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“ THE CUTTING ROOM” ” T H E T R U T H I S I N T H E D E TA I L S ”

5 PRINT | ONLINE “REGISTERED IN THE MEDIA - SS11”

DENHAM DESIGN : DENIM INTEGRIT Y


“ THE CUTTING ROOM” We are Denham the Jeanmaker and this is our Pressbook. We’re always thrilled to see our young label registering in the media and even the smallest mention makes us smile. We’re prouder still when our friends in the press personally engage in our concept and we see their shared enthusiasm brought to life in stories we might almost have written ourselves [if we had their talent]. In other words; we’re particularly gratified and often humbled when folks seem to really get it. They have our sincere gratitude. In the best of these clippings you’ll hear them say: “ T H E T RU T H I S I N T H E D E TA I L S ” “ W O R S H I P T R A D I T I O N . D E S T R OY C O N V E N T I O N ” “DENHAM DESIGN . DENIM INTEGRIT Y ”


“Denham takes workwear and gives it a contemporary, feminine feel. He dresses the practical woman, one who is minimal and elegant, who feels comfortable in any situation�. Irene Pollini Giolai VOGUE Italia, 31 December .10


“Amsterdam’s Denham follows and works the heritage movement better then most”.

Jeff Carvalho SELECTISM, 18 February .11


AMS

STORE | ST UDIO | HQ Prinsengracht 493-495 1016 HR Amsterdam


JFK ST YLE

ISSUE # 02. 2010 | 2011


ISSUE | JANUARY .11

MARIE CLAIRE


BIG BLACK BOOK

ISSUE # 09. SPRING | SUMMER 2011


AJANAKU

ONLINE | AJANAKU.COM


ANNA’SPENSIERI

ONLINE | ANNALINDEMAN.BLOGSPOT.COM


JAN

ISSUE | JANUARY | FEBRUARY .11


ISSUE # 01. 2011

PS MAGAZINE


Name: Philip Oakey [55] Profession: Band leader and singer of The Human League Interview by Willem Baars JFK Magazine, April .11

JFK

ISSUE # 25. APRIL | MAY 2011


“... By the way, the jacket is by Denham the Jeanmaker out of Amsterdam, lovely stuff, worth checking them out online. They have a whole garment library section on their website that is amazing and generously all there to view.” Comment by Karl The Sartorialist, 21 April .11

THE SARTORIALIST

ONLINE | THESARTORIALIST.BLOGSPOT.COM


JEANSCULT

ISSUE # 01. 21 e JAARGANG 2011


GRAZIA

ISSUE # 04. JANUARY 2011


JFK

ISSUE # 23. DECEMBER 2010 | JANUARY 2011


FASHIOLISTA

ONLINE | FASHIOLISTA.COM

ONLINE | STYLESCRAPBOOK.COM

ST YLE SCRAPBOOK by ANDY


PROUD

ISSUE # 02. 2010


BEAU MONDE

KEKMAMA

ISSUE # 03. FEBRUARY 2011

ELLE

ISSUE | FEBRUARY .11

ISSUE | FEBRUARY .11

COSMOPOLITAN

ELLE

ISSUE | FEBRUARY .11

JANUARY .11

GLAMOUR

ISSUE | FEBRUARY .11

MARCH .11

V T WONEN


I LOVE FASHION NEWS

MODERN DESTINY

ONLINE | ILOVEFASHIONNEWS.COM

ONLINE | INTHEMOMENT.MODERNDESTINY.COM


THEONLINEFASHION.WEB-LOG.NL

THE ONLINE FASHION WEB-LOG

FASHIONMATTERS.NL

FASHION MATTERS


ELLE

ISSUE | MARCH .11


LINDA

ISSUE # 79. MARCH 2011


“I have secretly been conveting Denham jeans as they exemplify a niche boutique denim category that seldom is explored on the women’s side. Thankfully they have recently answered my prayers with a stunning women’s collection that stays true to their tailored aesthetic”. Samia Grand-Pierre HIGHSNOBETTE, 21 July .10


GLAMOUR

ISSUE | MARCH .11


JFK

ISSUE # 24. MARCH 2011


MAMA

ISSUE | FEBRUARY .11


ISSUE | SPRING .11

ELLE STIJLBIJBEL


L’ OFFICIEL HOMMES

ISSUE # 01. SPRING | SUMMER 2011


ONLINE | THEKDU.COM

THE KEYSTONE DESIGN UNION


SUPERFUTURE

ONLINE | SUPERFUTURE.COM


ANNA’S CHOICE

FASHION UNITED

ONLINE | ANNASCHOICE.ORG

ONLINE | FASHIONUNITED.NL

ONLINE | NKOTB.COM

NEW KIDS ON THE BLOCK

T-SHIRT OF THE DAY

VAAG MAGAZINE

ONLINE | TSHIRTOFTHEDAY.COM

ONLINE | VAAGMAGAZINE.COM

MENS DESIGNER T-SHIRTS ONLINE

RYNNNN

ONLINE | MENSDESIGNERTSHIRTSONLINE.CO.UK

T-SHIRT OF THE DAY

ONLINE | RYNNNN.TISTORY.COM

ONLINE | TSHIRTOFTHEDAY.COM


ISSUE | OCTOBER .10

DE TELEGRAAF


BRIGHT

ISSUE # 07. MARCH 2011


JFK

ISSUE # 25. APRIL | MAY 2011


“The detailing of the jacket is superb... the best part of the Social is that it allows the wearer to decide if he wants to show Denham’s branding or not - a feature we wish more brands would integrate.” Contributor LOST IN A SUPERMARKET, 3 February .11


HYPEBEAST

ONLINE | HYPEBEAST.COM

ONLINE | FORMATMAG.COM

FORMAT MAGAZINE


ACQUIRE

DIGITAL TRENDS

ONLINE | ACQUIREMAG.COM

NEVER SLOW DOWN

ONLINE | DIGITALTRENDS.COM

ST YLE ENGINE

ONLINE | NEVERSLOWDOWN.NL

ONLINE | STYLEENGINE.COM

THE BROWN KID BLOG

THA ONE

ONLINE | GETLACEDOUT.BLOGSPOT.COM

AGS

ONLINE | THA-ONE.COM

A NEW FINISH

ONLINE | ATLANTAGOTSOLE.COM

ONLINE | ANEWFINISH.COM


e

LINK

ISSUE # 02. 15 JAARGANG 2011


MARIE CLAIRE

ELLE

ISSUE | FEBRUARY .11

L’ HOMO

ISSUE | APRIL .11

ISSUE | SPRING .11

ISSUE | MAY .11

COSMOPOLITAN

NEW ST YLE MAN

V T WONEN

ISSUE # 08. SPRING | SUMMER 2011

ISSUE | FEBRUARY .11


ISSUE | MARCH .11

COSMOPOLITAN


GRAZIA

ISSUE # 19. MAY 2011


“... you can start yourself off with a fresh pair and watch them wear in as the years progress. Safe in the knowledge that if anything needs fixing you know just the guys to do it properly and on the best equipment for the job.” Rob Sampson LINEAGE OF INFLUENCE, 8 April .11


DENIMOLOGY

ONLINE | DENIMOLOGY.COM


AMSTERDAM NOW

ONLINE | AMSTERDAMNOW.COM

ONLINE | BKRW.COM

BLACK RAINBOW EXTRAORDINAIRE MAGAZINE

MEN’S FASHION BY FRANCESCO

DULOUZ

ONLINE | MENSFASHIONBYFRANCESCO.COM

FASHION UNITED

ONLINE | DULOUZ.TUMBLR.COM

NIUZER

ONLINE | FASHIONUNITED.NL

RETAIL NEWS

ONLINE | NIUZER.COM

TEXTILIA

ONLINE | RETAILNEWS.NL

ONLINE | TEXTILIA.NL


ONLINE | THEKDU.COM

THE KEYSTONE DESIGN UNION


“The new space is another showcase of founder Jason Denham’s quality denim philosophy, featuring an atelier interior that’s very compatible with the aesthetics of the flagship next door”. Andreas Mueller SUPERFUTURE, April .11

SUPERFUTURE

ONLINE | SUPERFUTURE.COM


“Extending their denim knowledge and craftmanship to a steadily growing fanbase in the Netherlands and abroad, the brand now offers its clientele access to all the denim support required for what should be the long rewarding journey between quality jean and passionate jean wearing.” Andreas Mueller SUPERFUTURE, April .11

CULTURE SHOQ

IDN MAGAZINE

ONLINE | CULTURESHOQ.COM

ONLINE | IDNWORLD.COM

MODERN DESTINY

LSN GLOBAL

ONLINE | INTHEMOMENT.MODERNDESTINY.COM

PSFK

ONLINE | LSNGLOBAL.COM

ONLINE | PSFK.COM

THE SOUTHSIDER

ONLINE | DSOUTHSIDER.BLOGSPOT.COM


LDN

STORE | SHOWROOM 32 Charlotte Road, Shoreditch London, EC2A 3PB


“Denham’s second collusion again focuses on product that stretches the label’s central design concept slightly beyond its natural boundaries ... While Jago’s purist style ethic and uncompromising dandy-punk posture stand outside Denham’s traditional realm, their passion for product and shared English cultural pedigree made them the perfect catalyst for the new collusion”. James Oliver SLAMXHYPE, 8 February .11


“Ever since discovering Denham at their showroom in Shoreditch, I’ve had an incredible amount of respect for the brand.” Matt Miller THE DAILY STREET, 17 February .11

THE DAILY STREET

ONLINE | THEDAILYSTREET.CO.UK


CULTURE SHOQ

DENIMGEEK

ONLINE | CULTURESHOQ.COM

ONLINE | DENIMGEEK.COM

T-SHIRT OF THE DAY

T-SHIRT OF THE DAY

ONLINE | TSHIRTOFTHEDAY.COM

FRENCH TRUCKERS

ONLINE | TSHIRTOFTHEDAY.COM

FASHION MINDED

ONLINE | FRENCHTRUCKERS.COM

URBAN GEAR

ONLINE | FASHIONMINDED.NL

ONLINE | URBAN-GEAR.COM


FHM COLLECTIONS

ISSUE | SPRING | SUMMER .11


GQ ESSENTIALS

ISSUE | SPRING | SUMMER .11


ELLE

ONLINE | ELLEUK.COM


ELLE

ONLINE | ELLEUK.COM


DRAPERS

ISSUE | 28 JANUARY .11


DRAPERS

FASHION UNITED

ISSUE | INSPIRING INDEPENDENTS .11

ISSUE | ETAIL AWARDS .11


FASHION DAY DREAMS

ONLINE | FASHIONDAYDREAMS.COM


THE WOMEN’S ROOM

ONLINE | THEWOMENSROOM.TYPEPAD.COM


MEN’S HEALTH

ISSUE | JANUARY | FEBRUARY .11


FHM

ISSUE | FEBRUARY .11


HIGHSNOBETTE

ONLINE | HIGHSNOBETTE.COM


“For Spring ‘11 Denham the Jeanmaker’s women’s offering continue to express their knack for functional, modern clothing with an edge.” Samia Grand-Pierre HIGHSNOBETTE, 13 January .11

WE ARE DR

THA ONE

ONLINE | BLOG.WEAREDR.NET

CURRENT

ONLINE | THA-ONE.COM

ONLINE | UPCOMING.CURRENT.COM


METRO

METRO

ISSUE | 3 MARCH .11

ISSUE | 17 FEBRUARY .11


FHM

ISSUE | MARCH .11


“Amsterdam’s Denham follows and works the heritage movement better then most.” Jeff Carvalho SELECTISM, 18 February .11


“... turning to intricately tailoring with dead-stock french linen ‘matrass cloth’ the design supremo’s have created a colonial style jacket and waistcoat masterpiece”. Contributor TREND BLASTER, 26 January .11

TRENDBLASTER

ONLINE | TRENDBLASTER.COM


SHIFT

ONLINE | SHIFT.JP.ORG

ART COMES FIRST

TREND BLASTER

ONLINE | ARTCOMESFIRST.COM

ONLINE | TRENDBLASTER.COM


SHORTLIST

SHORTLIST

ISSUE # 167. 17 MARCH 2011

ONLINE | SHORTLIST.COM


SELECTISM

ONLINE | SELECTISM.COM


THE TWEED PIG

THE NINE STREETS BLOG

ONLINE | TWEEDPIG.BLOGSPOT.COM

ST YLESIGHT

ONLINE | THENINESTREETS.COM/BLOG

ONLINE | STYLESIGHT.COM

RAOUL SHAH’S BLOG

PURPLE KUSH KISSES

ONLINE | RAOULS.EXPOSURE.NET

URBAN GEAR

ONLINE | PURPLEKUSHKISSES.COM

ZIBA

ONLINE | URBAN-GEAR.COM

ONLINE | ZIBA.COM

ONLINE | DUTCHDFA.NL

DUTCH DESIGN FASHION ARCHITECTURE


LSN GLOBAL

ONLINE | LSNGLOBAL.COM


ROOM 1550

ONLINE | ROOM1550.COM


DRAPERS

ISSUE | 4 MARCH .11


OFFICE

ISSUE # 15. SPRING 2011


ESQUIRE

ISSUE | MAY .11


HIGHSNOBETTE

ONLINE | HIGHSNOBETTE.COM


ELLE

ONLINE | ELLEUK.COM


SUPERFUTURE

ONLINE | SUPERFUTURE.COM


DE T R A D E FA I R Bread & Butter Berlin


ISSUE | 21 JANUARY .11

DER TAGESSPIEGEL

ONLINE | TAGESSPIEGEL.DE

DER TAGESSPIEGEL


ARTSCHOOLVETS

ONLINE | ARTSCHOOLVETS.COM


“Was Charles Eames einst sagte, macht der Brite Jason Denham jahrzehnte spater zu seinem system: The details are not the details. They make the design.” Katrein Baumeister ARTSCHOOLVETS, 21 January .11

“... Jason Denham: Denim-Veteran und Design-Innovator in der Jeansproduktion, mit der Entwicklung neuer Methoden und seiner ganz eigenen Denimphilosophie, die Traditionen ehrt und Konventionen bricht.” Katrein Baumeister ARTSCHOOLVETS, 21 January .11

ARTSCHOOLVETS

ONLINE | ARTSCHOOLVETS.COM


ISSUE | JANUARY .11

ICON FASHION WEEK | WELT AM SONNTAG


ISSUE | JANUARY .11

WE AR BUYER GUIDE


LOCK BOOK

ISSUE | JANUARY .11

TEXTILWIRTSCHAFT

TM

ISSUE # 03. 20 JANUARY 2011

ISSUE | FEBRUARY .11

ISSUE | 19 JANUARY .11

SPORTSWEAR INTERNATIONAL DAILY NEWS

ISSUE # 01. JANUARY 2011

ST YLE IN PROGRESS

ISSUE # 04. 27 JANUARY 2011

TEXTILEWIRTSCHAFT


J’N’C

ISSUE # 01. JANUARY 2011


ANNABELLE

ISSUE # 05. MARCH 2011


GALA ST YLE

ISSUE # 01. SPRING | SUMMER 2011


TEXTILWIRTSCHAFT

ISSUE # 04. 27 JANUARY 2011


It’s not all about denim! Two pages of pictures from the fair – Pages 38/39

DONNERSTAG, 20. JANUAR 2011 / NR. 20 863

BREAD & BUTTER WWW.TAGESSPIEGEL.DE

The temple for street fashion

EDITORIAL

A day in the life of B &B’s boss Karl-Heinz Müller takes us on his fast ride through the tradeshow 7:00 am: The alarm rings. My head is still spinning – I went to bed at 3 am... what a night! Our Grand Opening at the ABSOLUTE Cotton Club was truly fantastic! 8:30 am: Sitting in the cab on the Autobahn to our location. The streets are so crowded with people on their way to Bread & Butter that it takes me half an hour to get from the Autobahn to the Tempelhofer Damm. 9:30 am: I made it just in time to the gallery of the big Tempelhof entrance hall, and together with personalities from Levi’s, Adidas and Mustang, I watch the crowd of trade visitors gathering in the hall. 9:45 am: The Governing Mayor of Berlin, Klaus Wowereit, joins us at the gallery. 10:00 am: Accompanied by the song „The game has changed“ by Daft Punk, the title song from the „Tron Legacy“ film, the doors of Bread & Butter are opened – always an impressive view and a very special moment for me. 10:15 am: Together with Klaus Wowereit, I start the tour around the fairgrounds. First stop: the L.O.C.K. hall. where I show him the stands of some of the exhibiting Heritage brands. Mr. Wowereit was very interested in shoes by Ludwig Reiter and Tricker’s and he tried on hats at the Stetson stand. 11:00 am: We enjoy the G-Star private viewing with Jos van Tilburg, the owner, a very nice and relaxed show! 12:00 noon: We tour the Denim Base, stopping at the stand of Pepe Jeans to talk with Carlos Ortega, owner, at the Tommy Hilfiger destination to meet Daniel Grieder, CEO Europe, and at the Guess stand for a chat with Rino Castiglione, CEO Europe. 12:15 pm: I say goodbye to Klaus Wowereit, convinced that he leaves B & B very impressed and pleased with what we mounted here at the airport – Berlin has once more become the world’s fashion hot spot!

Cumulative denim knowledge. Karl-Heinz Müller, Elio Fiorucci, François Girbaud, Renzo Rosso, Jason Denham. Photo: ©breadandbutter.com (Anna KO)

By Mark Espiner It really is true. When it’s fashion week in Berlin there just aren’t enough cabs to go around. I was standing at the Alexanderplatz taxi rank, normally bristling with taxis vying for business, and there wasn’t a single one. I started to panic. It was 9.10. I had to be at Tempelhof in 20 minutes for a rendezvous with Karl-Heinz Müller and Klaus Wowerweit Berlin’s Mayor for the opening of Bread & Butter’s tradeshow. We were going to look round the show together. It was too late for a tube. I had to get a cab. Then I saw the miraculous vision of a taxi light. I flagged it down and hopped in the back. „Tempelhof, please,“ I said breathlessly. „Oh no!“ groaned the taxi driver „not again!“ and banged his head on the steering wheel in frustration. He had been there five times already today. „Please,“ I said, „I’m late.“ „OK,“ he said, „but I warn you the traffic’s bad.“ He was right. It got thicker and thicker the closer we got. It looked like the whole of Europe was flocking there. It was 9.25 and we were still more than a block away. „Jump out,“ he said. „You’ll be quicker on foot and I can pick up someone else quickly – it’s a very busy day for me.“ I joined the throng of people making for Tempelhof that for a few days at least has become a temple for fashion. It’s animpressive, anddare I say it, beautiful building. Majestic and shot through with history. As I passed through the entrance I remembered how the BBC journalist Matt Frei in his three-part documentary about Berlin was as overwhelmed as I now felt.And thinkingaboutallthathappened here his question „Is it OK to like this building?“ popped into my head. Is it OK to like this building, I asked myself, now that it’s stuffed with consumer fashion items. It was too heavy a question for me to grapple with so early in the morning. From the balcony up high, where I’d been told to go to meet up with Karl-Heinz Müller and Wowi (as I had now learned to call him), the view was impressive. The swelling crowd was beginning to cram the main hall, building up at the turnstyles. They seemed drawn to them as if to a giant magnet. The old baggage conveyor belts had been repurposed. Instead of luggage they were carrying look books, catalogs and goody bags. I caught sight of Müller. He was reading a copy of Tagesspiegel, I’m glad to say and he was waiting for the Mayor. „Having fun?“ I asked him. „Yes,“ he replied cautiously. „Still a few days to go,“ I said and then Wowi arrived and I was left in his shadow. He and Müller surveyed the scene as if it was their kingdom, which in a way it was. There was a bass rumble from the speakers and some ominous music began to fill the hall. There was an expectation in the air that was a bit like a rock gig. And then they took off. Müller and Wowi parted the crowd with an entourage of TV crews, cameras and notebook wielding writers like me. We swept down the stairs and through the entrance into the huge converted porch. I noticed that Wowi wasn’t wearing jeans, which Ithought was abit ofan oversightgi-

It was a bit overwhelming but well suited to the space ven that this was denim heaven. But he was casually dressed in an open-neck shirt and suede shoes. I thought I’d ask him about his choice of attire, but couldn’t get near him, so settled for talking to one of his bodyguards instead. Being a police officer, Jens wouldn’t tell me his full name and kept one eye on his boss while I asked him what clothes Wowi liked to wear. „Ask him,“ he said. What do you think about this whole tradeshow, then, I asked trying a more personal approach. Do you like it? Like everyone else I spoke to, Jens did. „All the modern stuff is here,“ he said, momentarily jumping out of his role as cop and becoming a bit of a fashion guru. „We get to see what’s really up to date now,“ he said, echoing the mood of those who had special access to the latest trends. Although, I thought, you don’t really get to see much at all if you’re bodyguard. Wowi strolled on, leading the way with Müller who greeted people with hugs and

People power. Thousands thronged to the huge fashion event held in a „majestic building shot through with history“.

handshakes. The whole thing had the feeling of a get together, a meeting of old friends. I had a quick chat with Tarlach de Blacam the managing director of the Irish knitwear company Inis Meain, who had just been the recipient of a particularly enthusiastic handshake. What was it like being here? Fantastic, he said. And great to see Müller again. He then told me that the Bread & Butter boss had come all the way over to Ireland to visit him and get to know him. They had even gone fishing together, he said proudly, and told me to look at his website for documentary proof. Wow, I thought, that really is attention to detail and good customer care. That Tempelhof question was still bugging me though. So I put it to Tarlach. Was it OK to like Tempelhof? „It’s beautiful,“

Photo: Kai-Uwe Heinrich

Celebrating 75 years of Barbour‘s iconic motorcycling wear 1936

Barbour develops the first one piece bike suit, the Barbour International, in a dark green wax cotton.

They surveyed the scene as if it were their kingdom he said enraptured by the grand surroundings. „The stonework in the sun this morning was amazing.“ Yes it had a Nazi past, he acknowledged, but he knew about it from the more positive Berlin airlift. And it was brilliant being here, he said. As Wowi and Müller steamed ahead, I decided to hang around the Dr. Martens stall for a few minutes. „You can’t fault this tradeshow,“ said one of the team, „it’s brilliantly organised.“ But is it OK to like Tempelhof? I asked. „Definitely, it’s an iconic building!“ they said enthusiastically and before I could show any angst they tried to interest me in their new collaboration with the hip Japanese label Bathing Ape that I had never heard of before today. If it was all a bit overwhelming – there were extravagant stalls for the major brands that were more like nightclubs with a strict door policy, and huge touchscreen maps to help you find your way around – the tradeshow was also very well-suited to the cavernous space of the old aeroplane hangar. I decided to make my way out and then got confused by the mix of fashion show and airport signage. One sign told me to go to the Business Club and Press Lounge while another pointed me in the direction of Domestic Baggage Claim. Back in the main hall people were still queuing up for registration. It looked like a working airport with people anxious to check in and get to duty free. I picked my way through the crowd and at last threw myself out through the front doors and on to the pavement where a load of taxis were waiting. „Alexanderplatz, please,“ I said and flaked out on the seat. „Of course,“ the taxi driver replied and looked at me exhausted. I felt like I’d just got back from a flight to an interesting and unusual foreign country. „You’re not as tired as I am,“ he cheerfully said, „I’ve never been so busy!“ You’ve got Bread & Butter to thank for that, I said.

1957

97% of riders at the International Six Day Trials (ISDT) wear Barbour Internationals.

1964

The US team, among them actor Steve McQueen, compete in their Barbour Internationals in the ISDT in Erfurt, East Germany.

2011

Barbour launches an authentic replica of its iconic motorcycling jacket from 1964 in a limited edition.

available at

Barbour Store • Kur fürstendamm 26a • 10719 Berlin 14 oz. • Neue Schönhauser Straße 13 • 10178 Berlin

www.barbour.com

ISSUE | 20 JANUARY .11

You’ll find more pictures and stories from the tradeshow and videos of Fashion Week on our website: www.tagesspiegel.de/mode

DER TAGESSPIEGEL, 20 January .11

The old airport hangars are showing the latest in street fashion, and everyone seems to agree it’s the perfect location. Or is it?

DER TAGESSPIEGEL

1:00 pm: At the Denim Designer Lunch together with Renzo Rosso from Diesel, François Girbaud, Nigel Cabourn and Jason Denham. As a very special honour, the 76-year old designer legend Elio Fiorucci joins us. He is one of the idols of my youth. I feel very honoured for being able to welcome him at Bread & Butter. He tells me he will spend four days in Berlin, since he loves this city so much – the other designers are no less impressed, especially Renzo Rosso was very glad to see Elio Fiorucci. 3:00 pm: Meeting with the very successful Dutch Sportswear label Gaastra. They are planning to quadruple its stand space for the summer edition of Bread & Butter. 3:30 pm: Together with Mayra Fateh, one of our Product Managers, I visit a number of important exhibitors in the Street Fashion hall, for example Khujo, who also plan to expand their space. 5:00 pm: My family comes to visit me, and we have an early aperitif at the Tommy Hilfiger destination. 7:00 pm: Meet with Renzo Rosso, his son Andrea Rosso and the Diesel management in Renzo Rosso’s secret room at the Diesel stand to discuss the next B & B edition. 7:30 pm: Woolrich cocktail in the L.O.C.K. hall. I met many retailers, who were still sitting in the restaurant there operated by Steffen Schneck’s „Nola’s“. 8:00 pm: I visit the Guess Show in the impressive former power house Kraftwerk, where we also have organised the „Bread & Butter @ Kraftwerk“ event in winter 2007. Later on, I will go to the Mercedes Benz & Vogue Fashion Night at the Borchardt restaurant, and then to the G-Star party at the Asphalt club. Probably will be in bed between 3 or 4 am, with the feeling of having accomplished a successful first day of Bread & Butter – and already looking forward to the second one!

SEITE 33

“Cumulative denim knowledge: Karl-Heinz Muller, Elio Fiorucci, Francois Girbaud, Renzo Rosso, Jason Denham.”


WE AR

ISSUE # 25. JANUARY 2011


STREETWEAR TODAY

ISSUE # 35. JANUARY | FEBRUARY | MARCH 2011


OK COOL

ONLINE | LESMADS.DE/BLOGS/OKCOOL


ANNABELLE

ONLINE | ANNABELLE.CH


MADAME

ISSUE # 03. MARCH 2011


QVEST

ISSUE | MARCH .11


MODEOPFER 110

ONLINE | MODEOPFER.DE


“Although the jacket is intended for everyday wear, the bold doublebreasted construction and the stylistic touches simulate a museumgrade piece.” Igor Guinau ZOO MAGAZINE, February .11

ZOO MAGAZINE

ONLINE | ZOOMAGAZINE.DE


ISSUE # 236. MARCH | APRIL 2011

SPORTSWEAR INTERNATIONAL


ISSUE | MARCH .11

MARKETING BERATER

ISSUE # 09. 3 MARCH 2011

TEXTILWIRTSCHAFT

ISSUE # 10. 10 MARCH 2011

TEXTILWIRTSCHAFT

ISSUE # 01. 2011

BUSINESS PUNK


JOLIE

ISSUE | APRIL .11


WOMAN

ISSUE # 05. MARCH 2011


KIYA T V

ONLINE | KIYA.TV


JOLIE

ONLINE | JOLIE.DE


FHM

ISSUE | APRIL .11


STREETWEAR TODAY

ISSUE # 36. APRIL | MAY | JUNE 2011


WOMAN

ISSUE # 07. APRIL 2011


MAXI

ISSUE | APRIL .11


MYSELF

ISSUE | MAY .11


TKO

STORE 25-8 Sarugako Cho Shibuya-Ku Tokyo, 150-0033


FUDGE

ISSUE # 94. APRIL 2011


VOGUE

ISSUE # 141. MAY 2011


JOKER

ISSUE # 02. FEBRUARY 2011


SAFARI

ISSUE # 82. MARCH 2011


CLUSTER

ONLINE | NEW.CLSTR.NET


FUDGE

ISSUE # 92. FEBRUARY 2011


GAINER

POPEYE

ISSUE # 02. FEBRUARY 2011

PEN

ISSUE # 03. MARCH 2011

OCEANS

ISSUE # 286. MARCH 2011

BEST GEAR

ISSUE # 04. APRIL 2011

BICYCLE

ISSUE # 04. APRIL 2011

ISSUE | MARCH .11

ISSUE # 07. 2011

THE COORDINATE FASHION SERIES


2ND

ISSUE # 49. APRIL 2011


MEN’S NON-NO

ISSUE # 03. MARCH 2011


LEE

ISSUE # 03. MARCH 2011


SPRING

STORY

ISSUE # 03. 2011

SPRING

ISSUE | MARCH .11

LEE

ISSUE # 04. 2011

SO-EN

ISSUE # 04. APRIL 2011

BLANC

ISSUE # 05. MAY 2011

LIPS

ISSUE # 04. APRIL 2011

ISSUE # 06. JUNE 2011


IN RED

ISSUE # 98. APRIL 2011


FIGUE

ISSUE # 01. 2011


2ND

ISSUE # 50. MAY 2011


ISSUE # 02. 2011

BLUE JOKER


OCEANS

ISSUE # 05. MAY 2011


SENSE

ISSUE # 04. APRIL 2011


GO OUT

THE WORLD

ISSUE # 19. MAY 2011

TARZAN

ISSUE | MARCH .11

SMART

ISSUE # 57. MAY 2011

RUDO

ISSUE # 06. JUNE 2011

LOADED

ISSUE # 06. JUNE 2011

LEON

ISSUE | SPRING | SUMMER .11

2ND

ISSUE # 06. 2011

ISSUE # 06. JUNE 2011


FUDGE

ISSUE # 95. APRIL 2011


ISSUE | JUNE .11

MEN’S FUDGE


ISSUE # 04. MAY 2011

MEN’S NON-NO


OCEANS

ISSUE # 06. JUNE 2011


ISSUE | MAY .11

MEN’S LEE


GAINER

ISSUE | MAY .11


JOKER

ISSUE # 84. MARCH 2011


INT

WEBSITE | WEBSTORE www.denhamthejeanmaker.com


“Denham takes workwear and gives it a contemporary, feminine feel. He dresses the practical woman, one who is minimal and elegant, who feels comfortable in any situation�. Irene Pollini Giolai VOGUE Italia, 31 December .10


ISSUE | 2011

WEEKEND KNACK


ISSUE | FEBRUARY .11

AIR FRANCE MAGAZINE

COLETTE TEAM

ONLINE | COLETTETEAM.TUMBLR.COM


ELLE DECOR

ISSUE # 03. MARCH 2011


ISSUE | JANUARY .11

THE SMALL PRINT


“Since the launch of Denham in Amsterdam’s fashionable nine streets area, the boutique denim house has been making waves in creative circles.”

RETAIL SQUARE, 21 March .11

Contributor

I AMSTERDAM

ONLINE | IAMSTERDAM.COM

JOURNAL DE NIMES

OVER THE RAINBOW

ONLINE | TENUEDENIMES.COM

RAOUL SHAH’S BLOG

ONLINE | INSIDERAINBOW.COM

ONLINE | RAOULS.EXPOSURE.NET

RETAILSQUARE.NET

RETAIL SQUARE

THE SOUTHSIDER

DSOUTHSIDER.BLOGSPOT.COM

SPORTSWEARNET.COM

SPORTSWEAR INTERNATIONAL


“Denham creates the perfect lightweight overshirt”

SELECTISM, 25 January .11

Jeff Carvalho

SELECTISM

CHIC GEEK

ONLINE | SELECTISM.COM

RAOUL SHAH’S BLOG

ONLINE | THECHICGEEK.CO.UK

ONLINE | RAOULS.EXPOSURE.NET

ISSUE | 6 FEBRUARY .11

JOURNAL DU TEXTILE

A CULTIVATED MINDSET

ONLINE | ACULTIVATEDMINDSET.COM


WAD

ISSUE | MARCH | APRIL | MAY .11


SHOES-UP

ISSUE # 29. 2011


CLOSE UP

ISSUE | AUTUMN | WINTER .11


ESQUIRE

ISSUE | MARCH .11


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PRESS CLIPPING BOOK SS11