Issuu on Google+

Logo Variations and Color Palette a.) Color Palette The Color palette of the GQ Swag logo has as only a few rules. GQ Swag is a younger vibrant addition to the GQ brand, therefore the color palette must reflect a neon to bight color combination or the palette must have at least one dominate neon color as displayed played to the left. The tagline must follow must reflect the colors arrangement of the “G” and “Q”. The first four word and the last “You Guide to a... Future” share the color of G and “Bright” share the color of Q. The word bright must standout in the tagline because of the undertone purpose and mission of GQ Swag magazine.

Guidelines Color Palette Logo Variations Iconography Servicemark angles Lockup angles 80/20 Photography

10


b.) Logo Variations

W 6.375 in

Guidelines Color Palette Logo Variations Iconography Servicemark angles Lockup angles 80/20 Photography

H 3.011 in

W 3.1875 in

This image above is GQ Swag standard logo for the Cover page of the magazine paperback and e-magazine. It should always remain in the top left corner of the cover page. The logo is allowed up to a quarter outside the standard margins of the actual page size (along with the bleed margins). W 2.3816 in

H 1.2063 in

11

The Stationary logo located to the left illustrates the tagline below to the length of the GQ Swag logo making it slightly different from the magazine cover logo. The typeface used is a Gill Sans Ultra Bold with a tracking of 35 and 19 point to match the length of the logo. Once the logo is set the complete design is scaled to weight and height specifications as displayed above. The logo will be positioned half inch from the margin on the top and top left side of the page. It can be scaled down to size no more the 2 points for business cards and envelopes.


Iconography Guidelines Color Palette Logo Variations Iconography Servicemark angles Lockup angles 80/20 Photography

The GQ has been a brand since the beginning (1980). The SWAG profiles is now being added to the Gentlemans Quarterly brand system. The shape style and type face were intergratend into the brand as a grapgical set. The profile are now offically art and may be used independently of the servicemark, but with great restraint and with the servicemark applied somewhere on the same piece.

12


Servicemark Angles

6.5 o

3.5 o

3o

Guidelines Color Palette Logo Variations Iconography Servicemark Angles Lockup angles 80/20 Photography

13

The servicemark is the primary brand mark. Servicemark configuration creates a feeling of leadership and foward momentum. The unique angles of the Profiles plays a key role in servicemark typography and servicemark lockups. The servicemark is final and complete art. It should not be reassembled or reproportioned. Only the offical colors authorized in the branding guidelines color pallette should be used.


Lockup Angles Guidelines Color Palette Logo Variations Iconography Servicemark angles Lockup angles 80/20 Photography

The Configuration of the servicemark lockups mirror the angle of the Profile’ neck. The angle is 52.5 degrees or 127.5 degrees inverted. The only council names, nation-wide taglines and affinity groups may be locked into the servicemark. Only GQ Swag corporate may create servicemark ups.

14


Servicemark Angles

Guidelines 20% model, 80% Content Color Palette Logo Variations Iconography Servicemark Angles Lockup angles 80/20 Photography

80% model, 20% Content When cropping a photograph, the ratio of the image to the background must be 80/20. An images with 80% model and 20% background will feel immediate and personal. An image with 20% model and 80% background

15

will show context and teach about opportunities. Gentleman Quaterly Swag imagery is all about the moments that matter. Enegry and enviroment should both be closely considered when selecting a GQ Swag photograph.


Typefaces Guidelines Color Palette Logo Variations Iconography Servicemark angles Lockup angles 80/20 Photography Typefaces

The Gill Sans typeface family give GQ Swag a sense of class, tradition and more is importantly easy to read for our target audiences. The purpose is to create a welcoming environment making reading an adventurous pleasure. Other type faces maybe used as only for subtitles and restrictions will follow.

16


Project 10.2.2