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Since 1989 A Spellbinding line of Travel Jewelry bespoke and made-to-order, for each port of call

Made in USA


INDEX BRAND BACKGROUND

DESIGN CONCEPT DISTRIBUTION NETWORK

Page What is Denizen™? Where did it originate?

The secret of the Denizen™’s appeal Global travel retail presence: Jewelry stores, luxury gift shops, duty free operators

3–5

6 - 15 16 - 17

RETAIL PRICING

A product line for each niche market

- 18 -

SELLING POINTS

What makes the Denizen™’s uniqueness

- 19 -

STYLE AND SIZE VERSATILITY TARGET CUSTOMERS COLLECTING “UNFORGETTABLE TRAVEL MEMORIES” DENIZEN™ FACTS & FIGURES 4 STYLES

5 SIZES, 10 STRING COLORS, 5 COLLECTIONS

Elegant & sporty, adjustable

20 - 21

An universal appeal to travelers: Bring back a token of your travels

22 - 24

Production & collections data

- 25 -

Pure - Tender Tear – Saturn - Bliss

- 26 -

Mini – S – M – L - XL

27 - 39

The Classic Collection, for Duty Free retail and inflight sales

30 - 47

Soho, Magellan (oval), Black Moon (black rhodium), Slate (square)

48 - 65

LEXINGTON COLLECTION, with interchangeable strings

The flagship collection for jewelry stores

66– 71

CHAIN BRACELETS

Luxury version of the Denizen™ bracelet

72 – 75

A charm bracelet for cruise ships and ferries

76 – 79

Another way of collecting & wearing the Denizen™

80 - 87

Special showcasing for on-board retailing

88 - 95

VENDOME COLLECTION, the original collection NEWER COLLECTIONS

CRUISE LINK COLLECTION NECKLACES, PENDANTS & ACCESSORIES DISPLAYS & PACKAGING per POS

COMMUNICATION & MARKETING CONTACT US

Visuals, advertising & graphics, social media, CSR, PR Contact details

96 –110 111 - 113


denizen /ˈdɛnɪz(ə)n/

noun: a person, animal, or plant that lives or is found in a particular place. a person who regularly frequents a place; habitué. Late Middle English:(Brit) an individual permanently resident in a foreign country where he enjoys certain rights of citizenship.

The DENIZEN™ is an emotional punch that sways travelers from buying your runof-the-mill souvenir to a beautifully executed cutting-edge jewelry serving the same purpose.

A “haute-couture” collectible travel memento crafted for the one billion travelers roaming the planet each year. A world-class destination jewelry sold exclusively to travel retail.


BRAND BACKGROUND

Creator of

Since 1989 The DENIZEN™ is arguably the world’s finest and most atypical keepsake favored by travelers. Its captivating design and emblematic kinship with festive tourist destinations make it an alltime favorite memento and travel gift. French by birth in the very chic island of St Barth and international by ‘berth’, the DENIZEN BRACELET™ was created to answer a call to design a cutting-edge souvenir disguised in a dazzling fine and/or fashion jewelry that embodies travel memories, one destination at a time.

Home of the Denizen™, Gustavia, St Barth, French West Indies. In the backdrop is the Dutch-French island of St Maarten.


BRAND BACKGROUND DENIZEN™ is a patented and copyrighted travel jewelry unrivaled for its feat to reminisce travel memories. Its map cutout concept epitomizes what class-act collectible souvenir should be.

a

Its success skyrocketed from its tiny cradle on the elegant island of St Barth to most major resort destinations around the world and still growing. From its conceptual classic ‘Pure’ design made of Sterling Silver, the brand expanded into distinctive collections comprised of bracelets, necklaces, cufflinks, earrings and key rings offered in 18kt & 14kt yellow, rose and white Gold. In 2015, we developed the Stainless steel line for duty free markets that require grab-and-go prices.

The DENIZEN™ comes with a Made-in-France label for the gold collections and Made-inUSA for all else.


DESIGN CONCEPT The DENIZEN™ created by a globetrotter for trend-setter travelers Inspired by Saturn During one observation of the sky, the spine-tingling planet Saturn appeared in his telescope. He was inspired by this view: a polished silver disc circling the planet’s blurry surface. The power of imagination “Nothing defines beauty greater than what our imagination perceives”


Inspired by heavenly destinations And so was born the DENIZEN™ , with elegant proportions and neutral colors. A subtle cut-out map in an eye-catching, high-polished coin of a particular destination, for each traveler to reminisce precious memories of that journey.


DESIGN CONCEPT

Expertly crafted…


‌Unforgettable Travel Memories


Re-creating …


‌ a sense of place

‌ for you to sell memories

Australia


Countries

Germany

Taiwan

Various designs New York City Lady Liberty

States

Islands Washington

Alaska

Regions

Regions Cape Cod

Landmarks

Islands & Archipelagoes Greece

Egypt Pyramids Sicily


Landmarks

National emblems

Rio Christ the Redeemer Dubai Palm Islands

Japan Cherry Blossom

Barbados Sea turtle

Iconic Fauna & Flora

Hawaii Hibiscus

Hawaii Hibiscus

Canada Moose

Canada Maple leaf

Singapore Lion


CUSTOM DESIGNS

Concorde Boeing Etihad

Airbus

Royal Caribbean Cruises


CUSTOM DESIGNS

Nikki Beach St Barth

San Diego Yacht Club

Ritz-Carlton

Club Med

Cheecca Lodge, Islamorda, FL.


DISTRIBUTION NETWORK • • •

220+ destinations nearly 100 countries 7 continents

Retailed on board: • cruise ships • ferries • trains • inflight sales

Travel Retail Exclusive

On land retailed at: • airport duty free stores • airport mono-brand kiosks • Land-crossing border duty free • Ports of call stores • Luxury resorts & hotels


DISTRIBUTION NETWORK Luxury destinations & cruise ships

• • • •

-

Gold plated 14kt Vermeil (gold plated on silver) 14kt gold with Swarovski CZ 18kt gold with Swarovski CZ

Monaco St Barth Mustique Martha’s Vineyard Long Island, NY Dubai Lichtenstein Mauritius Maldives Tahiti Gstaad Turks & Caicos Bahamas Cayman Islands … & more

Upscale and premium jewelry

• Silver plated • Silver .50 & .925 • Sterling silver and CZ or Swarovski CZ

-

Jewelry stores Luxury hotels Gift shops Museums Cruise ships Ferries Ports of call Inflight sales Duty free stores at worldwide locations

Mainstream gift shops Duty Free & Inflight Sales

• Stainless steel (Surgical grade 316L) • Stainless steel and CZ (Surgical grade 314) Stainless steel and silver finish are nearly identical. -

Fashion jewelry stores Hotel gift shops Gift shops Cruise ships Ferries Ports of call Inflight sales Duty free stores

at worldwide locations


RETAIL PRICING Selling memories at every price point to your customers Fine Jewelry US$ 800-4,000

18kt Gold (White, Yellow, Rose) & precious stones

US$ 400-800

14kt Gold (White, Yellow, Rose) & Swarovski

US$ 115-250

Sterling Silver (white or black Rhodium) & Swarovski

US$ 95-175

US$ 3949

Sterling Silver & black Rhodium & Swarovski

Stainless Steel & CZ

Gift Shop & Duty Free

Online prices higher than at retail POS


SELLING POINTS The DENIZEN™ is an emotional punch that triggers travelers' nostalgia and imagination. It is a cutting-edge jewelry. A “haute-couture” collectible that travelers of all ages fall in love with. Versatile jewelry  Every guest, every traveler is a potential buyer  Genderless, ageless, and timeless elegance  Easily adjustable to most wrist sizes  Stackable and collectible from each destination Unique wearable souvenir to bring home  One design, one destination, sold locally only  A worldwide exclusivity for your local design  A meaningful gift abounding with nostalgia Affordable luxury & high quality  Precious metals and Swarovski crystals  1 year international warranty against any defects  Perceived value higher than its actual retail price


STYLE VERSATILITY SPORTY AND ELEGANT


SIZE VERSATILITY ADJUSTABLE TO MOST WRISTS


TARGET CUSTOMERS • • • • •

Vacationing couples/ honeymooners Fashion-conscious jetsetters Friendship bracelet Traveling families Single globe-trotters

  

TIMELESS AGELESS GENDERLESS


UNFORGETTABLE TRAVEL MEMORIES


COLLECTIBLE & STACKABLE


DENIZEN FACTS & FIGURES

• • •

4,381 retailers 3.2m bracelets sold each year 220+ destinations on 7 continents

• • • • • •

3 precious metals 4 styles 5 sizes 5 collections 12 string colors 12 CZ colors


4 STYLES These 4 styles are reinterpreted in most collections

Pure

Tender Tear

Bliss

Saturn

Available to jewelry stores & luxury Duty Free only


5 SIZES

Optional

Standard size

Optional

Standard size

Optional

MINI

SMALL

MEDIUM

LARGE

XL

(Standard size in Asia market)


 Best-selling color

 Best-selling color

 Best-selling color

 Best-selling color


5 COLLECTIONS 12

 Best seller Luxury Jewelry Stores  Jewelry stores only * Silver * Gold

* Silver * Gold

* Stainless steel * Silver * Gold * Black Rhodium

 Best seller jewelry stores, luxury gift shops & Duty Free

 Jewelry stores only

* Silver * Gold

* Stainless steel * Silver * Gold * Black Rhodium

 Best seller Duty Free & upscale gift shops


Vendome Collection Pure

Saturn


Vendome Collection PURE

Cape Cod, MA Small

Large

Gold & Sterling silver

PURE

• • • • • •

High-polished finish Unisex style 5 sizes: Mini, S, M, L & XL 12 string colors Adjustable string, Leather or chain


Texas, U.S.A.


Vendome Collection PURE

Alaska

Available in 18-14kt white/yellow/rose Gold, & Sterling silver


Hibiscus


Vendome Collection PURE

Canada

Available in 18-14kt white/yellow/rose Gold, & Sterling silver


Vendome Collection

TENDER TEAR

St John, USVI

One CZ for a touch of luxury and a zest of glitz

TENDER TEAR

Large

Small

Gold & Sterling silver

• • • • • •

High-polished finish 5 sizes: Mini, S, M, L & XL 12 CZ colors 12 string colors Adjustable string, Leather or chain


Vendome Collection

TENDER TEAR

Japan Available in 18-14kt white/yellow/rose Gold, & Sterling silver with Swarovski crystals or diamonds/precious stones


Japan


Vendome Collection

TENDER TEAR Jamaica

Hawaii

Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel with Swarovski crystals or diamonds/precious stones


Vendome Collection SATURN

Turks & Caicos

Aruba SATURN

Gold & Sterling silver only

• • • • •

2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, Leather or chain


Vendome Collection SATURN

Belgium

Switzerland

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


Dubai, UAE


Vendome Collection SATURN

Germany Available in 18-14kt white/yellow/rose Gold, Sterling silver, & Stainless steel with Swarovski crystals or diamonds/precious stones


Vendome Collection BLISS

Martha’s Vineyard, MA Large

Gold & Sterling silver

Small

BLISS

• • • • • •

Stone pave 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, Leather or chain


Vendome Collection

California

BLISS

Nassau Bahamas

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


France


Eiffel tower, Paris


Soho

Collection

Gold & Sterling silver

• • • • • •

High-polished finish Buffed edges 5 sizes: Mini - S - M – L - XL 12 string colors Adjustable string Bales instead of eyelets


St Barth


Soho

Collection • • • • • • •

Gold & Sterling silver

High-polished finish Buffed edges 5 sizes: Mini - S - M – L – XL 12 CZ colors 12 string colors Adjustable string Bales instead of eyelets


Soho

Collection TENDER TEAR

St Barth Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


Soho

Collection

BLISS

Gold & Sterling silver

• • • • • • •

Stone pave Buffed edges 2 sizes: S & L 12 CZ colors 12 string colors Adjustable string, leather or chain Bales instead of eyelets


Soho

Collection BLISS

Cherry blossom

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


Magellan Collection Christ the Redeemer Brazil TENDER TEAR • •

18kt Gold 36 diamonds

• • • • • •

High-polished finish 4 sizes: S - M – L - XL 12 CZ colors 12 string colors Adjustable string, leather or chain

SATURN

St Kitts & Nevis SATURN

• • • •

18kt rose Gold 34 diamonds 1 ruby 1 sapphire

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

Key Biscayne


Magellan

• • • • • • •

Collection

High-polished finish Or stone pave 4 sizes: S - M – L - XL 12 CZ colors 12 string colors Adjustable string, leather or chain

Vietnam TENDER TEAR

Hong Kong SATURN

Bauhinia BLISS

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


Magellan Collection

Maldives


China


Vendome Collection

BLACK MOON PURE

New 2017

Seychelles


Vendome Collection

BLACK MOON

New 2017

TENDER TEAR

Fiji

Sterling silver and black rhodium Swarovski crystal or diamond/precious stone


Slate

Collection

• • • • • • Gold & Sterling silver

Brushed metal finish Flat surface Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string


Slate

Collection

Sint Maarten

Available in 18-14kt Gold & Sterling silver

Details of closure and crowned tip caps


Slate

Collection

Gold & Sterling silver

• • • • • • •

Brushed metal finish Concave surface Black enamel Rounded corners 2 sizes: S & L Crowned tip caps Adjustable woven string


Slate

Collection

Available in 18-14kt Gold & Sterling silver

Sint Maarten


Slate

Collection

St Martin


Maltese cross

Aruba

New Caledonia emblem

Mexico


Lexington Collection PURE

Gold and Sterling silver


Sint Maarten


Lexington


Lexington Collection


Lexington Collection PURE

Bahamas

Available in 18-14kt white/yellow/rose Gold & Sterling silver


Lexington Collection SATURN

Switzerland

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones


Vendome Collection

United Arab Emirates

Chain bracelets: Gold and Sterling silver


REVERSO STYLE • •

Reverse cut-out charm Triple chain

Vendome Collection

St Barth

Chain bracelets: Gold and Sterling silver


Magellan Collection

Grand Cayman

Chain bracelets: Gold and Sterling silver only


Magellan Collection

Switzerland

Chain bracelets: Gold and Sterling silver


Cruise Link Collection

A collectible travel jewelry at each port of call


Gold & Sterling silver


NECKLACES & PENDANTS

Available in 18-14kt white/yellow/rose Gold & Sterling silver with Swarovski crystals or diamonds/precious stones

All Styles, All Collections


NECKLACES & PENDANTS Metal & Leather


Hawaii


ACCESSORIES: Money clips & Cufflinks Available in 18-14kt white/yellow/rose Gold and Sterling silver

Martha’s Vineyard

Isle of Wight

Special regional order


ACCESSORIES: Cufflinks & Earrings Available in 18-14kt white/yellow/rose Gold and Sterling silver

Australia

Special regional order

Scotland

UK - Italy

Russia

Special regional order

St Barth


Spellbinding FLOOR DISPLAYS* *Supplied at no cost (conditions apply)

Duty Free glass tower showcases

kiosks Kiosk setups in airport concourses

counter top DISPLAY* Illuminated towers The 'Orbits' for silver & gold plated lines Illuminated single tower for fine jewelry line

Gold & Silver *Supplied at no cost (conditions apply)

Dimensions

All discs are cleverly fitted with hidden magnets at their base.

H x L x W cm: 48 x 35 x 25 in: 183/4 x 133/4 x 93/4


To ensure no tipping over, all discs are cleverly fitted with hidden magnets at their base.


Cruise Ships & Ferries

DISPLAY*

The destination disc is changed at each port of call

All discs are cleverly fitted with hidden magnets at their base.

*Supplied at no cost (conditions apply)


DISPLAYS for cruise ships & ferries Replacing a disc showcasing the next port of call is a matter of seconds. Their storage requires minimal space: 0.5 x 21cm or less than ½ in.

The 'Orbits' disc is substituted each port of call


LUXURY GIFT BOX*

*Supplied at no cost (conditions apply)

18kt Gold only Doubles as an in-store display Luxury wooden box


MAGNETIC & SLIDING PACKAGING*

*Supplied at no cost (conditions apply)

Gold & Silver

Necklace & charm bracelet packaging Sliding open

Gold & silver bracelets packaging Magnetic closure Shipped flat


DEMONSTRATION POUCH* Supplied at no cost* (conditions apply)

Dimensions:

H x L x W cm: 18 x 21 x 16 in: 7 x 81/4x 61/4


SMART PACKING & SHIPPING

Minimize shipping costs!

• •

Air filling a cushion back to its normal atmospheric shape requires a few seconds. Assembling the gift box takes less than 6 seconds even by unexperienced hands.

Packing unit = 1 doz. (one dozen) Bracelets labeled with their barcodes

Cushions are shipped in air-vacuumed packs of 6 reducing their volume 5 times. Gift boxes are shipped open flat reducing their constructed volume 12 times.


PROMOTION & MARKETING WE SHARE YOUR COSTS UP TO 50% (conditions apply)

FREE DIGITAL GRAPHICS TO ALL QUALIFIED WORLDWIDE RETAILERS


PROMOTION & MARKETING WE SHARE YOUR COSTS UP TO 50% (conditions apply)

Collect your travel memories

Collect your travel memories


Don’t leave without your


DENIZENâ„¢ WORLD


Vancouver island

Americas

Hawaii

Mexico

California


Caribbean

Aruba

Puerto Rico

Curacao

Bahamas


Mauritius

Asia Pacific

Bali Seychelles


Portugal

Europe Switzerland

UK


Bahrein

Africa – Middle-East

Dubai UAE

South Africa

Egypt


denizenbracelet.com


instagram.com/denizenbracelet DENIZEN™ is a lifestyle brand bonding the travelers community


CSR: FUND RAISING & CHARITIES Corporate Social Responsibility Every October, the proceeds of all pink bracelets sold worldwide are given to local or national chapters of the Breast Cancer Association. We encourage the participation of our retailers.


The DENIZEN™ WALL OF FAME Beyoncé & Jay Z Joan Collins The Kardashians Madonna Paris Hilton Teri Hatcher

Disclaimer: These celebrities are not associated or paid sponsors of Denizen™. Their image is in the public domain published in the press.

Matt Damon Sylvester Stallone Jon Bon Jovi, and countless more stars spotted with their Denizen


“I wear it, I sell it, and I collect them� Jennifer Wolfitz, retailer since 1997


START SELLING MEMORIES TO YOUR CUSTOMERS

• FIND OUT HOW YOU TOO CAN BECOME A RETAILER • CALL YOUR DENIZEN™ SALES REP TODAY!

• Write us at info@denizenbracelet.com


STILL THINKING? Have you noticed customers increasingly are checking their phones for the best deal?

Have you noticed more customers are walking out of your store without purchasing? • We ensure your success by publishing in our website higher prices than yours.

• We ensure the very DENIZEN™ you retail is never sold “back home” where your customer may be from. Few products can claim fame to be all at once: • a souvenir* • a gift** • a jewelry*** CARRY IT TOO, YOUR CUSTOMERS WILL REWARD YOU FOR IT.

Suggested retail prices: * Stainless steel US$ 39 - 49 ** Sterling silver (white/black rhodium) US$ 95 - 175 *** Sterling silver (white/black rhodium) Swarovski US$ 115 – 250 **** 14kt gold (white, yellow or rose) Swarovski US$ 400 – 800 ***** 18kt gold (white, yellow or rose) precious stones US$ 800 – 4,000


67 kilos of chalk, 51 coordinators, 2,437 volunteers , 5 hours of trying for this perfect shot, 2 helicopters with 2 photographers on board circling a combined 6 hours of flight, 29 hours of digital cleaning of the parking lot vehicles and vegetation contributed to this amazing picture of our human Steel logo. Special thanks to all those who made it possible, in particular, the city of Panama City, FL – USA, Event Catering Production, the city school transportation system and the thousands of anonymous college spring breakers who participated.

DF-sales@denizenbracelet.com Phone: USA Toll free (844)-DEN-IZEN International sales: (212) 913-9300

@denizenbracelet Website: www.denizenbracelet.com

All Logos, trademarks, texts, photographs and designs are property of DENIZEN™ Bracelet Co. © 1989-2016 All rights reserved.

Rev.60928-1

Profile for denizen Co

Denizen Brand Presentation Cruise Ships & Ferries  

Dedicated product lines, displays, packaging and material

Denizen Brand Presentation Cruise Ships & Ferries  

Dedicated product lines, displays, packaging and material

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