Today, selling real estate is a global business. The buyer for your property could be just around the corner, or on the other side of the world. Wherever they are, Sotheby’s International Realty’s® network of over 22,000 brokers, 950 offices, situated in 69 countries will connect you to them.
IN THE LAST 12 MONTHS WE TRANSACTED OVER 100,000 LISTINGS TOTALLING 108 BILLION IN SALES We speak every language. Our brand is so reputable, so global; we have broken down international and cultural barriers to become the world’s leading brand in the luxury real estate market. We are proud to be bringing Queensland Sotheby’s International Realty forward in Queensland.
PAUL ARTHUR CHIEF EXECUTIVE OFFICER QUEENSLAND SOTHEBY’S INTERNATIONAL REALTY
AT OUR FOUNDATION In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. Sotheby’s is recognised as the oldest company listed on the New York Stock Exchange (BID)
IMPRESSION & MODERN ART
OLD MASTER PAINTINGS
A NATURAL PROGRESSION FROM PRICELESS TREASURE TO PRESTIGIOUS PROPERTY Four decades ago, in 1976 an exceptional real estate company is launched and created from the same passion that guides the internationally famous Auction House. Today we are a commanding presence in the representation of the worldâ€™s rarest and most highly-sought properties. The collaboration between realty and auction utilizes a unique combination of exclusive marketing efforts that provide targeted exposure to a coveted and highly influential audience. In the global market we serve, this distinguishes our brand in a meaningful manner.
LEVERAGING THE BRAND The name Sothebyâ€™s has a reputation that precedes it. It is logical to expect that a company that deals exclusively with objects dâ€™art as varied as rarest-ofthe-rare automobiles, artwork (both contemporary and old masters), jewellery, watches and wine, should make the transition to premium property, projects and developments. After all, we are simply servicing the same clients.
ARTFULLY UNITING EXTRAORDINARY HOMES WITH EXTRAORDINARY LIVES Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined.
22,000 BROKERS 950 OFFICES 69 COUNTRIES
WHY QUEENSLAND SOTHEBY’S INTERNATIONAL REALTY? LEVERAGING THE SOTHEBY’S INTERNATIONAL REALTY BRAND LOCALLY AND GLOBALLY The search to buy or sell luxury properties begins with the right company. As the leading network of real estate sales associates dedicated to the marketing and sale of luxury homes, we can provide you with a global brand with local connections to buy or sell your property. From our offices in Queensland to around the world, you will have assistance from a local sales professional who speaks the language, knows the market, and is in tune with the local community giving you the knowledge you need. Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker, to auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.
GLOBAL NETWORKING Sotheby’s International Realty’s 22,000 real estate associates represent one of the few truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a Queensland Sotheby’s International Realty associate have a client looking for a residence in New Zealand, USA or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.
GLOBAL NETWORKING EVENT (GNE) Sotheby’s International Realty’s GNE is an international gathering for all network associates. Every 18 months, over 3,000 of the brand’s real estate agents join for an immersive, three-day conference featuring diverse events and seminars. The GNE is one of SIR associates’ top options for extraordinary networking, listing exposure and collective business building.
LEADERSHIP FORUM Specifically designed for business owners, managers and key leaders, it is the perfect opportunity to create long lasting relationships with influential industry professionals in the world’s most relevant luxury real estate markets. The annual conference has proven to be extremely valuable as not only a brainstorming hub, but a consistent source of leadership strategies and business innovation.
BRAND INTRODUCTION All Sotheby’s International Realty office owners and key leaders are invited to attend a brand introduction in the SIR headquarters in New Jersey, followed by a trip to the New York Sotheby’s Auction House. This introduction helps ensure that the brand is used properly and consistently throughout the network and that every office leader is equipped to maximize the brand’s offerings..
POWERFUL MEDIA PARTNERSHIPS Offering local, national and global exposure
OUR BRANDS PROPRIETARY MAGAZINES REACH A COVETED, GLOBAL READERSHIP THROUGHOUT THE YEAR
DIGITAL MARKETING The internet changed the world - changed the way we do business, the way we market ourselves and our products. In real estate today we simply cannot rely on print media alone or property listings on the traditional sites to find our buyers.
BUYERS ARE SMARTER, MORE INQUISITIVE AND INFINITELY MORE KNOWLEDGEABLE Sotheby’s International Realty are moving with the technological change in real estate marketing. 2017 was the highest traffic year in history for www.sothebysrealty.com with over 14 million visits to the website. No doubt when on any given day the 44,000 listings on our website represent $108 billion in international property value. Our social networks have over 670,000 subscribers globally, and growing, meaning your property can be viewed by thousands of onshore and overseas potential buyers instantly on their smart phones, or alternative devices.
27 MILLION WEBSITE VISITS 44,000 LISTINGS, $108 BILLION VALUE 670,000 SUBSCRIBERS The Sotheby’s brand is globally interconnected from both our international and home web pages; the best SEO support, blogs, and social media marketing. Together with the best media partners across the globe, Sotheby’s International Realty® are leaders in the marketing of luxury real estate.
SOCIAL MEDIA BY THE NUMBERS 60 MILLION SOCIAL IMPRESSIONS WORLDWIDE 650,000 VISITS TO SOTHEBYSREALTY.COM VIA SOCIAL REFERRERS 1000â€™S OF PROPERTIES SHOWCASED EXTRAORDINARY PROPERTY OF THE DAY FEATURES ONE LISTING FROM SIR.COM ON FACEBOOK, TWITTER, GOOGLE+ AND PINTEREST, GENERATING THOUSANDS OF ADDITIONAL VIEWS
SimilarWeb.com Website Visits Comparison February 2017 - January 2018
sothebysrealty.com luxuryportfolio.com knightfrank.com
engelvoelkers.com christiesrealestate.com coldwellbanker.com
luxuryrealestate.com savills.com coldwellbankerluxury.com
TOTAL USERS* FACEBOOK
SOTHEBYâ€™S INTERNATIONAL REALTY FOLLOWERS*
*As of February, 2018
Sports Gold Sports Star Awards The Gold Coast Sports Star Awards recognise local professional athletes whom excel in their chosen sport. We are famed for exceling in representing the luxury end of the property market in key international regions, and therefore see our gold sponsorship as a natural fit for the company. Variety Childrenâ€™s Charity The Variety Childrenâ€™s Charity supports children and families who are facing many challenges through sickness, disadvantage or living with a disability. Through our annual sponsorship event, we have raised thousands of dollars for the families and children of this charity. Their work allows children to gain mobility and freedom, to get out and about in the community, to communicate, achieve independence and increase self-esteem, and where possible, assistance to help them integrate into mainstream school and activities. Havafeed Havafeed provides relief of poverty, suffering, distress, misfortune and helplessness of all people regardless of sex, race, ethnic background, religion, political beliefs or marital status. Our donations to this great cause assists Havafeed to provide meal relief and support to individuals in crisis or distress situations.
TROPICAL NORTH QUEENSLAND
IMAGINE an extraordinary brand
1300 QLD SIR (1300 753 747)
Published on Mar 8, 2017