Graphic Design for the Non-Major ART 230 Project 5: Re-branding Book
CLIENT PROFILE Company Name: Andrè California Champagne & Sparkling Wine About the Company: Andrè was established in 1966 and since then has been dedicated to providing an everyday luxury at an affordable price. Andrè has evolved from only offering sparkling wine to now producing 9 different California Champagnes and Sparkling Wines. Mission, Vision, Goals: Current Target Audience: Individuals who are of legal drinking age Industry: Alcohol Industry Products: Andrè offers 9 varieties of California champagne and sparkling wine, including Brut, Brut Rosè Extra Dry, Blush, Cold Duck, Moscato, Pink Moscato, Spumante, and Peach Moscato. Tone/Current Design Style: Currently, Andrè does not have a cohesive tone throughout its products, marketing, website design, and social media presence.
CREATIVE BRIEF Project: Background/Overview: USP: Objective/Purpose/Goals:
Target Audience: Words that Describe Appearance: Taglines: Call to Action: