Email Open Rate
The email open rate is a measure primarily used by marketers as an indication of how many people "view" or "open" the commercial electronic mail they send out. It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent
Tracking Email Open Rates ď Ź
Open rates are typically tracked using a transparent 1x1 pixel, or small transparent tracking image, that is embedded in outgoing emails. When the client or browser used to display the email requests that image, then an "open" is recorded for that email by the image's host server.
The bulk email will not be counted as an open until one of the following occurs: The recipient enables the images in the email or ď Ź The recipient interacts with the email by clicking on a link ď Ź
Email Open Rate Tracking Concerns
The open rate for Send Bulk Email sent to multiple recipients is then most often calculated as the total number of "opened" emails, expressed as a percentage of the total number of emails sent or— more usually—delivered. The number delivered is itself measured as the number of emails sent out minus the number of bounces generated by those emails.
Measuring Email Open Rate ď Ź
Open rate is a measure of how many people on an email list open (or view) a particular Best Bulk Email . The open rate is normally expressed as a percentage, and we calculate it as follows:
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