 - 53

Magellan (oval), Black Moon (black rhodium), Soho

54 - 65

Square coin in brushed metal and black enamel design

66 - 69

The flagship collection for jewelry stores

70 – 75

SELLING POINTS & TARGET CUSTOMERS

7 COLLECTIONS VENDOME COLLECTION, the original collection NEWER COLLECTIONS SLATE COLLECTION LEXINGTON COLLECTION, with interchangeable strings CRUISE LINK COLLECTION SEXTAN COLLECTION NECKLACES, EARRINGS, CUFFLINKS… DISPLAYS & PACKAGING per POS

PRICING CONTACT US

A charm bracelet for cruise ships and ferries The coordinates line Another way of collecting & wearing the Denizen™

Showcasing for jewelry stores, luxury gift shops, & Duty Free

Retail pricing per segment Get in touch!

76 – 79 80 - 83 84 – 89 90 - 100

102 103


A destination jewelry exclusive to Travel Retail


BRAND BACKGROUND Creator of Since 1989 The DENIZEN™ is an atypical keepsake favored by travelers. Its captivating design and emblematic kinship with festive tourist destinations make it an all-time favorite memento and travel gift. French by birth in the very chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call to design a cutting-edge souvenir disguised in a dazzling fine and/or fashion jewelry that embodies travel memories, one destination at a time, all over the world.

Home of the Denizen™, Gustavia, St Barth, French West Indies. In the backdrop is the Dutch-French island of St Maarten.


What is DENIZEN? denizen /ˈdɛnɪz(ə)n/ noun: an inhabitant or occupant of a particular place. a foreigner allowed certain rights in the adopted country.

DENIZEN™ is an emotional punch. It sways travelers from buying your run-ofthe-mill souvenir to a skillfully executed memorabilia jewelry. A “haute-couture” collectible travel memento crafted for the one billion travelers roaming the planet each year. A world-class destination jewelry sold exclusively to travel retail.


DENIZEN™ is a patented and copyrighted destination jewelry unrivaled for its feat to reminisce travel memories. Its map cutout concept epitomizes what a cuttingedge collectible souvenir should be. Its success skyrocketed from its tiny cradle on the elegant island of St Barth to most major resort destinations around the world and is still growing almost 3 decades later. From its classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections of bracelets, pendants, cufflinks, and earrings offered in 18kt & 14kt yellow, rose and white Gold. In 2015, we developed the Stainless steel line for duty free markets with grab-and-go prices. The DENIZEN™ comes with a Made-in-France label for the gold collections and Made-in-USA for all else.


FACTS & FIGURES • • • •

5,000+ retailers 3.2m bracelets sold each year 400+ destinations 7 continents

• • • • •

3 precious metals 4 styles 5 sizes 7 collections 12 string & CZ colors

On-board retail • Cruise ships & ferries • Inflight sales • Trains Land retail • Airports/border shops • Ports of call stores • Luxury resorts & hotels


DISTRIBUTION NETWORK On-board retail: • Cruise ships & ferries • Inflight sales • Trains

Land retail: • Airport/border duty free • Ports of call stores • Luxury resorts & hotels

Travel Retail Exclusive


DISTRIBUTION NETWORK Mainstream gift shops & Duty Free

Upscale jewelry stores & Duty Free

Luxury destinations & cruise ships

• 14kt gold with CZ • 18kt gold with diamonds

• Sterling silver with CZ • Vermeil (18kt gold plated)

• Stainless steel with CZ (surgical grade 316L) • Gold plated (14kt gold)

-

-

-

Monaco St Barth Mustique Martha’s Vineyard The Hamptons, NY Dubai Ibiza Mauritius Maldives Tahiti Gstaad Turks & Caicos Bahamas Cayman Islands … & more

Jewelry stores Luxury hotels Gift shops Museums Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations

Fashion jewelry stores Hotel gift shops Gift shops Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations


INFLIGHT SALES


AIRPORTS


SELLING POINTS The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a collectible jewelry that travelers of all ages fall in love with, one destination at a time. Versatile jewelry ✓ Every guest, every traveler is a potential buyer ✓ Genderless, ageless, and timeless elegance ✓ Easily adjustable to most wrist sizes ✓ Collectible from each destination Unique wearable souvenir to bring home ✓ One design, one destination, sold locally only ✓ A worldwide exclusivity for your local design ✓ A meaningful gift abounding with nostalgia Affordable luxury & high quality ✓ Precious metals ✓ Lifetime international warranty against any defect ✓ Perceived value higher than its actual retail price


TARGET CUSTOMERS • • • •

Vacationing couples/ honeymooners Single globe-trotters Traveling families Friendship bracelet

✓ ✓ ✓

TIMELESS AGELESS GENDERLESS


STYLE VERSATILITY Sporty & elegant


UNFORGETTABLE TRAVEL MEMORIES


DESIGN CONCEPT Created by a globetrotter for trend-setter travelers

Inspired by Saturn During one observation of the sky, the spine-tingling planet Saturn appeared in his telescope. He was inspired by this view: a polished silver disc circling the planet’s blurry surface. The power of imagination “Nothing defines beauty greater than what our imagination perceives”


Inspired by heavenly destinations And so was born the DENIZEN™ , with elegant proportions and neutral colors. A subtle cut-out map in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of that journey.


Unforgettable travel memories from around the world‌


DESIGN CONCEPT

… expertly crafted


Re-creating…

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


‌ a sense of place


Countries

Taiwan

Germany

Every place deserves its DENIZEN

States

Rhode Island

Dubai Palm Islands

Texas

Regions

Islands & Archipelagoes

Greece

Cape Cod

Landmarks

Egypt Pyramids


Celtic Clover

Mayotte

Emblems & Symbols

South Carolina

Singapore Lion

Lebanese Cedar tree

New Caledonia

Dutch Tulip

Spanish Bull

Maltese Cross

Japan Cherry Blossom


EXCLUSIVE CUSTOM DESIGNS

Concorde

Ritz-Carlton

Gulf Air

Emirates

Club Med

Etihad

Qatar Airways

Royal Caribbean Cruises

Nikki Beach St Barth


CSR CUSTOM DESIGNS Pink Revolution Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association. We encourage the participation of our retailers.

NATO

World Wildlife Fund


Caribbean

Aruba

Puerto Rico

Curacao

Bahamas


Vancouver island

Canada

Americas

Mexico

California


Spain

Europe Switzerland

UK


Bahrein

Kenya

Africa – Middle-East

UAE

DENIZEN

Egypt


Mauritius

Asia Pacific

Bali Seychelles


4 STYLES

Pure

Tender Tear

Bliss

Saturn

Duty Free Jewelry stores & luxury Duty Free only


5 SIZES

Standard size MINI

Standard size SMALL

Optional MEDIUM (Standard size in Asia market)

Standard size LARGE

Optional XL


7 COLLECTIONS

2. MAGELLAN p. 56-63

Duty free & gift shops

1. VENDOME p. 39-55

Duty free & gift shops

3. SOHO p. 64-69

Jewelry stores

5. SLATE p. 70-73

4. LEXINGTON p. 74-79

Jewelry stores

Jewelry stores


Charm bracelet

7. SEXTAN p. 84-87

Cruise lines, ferries, & ports of call Duty free & gift shops

Coordinates or destination’s name

6. CRUISELINK p. 80-83

Cruise lines, ferries, & ports of call


AVAILABLE IN PENDANTS

Pure

Tender Tear

Custom Designs

Saturn

Bliss

Duty Free

Jewelry stores & luxury Duty Free only


1.

Vendome Collection Pure

Saturn


1.

Vendome Collection PURE

Cape Cod, MA Small Large

Gold, Sterling silver, & Stainless steel

• • • • • •

High-polished finish Unisex style 5 sizes: Mini, S, M, L & XL 12 string colors Adjustable string, Leather or chain for silver/gold


Steel

Texas


Hibiscus


PURE

Canada

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


TENDER TEAR

St John, USVI Large

Small

Gold, Sterling silver, & Stainless steel

• • • • • •

High-polished finish 5 sizes: Mini, S, M, L & XL 12 CZ colors 12 string colors Adjustable string, Leather or chain for silver/gold


Singapore

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Mauritius


TENDER TEAR

Jamaica Greece

Available in 14-18kt solid gold or gold-plated.

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Aruba

Gold & Sterling silver only

• • • • •

2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain

Turks & Caicos


SATURN

Belgium

Mykonos, Greece

Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Dubai, U.A.E.

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Germany

Available in 14-18kt white/yellow/rose Gold, & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Large

Gold & Sterling silver only

Small

Martha’s Vineyard, MA • • • • • •

Stone pave 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain


France

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Monaco

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

California

Available in 18-14kt white/yellow/rose Gold & Sterling silver

Nassau, Bahamas

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


2.

Magellan Collection PURE

Canada


Maldives

TENDER TEAR


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

SATURN China


BLISS Caymans


New 2019

BLACK MOON

Fiji

Stainless steel or Sterling silver with black rhodium

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


New 2019

BLACK MOON

DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Maldives


3.

Soho Collection

Gold & Sterling silver only

• • • • • •

High-polished finish Buffed edges 5 sizes: Mini - S - M – L - XL 12 string colors Adjustable string Bales instead of eyelets


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

St Barth

PURE


• • • • • • •

Gold & Sterling silver only

High-polished finish Buffed edges 5 sizes: Mini - S - M – L – XL 12 CZ colors 12 string colors Adjustable string Bales instead of eyelets


TENDER TEAR

St Barth

Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Gold & Sterling silver only

• • • • • • •

Stone pave Buffed edges 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, leather or chain Bales instead of eyelets


BLISS

Cherry blossom

Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


4.

Slate Collection

• • • • • •

Brushed metal finish Flat surface Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 14-18kt Gold & Sterling silver

Details of closure and crowned tip caps


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Saint Martin


Slate Collection

• • • • • • •

Brushed metal finish Concave surface Black enamel Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 14-18kt Gold & Sterling silver


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


5.

Lexington Collection

Gold and Sterling silver only


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Gold & Sterling silver only


Lexington Collection PURE

Mallorca

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Lexington Collection

TENDER TEAR

Switzerland


Bermuda


6.

CRUISELINK Collection Charm Bracelet


CRUISELINK Charm bracelet Exclusive to Cruise lines

Preset by itinerary or buy as you go


CRUISELINK

by DENIZEN


Canada

Japan by DENIZEN

UAE

Spain Corsica, France, Sardinia, Italy


17.5516° S 149.5585° W - Papeete -

Sextan

by DENIZEN

New in 2018


Engraving of your destination coordinates and name

7.

Available in stainless steel, rhodium or gold-plated, sterling silver and 14-18kt gold


DENIZEN UNFORGETTABLE TRAVEL MEMORIES


NECKLACES

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Cherry blossom

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Italy & Sicily

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


EARRINGS: chandelier & studs Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel Guadeloupe

Scotland

St Barth

Guadeloupe


ACCESSORIES:

keyrings, money clips, cufflinks

Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel

Shelter Island

Ireland

Martha’s Vineyard

France

Nevada

Japan


DISC DISPLAY Especially for cruise ships & ferries

A different destination disc at each port of call

Display purchase is credited in merchandise (retail value)

All discs are cleverly fitted with hidden magnets at their base.

Dimensions H x L x W cm: 29 x 35 x 25 in: 111/2 x 133/4 x 113/4


A different disc for each port of call

DISC DISPLAY cruise ships & ferries

Replacing the disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.

Magnetic base to prevent tipping over on board ships


VIDEO DISPLAY Optional Necklaces Pure Tender Tear

Standard ✓ Visuals provided ✓ 36 bracelets showcased ✓ 2 styles in 2 sizes

XL bracelets

12 string colors MOQ: 25pcs/color

6 Large Pure 6 Large Tender Tear 6 Small Pure 6 Small Tender Tear 12 Mini Pure

Display purchase is credited in merchandise (market value)

Dimensions: H x L x W in: 143/4 x 171/4 x 13


DEMO CASE

✓ ✓ ✓ ✓

For customer sampling For sales reps For collector customers To maintain display visual appeal

Dimensions: H x L x W in: 23/4 x 81/4 x 61/4 Cm: 7 x 25.5 x 17

Display purchase is credited in merchandise (retail value)


LIGHT BOX & SHOPPING BAGS

Gold Wooden box LED light

Display purchase is credited in merchandise (retail value)

Dimensions H x L cm: 8 x 10

x W x 10


PACKAGING Charm bracelet Sliding open

Silver Magnetic closure Shipped flat


AVIATOR & SAILOR PACKAGING

Plane window for airlines & airports

Porthole for cruise ships & islands

Dimensions: 9 x 9 x 1.5cm Shrink-wrapped


LACQUER BOX

Exclusive to 18kt Gold line

Display purchase is credited in merchandise (retail value)


ILLUMINATED TOWER SHOWCASES

kiosks

Display purchase is credited in merchandise (retail value)

Single tower H x L x W cm: 145 x 40 x 40

Smaller Bundled towers H x L x W cm: 175 x 105 x 105 (supplied also individually)


PROMO BRACELETS/NECKLACES for crew and shop staff


RETAIL PRICING

Selling memories at every price point to your customers We deliver value to align price points with your market segment Fine Jewelry 800-4,000 €

18kt Gold (White, Yellow, Rose)

400-800 €

14kt Gold (White, Yellow, Rose)

115-250 €

Sterling Silver (white or black Rhodium)

85-175 €

Sterling Silver & black Rhodium

39-69 €

Stainless Steel

Gift Shop & Duty Free

Online prices higher than at retail POS


67 kilos of chalk, 51 coordinators, 2,437 volunteers , 5 hours of trying for this perfect shot, 2 helicopters with 2 photographers on board circling a combined 6 hours of flight, 29 hours of digital cleaning of the parking lot vehicles and vegetation contributed to this amazing picture of our human Steel logo. Special thanks to all those who made it possible, in particular, the city of Panama City, FL – USA, Event Catering Production, the city school transportation system and the thousands of anonymous college spring breakers who participated.

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com Phone: USA Toll free (844)-DEN-IZEN International sales: +1 305 360 9885

@denizenbracelet

Denizen Bracelets

All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2020 All rights reserved.

Rev.200110

Profile for denizen Co

Denizen Brand Portfolio 2020  

Brand Background & Strategy, Collections, Marketing

Denizen Brand Portfolio 2020  

Brand Background & Strategy, Collections, Marketing

Profile for denizenco
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