Email marketing has become an essential tool for business ever since the introduction of the Internet to the world. Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fund raising messages to an audience.
Purpose of Email Marketing ď Ź
Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business. Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
Key Advantages of E-Marketing over Traditional Mail Marketing Email Campaigns have several key advantages over traditional mail marketing including the following: An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
Over half of all Internet users check or send email on a typical day. Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages. Transactional Marketing Campaigns allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.
Why Opt for Email Marketing
Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you tiddlywinks compared to other channels of advertising. Measureability and Flexibility – With bulk email plans you can then react instantly to modify your campaign strategy if need be.
Success Factors of Email Marketing
Creative – This refers to the overall design of the email (layout/images/colour). Relevance – Targeting, targeting, and more targeting. Make your affordable Bulk Email relevent and personalised to each recipient if you want that response rate to rise. Timing – Don’t send out an email that recipients will receive overnight, let it pop up in their inbox during their working day.
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