Email Open Rates
The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. ďƒź
It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced.) ďƒź
Tracking Email Open Rates ď Ź
Open rates are typically tracked using a transparent 1x1 pixel, or small transparent tracking image, that is embedded in outgoing emails. When the client or browser used to display the email requests that image, then an "open" is recorded for that email by the image's host server.
Tracking Concerns of Email Open Rates
Open rates is one of the earliest metrics applied in bulk email server, but its continued use has become controversial due to conflicting views on its usefulness. The open rate for an email sent to multiple recipients is then most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or—more usually—delivered.
Measuring an Open Rate ď Ź
When each email is sent out, a piece of code is automatically added that requests a tiny, invisible image from our web servers. So when a reader opens the email, the image is downloaded, and that download is recorded as an open for that specific email Best Bulk Email Sender.
Some Broad Trends in Open Rates ď Ź
As list size goes up, the open rate tends to fall; possibly because smaller companies are more likely to have personal relationships with their list subscribers. Companies and organizations that are focusing on enthusiasts and supporters, like churches, sport teams and non profits see higher open rates with Good Bulk Email.
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Published on May 2, 2014
The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic...