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The most essential component of any new businessâ€™ marketing campaign is the ability of that business to communicate with its customers. Twitter has shown itself to be the most effective way to communicate with customers in an immediate format.
Customers these days are always looking for simple and instantaneous solutions. Having an active Twitter account that is trusted by your customer base is the best way to expand that base and increase your ability to make sales quickly and easily.
In order for your Twitter account to be considered active, however, you need that first group of followers so that everyone else will trust you and follow them.
For a new business, getting that first group of followers is usually the most difficult part of the entire process.