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oktober - november - december 2010 digital magazine

LOTUS design make-over

LED Fires New by MDF 2010

interior

architecture

lifestyle


Bram Boo (째1971, Brussels) is a self-made independent designer. He became a furniture designer because he couldn't find the furniture he wanted for his own home. His furniture objects are autonomous objects. Not only do they surprise, they are also unique and full of poetry: ambiguous objects which force the viewer/user to rethink his familiar habits. Bram Boo's idiom resides in his combined functions: sitting, storing, working and leisure must not contradict or exclude each other. He breaks rules and rewrites them according to his own laws. He now designs for a number of Belgian and international manufacturers and brands. His work features in the collections of Indera (BE), Feld (BE) and Drisag (BE). We can expect school furniture from Vannerum (BE) this year, while his Overdose desk will also be launched this year in the Bulo (BE) carte blanche collection.

The limited but homogeneous oeuvre Bram Boo has designed and made during the past few years is not at all commonplace but nevertheless possesses a degree of familiarity. These are overgrown shapes one sees in a child's drawings but with added elements of humour from the world of grown-ups. Although his designs are for very simple things such as tables and chairs, beds and desks, the commonplace forms receive added and fun extensions, squarish additions, concave voids or practical stackability which conjure up a fresh new use for the object. The limited editions, the made-tomeasure furniture, the designs for manufactured production or Bram Boo's special installations... they all possess a high degree of emotionality and are made with a tongue-in-cheek wink towards familiar forms and uses. As far as Bram is concerned, design is first and foremost a straightforward and useful way to give forms to commonplace objects for sitting, leaning or lying down on, but forms that go beyond what's traditional and familiar. He doesn't use complicated recipes or theoretical models, but a healthy dose of intuition and an elementary knowledge of basic materials and colour. His furniture objects slowly develop in his workshop through a process of growth, whereby measurements and deliberations about corners and lines take much time and many prototypes. He plays with pencil and paper before entering the contours onto computer, which ensures pure lines and additions which seamlessly connect with the straight-on style that is his own. The jury of the Designer of the Year featured the Interieur Foundation, Design museum Gent, Grand Hornu Images and the magazines Weekend Knack and Weekend Le Vif. The members of the jury were charmed by the original frugality and the strong, innate formal language, the sensitive use of colour and the boundless enthusiasm of Bram Boo.


Willy Wonka House This six-floor, 15,500-square-foot warehouse built in 1915 in TriBeCa does not match everyone’s idea of a perfect family home. Mixed Greens gallery owner Paige West, her husband and their three sons thought otherwise. They summoned their many-time design magician Ghislaine Viñas to create their most imaginative project yet while Peter Guthrie handled the renovation of the actual structure. This is the kind of home where you imagine Willy Wonka to live, or some other out-there character who throws crazy dinner parties that are talked about months afterwards. West’s family occupies the top four floors that are capped by a green roof. The lower two levels are taken up by a guest duplex that is not your typical guest house either. It includes, among other surprises, a two-storey climbing wall. The old frame has been restored in a subdued style leaving a suitable background a lots of room for the wild interiors. Most of the time, one is not quite sure what one is looking at. It is a delightful, colorful and slightly mad mix of styles, colors, art and props, reminding us of a few hotels - including Hotel Fox in Copenhagen where each room is decorated by a different artist. A chandelier made of ping-pong balls, a self portrait by chocolate artist Vik Muniz and a pair of sheep sculptures grazing on a fuzzy green carpet are just some of the crazy details in this home, that according to the designer and owners, was also designed to be easy to care for and live in for a family with young kids. One thing is certain; the kids will not describe their home as ordinary or boring. - Tuija Seipell.

Tribeca, New York


design make-over by Donato Coco

The Italian designer Donato Coco is moving to Hethel from Ferrari headquarters in Maranello where Coco worked on recent products like the F430 Scuderia coupe, Spider 16M, California, 599XX and the new F458 Italia. Prior to his Ferrari tenure, Coco was the chief designer at Citroen. With Coco's hiring, Lotus hopes to bring its design expertise up to par with its engineering work for other automakers. Coco will also oversee the design of the upcoming Lotus product range which will continue to be led by current design head Russell Carr. With Coco and Carr, Lotus will be producing an Evora convertible, an all new Esprit and eventually a new Elise and Exige in the coming years.

ESPRIT The Icon Is Back. The most eagerly anticipated Lotus makes its return. Without doubt, this is the car that the true Lotus aficionados have been waiting for: The ultimate Lotus.

ELAN The End of Compromise. As the old saying goes, you can’t have your cake and eat it. In the past we were educated to believe we can’t have it all. But that was the past. Today’s driver demands more and the Elan delivers.

ELITE A New British Expression of Exclusivity. Look up elegant in the dictionary and you’ll find variations on the following 1. dignified grace in appearance, movement, or behaviour, 2. superb taste in design, style and 3. something elegant; the ultimate refinement.

ELISE The Grown Up. Oh yes, here it is! There’s still room for the Elise at Lotus but what a difference a decade or two makes. The Elise due for release in 2015 is a sexy, agile beast of a car. Finally the Elise comes of age.

ETERNE The Statement of Intent Enter the Eterne, the four door super saloon from Lotus. If the Elite is elegance incarnate then the Eterne is elegance redefined.


The icon is back! The most eagerly anticipated Lotus makes its return. Without doubt, this is the car that the true Lotus aficionados have been waiting for: The ultimate Lotus. The new Esprit represents the very essence of exclusive supercar driving. It picks up and exceeds the legacy of it’s forefathers. Think of it as a statement of superiority. Think of it as Lotus CEO Dany Bahar’s personal statement of intent, his vision for the future of Lotus. “One has to be very careful when taking on the challenge of reinventing such an iconic classic as the Esprit – everyone has an opinion. There’s a fine balance between acknowledging the greatness of the past whilst at the same time rapidly leaping forward to the future and ensuring that this car not only does the name Esprit justice but also the Lotus brand. I think we’ve managed to find the balance and in doing so created a new icon, a car people will find hard to resist.” “Not only does the Esprit look incredible but it has the performance to match. We’ve stuck to the Lotus core values of performance through lightweight and teamed them with future technology and exceptional engineering to ensure that the Esprit will be the leader of the pack. The design is aggressive, you have to see it to appreciate how low and wide the proportions are but it still retains a level of dignity, of class and most of all exclusivity. I’m very proud of this car.” Powered by a 5.0 litre V8 pressure charged engine delivering up to 620 PS, the Esprit retains exceptional performance through it’s unique lightweight design making it the ultimate expression of Lotus supercar ownership. It is the supercar that will redefine ride and handling, performance, comfort and exclusivity. The styling of the Esprit echoes the performance with strong lines throughout the sleek low body. The symmetry through the mass and proportion of the Esprit give it an intense look, it’s the perfect example of the new Lotus DNA in action. Launch spring 2013 - Price approx. 91600€


Lake Geneva

A skillfully created illusion of scale and mass allows this large residence and office settle in its stark environment on the Swiss banks of Lake Geneva, off the Route de Lausanne. Cape Town, South Africabased SAOTA -- Stefan Antoni Olmesdahl Truen Architects designed this residence for a prestigious African client. The interior was created by SAOTA’s interior design and decor division, Antoni Associates. The project was completed in January 2010.The demanding triangular, sloping site inspired a stunning design. The dramatic main house features rounded cubes and triangular masses that form an L-shaped living space. The impressive compound’s two buildings are linked underground by a spa, sauna, pool, garages, office and cinema. Jerusalem marble on all floors ties together the interior spaces while feature walls of marble, stainless steel and glass characterize specific rooms. The sweeping and expansive interiors open up to a variety of outdoor spaces. Intimate and grand exist in harmony as both the interior and exterior exude calm and cool. There’s a sense of luxurious leisure and a connection between inside and outside that is part of the Afro-European aesthetic SAOTA understands so well. SAOTA is a well-established architectural partnership of South African architects Stefan Antoni, Philip Olmesdahl and Greg Truen. Their international and local projects are characterized by understated luxury and airy clarity. The company’s interior design arm, Antoni Associates, is led by Mark R i e l l y a n d Va n e s s a Weissenstein, and associates Ashleigh Gilmore and Jon Case. Antoni Associates creates exclusive interiors in South Africa and internationally in cities such as Paris, Moscow, London and Geneva. - Tuija Seipell


aveneG ekaL


LED Fires New Continental LED Fires Autumn 2010

Electric wall hanging fires from Continental Fires. Wall art, or heating appliance? You decide. The fact is, whatever you are looking for, you get all in one with the CF-E range. Four sizes, three frame options ‌ one slim design. Ranging from the CF-E 40, designed to be suitable for almost any wall in your home, to the one and a half metre CF-E 150, there is a stunning fire to suit everyone. Using reliable LED-technology, the unique flame effect can be controlled from the comfort of your armchair with the standard remote control. Whichever frame you chose, from the subtle Anthracite to the stunning hand finished Copper or Stainless Steel frame, you are guaranteed a delightful addition to your home.


Tree-ness House / Akihisa Hirata Bridging the gap between nature and architecture, the Tokyo-based architecture office of Akihisa Hirata have designed an organic residential complex in Toshima-ku, Tokyo, Japan to break the typical layered architectural form seen very often in residential architecture. The result is very ambiguous interior and exterior spaces creating a more dynamic experience for its users. More images and architect’s description after the break.

Courtesy of Akihisa Hirata

The building’s program is a residential complex and tenant spaces located in Tokyo. The site has a narrow width and long depth, allowing for a narrow profile volume to be assumed from the condition. In contrast to typical layered architecture which only stacks floors, this design aims to create an organic layering system. The design includes objects which typical architecture doesn’t count in, such as exterior spaces and the street to generate spaces that are 3-dimensional. For example, much like a tree creates spaces in the air, the design creates a tangled space

which is ambiguous in interior-exterior for the people. By composing boxes, a layered volume with voids is created. Inside the boxes, there are closed spaces like bedrooms and outside boxes are for the terraces or open interior spaces enclosed by glass. Boxes have pleated openings and this allows the ambiguity of the inside-outside relationship. Around these pleats, greenery is planted and this creates 3-dimensional gardens on the perimeter of the building. The arrangement of functional volumes and voids, openings, and greenery tangles and integrates into an organic whole. The design aims to develop the possibility of nature-like architecture in other projects too, but the design developed further more in this project. The trunk and leaves have a different appearance but the same quality in the foundation and this relationship creates an organic layering structure for architecture. The design releases this new architectural principle which is able to connect a complex ecosystem to the city. Courtesy of Akihisa Hirata

Courtesy of Akihisa Hirata


Courtesy of Akihisa Hirata

Architect: Akihisa Hirata Location: Toshima-ku, Tokyo, Japan Structural engineers: Structural Design Office OAK Mechanical engineers: EOS plus Co.,LTD / Comodo Co.,LTD Principal use: residence, rental rooms, gallery Site area: 138.7 m2 Building area: 112.0 m2 Total floor area: 409.3 m2 Structure: RC Number of stories: 6 stories Design period: January 2009 – present Photographs: Courtesy of Akihisa Hirata

By Alison Furuto

Courtesy of Akihisa Hirata


Cape Russell Retreat Sanders Pace Architecture

© Jeffrey Jacobs

The owners commissioned the architect to design and coordinate construction of an off-the-grid lakeside pavilion with integrated water reclamation and photovoltaic technology for weekend use. A lightweight steel structure was chosen for durability and ease of fabrication. This structure was shop fitted with tabs to allow for the attachment of a secondary skin. In developing this skin the desire for transparency coupled with a passive cooling approach led to a shop fabricated structural screen of 2×4 vertical cedar boards backed with insect screen. Structural blocking located between the vertical structure lends a delicate pattern to the structural skin camouflaging the structure within its densely wooded setting. Towards the water view the cedar skin dissolves and becomes a series of screen panels allowing unobstructed views to the water and mountains beyond. A single 8’x8’ sliding screen panel provides direct access to the water. Additionally the cedar screen provides the structure for the butterfly roof above that directs and delivers rainwater to a collection cistern located beside the structure. An internal charcoal filter and ultraviolet light treat the water for potable use. Rooftop mounted photovoltaic cells provide the necessary power to run the water pump, refrigeration, fans and lighting providing for a truly independent overnight living situation.

Architects: Sanders Pace Architecture , Location: Tennessee, USA , Project Team: Brandon F. Pace, John L. Sanders, Michael A. Davis , Client: Suzanne Shelton & Corinne Nicolas, Project Area: 16.3 sqm Budget: $47,200.00 , Project Year: 2009 Photographs: Jeffrey Jacobs By Nico Saieh


Lola Wood Light We have offered a few special products for sale on our site before and we are now excited to continue this by bringing to you this super sexy light made of wood. The American Oak veneer shade has a big presence — 40 inches (101.1 cm) in diameter and 27.5 inches (70 cm) in height — yet it seems to float serenely in the air. The shade adds a warm Scandinavian glow to you decor in any room at home, and it looks great in the office, too, over a conference table or above a seating area. Bulb and fittings are customized to your geographic location, so you should have no problem setting it up. It takes six weeks minimum to produce your light from the day of your order, so place your order now if you want this beauty for Christmas.

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We all agree that innovation is the only way to survive in an ever more global, competitive business arena. We’re talking basically anything that will get consumers spending, and preferably the kind of spending that involves sustainable goods, services and experiences. And since everyone from Seth Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, a way of life, we'd like to contribute to the conversation with examples of actual B2C innovations. Tons of 'em The link between INNOVATION INSANITY and consumer trends? As focused as we are on emerging consumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers. Three more thoughts on innovation: · Innovation is not necessarily about people in white coats puttering about in R&D labs. In our current e x p e r i e n c e e c o n o m y, marketing innovation is equally important, and often trumps technical innovation. · Furthermore, as consumers’ wants are sometimes frivolous, new products and services can be, too. Really, innovation doesn’t have to be so earnest all the time. · Thirdly, doing or starting something new doesn't have to

cost the world. Many of the innovations featured in this briefing thrive on nimbleness and creativity, not huge budgets. Continue reading, download pdf...

Full article Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.


Conceived as an urban oasis, the new guestrooms of the W Hotel designed by BBG-BBGM offer a respite from the chaos of the city by immersing the guest in soothing colors and textures inspired by nature. Curving, organic shapes complement modern angles while crisp white is softened with tones from the forest and earth. A sleek, adult version of an idyllic childhood tree house, the bed is wrapped in exotic zebrawood and creates the focal point of the newly designed guestroom. The wood’s rich coffee color and dramatic grain pattern create a warm cocoon that encourages relaxation, reading or reminiscence. The custom-designed headboard incorporates a backlit, artfully abstract photo that can be interpreted as the silhouette of undulating hills or the curves of a beautiful human body. Whichever image the guest perceives, the photo creates a peaceful yet playful contemplation. Painted a sumptuous aubergine, the ceiling caps the canopy bed with warm, saturated color. The multi-level work area adjacent to the bed features a wooden desk topped by a clear glass plane on a pivoting metal leg. Chic and highly functional, the work area supports midnight email exchanges as much as midnight snacks. Echoing the painted ceiling, a contemporary armless desk chair is upholstered in softly textured, smoky aubergine chenille fabric. An accompanying ottoman can be pulled up to instantly create a lounge chair.

By Nico Saieh — Filed under: Hotels and Restaurants ,Interiors ,Selected , BBG-BBGM, New York, USA


The closet features an illuminated rod and glass door, creating an organized and efficient storage space as well as a welcome light for guests when they arrive ‘home’ in the evening. Additional storage is available in the sleek zebra wood millwork unit that houses drawers and the mini-bar. Decorative and task lighting enhances the soothing mood of the guestroom. Amber LED lights at the window and above the bed cast the soft glow of sunsets while the purple splash of light above the mini bar adds a touch of drama. A purple translucent orb stands next to the bed providing sculptural illumination, while the tubular LED desk lamp can rotate to offer optimal light by which to work. An expansive flat screen television mounted on a slick metal pole in the corner rotates to ensure comfortable viewing from anywhere in the room. New design elements in the bath echo those found in the room, while also making the space feel seamless and more expansive. Smoky amethyst wall covering is textured with deep horizontal grooves and capped by an L-shaped mirror with built-in lights. These signature design elements wrap around two walls, enveloping the guest much as the zebra wood bed canopy. A new white floating shelf spans the full wall above the sink and toilet providing additional storage space for toiletries, while echoing the horizontal grooves of the wall covering. Clear glass panels have replaced a traditional shower curtain, making the bath brighter with a more spacious feel. Wow and Extreme Wow Specialty Suites Designed to evoke the essence of “chill”offsetting New York City’s adrenaline and energy, the newly redesigned Wow and Extreme Wow (E Wow) specialty suites at the W Lexington offer something highly coveted and rare in urban environments – a unique experiential setting filled with unpredictable creativity.

By Nico Saieh — Filed under: Hotels and Restaurants ,Interiors ,Selected , BBG-BBGM, New York, USA


Glass plant lights in most cases a plant is cultivated in a flowerpot, its stature is controlled and the space permitted. the draft is sounding out possi- ble barriers and analysing how much a plant can be influenced, but still remain "natural". a series of 3 glass plant lights is the result of exceptional combi- nations and unusual materials. the nature is presented artifcially, the living being used as material and laboratory aesthetics is brought into the living room. via Myriam Aust...

New by MDF 2010 ACHILLE CHAIR A padded chair of great impact and comfort. The fabric Manila covers the whole chair and features a broad range of stunning colours. Frame in metal tubing, foamed with polyurethane rubbers upholstered with fabric. The upholstery is fully removable. Dimensions: length 56 cm, depth 52 cm, height 77 cm, seat height 46 cm.

Coquine Bar - London Are you always hunting around vintage stores trying to find that perfect precious signature piece, delicately rummaging through shelves of long forgotten items imagining having the skill and craft to turn that amazing door into a signature coffee table, or an old barbers jar into a unique centrepiece vase? This is what designer Lee Broom was thinking for his newest product 'the Decanterlights', which launch next week as part of his latest bar design for Coquine in London's west, and lucky for him - he does have the skill and the craft to create such beautiful and original pieces.

Source: The Coolhunter


www.dominiekdeknock.com


Family business Durlet has been producing top-quality hand-made seating units since 1966. At Interieur 2010, its collection of recliners will be showcasing a second range with a brand-new twostage system. And there is a new icon in the making: the armchair design and a new chair are the results of the first collaboration with Austrian architect/designer Kai Stania. The family business is also proud to be showing various new models from the likes of Henk Heres, Teun Van Zanten and Anita Schmidt.

Kai Stania is an established Austrian designer. Since 1996 he has been working on products which are carefully thought out, down to the tiniest details. Among other experiences, he has worked for the Israeli industrial designer Ron Arad. Anton Vanzieleghem is particularly delighted with this first collaboration: “He is an architect by training, and you can see that in his approach. He is very structured and knows his materials inside out. He has a technical way of thinking. He used to make designs for an Austrian family business which, just like Durlet, is based on craftsmanship. We met each other for the first time in Cologne�. Interieur 2010 will be unveiling a number of new models by Stania for Durlet under whic the 'Earl', a high, loosestanding armchair with an organic shape, the 'Marilyn' is a chair which manages to combine classical good looks with huge contemporary appeal. For the first time, Durlet is also showing a table at Interieur, a proposal by Kai Stania called 'Fidelio'. He wanted a robust table base, clad in leather. The power of the Viennese designer Kai Stania lies in the perfect symbiosis between aesthetics and functionality in his work. The impressive list of national and international prizes that he has already been awarded from a relatively young age confirms this: his record includes a nomination for the 'Designpreis der Bundesrepublik Deutschland', an iF Product Design Award, a Red Dot Award and a selection for 'Die Auswahl' of the ten best Austrian furniture designs. Kai Stania was born in Salzburg in 1965. In 1990, he graduated with distinction in architecture from the Vienna Technical University. Following that, he studied product design at a Masterclass by Ron Arad at the College of Applied Art in Vienna, then spent two years working as a project leader at the London studio of Ron Arad. Since 1996, he has been involved in the design and development of all manner of products for the Austrian company Bene. In 2002, he set up his own design studio, and in 2007 moved into brand-new premises on the western outskirts of Vienna. Kai Stania designs many products, for the likes of Team7, Wittman, Ungaro, Cerruti, Nina Ricci, etc www.kaistania.com


We need to stop and think about the basic facts of life - a state- ment of somebody whose design provides answers instead of easy affirmations. For his bathroom series, Starck delves deeper. He’s interested in matter per se, not in the matter of fact. Essence is the consequence. Getting back to basics. A cliché, certainly. But also: A philosophy, a principle of life and design. With this series, Starck discovered the essence of things. And our basic needs: freshness, cleanliness, physical pleasures. No need for him to invent, just to uncover what had always been there. Thus the hand pump with its gently curved handle became the archetype of the single-lever mixer. On the washbasin, in the shower, or spouting from the wall. Even more purist are the looks of the mixer with the Puro lever, which is now also available as a complete mixer programme. Special highlights are the new exposed bath- and shower mixers with integrated hand shower, shower hose and shower holder. The alternative for the basin: the 3-hole mixer set. As extended version for the bath tub: the 4-hole fittings, installed either on the tub’s rim or on the tiled surround. And the things we cannot do without? Are hung on a nail which protrudes from the wall. It’s as simple as that. And as real. Like the accessories, all of them durable articles in the purest sense. With a startling form and a function that plainly makes sense. More information at Duravit website...


Web Kettal

Kettal Bitta is a new outdoor furniture collection designed by Rodolfo Dordini. It features a combination of aluminium structures, braided polyester cord seats and comfortable cushions, and teak and stone table tops. 'My aim was to create dense braiding that would still let the air through, reminiscent of the braiding of the ropes used to moor boats (hence the name Bitta, which means 'mooring' in Italian), which makes the pieces look lightweight but, at the same time, they look just like cosy nests in natural colours to sit

Good Experiences Motivate Women to Share Product Info A survey of online women in North America by female-focused marketing and communications firm Harbinger found that 92% of them turn to friends and family for product information, making word-of-mouth their top source. They consider it important to seek and share information on a variety of product categories, with appliances, restaurants, automobiles and entertainment leading the list. In the food and beverage category, which more than two-thirds of female internet users said they were likely to share information about, 58% said they would do so because of a good experience. A bad experience would motivate 46% of respondents to speak up. Despite the popularity of social media among women—and marketers' propensity to target them there and turn them into online brand advocates—those studied preferred to share information with friends and family face-toface (92%). They were also more likely to share info in person with strangers or acquaintances (36%) than via a website (32%) or social networking site (27%). Check out today’s other article, "How to Socialize Customer Reviews."(e-Markleter)


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