Page 1

DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Since 1989

Brand Portfolio 2018/2019

A Spellbinding line of Travel Jewelry, bespoke and made-to-order, embodying a sense of place for each destination


INDEX BRAND BACKGROUND FACTS & FIGURES

Page What is Denizen™? Where does it come from? Global travel retail presence: Jewelry stores, luxury gift shops, duty free operators

4–7 8 - 11

What makes the Denizen™’s uniqueness &universal appeal to travelers

12 - 17

DESIGN CONCEPT

The secret of the Denizen™’s appeal. Limitless designs

18 - 33

4 STYLES / 5 SIZES

Pure - Tender Tear – Saturn – Bliss / Mini – S – M – L - XL

34 - 35

Various bracelet lines & necklaces

36 - 38

The Classic Collection, for Duty Free retail and inflight sales

39 - 55

Magellan (oval), Black Moon (black rhodium), Soho

56 - 71

Square coin in brushed metal and black enamel design

72 - 75

The flagship collection for jewelry stores

77 – 81

SELLING POINTS & TARGET CUSTOMERS

7 COLLECTIONS VENDOME COLLECTION, the original collection NEWER COLLECTIONS

SLATE COLLECTION LEXINGTON COLLECTION, with interchangeable strings CRUISE LINK COLLECTION SEXTAN COLLECTION NECKLACES, EARRINGS, CUFFLINKS…

DISPLAYS & PACKAGING per POS COMMUNICATION & MARKETING PRICING CONTACT US

A charm bracelet for cruise ships and ferries The coordinates line Another way of collecting & wearing the Denizen™ Showcasing for jewelry stores, luxury gift shops, & Duty Free Website & social media A product line for each niche market Contact details

84 – 85 86 - 89 90 – 95

96 - 106 107 - 109 110 –113 – 114 -


A destination jewelry exclusive to Travel Retail


BRAND BACKGROUND Creator of Since 1989 The DENIZEN™ is arguably the world’s finest and most atypical keepsake favored by travelers. Its captivating design and emblematic kinship with festive tourist destinations make it an all-time favorite memento and travel gift. French by birth in the very chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call to design a cutting-edge souvenir disguised in a dazzling fine and/or fashion jewelry that embodies travel memories, one destination at a time, all over the world.

Home of the Denizen™, Gustavia, St Barth, French West Indies. In the backdrop is the Dutch-French island of St Maarten.


What is DENIZEN? denizen /ˈdɛnɪz(ə)n/ noun: a person, animal, or plant that lives or is found in a particular place. a person who regularly frequents a place; habitué. Late Middle English:(Brit) an individual permanently resident in a foreign country where he enjoys certain rights of citizenship.

DENIZEN™ is an emotional punch. It sways travelers from buying your run-ofthe-mill souvenir to a beautifully executed cutting-edge jewelry serving the same purpose. A “haute-couture” collectible travel memento crafted for the one billion travelers roaming the planet each year. A world-class destination jewelry sold exclusively to travel retail.


DENIZEN™ is a patented and copyrighted destination jewelry unrivaled for its feat to reminisce travel memories. Its map cutout concept epitomizes what a cuttingedge collectible souvenir should be. Its success skyrocketed from its tiny cradle on the elegant island of St Barth to most major resort destinations around the world and is still growing almost 3 decades later. From its classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections of bracelets, pendants, cufflinks, and earrings offered in 18kt & 14kt yellow, rose and white Gold. In 2015, we developed the Stainless steel line for duty free markets with grab-and-go prices. The DENIZEN™ comes with a Made-in-France label for the gold collections and Made-in-USA for all else.


FACTS & FIGURES • • • •

4,381 retailers 3.2m bracelets sold each year 220+ destinations 7 continents

• • • • • •

3 precious metals 4 styles 5 sizes 7 collections 12 string colors 12 CZ colors


DISTRIBUTION NETWORK On-board retail: • Cruise ships & ferries • Inflight sales • Trains

Land retail: • Airport/border duty free • Ports of call stores • Luxury resorts & hotels

Travel Retail Exclusive


DISTRIBUTION NETWORK Upscale jewelry stores & Duty Free

Luxury destinations & cruise ships

• • • • -

Gold plated 14kt Vermeil (gold plated on silver) 14kt gold with Swarovski CZ 18kt gold with Swarovski CZ Monaco St Barth Mustique Martha’s Vineyard The Hamptons, NY Dubai Ibiza Mauritius Maldives Tahiti Gstaad Turks & Caicos Bahamas Cayman Islands … & more

Mainstream gift shops Duty Free & Inflight Sales

• Silver plated • Silver .50 & .925 • Sterling silver and CZ or Swarovski CZ

• Stainless steel (Surgical grade 316L) • Stainless steel and CZ (Surgical grade 314)

-

-

Jewelry stores Luxury hotels Gift shops Museums Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations

Fashion jewelry stores Hotel gift shops Gift shops Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations


INFLIGHT SALES


AIRPORTS


SELLING POINTS The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a cutting-edge jewelry. A “haute-couture” collectible that travelers of all ages fall in love with. Versatile jewelry ✓ Every guest, every traveler is a potential buyer ✓ Genderless, ageless, and timeless elegance ✓ Easily adjustable to most wrist sizes ✓ Stackable and collectible from each destination Unique wearable souvenir to bring home ✓ One design, one destination, sold locally only ✓ A worldwide exclusivity for your local design ✓ A meaningful gift abounding with nostalgia Affordable luxury & high quality ✓ Precious metals and Swarovski crystals ✓ 1 year international warranty against any defects ✓ Perceived value higher than its actual retail price


TARGET CUSTOMERS • • • •

Vacationing couples/ honeymooners Single globe-trotters Traveling families Friendship bracelet

✓ ✓ ✓

TIMELESS AGELESS GENDERLESS


STYLE VERSATILITY Sporty & elegant


There is a DENIZEN for EVERYONE

DENIZEN

UNFORGETTABLE TRAVEL MEMORIES


COLLECTIBLE & STACKABLE


UNFORGETTABLE TRAVEL MEMORIES


DESIGN CONCEPT Created by a globetrotter for trend-setter travelers

Inspired by Saturn During one observation of the sky, the spine-tingling planet Saturn appeared in his telescope. He was inspired by this view: a polished silver disc circling the planet’s blurry surface. The power of imagination “Nothing defines beauty greater than what our imagination perceives”


Inspired by heavenly destinations And so was born the DENIZEN™ , with elegant proportions and neutral colors. A subtle cut-out map in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of that journey.


Unforgettable travel memories from around the world‌


DESIGN CONCEPT

… expertly crafted


Re-creating…

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


‌a sense of place


Countries

Taiwan

Germany

Every place deserves its DENIZEN

States

Rhode Island

Dubai Palm Islands

Texas

Regions

Islands & Archipelagoes

Greece

Cape Cod

Landmarks

Egypt Pyramids


Celtic Clover

Mayotte

Emblems & Symbols

South Carolina

Singapore Lion

Lebanese Cedar tree

New Caledonia

Dutch Tulip

Spanish Bull

Maltese Cross

Japan Cherry Blossom


EXCLUSIVE CUSTOM DESIGNS

Concorde

Ritz-Carlton

Gulf Air

Emirates

Club Med

Etihad

Qatar Airways

Royal Caribbean Cruises

Nikki Beach St Barth


CSR CUSTOM DESIGNS Pink Revolution Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association. We encourage the participation of our retailers.

NATO

World Wildlife Fund


Vancouver island

Americas

Hawaii

Mexico

California


Portugal

Europe Switzerland

UK


Bahrein

Kenya

Africa – Middle-East

UAE

DENIZEN

Egypt


Caribbean

Aruba

Puerto Rico

Curacao

Bahamas


Mauritius

Asia Pacific

Bali Seychelles


4 STYLES

Pure

Tender Tear

Bliss

Saturn

Inflight sales Jewelry stores & luxury Duty Free only


5 SIZES

Optional MINI

Standard size SMALL

Optional MEDIUM (Standard size in Asia market)

Standard size LARGE

Optional XL


7 COLLECTIONS

2. MAGELLAN Duty free & gift shops

1. VENDOME

3. SOHO Jewelry stores

Duty free & gift shops

5. SLATE Jewelry stores

4. LEXINGTON Jewelry stores


Charm bracelet

7. SEXTAN Cruise ships, ferries, & ports of call Duty free & gift shops

GPS locations

6. CRUISELINK Cruise ships, ferries, & ports of call


AVAILABLE IN PENDANTS

Pure

Tender Tear

Custom Designs

Saturn

Bliss

Inflight sales Jewelry stores & luxury Duty Free only


1.

Vendome Collection Pure

Saturn


1.

Vendome Collection PURE

Cape Cod, MA

Small Large

Gold, Sterling silver, & Stainless steel (Recommended for duty free)

• • • • • •

High-polished finish Unisex style 5 sizes: Mini, S, M, L & XL 12 string colors Adjustable string, Leather or chain for silver/gold


Steel

Texas


Hibiscus


PURE

Canada

Available in 18-14kt white/yellow/rose Gold & Sterling silver

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


TENDER TEAR

St John, USVI Large

Small

Gold, Sterling silver, & Stainless steel

• • • • • •

High-polished finish 5 sizes: Mini, S, M, L & XL 12 CZ colors 12 string colors Adjustable string, Leather or chain for silver/gold


TENDER TEAR

Steel

Japan


Singapore

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


TENDER TEAR

Greece

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

Jamaica

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Aruba

Gold & Sterling silver only

• • • • •

2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain

Turks & Caicos


SATURN

Belgium

Mykonos, Greece Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Dubai, U.A.E.

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


SATURN

Germany Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Large

Gold & Sterling silver only

Small

Martha’s Vineyard, MA • • • • • •

Stone pave 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string Leather or chain


BLISS

California

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

Nassau, Bahamas

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


France

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Monaco

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


2.

Magellan Collection Vietnam TENDER TEAR

Hong Kong SATURN

• • • • • • •

High-polished finish Or stone pave 4 sizes: S - M – L - XL 12 CZ colors 12 string colors Adjustable string, leather or chain

Fiji PURE

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

China


Maldives


Magellan Collection • • • • • • •

High-polished finish Or stone pave 4 sizes: S - M – L - XL 12 CZ colors 12 string colors Adjustable string, leather or chain

Sweden SATURN

Bahrein SATURN

Key Biscayne SATURN

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Magellan Collection TENDER TEAR

Grand Cayman

Chain bracelets: Gold and Sterling silver only


Caymans


BLACK MOON

New 2018

Seychelles


New 2018

BLACK MOON

Fiji

Sterling silver and black rhodium Swarovski crystal or diamond/precious stone

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


New 2018

BLACK MOON

DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Maldives


New 2018

BLACK MOON

Reunion

Ireland

Sterling silver and black rhodium Swarovski crystal or diamond/precious stone

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


3.

Soho Collection

Gold & Sterling silver only

• • • • • •

High-polished finish Buffed edges 5 sizes: Mini - S - M – L - XL 12 string colors Adjustable string Bales instead of eyelets


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

St Barth

PURE


• • • • • • •

Gold & Sterling silver only

High-polished finish Buffed edges 5 sizes: Mini - S - M – L – XL 12 CZ colors 12 string colors Adjustable string Bales instead of eyelets


TENDER TEAR

St Barth

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


BLISS

Gold & Sterling silver only

• • • • • • •

Stone pave Buffed edges 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, leather or chain Bales instead of eyelets


BLISS

Cherry blossom

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


4.

Slate Collection

• • • • • •

Brushed metal finish Flat surface Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 18-14kt Gold & Sterling silver

Details of closure and crowned tip caps


DENIZEN UNFORGETTABLE TRAVEL MEMORIES

Saint Martin


Slate Collection

• • • • • • •

Brushed metal finish Concave surface Black enamel Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string

Available in 18-14kt Gold & Sterling silver


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


5.

Lexington Collection

Gold and Sterling silver only


Sint Maarten

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Gold & Sterling silver only


Lexington Collection


Lexington Collection

TENDER TEAR

Switzerland


Bermuda


6.

CRUISELINK Collection Charm Bracelet


CRUISELINK Charm bracelet Exclusive to Cruise lines

Preset by itinerary or buy as you go


CRUISELINK

by DENIZEN


Canada

Japan by DENIZEN

UAE

Spain Corsica, France, Sardinia, Italy


17.5516° S 149.5585° W - Papeete -

Sextan

by DENIZEN

New in 2018


Coordinates of your destinations

Available in 14/18kt gold, Sterling silver, or stainless steel

7.


Sextan by DENIZEN


NECKLACES

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Cherry blossom

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


Italy & Sicily

DENIZEN UNFORGETTABLE TRAVEL MEMORIES


ACCESSORIES:

Money clips, keyrings, cufflinks

Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel

Shelter Island

Ireland

Martha’s Vineyard

France

Nevada

Regional design


ACCESSORIES: Cufflinks & Earrings Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel

Scotland

Bermuda

Australia

Special regional order

Russia

UK - Italy

New Zealand

Japan St Barth


ORBITS DISPLAY Especially for cruise ships & ferries

A different destination disc at each port of call 2018 PRICE*: 293 â‚Ź *Display purchase is credited in merchandise (market value)

All discs are cleverly fitted with hidden magnets at their base.

Dimensions H x L x W cm: 29 x 35 x 25 in: 111/2 x 133/4 x 113/4


DISPLAY for cruise ships & ferries Replacing a disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.

To ensure no tipping over on board ships, all discs are cleverly fitted with hidden magnets at their base.

The 'Orbits' disc is substituted each port of call


JEWELRY PACKAGING Gold & Silver lines

Necklace & charm bracelet packaging Sliding open

Gold & silver bracelets packaging Magnetic closure Shipped flat


DEMONSTRATION CASE

Dimensions: H x L x W in: 23/4 x 81/4 x 61/4 Cm: 7 x 25.5 x 17

For retailers or reps and collectors owning 6 Denizens or more.

2018 PRICE*: 96 â‚Ź *Display purchase is credited in merchandise (market value)


Denizen concept viDeo Display Steel optional Necklaces Pure Tender Tear

Bracelet sizes Mini (12 mounted) XL

12 string colors MOQ: 50pcs/color Dimensions: H x L x W 3/4 1/4 in: 14 x 17 x 13 2018 PRICE*: 305 € *Display purchase is credited in merchandise (market value)

Standard ✓ One display, one destination ✓ Visuals provided ✓ 24 bracelets showcased 2 styles in 2 sizes 6 Pure L 6 Tender Tear L 6 Pure S 6 Tender Tear S Total capacity: 36 bracelets mounted MOQ: 500pcs 125pcs for 4 standard SKU Or 100pcs for 5 SKU


aviator & sailor packaging Steel

Dimensions: 9 x 9 x 1.5cm Shrink-wrapped


ILLUMINATED TOWERS SHOWCASES

Kiosk setups in airport concourses

kiosks

2018 PRICE*: 1,640 € single tower *Display purchase is credited in merchandise (market value) 2018 PRICE: 1,600$

Single tower H x L x W cm: 145 x 45 x 45 in: 57 x 173/4 x 173/4

Bundled towers H x L x W cm: 175 x 105 x 105 in: 69 x 411/2 x 411/2 (supplied also individually)


LACQUER BOX DISPLAY

2018 PRICE*: 97 € *Display purchase is credited in merchandise (market value)

Dimensions H x L cm: 10 x 16

x W x 16


SECURED COUNTER TOP TOWER

4 sides 2018 PRICE*: 800 € *Display purchase is credited in merchandise (market value)

Dimensions H x L x W cm: 65 x 37 x 37 in: 251/2 x 141/2 x 141/2


LIGTH BOX DISPLAY & SHOPPING BAG

2018 PRICE*: 35 € *Display purchase is credited in merchandise (market value)

Dimensions H x L cm: 8 x 10

x W x 10


Promo bracelets/necklaces For crew & shop staff


denizenbracelet.com


instagram.com/denizenbracelet DENIZEN™ is a lifestyle brand bonding the travelers community


Stainless steel line Choice of 100 necklaces or 100 XL bracelets or 100 Mini bracelets

additional Options

Style Size RRP MOQ 500pcs

MOQ with options

PURE MINI

PURE L

PURE XL

39,00 €

54,00 €

54,00 €

-

-

-

+ 100

or

100

or

100

To choose


Stainless steel line 2 styles : PURE (no CZ) - TENDER TEAR (one CZ)

Standard concept

Style Size RRP MOQ 500pcs

MOQ with options

MOQ 500

PURE L

PURE S

TENDER TEAR L

TENDER TEAR S

49,00 €

44,00 €

54,00 €

49,00 €

125

+

125

+

125

+

125

100

+

100

+

100

+

100


RETAIL PRICING

Selling memories at every price point to your customers We deliver value to align price points with your market segment Fine Jewelry 800-4,000 €

18kt Gold (White, Yellow, Rose) & precious stones

400-800 €

14kt Gold (White, Yellow, Rose) & Swarovski

115-250 €

Sterling Silver (white or black Rhodium) & Swarovski

100-175 €

Sterling Silver & black Rhodium & Swarovski

49-59 €

Stainless Steel & CZ

Gift Shop & Duty Free

Online prices higher than at retail POS


STILL THINKING? Offer an exclusive product that will make your visitors’ journey unforgettable and strengthen locals’ love for their homes. • We ensure your success by publishing in our website higher prices than yours. • We ensure the very DENIZEN™ you retail is never sold “back home” where your customers may be from. Which product can claim fame to be all at once: • a souvenir • a gift • a jewelry Carry DENIZEN™ and your customers will reward you for it!

Suggested retail prices: * Stainless steel € 39-59 ** Sterling silver (white/black rhodium) € 90 - 170 *** Sterling silver (white/black rhodium) Swarovski € 110 – 240 **** 14kt gold (white, yellow or rose) Swarovski € 380 – 760 ***** 18kt gold (white, yellow or rose) precious stones € 760 – 3,800


67 kilos of chalk, 51 coordinators, 2,437 volunteers , 5 hours of trying for this perfect shot, 2 helicopters with 2 photographers on board circling a combined 6 hours of flight, 29 hours of digital cleaning of the parking lot vehicles and vegetation contributed to this amazing picture of our human Steel logo. Special thanks to all those who made it possible, in particular, the city of Panama City, FL – USA, Event Catering Production, the city school transportation system and the thousands of anonymous college spring breakers who participated.

DF-sales@denizenbracelet.com Website: www.denizenbracelet.com Phone: USA Toll free (844)-DEN-IZEN International sales: +852 5592 0770

@denizenbracelet

Denizen Bracelets

All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. ©1989-2018 All rights reserved.

Rev.80119-1

Denizen Brand Portfolio 2018- 2019  

Brand Background & Strategy, Collections, Marketing

Denizen Brand Portfolio 2018- 2019  

Brand Background & Strategy, Collections, Marketing