Big data is a vast pool of information where the data is continuously circulated, analysed, updated through various digital online platforms. Pharmaceutical industry is has arrived late into the big data technology space as compared to the other industries. The big data pharmaceutical advertising market is growing at a rapid pace. There are various factors which support the growth of the market, these include huge spending by pharmaceutical companies into the pharmaceutical advertisements, growing trend of the digital advertisements in the pharmaceutical sector, effective use of the big data in reaching the targeted customer pool and benefits offered by the big data, and reduction in the overall advertising costs due to the use of big data.