WANT TO BE A FIGHT PROMOTER? SUCCESS & LIFESTYLE MAGAZINE
FAST and FURIOUS
HOTTEST CARS YOU CAN’T AFFORD
SUCCESS & LIFESTYLE MAGAZINE 1ST QUARTER 2011
TOUCH DOWN with 1ST QUARTER 2011
TONY GONZALEZ NFL Record Holder and Business Owner HOT, HOT, HOT DARLINGS X’s 3
HIGH STAKES BRUCE BUFFER OUTSIDE THE OCTAGON
MOVERS & SHAKERS
Red Rock Casino, Resort and Spa
1ST QUARTER 2011 | CONTENTS
14 | FAST TRACKS ▪ Health ▪ Gambling ▪ Books ▪ Movies
24 | AUTOS
From a vintage Ferrari to modern day luxury, these cars are more than fast and furious.
30 | COVER STORY
An exclusive interview with future NFL Hall of Fame tight-end Tony Gonzalez.
40 | PROFILE
▪ Bruce Buffer takes us inside "The Octagon." ▪ Hail to Chief Master Sergeant Jose De La Cruz Herrera and his recipe for success.
52 | MOVERS & SHAKERS
▪ Red Rock Casino's RJ Demman ▪ Fight Promoter University with Roy Englebrecht
Cover photo by: Lyle Okihara
▪ Super Bowl Champion and Financial Advisor Nate Chittick
THE DARLINGS OF DEFY ▪ Kaki West ▪ Tara Renee ▪ Jessica Rockwell
PUBLISHER EDITOR-IN-CHIEF ART Director Graphic designer Director of Marketing and Promotions Contributing writers
Paul P. Edalat Peter Linden Edyn Elliott-Barber Nolan Plant Tilo Dominique Mainon Roland Linder Chris Welke Joey Krebs Lyle Okihara
COPY EDITOR Assistant Editor Newsstand Consultant advertising
David Tagarda Brian Wallos Josh Ryan Jay Pierce Ian Scott George Hoffman Tristan Kallas Nicole Fletcher Chris Welke John Ponomarev 949-222-1009 firstname.lastname@example.org
Copyright © 2010. Defy is a registered trademark of Defy Publications, Inc. All rights reserved. Defy is published quarterly by Defy Publications, Inc., 2222 Michelson #610 Irvine, CA 92612. No part of Defy may be reproduced in any form by any means without prior written consent from Defy Publications, Inc. Unsolicited manuscripts, photographs and other material must be accompanied by a self-addressed return envelope with postage pre-paid. Articles are for entertainment purposes only. Defy strongly recommends that you consult a physician before beginning any exercise program. Defy is not a licensed medical care provider. The reader should understand that participating in any exercise program can result in physical injury and agrees to do so at his/ her own risk. The findings and opinions of authors expressed herein are those of the author and do not necessarily state or reflect those of Defy. Defy is not legally responsible for advertisers’ past, current or future representations, claims, product safety or services. Defy reserves the right to reject any advertiser or any advertisement for any reason at any time without explanation. Reproduction in whole or in part without written consent from the publisher is strictly prohibited. Defy Magazine is printed in USA. For permissions requests, please call 949-222-1009, or fax the request to 949-468-3695.
PUBLISHER'S / LETTER
he genesis of Defy Magazine came during a conversation amongst a gathering of friends who like to drive exotic cars. As we talked, I realized that two of the things we had in common were a passion for exotic cars, and the fact that none of us had ever been handed anything. And though we were in different industries, we were all entrepreneurial. We realized that we all had to work extremely hard to reach the level of success where we could enjoy our passion. Exotic cars are not cheap and, of course, we were concerned about touting such a high-priced lifestyle during a time of financial crisis. But success doesn’t depend on time, or
place or gross national product. Success is non-discriminatory and can happen to anyone, at anytime. Yet some people are more successful than others, and knowing how and why is instructive for those who aspire to achieve greater success. Like an athlete who works hard to reach a certain level of performance, sometimes it takes a little fine tuning from a coach, to give him the boost he needs to become a superstar. Our hope with this magazine is that we can help a person with a point that they’ve missed and put them back on the right track. In life, when you are on your way to success, you are likely to be both targeted and criticized; but it’s how you are able to handle that criticism and move on from there that will set you apart. To your success,
Paul P. Edalat Publisher email@example.com
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EDITOR'S / LETTER
he renaissance of Defy Magazine comes after several months of strategy and defying the odds of the current state of magazine publishing. The relaunch of Defy comes after a two year hiatus and is stronger than ever. The Winter 2011 issue is full of inspiring stories about success and defying the odds. At Defy, our content centers on the positive themes of success. In this issue, future NFL Hall of Fame tight end Tony Gonzalez shares his story of success and the efforts he took to change his life for the better. We also have a story of inspiration from the multi-talented “Voice of the Octagon,” Bruce Buffer. This latest issue of Defy
features our regular departments on products, lifestyle, pop culture, darlings and more. Look for Defy Magazine in the coming months at your newsstands and make sure to visit us online. In 2011, Defy will be
delivering quarterly issues with the driving theme of lifestyle and success. We look forward to bringing you nothing but positive and inspiring content. A special thanks to all the contributors who helped with this issue.
Here’s to you defying the odds!
Peter Linden Editor-in-Chief
In Loving Memory of
Peter (Pi) Edalat
All issues of Defy Magazine® are dedicated to my brother, Peter, who was a ﬁghter until the end. He is the man who single-handedly inspired me to always ﬁght and defy the odds. He will be remembered for his positive attitude and great achievements, which include his legacy, The Blue Torch Foundation. This organization is committed to providing ﬁnancial and healthcare resources to individuals suffering from cancer and speciﬁcally carries on his dream of one day ﬁnding a cure for lymphoma.
Paul P. Edalat Publisher firstname.lastname@example.org
DEFYMAG.COM / BLOG
BEHIND THE SCENES, DEFYING THE ODDS
ilo, Defy’s Double-O agent, has that special ops ability to access situations in areas of celebrity and entertainment that most can't. He was the lead singer of the platinum selling band Methods of Mayhem with Tommy Lee. Having traveled around the world in first-class style, Tilo has stayed in the finest hotels, dined 5-Star and has built intimate relationships with fans and everyday people alike. Let’s not forget his rockstar status and industry mogul connections—all while staying humble. Tilo is now the engine behind Defy’s marketing and promotions machine. He will be taking Defy readers behind the scenes at some of the most exclusive events worldwide. Look for Tilo at DefyMag.com and check out his blog.
darling Kaki West
Height: 5’10” weight: 125 lbs. Measurements: 34/25/34 Hometown: Beverly Hills, CA website: www.kakiwest.com
What are your hobbies/interests? I love wine tasting, shopping, fashion styling, playing with my Maltese pup named Roki, and traveling to exotic places. What is your dream car? Porsche 911 Twin Turbo. I already have it sitting in my garage. What do you do to keep in shape? I do Pilates, walk my little puppy, and watch what I eat. Name an achievement you’ve made in your life that defied all the odds. Rising to my stardom level as a model and actress. The entertainment industry is a very competitive business filled with rejections. I am very proud of my accomplishments. What do you look for in a guy? A-type personality, muscles, charm, honesty, and a great smile. I also look for compatibility in our interests. What do you hate in a guy? Laziness, lying, arrogance. The typical LA guy. How much is TOO much? Once I roll my eyes at someone that is TOO MUCH! What’s the first thing you’d buy if you won the lottery? My second dream car. A Bentley Continental GT. What’s something that nobody would guess about you just by looking at you? I have a college degree from a private university. I am book smart as well as street smart. I am also the daughter of Bing West who is the former Assistant Secretary of Defense under the Regan Administration. Give me some words to live by. Genius is 99% perspiration and 1% inspiration.
FAST TRACKS / HEALTH
THE FIGHT AGAINST FREE RADICALS BATTLING OXIDATION
n apple slice turns brown. Fish becomes rancid. A cut on your skin is raw and inflamed. All of these result from a natural process called oxidation. It happens to all cells in nature, including the ones in your body. To help your body protect itself from the dangers of oxidation, Mother Nature provides us with thousands of different antioxidants in various amounts of fruits, vegetables, whole grains, nuts, and legumes. When your body needs to put up its best defense, especially true in today’s environment, antioxidants are crucial to your health.
Can berries prevent cancer? High antioxidant levels of these fruits certainly help.
SUPER ANTIOXIDANT BERRIES 1. Acai 2.Goji Berries 3.Red Grapes
hirty years ago, the modern running shoe was invented. Since then, running-related injuries have actually risen. As a result a growing movement of runners are taking to the streets barefoot. Sound strange? Well it’s true! Fans of the sport say we’ve been conditioned to think of our feet as inadequate. Mainstream athletic footwear companies want us to believe we are unfit to run without engineered solutions they call “performance running shoes.” The truth is that the soles of our feet have millions of nerve endings, which sense the pounding, and stress of running and walking. The brain and body work together to adapt to this stress by constantly adjusting your gait. This normal protective mechanism prevents injury. When you cover your foot with a shoe, you interfere with this adaptive mechanism. The result is a diminished ability by the foot to adapt, and risk of potential damage to the ligaments, fascia, cartilage or bone, in not only the foot, but the leg, thigh, pelvis, knee, low back and many other areas. Try out the new Vibram® FiveFinger footwear as an alternative.
BILLY BLANKS VS. RICHARD SIMMONS
ichard Simmons’s Sweatin’ to the Oldies series and Billy Blanks’ Tae Bo craze lured Americans out of their Lazyboy chairs to click “play” on their VCRs and dance, shake and kick their way to a sexy new body. Both are great high intensity workouts but which one is better? Simmons is light, bubbly, and has a head of curly locks to go with his fat-reducing routine. Billy has an intense high energy vibe and that challenges all levels. Though we love Richard, we gotta call Billy Blanks’ Tae Bo the winner for purely caloric reasons.
wINNER: BILLY BLANkS 14 •
HEALTH / FAST TRACKS
FAST TRACKS / GAMBLING
A REALITY CHECK
he difference between real-world hustling on the pool table and the Hollywood fantasy is widely separated and vastly different. Follow these tips from real working hustlers: You want to play $100 a rack? Don’t even bother unless you have the skill to back it up. Practice nine-ball. Almost all money games involve the nine. Remember, there are no friends in money games—trust no one. You win? Pay me. You lose? Pay up. Countless shooters get hustled when their “friend” tells them “you can beat this guy,” and he’s actually in cahoots with the opposing player. Always assume you’re up against the best player in town. Don’t take chances and if you don’t have a shot, leave your opponent NOTHING. Don’t stick around after you win either. Gamblers stick around and dump all their money. Hustlers take the money and run. But the most important rule of all— respect the game, the table and your opponent. Don’t be that guy.
THE COLOR OF MONEY
eleased in 1986, The Color of Money revolves around the middle-aged, washed-up, small-time hustler known as “Fast Eddie Felson,” played by Paul Newman. A little known fact: The Color of Money is actually a sequel to a Robert Rossen film produced 25 years earlier, The Hustler. Newman plays the same character in both. In the sequel, a graying Felson attempts to live vicariously through the talents of 9-ball phenom, Vincent Lauria, played by Tom cruise. Directed by Martin Scorsese (Goodfellas, Casino, Raging Bull, The Departed) this iconic film is synonymous with hustling and often the first thing that comes to mind whenever there’s cash on the table, prompting players to say, “You trying to hustle me?” Newman’s unforgettable portrayal of the brash, brilliant, tragic Fast Eddie Felson puts this film in the “Top-Tens” of pool players and movie-goers alike.
WORLD SERIES OF POKER MONEY EARNERS
Phil Ivey – $12,813,990 Daniel Negreanu – $12,432,367 Jamie Gold -$12,201,061 Phil Hellmuth Jr. – $10,991,87 Scotty Nguyen – $10,955,557
Tom Cruise and Paul Newman in The Color of Money.
BRUCE BUFFER VS. DANIEL NEGREANU
hen it comes to the green felt battlefield of champions,“Kid Poker” Daniel Negreanu comes immediately to mind. Another name you might not expect to hear is Bruce Buffer, AKA “The Voice of the Octagon.” Buffer has racked up a final table appearance at the World Poker Tour season 3 invitational, but with 4 WSOP bracelets and 2 World Poker Tour titles Kid Poker earns the win on the green felt. Lets be fair though—set Kid Poker in Buffer’s Octagon and the tables would be turned as Buffer would submit Kid Poker with a “Buffer Beating.”
wINNER: DRAw 16 •
FAST TRACKS / BOOkS
THE 50TH LAW
GOTTA HAVE GAME: THE SECRET TO CHANGE
Authors: 50 CENT and Robert Greene
Authors: Solomon LeFlore
Review by: Joey Krebs the Phantom Street Artist
hen the great man of letters, author Robert Greene hooked up with the man of the word, hip hop rapper, 50 Cent aka Curtis Jackson, they co-authored a book titled THE 50th LAW. This authored collaborative will become a classic testimonial which reveals how a former hustler known for his fearlessness on the mean ghetto streets of NYC has achieved the same individual international renown success in the Rap industry and its respective market through sagacious methods. The secret to Fifty’s success on da streets and with da beats are based on a single principle that the individual should fear nothing. In a world where fear is so prevalent in our society and in our lives the book didactic teaches, how we can heroically transcend our day to day existence through acts of self determination. 50 Cent and Greene are hopeful that their book which references great historic literary figures like Friedrich Nietzsche and Napoleon Bonaparte will assist readers in learning how to maximize ones’ powers in realizing destiny in their own lives. Robert Greene, who is the author of the best selling, 48 Laws of Power, shares authorship with 50 Cent in THE 50th LAW, which I highly recommend as a great read. THE 50th LAW is published by HarperStudio. ▪
n 1967 the legendary Bruce Lee created a revolutionary new martial art called “Jeet Kune Do,” which took the best elements of a number of classical and modern arts and melded them together into a hybrid that could be customized for each practitioner according to that person’s individual strengths and personality. Similar to Lee, author Solomon LeFlore studied all of the classical philosophies, religions and systems that have been around for decades, but he has gone a step further in applying fresh, new, multi-cultural and progressive thought to the process in his book GOTTA HAVE GAME: THE SECRET TO CHANGE. Applying the contemporary terminology of having “GAME” the reader is encouraged to use it to reach a state of awareness that allows one to unlock their own potential and live a fuller, more inspired life. LeFlore also addresses the importance of the second portion of the book’s title, “CHANGE,” in today’s world. The book is modern without being trendy, and the principles are timeless as the reader is enticed to journey through twelve thought-provoking life principles: Existence, Inducement, Resistance, Guidance, Alienation, Instigation, Illumination, Preservation, Revelation, Manifestation, Salvation, and Elevation. Available via amazon.com. ▪
A former scholar-athlete and world traveler, Solomon Leflore is a pioneer entrepreneur in the entertainment industry, involved in the production of over 85 major feature films. Visit the author’s website at: www.solomonjleflore.com
BOOkS / FAST TRACKS
FAST TRACKS / MOvIES
“AS THIS MAN HAS DONE TO ME, SO I WILL HENCEFORTH TO ALL MEN. MY HEART IS ICE, MY PASSION CONSUMING FIRE. LET MEN BEWARE.” -The Devil’s Daughter, quoted in Theda Bara: A Biography of the Silent Screen Vamp
hile Hugh Hefner was building his bunny empire of innocuous girls-next-door, there was something deeper and darker going on in post WWII cinema. The French phrase “femme fatale” literally means “deadly woman.” Despite such a dangerous label, these women have fascinated our collective imagination for centuries and have been the subject of countless books and films. She may appear sweet and demure on the outside, but beware of falling into her trap! So let’s take a trip down memory lane and check out ten of cinema’s sexiest femme fatale icons:
The femme fatale is the human embodiment of lust and peril, which is clearly shown in the eyes of MARLENE DIETRICH.
BRIGITTE BARDOT is the unforgettable blond kitten who always goes astray.
Few can match the impact of platinum blond JEAN HARLOW.
ANGELINA JOLIE has been dominating male fantasy long before wearing the outfit.
The woman who performed a striptease while fully dressed is none other than RITA HAYWORTH.
SHARON STONE resurrected the modern femme fatale image with a vengeance.
Fellini’s voluptuous blond icon ANITA EKBERG wasn’t afraid to get wet.
MEGAN FOX has transformed the traditional femme fatale into a true man-eater.
With her iconic peek-a-boo hair style, VERONICA LAKE still steals the show.
10. The legendary PAM GRIER gave birth to a genre of new films.
MOVIES / FAST TRACKS
NIGHTLIFE UNRESTRICTED. From 10pm till dawn anything goes | 702.891.7183 | bottle service reservations 702.891.7129 mgmgrand.com/nightlife
industry at tabĂş
FAST TRACKS / TRENDS
MEN’S ESSENTIALS 3.
CLASSIC PEACOATS: You can’t go wrong with two classic peacoats from Spurr (left) and Richard Chai (right).
BAkER MOUNTAIN PLAID SHIRT BY ABERCROMBIE & FITCH: Plaid has been all over the runways this fall. The masculine lumberjack look is back in.
OAkLEY SPLIT THUMP SUNGLASSES: Your favorite sunglasses with the added benefit of an MP3 player.
PORSCHE DESIGN LIGHTER CIRCULAR FLAME: This striking twin-shaft high tech Porsche lighter contains fuel monitor window and modern piezo ignition.
THE LEATHERMAN FREESTYLE: The hybrid knife/multi-tool Freestyle folds up to be just a little larger than a pack of gum.
ALL-PRO SCIENCE PROTEIN SUPPLEMENTS: In vegan and grass-fed whey formulas, each has with three different plant-based proteins.
ROCkSTAR ORIGINAL BIkER MEDIUM JEAN: The hottest jean for men in 2010. Rockstar’s signature biker cut transcends the old standard 5-pocket jean with a gritty new edge.
PUMA AND SERGIO ROSSI FOOTwEAR: The best new looks on Puma classics. No crazy colors or cartoon figures, just very solid looking footwear.
CEREUS NO. 14, FRAGRANCE FOR MEN: Vibrant notes of grapefruit, tarragon and clary sage, wrapped with the warmth of amber cognac. Smooth and sexy.
10. SIDEwINDER, HOROLOGICAL MACHINE: More art and sculpture than watch, Horological Machines are highly unique timepieces.
SERENADE Dual Time Zones Automatic, Patented GV- AOASE Movement 18K White Gold, Louisiana Crocodile, Limited Edition: 50 Pieces
Rolling with Roland By 83
f you decide to buy a high-performance supercar, you’d be smart to first consult with our resident expert & instructor Roland Linder. Roland teaches people how to drive these million-dollar toys. Indeed, he’s a World Class Driving Instructor with the certifications to prove it: SCCA Pro Racing license, Vintage Motorsports Council license, Mile High Racing event organizer, Chaos Motorsport Team manager, Ferrari National instructor, Porsche Club St. Louis, MO. Instructor, Porsche Club Colorado instructor, NASA (National Auto Sport Association) National instructor. He has four podium finishes under his belt in Porsches (including GT1 and GT2) as well as in a McLaren M6. As a private instructor he’s helped drivers finish highly-placed in everything from Go-Karts to Formula racers. So when we needed someone to wring-out our hot supercars, the obvious answer was Roland Linder.
19 6 6 F e r r a r i 2 75 GTB
PHOTO BY: JIM CAMBON, ASMP
A diary of a personal Cannonball Run across the USA in a rare, vintage Ferrari By
it shotgun with our exotic car connoisseur Roland Linder as he blasts across America in the super-rare, extremely powerful ’66 Ferrari 275 GTB. Designed by Pininfarina and built by Scagliette, this long-nosed/ fastback road-machine is a favorite among auto-enthusiasts, equally popular on the street and the track. The GTB debuted in 1964 at the Paris Salon. Only 235 models of this short-wheel based, V-12 streetbeast were ever built. Roland takes us from left-coast to right ... and then back again in this stunning Italian classic.
I got a call to see if I wanted to do a vintage rally with a friend in his 1966 Ferrari 275 GTB. How could I say no to such a rare opportunity? The 275 GTB is a monster from Ferrari’s glory days. With a 280 horsepower V-12 with three Weber 38 carbs sitting on top of a 60 degree motor, this was one cool offer! I flew out to Southern California to have a look at his car and make sure it would be okay to drive cross-country. A few small adjustments to the suspension, plus a little detail work and she was ready to roll. My buddy had kept this rare machine in top condition. Early September I flew back to Southern California to join him and start our coast-to-coast journey. The trip was going to be interesting, as we planned to drive all the way from Southern California to the staging of the Carolina Trophy 1000 in North Carolina. It’s always been a dream of mine to travel like this as it was done in the old days. I have crossed the United States many times in race rigs, but never in a vintage V-12 Ferrari. What a sensational opportunity! Our plan was to avoid the freeways as much as possible and reach my home in North Carolina within three days. On the first day, we got an early start—east towards Arizona. It didn’t take long to realize that the heat was going to be an issue in a car with no air-conditioning! defymag.com
1966 Ferrari 275 GTB CHASSIS Body:
Aluminum body on tubular frame
213/ Comp 60 degree V-12
Displacement cu in (cc):
200.5 cu inch
Torque lb-ft (Nm) at RPM:
484(657) / 5500
EXTERIOR Length × Width × Height in:
172 x 68 x 47
Weight lb (kg):
290 bhp / 216 KW @ 7500 rpm
Top Speed mph (km/h):
PRICE AS TESTED
We maintained the legal speed until we reached New Mexico. That’s where the real trip started. From there, we took only back roads and enjoyed the roar of an unbridled V-12. The road to Alamogordo, NM allowed us to reach some serious speed, and we saw the White Sands base area where the first atomic bomb was tested. 2011
This wasteland was passed at top speed to avoid any residual nuclear fallout! We made it to Roswell, New Mexico after 890 miles of fast and winding roads at speeds in the 95 to 115 mph range. Most of the time we drove according to what we felt was the engine’s sweet-spot, roughly 5200 rpm. Once we got to Roswell we took some time to take pictures by the alien signs! The next day we crossed Texas, most cars moved to the side of the road to let us pass, as our cruiser crept up to 125 mph. The back-roads were perfect with only a little traffic—our average speed remained high. Fuel consumption became the main concern at high speed, but Texas has plenty of gas stations where we always garnered big crowds and plenty of attention. Crossing all those little towns was very interesting because we were able to see all the local economies at work. So many Americans don’t mind living far away from big cities, and we felt a great sense of peace crossing these lands. Our lives slowed down, but not our car! That night we made it to Magnolia, Alabama and found a good Cajun restaurant to enjoy. We ran 1062 miles that day. Not bad for an old car and two old guys! Neither of us was slow, though—quite the opposite—we did more than our fair share of speeding. As navigator, I searched the map for small roads, avoiding the big cities. I felt like a rally co-driver. You have to be fast to read all the road signs since we had to change directions many times to stay due east. Each morning we started with a routine mechanical check up. Everything was fine, except for oil consumption which forced me to add two quarts per day. The next leg brought us into Georgia, where my friend grew up. He wanted to show me his hometown. We arrived in Cornelia in the evening after a 360 mile trip and again had a good dinner. In the morning, we visited all the local places where his family lived and I learned a lot about that area. Just 150 miles to go to reach my home. Late morning we headed out the back-roads toward our final destination in North Carolina. Arriving early afternoon, we immediately washed the car and waxed it with a good Mothers product. Then, my friend was on his way to the Biltmore in Asheville to register for the rally. I joined him the next morning with my Ferrari F40 LM. The organizer of the Carolina Trophy 1000 wanted to have my car run one leg of the rally—this was a great opportunity for me to compete with my own car. The first day, they got us lined up to head out after I spent some time to check the map and plan our route. This was fun but required attention to detail to avoid missing any turns—we changed directions hundreds of times in the morning leg. We drove on spectacular back-roads where the 275GTB showed off her ability to handle tight corners. Not only a great touring car, the 275GTB is also a fantastic rally car. We played with the gear box constantly. It was a good exercise in double-clutching. My friend got in the swing of things and showed great aptitude to negotiate all those switchbacks. Will our tires last the whole rally? Each evening, our wives joined us for dinner at the Biltmore. Not often do I dress up but this was the right time to do so. The next day we took my car. What a show that was! We were surrounded by many cool vintage cars but the F40 LM was the hottest thing around. We headed out first again, but we took a wrong turn and after discovering the mistake, it was time to put the pedal down and 26 •
play catch-up. What a ride that was! Crossing the back-roads of the North Carolina mountains, occasionally skirting the edge of Tennessee … no traffic, great hill climbs. Everything that powerful race-car needed to express her power and handling capabilities. We made it at last to the half-way point, just in time for lunch. We were ready to do the second leg with hopefully no mistakes.
Upon arrival, I drove the car back home since the 275GTB would be the car used for the remainder of the rally. For two more days, we crisscrossed the beautiful Carolina mountains. This was cool for me—I want to learn more about the area that has become my home. We won the trophy for “Best Spirit!” Maybe it was because we missed so many of the checkpoints. We drove way too fast to hit these points at the right time. It was so fun to drive that rare Ferrari. Now, it was time to service her and think about the return-trip to Southern California. A friend of mine did that and we changed the type of oil to see if consumption would be reduced. We left on a great morning and headed up to Macon, Georgia, to visit my friend’s family. We made it but not before running into one of those Georgia rainstorms! Thankfully, my friend wiped the windshield so I could see where I was going! 1966 wipers weren’t that great … defrost, what’s that!?!? From Macon, we took off west and made it to Meridian, Mississippi for the night, a 650 mile run. In the morning, I was surprised to see that the car didn’t need any oil. We’ll have to wait and see, since we have long legs in the coming days. Early departure toward Texas and once past Dallas, we found open roads where our speed stayed constant at 100 mph. Temperatures were stable and we reached Monahans, Texas, by late evening after driving 850 miles. We were very close to the famous Rattlesnake Track, made famous by Jim Hall. Wished we had the time to stop and see all those famous Chaparral race cars. The next morning we took off toward Arizona and did 201miles in two hours at an average speed of 99 mph. Now, we are talking about a 41-year-old super-car! We were hoping to reach 100 mph, but the city lights of Pecos loomed ever closer. We wanted to reach the West Coast early to avoid the heat in Arizona. We didn’t make it—with no AC this was not a fun part of the trip. Our last leg (974 miles) brought us to the West Coast. Our only problem was that the alternator wire kept coming loose. A few zip-ties did the trick (we fixed it for real after we got home). No oil consumption this time. That old V-12 just needed special 20/50 racing petrol. She didn’t lose a drop! We logged 5700 miles in this exceptional Ferrari built to sustain such a trek. For me, this is a souvenir burned forever in my mind. The engine’s sound is spectacular! I look forward to our next outing—the New England 1000. We won’t need AC, the car will be shipped!”
CIAO! ▪ defymag.com
Bugatti Veyron CHASSIS Brakes F/R:
4 Wheel ABS Disc
265/680ZR500A - 365/710ZR540A
Quad Turbo W16
Displacement cu in (cc):
Torque lb-ft (Nm) at RPM:
922 @ 2200
Redline at RPM:
EXTERIOR Length × Width × Height in:
175.7 x 78.7 x 47.4
Weight lb (kg):
Acceleration 0-60 mph s:
Top Speed mph (km/h):
PRICE AS TESTED
amed in honor of a French racecar driver who won the 1939 24 Hours of Le Mans in a Bugatti, it is by far the most expensive street legal car available on the market today, one well known exotic car reviewer claimed “I just don’t have the vocabulary to describe this vehicle. It is utterly, stunningly, jaw-droppingly brilliant.” Tom Cruise has been said to own one, but only very few may aspire to take home such a vehicle. It is the fastest accelerating car today, reaching 0-60 in 2.6 seconds and claims to be the fastest car with a top speed of 253 mph+. The special features of the Bugatti W-16 engine are amazing. Everything about the engine is superlative—it has four valves per cylinder, for a total of 64 valves, a total of 10 radiators, a dry sump lubrication system borrowed from Formula 1 race cars, and an intricate internal oil path to ensure proper lubrication and cooling within the 16 cylinders. The underside of the Veyron, like an F-1 car, is streamlined and venturi-shaped to increase downforce. There is also a wing in the back of the Veyron that extends automatically at high speed to increase downforce and keep the car glued to the road. Bugatti offers seven different seat shapes, each is based around a carbon-fiber shell and available in your choice of leather. Other luxury features include a custom designed CD player by Burmeister that operate skip-free at 250 miles per hour. Now that is luxury! ▪
Rolls Royce Ghost
eave the chauffeur at home. A smaller, more driverfocused Rolls courts the young high rollers of today. It’s not quite a “baby Phantom” but the new Ghost should take the Flying Lady mascot to more driveways than ever. “Nothing should distract from the pleasure of driving Ghost. Nothing does,” says Helmut Riedl, Engineering Director. It is a simple pleasure, offering a seemingly endless surge of power when the throttle is pressed down. Its 6.6-liter V12 generates an impressive 575 lb-ft of torque at 1,500 rpm, along with 563 horsepower in U.S. trim. The 212.6-inch body stretches over a 129.7 inch long wheelbase, and the whole car weighs in at 5,445 pounds unloaded. The V12 engine remains whisper-quiet even when accelerating. Engineered to grip the road at all times, it creates a more dynamic drive and the famous Rolls-Royce ‘magic carpet ride.’ Some regard the 2010 Rolls-Royce Ghost as a “21stcentury Silver Shadow,” akin to the popular R-R models of the 1960s and ‘70s—the first unibody Rollers. The simple yet contemporary interior has large expanses of soft full grain leather, natural wood veneers and Blenheim wool carpets. The cashmere-blend roof lining adds to the sense of openness and space. Ghost is a vision of simplicity, taking the core values of Rolls-Royce and creating contemporary effortless luxury. ▪
CHASSIS Brakes F/R:
4 Wheel ABS
Displacement cu in (cc):
Torque lb-ft (Nm) at RPM:
Redline at RPM:
EXTERIOR Length × Width × Height in:
212.6 x 76.7 x 61
Weight lb (kg):
PERFORMANCE Acceleration 0-60 mph s:
Top Speed mph (km/h):
PRICE AS TESTED
An Exclusive Interview with TONY GONZALEZ By Dominque Mainon Photography by Lyle Okihara
every Sunday. On the football field, he’s widely considered to be the greatest NFL tight end of all-time. Currently playing for the Atlanta Falcons, Gonzalez has released a new book titled The All-Pro Diet, co-authored by Mitzi Dulan, RD, which reveals details of the plant-based nutrition plan that drastically improved his game and his health. He has also previously authored a book for adolescents titled Catch & Connect, and developed his entrepreneurial skills over the years with several successful businesses. His athletic physique, enviable bone structure and winning smile earned him
acrobatic skills of a nimble receiver.” No doubt these are dramatic statements, but they can certainly be justified by a quick look at Tony’s stellar NFL record that places him in the highest echelons of football history and as a future Hall of Fame inductee. An exceptional blocker and graceful receiver, Gonzalez creates a first down an amazing 75 percent of the time he makes a catch. Recently after making yet another signature gravity-defying, Cirque-du-Soleil style catch, a dejected Miami Dolphins fan watching the game live blasted a message of frustration on Twitter in regard to “Gonzo”: “Man…I HATE that guy!” In this issue of Defy Magazine, Tony Gonzalez shares his secrets of success, how he defied the odds and catapulted himself to NFL fame, some dramatic, life-changing moments, why he wrote his new book, what he is doing next in his life and what you should consider doing next in your own life.
most single season receptions by a tight end (102) most career touchdowns by a tight end (88) most career receptions by a tight end (1,069)
most reception yards by a tight end (12,463)
first bumped into Tony Gonzalez earlier this year. Literally bumped into him. I was departing a building, that Tony was entering, carrying a large stack of books that were quickly sliding from my grasp I tried passing through the door. To my surprise a strong, tan-colored arm shot out from somewhere above me and caught the door at last moment. A second arm steadied my load from toppling. The good samaritan with the fine biceps and ninja-quick reflexes kindly inquired if I needed more assistance carrying the books out to the car, and then he introduced himself. His name was Tony Gonzalez. Off the field, Gonzalez is down-to-earth, well mannered and eats dinner with his family defymag.com
a place on the “World’s Sexiest Athletes” list by ESPN viewers. His good looks often bring up question about his ethnic origins, he’ll probably jokingly reply, “You got time for the answer? Come pull up a chair, because I’m not just one thing.” And indeed he has a long list of ancestral origins including Hispanic, AfricanAmerican, Native American, Jamaican and even Cape Verdean which contributes to his unique mixture of features. Born in Torrance, California and raised by a single mother, Judy, he made a name for himself as a perennial Pro-Bowler during his 12 seasons with the Kansas City Chiefs, breaking NFL records and earning himself Hall of Fame credentials along the way. Gonzalez was traded to Atlanta in April of 2009. In his second season with the Falcons, Atlanta is one of the top teams in the NFC. Gonzalez is still at the top of his game after all of these years. It is a plausible goal at this stage in his life. With his magnificent catches, endless thirddown conversions and team-oriented work ethic, Gonzalez is not only one of the most powerful weapons in the Falcon’s considerable arsenal, he has been referred to by members of press as “a Zen master on the football field” and as having “revolutionized the tight end position.” The Wall Street Journal touts, “Mr. Gonzalez is famous for combining the brute power of an offensive lineman with the
One might assume that Tony is one of those natural-born athletes—the type we all envy because he can make everything look deceptively easy. Looking at him now, he appears as a confident man who has known throughout his life that he would always eventually become champion. It’s easy to imagine that in school he was probably that tall, good-looking jock that all the girls went after, and was probably voted “most likely to succeed.” But that would all be wrong. “I was actually one of the worst players on the team, I lacked aggression, didn’t want to hurt anyone, had no confidence. I just didn’t have a football mentality.” Tony says about his early days playing Pop Warner football. His social life in school was lacking also. He didn’t attend school dances because of extreme fear of confrontation by a couple of 8th grade bullies who terrorized him. “I used to hide my skateboard in a bush each day just outside my classroom, so that as soon as the bell rang I could take off home immediately. And once got there, I stayed 2011
Tony Gonzalez has revolutionized the tight end position in the NFL.
home. I didn’t leave the house.” Tony Gonzalez essentially became a latchkey kid, spending all his time safely in front of a television set. His big brother Chris went to a different school. Sadly, even his 8th grade graduation ceremony was tainted by fear. “At my eighth grade graduation my mom, my brother and the rest of my family came out. After the graduation they were looking around for me to congratulate me. They were like, ‘where the hell is Tony?’ “I had hidden behind a wall, because one of the bullies had shown up there. I was so scared of this kid that I wouldn’t even go see my family after I graduated. They all came looking for me though, and there I was sitting behind a wall, hiding. They just looked at me strangely and said, ‘What are you doing here?’ The looks on their faces said it all. I felt ashamed.” As difficult as the experience was, it became 32 •
a life-changing moment for Tony. “That was probably the first key turning point in my life. From that point on I was like, I’m never running from anything ever again. Whatever it is, I’m just going to go ahead and face it. I’m never backing down from anything, no matter what.” After that things began to improve. His game improved also. This mental process of renewal and catharsis starting from the inside, mentally and emotionally and transferring it into seems to be a theme with Tony that will unfold later in life as well. In the meantime, Tony not only began to improve in football, he was excellent at basketball, and lettered in both football and basketball at Huntington Beach High School in California (his signature move later on will be to dunk a football over the goal post). And by the way, he did see one of the bullies again, a couple years later in his junior year… “By that point I was towering over him,”
says Tony, “I just looked down at him and smiled.” Tony credits his family as the main force propelling him forward and guiding him onto the right path. His mother worked very hard and took in three additional boys that were having difficulties at home. One had lost his mother. With four boys living in the house, they never thought twice about their alternative family arrangement. Tony says, “I had my brother Chris, but to me, they’re all my brothers. I don’t think of them as any different just because we may not be blood related.” Later in life Tony would have also take a somewhat alternative approach to marriage. I asked Tony about this because I’d heard different rumors floating including some odd story that a shaman had performed their marriage in a special ritual because of Tony’s Native American background. Tony chuckled when I brought that up. “No, there was no shaman. How can I put this? I think it was after I saw what people were doing with gay marriages. That’s not to say it had anything to do with that topic in particular, but I just thought that was cool, the idea of stating the commitment with a union like that.” His beautiful wife, October (who he affectionately refers to as “Tobie”) bridged the gap from girlfriend to wife in a commitment ceremony with Tony in July 2007. As with his brothers, they did not feel the need to have official paperwork to sanction or validate their relationship, they simply are man and wife. “It just kind of came together. We had a ceremony, our families and friends were there,” Tony explains. “My best friend did the ceremony. Tobie had her maids of honor and I had groomsmen. We want to be able to look at it like 25 years from now and say that every day that we wake up together is because we want to be together, not because we have to be.” defymag.com
Tony has a son Nikko from a previous relationship, and a daughter Malia and son River, with wife October. His entire family has been the catalyst for much of the upward movement in his life and career, particularly his brothers, and his mother and his grandmother, who has instilled many of his values. “I believe every family out there should have Sunday dinner together. Whenever I am in town we always do, mother, brothers and all,” says Tony. His brother Chris may even be the one we should attribute much of Tony’s NFL success to in a sense. Though Tony improved greatly in his game in early years, his second rookie year in the league was disastrous. The initial high hope for Tony was becoming extinguished when he dropped 17 balls that season. Tony’s confidence was shaken again after being lambasted by the press. “They were saying terrible things about me, like that I ‘was a bust,’ and that ‘they wasted a 1st round draft pick on me. I had never been under scrutiny like that before. I didn’t know how to handle it.” It was becoming a major roadblock when his brother Chris wrote him a letter of encouragement and sent him a book of quotes from Vince Lombardi. “I hadn’t read a book since the 80s,” says Tony, “but I read that cover to cover. After that I bought another Vince Lombardi book, When Pride Still Mattered. It was over 500 pages and I read it in 5 days. By then I only had 4 games left, but I began to improve.” From then forward Tony became a voracious reader, anything that might give him that extra edge that he could get his hands on including more Vince Lombardi books, Michael Jordan’s biography, Tony Robbins, Deepak Chopra and other inspirational classics. He even wrote his own notes and observations in his spare time. “I was obsessed with success,” Tony defymag.com
to get lost though. I asked Tony if he ever got carried away with it all. Did he go through bouts of immaturity or impulsiveness? “Yeah, there were times,” he replied. “The NFL has a tendency to make you get lost in the head at certain levels, especially if you came from a family that was on food stamps. But I am lucky because I have my brothers and they don’t let me get away with being full of myself. They are the first ones to tell me, ‘Who do you think you are?’ if I start doing anything like that. They keep me in check.” With a well-honed winning attitude, and exponentially increasing stats, Tony’s talent seems to be not only growing, but also continuing to mature, forging a new path for the tight end position. “ T h e r e ’s nobody who can catch a ball or adjust to a ball in the air like (Gonzalez) can, probably not even wide receivers. You throw it to him when he’s covered. He always has the advantage in those situations,” said Dick Vermeil, his coach at Kansas City for five seasons. While Tony has experienced such record-breaking Tony Gonzalez enjoys time with his wife October and his son Nikko success that would can’t believe this happened.’ I had so many leave most people’s heads spinning, the plans, to do something this off-season, and I physical punishment he puts his body through thought it was all over. And actually it was a and the levels of strength and stamina he must good lesson, because you can take the good maintain are grueling. A couple of random from it. I decided to take it like ‘you just never health scares acted as a big wake up call to him one summer though, and was a catalyst know.’” There have also been high moments, of for him to seriously rethink his approach to course. One of them was the day that Tony health and nutrition. The first incident started with a headache. broke the NFL Career Touchdown record. It was a clear, beautiful day and his entire family “Tobie was the one who noticed something was in attendance at the game. It was a home was seriously wrong. I had a headache and felt game, against the Bengels so that was even a little numb, and she noticed that one of my better. And he didn’t just score one touchdown; eyes was blinking, but the other was not. She he scored two. Tony’s attitude adjustment and said, ‘you need to go to the emergency room voracious book reading definitely paid off. He right now. “Because of the fact that I had a headache was the pride of the Kansas City Chiefs. In the midst of fame and fortune, it is easy there was a lot more concern” Tony explains. explains “The sky is the limit. As long as you focus on it, and develop a passion for it, and respect, the sky is the limit and you can do whatever you want.” Despite all this, the path to success always seems to have a few more twists and turns than we anticipate. “You’re gonna experience adversity,” Tony says, “no matter what.” The reality of that struck deep when Tony sustained a knee injury on the field. He talks about it in a documentary by Kimberly Wang: “I played it cool on the sidelines, you know, the fans are all looking up and I gave them the thumbs-up sign. But once I got inside that tunnel I started bawling. I mean I was like crying uncontrollably because I thought ‘I just
“They were saying I could have meningitis, an aneurism or a stroke even. They told me I had to go do an emergency CAT scan. As I was waiting I began to think about my little boy and Tobie.” Things turned out fine in the end. Tony was diagnosed with Bell’s Palsy, even though the accompanying headache was an atypical symptom. But the next health scare would come a month later during and be far more serious.
continue as a dedicated carnivore indefinitely. That was all going to change now.
The All-Pro Diet
In the course of his research on the matter, someone recommended that Tony read a book called The China Study by Cornell professor and nutrition researcher T. Colin Campbell claims people who eat mostly plants contract fewer deadly diseases than those who eat mostly animals. The book got its name from
the first bases to cover when getting ready for a big game or tournament, or even an important meeting. Top chess players even make sure they are hydrated and nourished well as the first key step towards victory. The diet that Tony Gonzalez and Mitzi Dulan developed had such great results that they also collaborated on a book called The All-Pro Diet: Lose Fat, Build Muscle, and Live Like a Champion. Is this a book about veganism? No. Tony experimented with a strict vegan diet but at the advice of his nutritionist incorporates a small amount of protein from chicken and fish because his physical requirements are particularly intense. He’s also not against eating a little bit of steak now and then. “If I eat red meat now, I find that just a few bites is usually enough to satisfy me. I believe we just need to try and eat like our great grandparents did. Go to farmer’s markets. Look for clean sources of food, where the animals live better lives. It’s best for cattle and chickens to be grass-fed or grass-finished at least.” In addition to the book, Tony paired up with Scilabs Nutraceuticals, Inc. to produce a family of all-natural supplement products that fulfill the goals of the All-Pro Diet by combining three different types of plant proteins (hemp, pea, and brown rice) and offers a grass-fed whey protein, among other things. Check out the products and see more about the book at: www.AllProScience.com
“In addition to the book, Tony paired up with Scilabs Nutraceuticals to produce a family of all-natural supplement products that fulfill the goals of the All-Pro Diet...” Tony had recently completed a routine blood-draw when he received a strange phone call from his trainer telling him that he had to return and give more blood immediately. Needless to say Tony was worried and pressured the trainer until he finally gave a little more information. “They found something in your blood and it doesn’t look good at all.” As a matter of fact, it was leukemia. The white blood cell counts were dangerously low. The doctors wanted another blood sample to confirm. Tony broke down crying as he drove down the freeway considering the implications on his future. How could a person could be on top of the world in one moment, and then in the next have everything come crashing down? But then his self-training kicked in. He started to do breathing exercises and calmed himself down. After a second blood sample was submitted by Tony, taken it was clear that a mistake had been made. Some poor, unfortunate soul out there was going to receive some very bad news. But it was NOT Tony Gonzalez. He was being given yet another chance. That summer really made Tony re-think the choices he was making in his life, and he began to seriously ask himself a lot of tough questions, like “Why am I doing things that I know are bad for my health? Why I am putting things into my body that I shouldn’t?” Tony, like most men, enjoys foods such burgers, chicken wings, pizza, fried foods, or a big juicy steak. He had taken his health for granted, figuring that as a professional athlete burning massive calories during training he could pretty much eat anything he wanted, and
diet studies and blood samples drawn from 6,500 men and women in China. The question was, can a 6’5”, 250 pound super-athlete survive and perform on a mainly vegan diet? Pairing up with renowned Kansas City Chiefs team nutritionist Mitzi Dulan, Tony embarked on a comprehensive vegan nutrition program based on what was outlined in The China Study, and he also incorporated three different plant-based proteins—hemp, pea, and brown rice. It worked! Beginning with a two-week detoxification program was a little rough. “My stomach hurt, my skin was changing. But as I began to eat from clean sources, cutting out red meat and introducing plant proteins instead, I noticed other changes. I started to wake up actually feeling food after a game! The difference in recovery was amazing. My cognitive skills are even better.” When talk of a trade for Tony Gonzalez from Tony and Mitzi bring up great points. the Kansas City Chiefs to the Atlanta Falcons From an athletic perspective a diet like came up earlier this year, not everyone was this can actually extend careers of athletes, thrilled about it. Message boards and forums which equates more money, more security overflowed with comments such as this one for families. In addition, Tony has received much praise lately for truly thinking on his feet in the field, so again, increased BIRTH DATE: February 27, 1976 cognitive abilities, sharper and BIRTH PLACE: Torrance, CA quicker thinking can make a huge financial difference in HEIGHT: 6-5 sports. Most people don’t think of WEIGHT: 243 lbs. nutrition for what it really is—fuel AGE: 34 to the body AND mind. Everyone POSITION: TE from fighters to top executives are EXPERIENCE: 14 years starting to consider that optimal COLLEGE: Cal Berkley mental and physical strength are
T.G. FUN FACTS
from a fan: “A number 2 pick for a 33-year old tight end, at the end of his career is just simply CRAZY ... a number 5 ok, but no way a number 2! We need to build our team thru the draft and not give up valuable pick for a Tony Gonzales at the end of his career or any other player like that...” Those who were skeptical about Tony’s abilities at the age of 33 may be eating some humble pie right about now. Plus, a veteran tight end may be a rookie quarterback’s best friend in the end. Associated Press reporter Paul Newberry compares Tony to a “Zen master,” and describes a play which shows how valuable a seasoned player who thinks on his feet can be: “Last week, in his debut with the Falcons after spending a dozen years with the Kansas City Chiefs, he led the way with five catches for 73 yards in a 19-7 victory over Miami. His biggest play came late in the third quarter, when he hauled in a short pass from quarterback Matt Ryan, cut to the inside to shake off safety Yeremiah Bell, then picked up a block that finished off a 20-yard touchdown.” For Gonzalez, that was a play where the mind played a bigger role than the body. “If I was younger, I probably would have just caught the ball and tried to turn it upfield right away,” he said. “But I know the blitz is coming. I know (Bell) is probably coming at an angle. I know I don’t want to turn up field right away so he has a better angle. I want to stop and see where he’s coming from and hopefully get off him. I got lucky. He’s a sure tackler. He usually doesn’t miss those tackles.” 36 •
Already it is turning out to be a very exciting transition to Atlanta. And Tony’s new teammates feel the excitement as well. Coach Mike Smith has said this thus far: “I will say this about Tony Gonzalez ... Tony not only makes our offense better, but he makes our whole entire football team better. He has the most unbelievable work ethic that I’ve ever been around. It not only rubs off on the other tight ends or the other offensive players, but it rubs off on everybody in the building and in the locker room. He spends the extra time working his trade, and this is a guy who has been doing it a long time—not just catching balls, but working on his blocking. I think this has been a very good acquisition for us.”
Tony is equally pleased with his new team, and has previously declared his own thoughts on the trade in regards to the separation with The Chiefs. “The only reason I wanted out of Kansas City. The only reason,” he repeated, with emphasis. “The window is closing. I’m not going to play too much longer. I just want a shot at it. If I don’t get it, will it make or break my career? No. But I definitely want to at least have a chance at it.” That is referring to the SuperBowl of course. And what will there be after he has that ring on his finger? I asked. “Can we expect to see you on Dancing with The Stars, Tony? Tony chuckles. “No, I don’t think so. They want their rating to go UP, not down.” ▪ defymag.com
darling What are your hobbies/ interests? Going to the gym, watching movies, writing, spending time with my family, going to Lake Havasu City, and taking my Pitbulls to the park. What is your dream car? 1967 Shelby GT 500. Who is your hero/role model? My parents will always be my heroes. Who is your favorite performer? Beyonce - because she’s a hottie and I want to dance like her. What do you do to keep in shape? I work out occasionally, but I have been blessed with good genes! Name an achievement you’ve made in your life that defied all the odds. I’m almost done with my bachelor’s degree. I will be the first in my family to do so.
Height: 5’2” Weight: 100 lbs. Measurements: 32/24/32 Hometown: Yorba Linda, CA
What do you look for in a guy? Nice smile, pretty eyes, and a great sense of humor. What do you hate in a guy? Cocky attitudes. How much is TOO much? There is NEVER too much! What’s the first thing you’d buy if you won the lottery? A lot of clothes. What’s something that nobody would guess about you just by looking at you? I’m sensitive, imaginative and open minded. Give me some words to live by. Don’t let the odds keep you from doing what you know you were meant to do.
DEFY / PROFILE
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IT’S TIME TO ENTER THE
IBUFFER ZONE PLAYING G GOVERNOR O OF YOUR D OWN DESTINY B
ruce Buffer does not believe in rehearsing before his performances. When he dons his tuxedo, picks up his microphone and walks into the Octagon, he lives purely in the moment. His unique style fuses the showmanship of legendary greats like P.T. Barnum, the cool class of James Bond, and the passionate physicality of a young Mick Jagger. Buffer delivers the call to a new generation of fighters throughout the world that come together as modern day gladiators in an eight-sided cage simply known as “The Octagon.” Mr. Buffer’s name has become synonymous with the Ultimate Fighting Championship enterprise and he is positively iconic within one of the fastest growing sports in the world—mixed martial arts (known as MMA). Forg-
ing a new path in the sometimes stodgy tradition of ring announcers, Buffer has shown himself to be as transgressive and innovative as the sport itself, constantly evolving in his style and delivery, working an audience into a collective frenzy with his booming voice and lightning-quick movements. The phrase, his phrase “It’s Time…” has a double meaning to Bruce. It is about living in the present moment, being the governor of your own destiny— something he actively applies every day in life. Buffer also holds court in another arena, the “the green felt battlefield of champions” as he refers to it—the poker table, where he is a world-class warrior of the cards. In this issue of Defy Magazine, we have asked Bruce Buffer to show us his hand and talk about principles he has applied to become the entertainer and business mogul that he is today.
The strategic alliance between Bruce Buffer and Michael Buffer, both grandsons of the boxer Johnny Buff, has been an integral part of the Buffer dynasty’s success. Who would’ve guessed that the two of the biggest fight-
announcing icons in history were not only business partners, but as fate would have it, long-lost brothers? They didn’t even meet until Buffer was in his early 30s. Though they both grew up with separate lives, unaware of each other’s existence, they both seemed to have an interest in fighting in their blood. Michael Buffer had already come to a level of notoriety as a ring announcer with his unforgettable catch phrase. Bruce was yet to begin his announcing career but his Marine Corps Drill Instructor father had instilled discipline and skills in his upbringing which led to Thai boxing and black belts of his own in two arts, Tang Soo Doo and Jiu Jitsu Do and he still trains today despite an injury that stopped him from pursuing professional fighting. Bruce, an initiator by nature, was the one in the family who initiated the reunion. “It turned out we grew up like 20 miles away from each other,” said Buffer. “In the Philadelphia area. There was a definitive age difference of like 13 years, but we kind of look alike, we look similar. I searched him out and everyone was coming up to me saying, ‘Is that your brother? The guy who says ‘Let’s get ready to rumble’?”
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I said, “No my brother is Ryan, Ryan’s the brother I grew up with, my whole life. But I had a feeling about it. I used to get prickles on my neck when I would see Michael on TV.” Things came to a head when Michael Buffer ended up doing a fight in the valley, in LA. His father had told him on a road trip once, “I think that’s your brother.” Bruce finally asked his dad, “Why don’t you just call him, see if it’s him?” It became confirmed. The famous boxing announcer Michael Buffer was his son, and the brother of Bruce Buffer. “I’ll never forget the first time I saw him it was an amazing experience. You know it’s hard to explain what it’s like when you see your own flesh and blood walk into the room. We all got together and from that point forward Michael became part of the family,” said Bruce. Naturally, Bruce began spending time with Michael. This was during the apex of boxing, when people flocked to matches to see the greats. In 1992 during the first Riddick Bowe/Holyfield fight, Bruce witnessed first hand the reaction Michael got from celebrities in the audience and everyone in attendance and how “The Rumble” created such a huge explosion. “Boxing was what the UFC is like today. It was the watercooler conversation on Monday at the office. All of us were glued to boxing back in the late 80s and early 90s.” Buffer explained. And he was so struck by the experience that his mind went to work. Destiny needs a map, and Bruce Buffer began to draw up his.
“The Rumble” would turn out
to be an explosion heard even to this day. The Buffers made it into an empire. Bruce explains how it came about: “I went back to my room instead of going out and playing blackjack, and chasing pretty girls in Vegas and doing what guys should normally do and I wrote down 3 pages of notes about what I would do with his career—put him in all forms of sports and entertainment—announcing the playoff games, the World Series, the Stanley cup, the NBA Championship, tennis, horseracing, movies, tv, taking his phrase and trademarking it properly (it was only trademarked in one class and that wasn’t enough). “Michael didn’t have manage-
ment at the time. “He needed somebody … well not JUST management—in this town of Hollywood you can always find somebody who will say, ‘I can do...do that for you.’ and quite frankly they’re all full of BS. I was passionate, I considered myself very intuitive about where I thought Michael’s career could go and it’s one of those rare experiences in life that you grab an opportunity and you make it happen. So, since then I made sure it was trademarked properly, I made sure it was protected so nobody could take it from him.” Can anyone just take a phrase and call it their own? The Buffers have created over 400 million in sales from licensing of The Rumble™ in numerous ways. “You can’t just take a phrase
and trademark it and make a million dollars, it doesn’t work that way. You have to prove usage. Michael had been doing this for 13 years,” Buffer says. The Buffer’s catch phrase is actually used as an example in cased studies at several university trademark law classes, which Bruce considers an honor in itself. But it still wasn’t as easy as it may seem. The original ideas they had about how to market The Rumble, mostly fell flat. “It took me about a year to figure out the right formula. We thought maybe just a hat with ‘Lets get ready to rumble’ on it in that Tapout/Everlast-type design was gonna make us millions, or a t-shirt like that. But we were so absolutely wrong about that. SO ABSOLUTELY WRONG.” defymag.com
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It took a little more than just manufacturing a few hats to make “The Rumble” into a marketable business venture. A fighter all his life, Buffer used every weapon in his armory to market that famous phrase. Which leads us to our next phase … manifestation of destiny.
Poker is Buffer’s game. Sometimes you have to be able to lose big to win big. Bruce Buffer applies poker techniques and knowledge to many aspects of his overall game in life. It’s all about “BSC.” “When fighting … the decision to throw a jab/cross combination or to shoot a double-leg defymag.com
takedown takes a percentage of a second to decide. When playing Poker, one can take more time to decide whether to check, raise or go all in on their opponent. The mental discipline behind the strategy and decision making process of both respective moves are similar. Is my opponent making a move on me to knock me out or submit me … or to put me all in for all my poker chips? Should I go for the knock-out and throw hard punches till their down on the canvas or should I put them all in and knock them out of the tournament? There is a lot one needs to learn and practice before they can fulfill the outcome of these split second decisions successfully. “Ultimately one puts their opponent to a decision and this is where the strong survive and the weak fold. To expect to survive there is, what I term, the “BSC” theory, which means for one to win, one must possess a combination of “balls, skill and confidence.” “BSC” combined with the percentage of luck and timing needed, is a powerful combination to take into the ring or when sitting down at the poker table.” Overall, tenacity has been key to Buffer’s success over and over. It’s what separates winners and losers. Those who have tenacity turn even their losses into wins. Take for example the application of the “B” in the BSC theory in action with Buffers and Evander Holyfield when he was trying to launch the business. “I was at Madison Square Garden. Evander Holyfield just got done fighting Bobby Chez. A real brawl. It was stopped in like the eighth or ninth round—and I climbed into the ring. “Holyfield’s sitting against the ropes, sweating. He’s just been punching and getting hit, and I
looked at him (he’s in this whole fight mode) and I said, ‘Evander, Michael Buffer would love for you to wear this hat during your interview.’ “He just stared at me like he was mad at me. “Finally he said, ‘Put it on.’ I’ll never forget that.“So Evander put it on and he’s in the interview and you can actually see this on the film if you go back and you get the film of the fight on HBO. The hat falls off his head during the interview! And you can see me work my way in from the back of the crowd, motioning to one of his trainers to make sure that they put the hat back on his head.” “I was TENACIOUS, whatever I could do to get it out there I did.” All this announcing business gave Buffer an idea. He wanted to get in the ring himself and become an announcer. But how could he do this under the shad-
execute his plan. “I managed a fighter in the UFC named Scott ‘The Pit Bull’ Ferrozzo.” We went down to do fight in Puerto Rico, I called up the owner I said ‘Look I want to announce the prelims, let me show you what I got.’ “He finally decided that was cool the night I got there. So I did the preliminary fights. I’d never really announced fights before - I told them I had though. I went out I definitely threw myself into it. I did the best that I could—9000 people in the audience, millions watching all over the world. I just went out and did what I had to do.” Still … no deal. When Bruce returned he never got called back for UFC Eight [or Nine] but then UFC 10 rolled around and he received a call, asking him to announce the entire show. But the timing was terrible. His mother was in the hospital and Bruce
ow of such a famous brother? The path was clear though, Michael Buffer had to make the choice not renew his contract with the UFC because he wanted to continue doing the WCW. Bruce began to
was at the hospital with her. He told his mom what was going on, but she insisted, “Get on the plane. Go.” So Bruce Buffer announced UFC 10. 2011
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And no call back—again! They brought in another announcer, a friend of the producers. “He had a good voice but he would shake in his place and he would stutter” said Bruce. “And he would mispronounce names, which gave me all the fuel to call up or visit their offices in New York and say, ‘Guys … c’mon! I should be your announcer! I got tons of media contacts, you need publicity I’ll do whatever I can. I love the UFC let’s make it happen.’ “Nope. No Call.” Then, luck finally made an appearance. The TV show Friends was doing an episode called “The Ultimate Fighter” and “The Ultimate Champion” with Jon Favreau. They called Bruce to costar and they wrote him into the script. “Here’s my chance,” thought Bruce “this is the best poker hand I’ve ever played in my life.” “I got the owner [of the UFC] on set I said ‘I’ve got to talk to you and see you on-set.’ So I saw him on set, it’s rehearsal day on Tuesday, I said, ‘Look, Bob, 44 •
this is the biggest show on TV comedy-wise. The UFC’s on it, it’s about the UFC. Everyone’s going to think I’m your announcer that’s watching that doesn’t watch UFC—so let’s make a deal. I should do every UFC from now on. Don’t you agree?” He agreed. They negotiated and made a deal and that was it. “Bingo,” Buffer said. “I’ve done every show since then except UFC Japan Two.” It was a case of going ALL IN —taking the risk, winning and pulling down a huge pile of black chips. Destiny manifested.
Not even a wildly successful entrepreneur like Buffer has had it easy—far from it. Struggle and failure abound on the road to victory. “I’ve made the million dollars and blown it, made it again and blown it. I had just closed one of my telemarketing compa-
nies. And I was living with my other brother at the time. I’d just moved out of my house in Malibu. I moved in with my brother I’m making really good money with this business, had a wonderful girlfriend, so low and behold my brother moves out, takes the furniture. All I had was bedroom furniture and a TV. My girlfriend and I broke up. Now I don’t have my girlfriend. My brother took the cat, so I don’t have my pet. My business went down the tubes, now I don’t have a business and I was down to about roughly $350 cash and whatever credit I had left in the bank and I had to figure where am I gonna go from here. So that was one of the lowest points. I’d walk into this two-story 2500 square foot town home with bedroom furniture and a TV, wondering how I’m going to be able to pay the rent next month? “To top if off, it’s my birthday. So I go to Santa Monica, a stuffed-animal store. Everything bad is happening all at once, it’s incredible. I’m down and I’m like you know tryin’ to figure out
where my life’s gonna go as I’ve done before. I know I’m gonna survive because I’ve always been a fighter. I always get up, I always survive and I’m always better on the next go-around. But here I was in this transition and I saw this big stuffed-animal. This big, huge stuffed-bear. And it put a smile on my face for the first time in five weeks. “I had all the money left to my name in my pocket. The bear was like $475. And I convinced the lady after telling her my story and she sold it to me for $350. I still have it - it’s down in my bedroom. And low and behold I put my thinking cap on and I started a new company within about a month and it became one of the most successful ventures I’ve ever had—I bought a beach house, turned my life around. “Life is about being G-O-D: Governor of your Own Destiny. “Along with your belief in whatever God you believe in. For me, it starts with me because I’m the one that’s gotta make it happen.” Even in his prolific UFC cadefymag.com
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reer, it hasn’t been all accolades and royalty-checks. “UFC 23 [it may have been UFC 27], we were in Louisiana, 1800 people,” Buffer said. “I wear an IFP which is a piece in my ear so I can hear the director. And I’m ready to introduce the main event when the director goes in my ear, ‘Bruce you gotta go in the Octagon and tell the audience there’s going to be no main event.’ And I said, ‘What are you talking about?’ “The main event fighter had slipped in the locker room and knocked himself out. We have no main event. We were at a low point, we’re not on TV except Direct-TV, we’ve been kept alive by great fans who’ve kept us alive on the Internet. So I gotta go out and I gotta tell them it’s bottle-and-can time. I didn’t know if we were going to get out of there. That was like the lowest point I’ve ever experienced in the UFC. “There’s always a low point but if you believe in yourself and you’re positive the next goaround can always be better. You have to believe that. And low and behold I got a call from the owner that Dana White and Lorenza Frank-Machina had just bought the UFC and he told me that John McCarthy and I are pretty much the only talent they are keeping on at the time. “I’m very happy to have gone exclusive with the UFC. I’ve announced 100 other shows all over the world. But I will only work for Dana White and Lorenzo Frank-Machina.” Low points equal catharsis, as long as you steer towards your destiny and do not fall into the same negative patterns over and over. Catharsis should activate something new in your life. defymag.com
Dedicated, creative marketing has made the difference in Buffer’s life. Buffer spent every minute he had marketing, selling and protecting his brother’s famous catch-phrase. “I set out on a pathway - I sold two successful businesses, I had a beach house two blocks from here, $5000 a month mortgage, I quit with the money I had in the bank, I turned my dining room table into an office. I had my cat sitting here watching me as I’m making phone calls, packing boxes, making promo kits from scratch that cost me $13.50 each at Kinkos, sending them out, convincing people - you need to hire this man. They need to have the phrase and convincing people to make product. “My first goal was to make it (the phrase) a talking keychain which was my very first product. The object of marketing my brother’s phrase is to keep it fresh. Therefore we came up with the Jump Jam albums we were the first cut, Michael’s voice, and sold over three and a half million copies and as a result now we’ve got gold and platinum albums on the wall. I’m not in music. I have a hard time naming the titles of songs today but through a business achievement we have this—something that’s in our resume. As a result of that every sports team you can imagine, TV shows, private parties, corporations, radio stations are all stealing The Rumble from this and from my performances to market the product.” So it takes that kind of groundwork and that kind of passion can lead up to a success formula. “Let’s get ready to rumble,” is like boxing’s clarion call to the pure integrity of the competitive spirit.
“I didn’t want to create that Andy Warhol 15 minutes kind of fame that a lot phrases suffer from like: Where’s the beef? Show me the money? Or Nike's Just do it. “I have a full team of attorneys and I’m the sheriff of Nottingham—I’m the sheriff of The Rumble™. “If you want to take it you better pay us or I’m gonna pay you a visit. Steal it from us? Pay the
price—that’s business. “I’ve always learned from my mistakes” Buffer says. “I always believe a mistake is when you first do something wrong then you learn from it, but if you do it again—then it’s a mistake.” Now you’ve got it, the Royal Flush … unbeatable. Luck has its place but only passion and dedication can mold your dreams into concrete reality. Bruce Buffer is living proof. ▪ 2011
THE ALL-PRO DIET:
LOSE FAT, BUILD MUSCLE, AND LIVE LIKE A CHAMPION Authors: Tony Gonzalez with Mitzi Dulan, RD
T In addition to The All-Pro Diet, Tony Gonzalez has released a new line of all-natual supplement products specially formulated to meet the nutritional requirements outlined in his book. View videos of Tony demonstrating his recipes, discussing health and fitness, and learn about the new All-Pro Science line at: www.AllProScience.com
oday, in addition to being the best NFL tight-end of all time, Tony Gonzalez is leading the battle against chronic disease. His preemptive strike—a new book from Rodale: THE ALL-PRO DIET: LOSE FAT, BUILD MUSCLE, AND LIVE LIKE A CHAMPION. Co-authored with Mitzi Dulan, a registered dietician who is lead nutritionist for both the Kansas City Chiefs and The Royals, Gonzalez outlines his action plan for healthy living—taking a day-by-day, stepby-step, meal-by-meal approach. Is the diet of a NFL football player necessarily the ideal diet for the average person? In reading The All-Pro Diet, it becomes clear the Tony Gonzalez is not your average athlete in many respects, but the diet is in fact ideal for the average man, woman or child as well as professional athletes. Gonzalez and Dulan take a very responsible approach to their guide. Knowing that everyone has different ailments and metabolisms, they advise consulting with your healthcare practitioner before you decide to embark on the All-Pro Diet. Designed to sustain the body through harsh training and improve recovery, heighten cognitive function, and help people come to the realization that food is truly fuel for the body, The All-Pro Diet promotes a complete healthy lifestyle over just a diet. They specifically stress ongoing nourishment that includes a combination of plant-based proteins aimed to not only make you look good on the outside but to feel good mentally, maintain stamina, clear skin, and protect cells from free radicals and combat disease. In the United States, the number of people suffering from chronic, lifestyle-related health conditions such as heart disease, type II diabetes, and arthritis has reached epidemic proportions. These illnesses exact a heavy socioeconomic burden. Chronic diseases are largely preventable, the direct result of poor lifestyle choices such as unhealthy diets and physical inactivity. The All-Pro Diet is jam-packed with healthy tips, including: how to achieve permanent weight loss, a comprehensive recipe list, detailed and illustrated workout designs, the top-seven weight-loss tips for the armchair quarterback, the top 10 worst (and best) foods, raising AllPro kids, secrets to longevity and anti-aging for your heart. Split in to three main sections, in part ane, Gonzalez focuses specifically on what should go into your body, and what shouldn’t. Part two provides Gonzalez’ fitness program, including what to eat/drink before and after each workout. And part three combines all of the concepts, encouraging the reader to take on an All-Pro mindset for success, featuring an eight-pronged attack that will allow you to reach those goals found in the title. You can shell out thousands of dollars on nutritionists and personal trainers, or for just $25.99, you can set up your own top-notch diet and workout from two of America’s foremost authorities. Available in local bookstores or on amazon.com now. ▪ Review by: Chris Welke
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Chief Master Sergeant tells half-steppers and civilians:
“GET SOME DISCIPLINE!” When you are in a room with “Chief,” you don’t quite know why, but you want to sit up a little straighter. By: Dominique Mainon
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hen he has something to say, you lean forward and listen carefully. And if he brings his redheaded firecracker of a British wife with him, “The Million Dollar Lady,” you really listen. Our retired Chief arrived to this interview with his hair freshly cut, wearing a service uniform and ready to impart his advice to all the “half-steppers” out there who need to get a life and get some discipline. Only 1% of the Air Force can hope to attain the level that Chief Master Sergeant Jose De La Cruz Herrera (Ret.) has achieved. Herrera, a proud Mexican-American known as simply “Chief” to his friends, has enjoyed the rare success of rising to the top of his profession in both military and civilian life. He is currently the V.P. of Pacific Rainbow Intl., consults for a few lucky companies and spends his retirement helping others. Having had up to 1200 cadets and a dozen 2nd lieutenants under his command, Chief has gained unique insight into leadership that he applies to civilian, as well as, military life. Chief was kind enough to spend some time with Defy Magazine to discuss his experiences and tell us all how to shape up. But first a little background: “I’m very proud of my heritage,” Chief says in regards to his Hispanic origins. “I’m an eighth grade drop-out. I dropped out because the math teacher was racist, he made all the Mexicans sit in the back and let all the white kids sit up front. But my mother said, 'don't let that stop you.'" Life at home in Albuquerque with six brothers and two sisters, in a 1000 square foot house (with outside toilet facilities) was no picnic. Chief delivered telegrams, packed oranges, whatever he had to do to support his family. His mother laid down the law: “I don’t raise bums in this family,” she said “you get a job, join the military or go to school.” So he told his mom, "I’m joining the military." "I joined the Air-Force on the 15th of June 1950 at 17 years old,” he said. “I went down to the station with two other guys. It was a joke between three of us. We all went down to the recruiting station to take the test—they failed it, I passed. I went into the Air Force." Sixteen weeks of training at San Antonio and three more months of training in Illinois, and at 17 ½ years old and he was assigned
to Brice-Norton Air Force Base, in England, about 16 miles from Oxford. “I was assigned to work in the finance operation there. My job was to go out there with a .45 strapped on my hip, take their green-backs and issue them script. They couldn’t use greenbacks in the U.K. I was a one-striper [at the time]—a nothing.” Regardless of being a “nothing” at the time, someone did see something in him. He met his wife Marie there. Peaking in the back door of the Officer’s Club one night with his buddy, a red-haired young lady noticed him and came over immediately, “Come and dance with me,” she said, pulling him out onto the floor. She worked at the club teaching military men how to dance, but that night she wanted to “get away from some other idiot.” Herrera complied. And on June 10th, 1953, when Marie decided that she it was time for them to become married, he complied again. She came overseas to the U.S. on the Queen Mary. The turning point between a job taken spur of the moment and career was beginning to take place.
one of the things you had to do was work in the dining hall for a week. And some of the staff sergeants that ran the dining operations were hillbillies. ‘Mexican do this … Mexican do that’ is what they would say to me. But I knew in my own heart that I would overcome these people.” Chief’s mother was definitely a driving force in his life with simple but effective principles: “My mother taught me: ‘do what your supposed to do, do whatever job is put in front of you—and don’t complain.’ So even with some of the racial remarks, I just overlooked them.” Chief had a mentor back in the day, Don Keeney, who doled out the old-fashioned
“...some of the staff sergeants that ran the dining operations were hillbillies. ‘Mexican do this … Mexican do that’ is what they would say to me. But I knew in my own heart that I would overcome these people.” “After I got married and was stationed in Maine they saw that I had a lot of potential and leadership skills, they said I ought to make this a career. I was really struck raw. I’m an over-achiever so whatever I do I’m going to be the best at it. “It was tough living in a one-room apartment, sharing a bath, in downtown Bangor— very tough,” he recalls. But he worked his way up through the ranks with more determination. “At San Antonio it was very rough because
kind of practical advice that every man should adhere to. He told the Chief, “you’re a young lad and you’re good lookin’ and you wanna work in the finance office. There’s a lot of females workin’ there, so make sure you don’t dip your pen in the company ink.” Eventually at the Space Division at El Segundo Chief was put in command of a dozen second lieutenants who were going to other assignments and needed to be taught officer relations and teach other lieutenants how to act when they get overseas. “They needed a 2011
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mentor and I was their mentor,” says Chief. “They get assigned a lot of extra duties overseas and that comes with the territory. If you’re a second lieutenant you’re going to be saddled with everything. You have to step up to the plate if you’re going to become a future officer and hopefully have a good career. Many of mine did. In fact, one of them went on to be a full colonel after about 14 years.” Chief did adhere to the code: always do whatever your superiors tell you to do—no matter what. The Air Force owns you. Seven days a week, 24 hours a day. In civilian life you don’t have to be a yes-man. But in the military you don’t have any choice, of course. Chief illustrates the point: “I had an occasion when I was stationed over in England. One of my young Staff Sergeants was sick and his wife called and said, ‘Well, Richard can’t come to work.’ I said ‘Why not?’ ‘Well he has the flu’ she replied.
take well to the infamous hard-nose Chief Jose De La Herrera. Chief’s no-nonsense, hardcore attitude is reassuring to the troops in the end though. “GI’s respect that,” Chief says. People ask me, “how old are you, Chief?” I say ‘Older than dirt! What else do you wanna know?’ I asked how he keeps from getting an ulcer, he replies, “I don’t have ulcers—I give them!” Too many young people in this day and age
‘Well he has to come to sick call’ I told her. She resisted and said, ‘I’m a British nurse and I’m quite capable of taking care of him.’ ‘I don’t think you understand ma’am, if he dies … I’m responsible, not you. If he’s hurt, I’m responsible, not you. So I want him on base within 45 minutes. I’ll send an ambulance for him.’ She said again, ‘I’m a British nurse,’ I said, ‘I don’t care what you are, he’s mine, not yours. He may be your husband, but as a military man he’s mine. I’ll send an ambulance or ‘you can drive him to the base.’” Needless to say, the wives didn’t always
said, ‘Chief, we’re havin’ a four- star general comin’ in next weekend and he has to have a luau, and we need a pig!’ So he said, ‘Can you handle that?’ I said ‘I can handle anything.’ So I got one of my assistants to get a pickup from the motor pool, drove out to the country, found a farmer and asked him, ‘The Generals gonna have a luau can you have a pig prepared? How much do you want?’ He said, ‘Come back in two hours I’ll have it ready for you, I’ll even let you use our spit.’ And we took care of it and even picked up a special wine known to be the General’s favorite. The
“I dont have ulcers - I give them!” have “their head up their ass and their mind in Georgia”. A Chief has to be able to handle everything. Even planning a luau on occasion. “I was stationed in Louisiana, home of the Flying Tigers. I was in charge of all the facilities. I was the finance superintendent, as well. The wing commander called me and
wing commander said, ‘The Chief can do anything. ANYTHING.” Probably one of the most unique events arranged at the time was when Chief put his Mexican-American pride truly to the test and became the only chief in the Air Force to put on a Mexican fiesta in the swamps of Louisiana. “I flew in an eight-piece Mariachi band from San Antonio, did a fiesta at the club, eight course Mexican meal—$4.95—sold the place out. In fact we had so many requests for Mexican food we had to take 50 tables and chairs out of supply. We had 575 people. I was the MC, I went on TV, I went to the golf club they gave me 50 jackets 1000 golf balls they said all we want is to eat Mexican food. I said, ‘Bring your staff down.’ “They gave us four cases of sangria—we made an authentic sangria fountain, we even had authentic Mexican dancers two nights in a row. All you can eat for five bucks. The officers’ wives served as waitresses.” It was truly an event to remember, as was the highest point in his military career—receiving the big promotion. “The most defining moment [in my military career] is getting promoted to chief master sergeant. Ahead of everybody else. Two four-star Generals said, ‘This guy should be a chief. “They had a surprise promotion party for me, they told my wife about it but not me. There were 80 people there. Being promoted to E9 was definitely the most defining moment. Only one percent of the air-force can be E9’s.” After that, other men called Chief to find out—what I do I have to do to get that? Chief replies with the basics: get disciplined, selfmotivated. Go to school more. “I hate school, he says, “but I knew I had to go there to reach the ultimate goal of being an E9. I went through about 12 management schools, three academies.” The eventual transition from E9 to civilian life showed Chief some new challenges. He had to learn how to conquer the business world, how to start from the bottom like everyone else and get past receptionists, even security guards and to make cold calls at offices, speak to decision-makers and do the hardest sales job in the world—copier sales. But through unwavering persistence, The Chief again did what others thought impossible for him to pull off. “I worked for a company for 18 years and I was salesman of the year two years in a row. "I out-sold every one of those USC and UCLA grads. I sold $350,000 worth of copiers to Japan—they said it couldn’t be done.” “Never give up” is Chief’s creed. “I’ve been thrown out of more buildings and than you could shake a stick at. Once I got kicked out of four offices in 10 minutes, defymag.com
DEFY / PROFILE but I’ve got skin like an alligator. I’ve been escorted out by security—I say don’t put your hands on me—I’ll leave but I’m an E9, if you touch me you’ll be on the floor. Chief does have a secret weapon for getting through doors though—play it old-school. “If you can get in to speak to a receptionist, come back the next day and bring her a box of chocolates.” Old-school manners go a long way in this day and age. Treat people with respect and they will do the same. His advice to start-up entrepreneurs: “I would strongly recommend you do a lot of sourcing, a lot of networking. Call friends that you’ve worked with before. Have their contacts call you. Go to any lengths to do what you want to do. Entrepreneurs don’t work eight-hour days. Entrepreneurs work 10, 12, 14 hour days. That’s how they become multi-millionaires.” Advice to those a little further along in the game: “Once you become the top-dog - praise in public, criticize in private. Never, ever raise your voice to subordinates. That was my mantra for 30 years. Persevere no matter what, if somebody shuts a door there’s about 150 others that can open. I made 20, 30 coldcalls a day for years that’s how I became a good salesman. Presence is everything. You walk into a company—that first impression is everything—if you’re pushy you’re not going to get anywhere. Persistence no matter what, but always remember, the customer is always right. “Remember, if you’re in sales, people buy from people they like. You can have all the technical knowledge in the world you can be the smartest guy in the world … but if they don’t like you? Forget it you’re out the door.” What makes a difference if someone is interviewing for a job—a sales job or any job? “The eyes,” says Chief. “If I’m interviewing 100 applicants with similar background and experience, it’s all about the eyes. And the body language. Are they shuffling and fidgeting or leaning forward, making eye contact and listening? First impressions are everything.” With so many young people coming out of the military and onto the job market, only to find prospects dismal, what should they do to adjust to the civilian job market? “Easy,” Chief says, “They should re-enlist. Put in a few more years and get to the next level, rather than get out and flip burgers and hope it will support your whole family.” Chief is happy to dispense advice and budgets to those young coming out of the military and trying to make it. “Email me,” he says. “JoeDHerrera@cox.net.” Chief isn’t the only sales powerhouse in the family—his wife also carries the amazing skills needed to move product: “My wife is the biggest over-achiever ever. defymag.com
She came home one day she said ‘I’m gonna go into sales. You write me a resume, and I’ll do the rest.’” She was hired on the spot at the place she applied to. She did inside sales for about six months, then said “I’m ready to do outside sales.” Initially they refused and told her she wasn’t ready. She made it simple: “If you don’t hire me for outside
sales I’ll go find another job.” After that she was hired by five different companies, each time making twice her previous salary until she became national sales manager at a local company and nicknamed “The Million Dollar Lady.” Chief jokingly attributes her success to her British accent. “They love her. She was not afraid of anybody. CEO’s, presidents she didn’t care, all she wanted to do was sell. If she couldn’t get in the front door she’d go around the back ... a feisty little rascal! I fear that if we were in direct competition, she’d probably outsell me, because of that cute little British accent.” From roasting pigs, to breaking stereotypes, to selling copy machines, Chief has done it all. “People should never worry too much about money. All you really need is three squares and a flop in the end (three square meals and a place to sleep). Do what you are passionate about. But probably most important of all— never forget where you came from.” ▪ 2011
MOVERS & SHAkERS
The Best Bet in Vegas: RJ Demman
magine one extremely long red carpet running all through Las Vegas. It starts from your airplane and leads to your waiting limo, which is stocked with precisely the right treats that you are known to enjoy. It winds through town, in and out of the most exclusive venues, past the velvet ropes to your own
private hosted tables, to the front rows and the back stages of the hottest concerts and fights, from the finest restaurants and shopping to your favorite VIP poker lounge and safely back to your luxurious suite where breakfast in bed. R.J. Demman, Vice President of Casino Marketing at Red Rock is the man who makes this happen from start to finish. And
he does it like no other. The art of hosting a VIP is not simply about comping rooms and knowing the door at all the hottest clubs in town. It is far more than that, as least in RJ’s case. Representing a property that is off the strip and going up against mega resorts means you really have to have something special up your sleeve. Demman gets to know each client for the individual that he or she is and creates a complete custom experience. “We had Toby Keith was recently on the property” Demman explains. “He performed outside to 7,000 people. Well, there was a pretty big host from a strip property that had a million dollar customer. He and his wife wanted to see the show so they bought tickets. We knew this guy was comin’ over so we came up and said hello. Turned out his wife was like this monster Toby Keith fan. So we put them right into a meet and greet, got them up front and center for the show and got them some pictures with Keith. So, where do you think he’s gonna remember this experience from? ‘I was at the MGM, but my wife met Toby Keith at The Red Rock!” R.J. has Vegas in his blood, coming from a family firmly entrenched in the industry. “My Dad and a lot of guys in the industry are big casino hosts,” R.J. explains. “In the City a lot of them are actually major marketing executives. They said, ‘Your son’s got the gift of gab—just cut him loose over there.’”
MOVERS & SHAkERS
Demman started his Vegas career 15 years ago as a valet at the Hard Rock. While valet parking may seem like the bottom of the food chain to most, in Vegas it is quite different. “They are the greatest jobs in the world—you can make $100,000 a year if you’re a bellman or a valet parker.” He explains, “you work five days a week, six hours a day and you walk away with $100,000. The problem is in 10 years you’re still making 100 grand a year. Not that there’s anything wrong with that it’s just … you’re not goin’ anywhere.” Demman’s move into VIP services occurred after he broke his ankle. As a new VIP coordinator he checked people in, put in reservations, adjusted their ‘folios and checked them out. Gruntwork. Not really glamorous at all. But he quickly worked his way through the ranks from junior host to eventually an executive—manager, director, right up to vice president. Now he holds the prestigious position of Vice President of Casino Marking for Red Rock Casino and Resort, a sleek, sophisticated property with distinctive décor, and impeccable service, which is located approximately 10 miles off the strip in serene desert surroundings. “Marketing is nothing short of a fancy word for sales but that’s all you’re doing all day long. There’s always something going on. There are 10, 15 hosts here—all dealing with players. There’s 1,000 projects going on, there’s events almost very single weekend AND—there’s always another whale [major high-roller] coming in-town—staying at another property that we are trying to hook into or lure over.” “I deal with the high-end business normally," Demman said. “The casino hosts don’t technically deal with people under about a room-comp level of play, although there may always be exceptions.” Being associated with a senior casino host like Demman is like having an unlimited backstage pass. But for what happens in Vegas to actually STAY in Vegas takes careful handling, and discretion. Privacy and security are paramount. Sometimes his VIPs even
come with their own set of Secret Service Agents to look after them. Protecting VIPs means far more than just making sure there is adequate security though. Whales—being the most important, require the most protection on other levels. “If he is that big—everyone in the City knows who he is so A) You want to make sure he gets back to the hotel and B) You gotta make sure
he doesn’t get buried somewhere else. You don’t want anyone else to get their hooks into him. If he’s ‘going for the title’ and doesn’t have all his faculties about him, it’s a definitely a protective issue.” Demman often forms bonds with many of his frequent players. “It’s easy to forget that the person you are with is actually a famous athlete or singer or porn star. I just see them as easygoing people and I have to remember at times what it is they do that has made them so famous.” It’s these bonds that are also principal for Demman, in putting people together later. When guests come in town for a big fight event, he is the one who has the personal relationships to introduce people to each other. A-list protection can reach dangerous proportions, but Demman will go to any length to protect his VIPs—sometimes from themselves even “One time a particularly famous athlete— he’s a good friend of mine now, got pretty lit up one night. He wanted more cash and I cut him off. He was yelling ‘F*** you RJ, I want more money!’ We were toe-to-toe and I
said, ‘I want you to go outside with me right now.’ So we walked out and people were following us because they thought that we were gonna throw down. He was so pissed he literally wanted to rip my head off. I mean, I’m a small guy and this guy is HUGE and it almost came down to it. But the next morning he just came up to me and said ‘thank you.’” and I said ‘no problem.’ Once in awhile it can become disheartening to deal with people who are going too far and hurting themselves or others. Though the business is about separating people from their money, in the end the person is still more important. “We don’t call on people if we know they are trying to refrain from gambling or other problems,” Demman says. “We try to support that.” Simple pleasures are a big deal when it becomes normal to drop $500 on dinner nightly and to spend most of your time with the A-list. They are all jacked up on whatever they are jacked up on and they wanna keep going. They’re steaming and you have to protect them because at the end of the day, we’re gonna win. If it’s not your day, it’s not your day. It’s no surprise—but we’re keepin’ the place open 24 hours a day! So come back tomorrow and fight.” R.J.’s wife is also involved in the casino industry. It’s difficult for either of them to get away from the “scene” and truly relax. “About once a month or so my wife and I will have what we call a ‘carpet picnic’ in our house,” says RJ. “We just sit and eat peanut-butter and jelly sandwiches on the floor. When we visit my wife’s family in Cincinnati we get a home cooked meal and that’s like a monster occasion for us.” RJ Demman truly loves Vegas. “Just the other day I got done with work and it was 2am and I decided to go to Blush and they were having a party. Where else can you go that has parties that start at that time? I wouldn’t live anywhere else in the world.” ▪ Visit www.redrocklasvegas.com for more information.
MOVERS & SHAkERS
Get schooled on how to become a fight promoter with Roy Englebrecht
o you wanna be a fight promoter? Well before you drop $30K and start auditioning ring card girls, you should talk to Roy Englebrecht. He is the promoter with the Midas touch and a name that may be familiar to you for his achievements with Golden Boy Productions, the empire that Oscar De La Hoya purchased in 2001. He was the COO of Golden Boy Promotions in addition to running the ONLY Boxing/MMA event in Orange County—Battle in the Ballroom, which is celebrating its 25th anniversary. Englebrecht has also been promotions director for the Lakers, the Kings and even developed the Laker Girls dance team. Englebrecht started the only school in existence that specifically trains students how to become successful fight promoters. He is owner of Fight Promoter University (FPU) and people fly in from all over the world to become alumni. How did Fight Promoter University come about? “So many promoters have come to our shows
they say ‘I can do this,’” said Englebrecht. “They lose $25,000 or $30,000 in one night and they’re never heard from again. Every year in California alone there’s probably three or four promoters who are one hit wonders—they do one show. They thought that they knew what they were doing, and it’s not that they were doing anything wrong it’s that they didn’t know … how to do it right. So I said about three years ago, ‘That’s a shame—I know how to do this.’ So we built this template. If you do not deviate from this template you can be successful. We’ve been doing Battle in the Ballroom for 25 years at the same place—it’s unheard of, there’s never been a show in the same place for this long in the history of the sport.” “We don’t do the big arena shows,” he says in regards to his own business. “We don’t do the big-name fighters. We’ll do 31 shows in 2009—more than any other promoter in the country. We are the largest fight promotions company in the country in terms of quantity— number of shows.” Let’s take a look at how Roy Englebrecht got started, and then revisit FPU.
FIGHT PROMOTER UNIVERSITY Personally directed by FPU Founder Roy Englebrecht, along with a faculty of sure-to-impress guest speakers, students will be taught according to each speakers’ area of expertise. Past speakers have included; Richard Schaefer, CEO of Oscar De La Hoya’s Golden Boy Promotions, Scott Coker, CEO of StrikeForce, the second largest MMA organization worldwide, Frank Shamrock, Billy Keane, one of the world’s top MMA agents, Jeff Sherwood, owner of Sherdog.com, the leader in MMA on the Web and Jeff Gale, CEO of BattlePass, the master of MMA ticketing software. There are no prerequisites required of any kind, just a desire to learn and understand the fight promotions business so you can start your own promotions company. “New promoters make a lot of mistakes and they can lose a lot of money. If you learn and follow our template, you can be successful,” said Englebrecht. “This is what we teach at FPU.” Cost is about $1,600, with group discounts available. FPU is open to anyone and any age, whether they have ever promoted a fight or not. “We’ve now had seven sessions, 150 alums, at our August FPU we had 25 people,” said Englebrecht. "A person from defymag.com
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Japan, a person from Austria, some people from Kenya, all over the world. A FPU alumni wrote, "Just wanted to say thanks again for all of the good advice! I came to FPU because there was so much that I didn’t know and didn’t feel so confident in speaking with venues, selling sponsorships, etc. The day after I came home I did everything you taught and guess what? We now have BUDWEISER ON BOARD as a sponsor! Yeah! And the venue gave me three more dates for this year and I’m close to having a deal with another casino! We are adding the $1000 KO Promotion to our next event, the beacon lights, implementing all of your fantastic ideas! I’m so excited! Thank you thank you thank you!” Englebrecht’s cornered the market again. If you want to see a fight in Orange County, you go to the Marriot. And if you want a four-day fight seminar, you go to FPU. ▪
“They don’t treat it as a business they treat it as a fun experience, sit in the front row, date the ring-card-girl, get in the ring so people can see them … I say leave your ego at the door.” “They want to be a big-time promoter when they should only be a club promoter. Meaning they want to put a big event on in a little venue (like the Marriot) and the numbers don’t add up.” “To be successful you have to be full-time, you can be a part-time club promoter but you’ll never make any money. You have to decide this is gonna be my full-time business.”
2010-04-28 1:36:38 PM
MOVERS & SHAkERS
New Game, Same Strategy NATE CHITTICK SHARES HIS TRANSITION FROM THE NFL TO THE FINANCIAL WORLD OF BUSINESS AND CLIENT RELATIONSHIPS
assion. Commitment. Focus. These are all qualities that every professional athlete needs to succeed. Such qualities are not new to Nate Chittick, who played six years in the NFL that included a victory in Super Bowl XXIV with the St. Louis Rams. Immediately after his NFL career was over, he completed his Master's degree and now works at Morgan Stanley Smith Barney, one of the world's leading financial firms. "It took a lot of work and dedication to have a career in the NFL," says Chittick, "and I love that I have found a connection between my life in the NFL, and my new life as a financial advisor. This business demands the same commitment to
excellence." While the rules of the game are vastly different, the routine remains similar. "I love coming into the office every day," says Chittick. "There is a feeling here that is similar in many ways to the locker room. You either get better or you get worse, you never stay the same." Nate Chittick is constantly pushing himself to learn more, to understand more and find answers that will help his clients reach their financial goals. Although the objective is a little different, and his teammates are now his clients, he is still performing at the same intensity level. He found that his attitude and understanding of self proved crucial and universally applicable, transcending from the playing field to his business. "It was important for me to know what my strengths were as an athlete. I always wanted to play my game. I wouldn't let myself get caught up in any of the distractions, any of the noise. At the end of my career I really learned how to quiet my mind. In the financial world there is so much noise. And I see people in this industry that get caught up in that hoopla. It isn't enough to just have a positive attitude. That's just the beginning. Being positive is the bare minimum. A champion knows that they are great and they are excited about expressing that greatness in the future." He talks more in depth about the transition from sports to business. "Just like every other athlete, it
took me a long time to build something great. There were no shortcuts and the journey was long. The formula for success was one step at a time. None of us became instant superstars. To some degree we all had to grind it out. There is no difference for me now. It's about making that extra phone call to a client, gaining deeper and deeper levels of understanding about what's going on so that you can help people make the right choice. I think that one of the main reasons that most guys aren't successful at reinventing themselves is that they forget what made them successful in the first place. They forget how hard and long and how meticulous they were in their former professions. It's no different on the other side." The people in Nate's life can attest to his remarkable transition. "I'm continuously impressed with not only his ability to channel his intensity from the football field to his advisory business," says friend and former teammate Tony Gonzalez, "but how he's also balanced his life by being equally focused on being a great father and husband." Nate's new path will continue to provide challenges, but the former pro-athlete keeps it all in perspective. "I'm very happy with life's journey so far, and the principles I've learned from being in the NFL has helped me in more ways than I ever thought," he says. "The advisory business is an entirely different playing field, but the secrets that worked for me in my previous life are still at play here.” ▪
MOVERS & SHAkERS
Height: 5’4” Weight: 107 lbs. Measurements: 32/23/33 Hometown: Moreno Valley, CA Website: www.jessicarockwell.com
What are your hobbies/interests? I love working out, swimming, watching movies, and spending time with my friends and family. What is your dream car? A hot pink Lamborghini… hehe Who is your hero/role model? Marilyn Monroe. Who is your favorite performer? Britney Spears. What do you do to keep in shape? Work out 5-6 days a week. Name an achievement you’ve made in your life that defied all the odds. Hmmm... winning Miss Street Dance 2001 (I was the only white girl…hahaha). What do you look for in a guy? Honesty and a sense of humor. What do you hate in a guy? Jealousy and cockiness. Is there a difference between a guy you’d marry and a guy you’d only date? No, I wouldn’t keep dating a guy that I know I wouldn’t marry. How much is TOO much? Never too much… hehe. What’s the first thing you’d buy if you won the lottery? A house. What’s something that nobody would guess about you just by looking at you? I love Hip-Hop. Give me some words to live by. Live simply, love generously, care deeply, speak kindly, and leave the rest to God.
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NIGHTLIFE / DINING
Fueled by the girls of “Sex and the City,” the Cosmo is firmly rooted as the most popular cocktail. A nice mix of vodka, cranberry, lime and a splash of triple sec.
A stylish variation of the martini with an apple twist. There are several concoctions, but vodka and apple schnapps dominates most of those fancy glasses. Deliciously sweet!
LONG ISLAND ICED TEA:
BOTTOMS UP: THE ART OF GIRLY DRINKS
The ultimate sin for girls that don’t like things too sweet or carbonated. 5 types of alcohol: rum, gin, tequila, vodka, triple sec and a splash of lemonade. For closers only.
ou see a girl across the room that catches your eye. You gain the confidence to go talk to her and want to buy her a drink. But how? And what drink will she enjoy? • Ask her what she’s drinking and if it’s okay to buy her a drink. • There’s artistry in a chivalrous gesture. If a guy buys you a drink, he’s buying your time. Believe it or not, she may not appreciate the gesture if you force it. So talk to her first and make her feel that she earned the beverage. • Be confident and know your drinks. • If she’s one of those girls that wants to drink, but doesn’t know what she wants … you will need girly drink knowledge in your back pocket. • Memorize a few of these classics that most women take pleasure in so you don’t have to go digging through your iPhone’s barmeister.
A refined drink for the refined girl. A flute of champagne (As it is slightly sweet), a sophisticated glass of white Chardonnay or a red Pinot Noir can satisfy the appetite of a discerning girl.
Lemon drop, buttery nipple, sex on the beach or luxury tequila. Just remember, guy’s order the drinks and girls call the shots.
If you play your cards right, you can make a big impression on her as a gentleman with taste and confidence. Good luck, guys! 60 •
DINING / NIGHTLIFE
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LADIES / NIGHTLIFE
NIGHTLIFE / LADIES
Float at Hard Rock
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Float at Hard Rock
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LADIES / NIGHTLIFE
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