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Medical Group Management Association

In conjunction with the 55th Convocation of the American College of Medical Practice Executives


Welcome For four days in October, you are invited to join us at the MGMA® 2011 Annual Conference, where we will dig into what’s really going on out there. We will look at our constantly-changing industry from top to bottom, front to back, inside-out and upside-down, breaking it down to what all these challenges mean to you, your organization and your career. This is your conference. Every minute is filled with what you need to help make the most of your career and your profession. You will return to your office with a clear understanding of what’s really going on out there, along with the knowledge, tools and confidence you need to navigate the complexities of the changing healthcare environment. A quick peek at the opportunities awaiting you at Annual Conference: • More than 100 sessions across 12 content categories to give you a depth and breadth of knowledge on your specific organizational challenges and personal goals • Two new education categories — Professional and Staff Development and Health Information Technology – that dig into the key issues and provide the most productive solutions • Up-to-the-minute legislative and regulatory updates so current that some of the topics haven’t even happened yet • The return of Extended Learning Sessions to push you to dive deeper into core topics guided by subject experts • Presenting … YOU is a brand-new offering to help you learn how to sell yourself and your ideas while leaving a positive professional impact • Marcus Buckingham’s new StandOut Assessment tool to pinpoint your strengths and the strengths of those you lead and teach you how to build a high-performance team

See you in Vegas, baby!

Contents New for 2011 .....................................................................................................................................................................................................................3 Back by popular demand ..............................................................................................................................................................................................4 Networking . .......................................................................................................................................................................................................................5 Education overview .........................................................................................................................................................................................................6 Exhibit Hall .........................................................................................................................................................................................................................7 Corporate supporters .....................................................................................................................................................................................................9 Specialty preconferences ...........................................................................................................................................................................................10 Sunday ...............................................................................................................................................................................................................................16 Monday .............................................................................................................................................................................................................................17 Tuesday . ............................................................................................................................................................................................................................30 Wednesday ......................................................................................................................................................................................................................43 ACMPE Board Certification and Fellowship activities . ..................................................................................................................................45 General information ....................................................................................................................................................................................................46 Registration fees ............................................................................................................................................................................................................48 Hotel information..........................................................................................................................................................................................................50 Schedule . ...................................................................................................................................................................................................................insert

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New for 2011 Education opportunities for health systems The MGMA 2011 Annual Conference offers education pertinent to professionals employed by health system organizations. This includes our powerful general sessions as well as several sessions within the Academic Practice and Alignment and Integration Strategies categories. You will learn about health system-specific topics, including strategies for physician independence, meeting national medical-home standards, integrating physicians, designing compensation models, developing an accountable-care infrastructure and strategies for effective resource use. Refer to mgma.com/MGMA11/HealthSystems for a full schedule.

Integration of Academic Practice content This year we’re proud to have the MGMA Academic Practice Assembly (APA) make Annual Conference its new conference home. In addition to many academic practice-specific networking opportunities, you will have the opportunity to participate in education sessions on academic practice topics, including physician compensation and productivity, revenue cycles, use of centralized access centers and best practices. Look for sessions under the Academic Practice content category and review the full conference schedule to ensure you don’t miss the networking opportunities. Make plans to attend the Academic Practice Sundae Social on Sunday in the Exhibit Hall, just for academic practice attendees.

Take the quickest trip on the Strip with the Las Vegas Monorail All full-conference attendees using the MGMA housing block will receive a complimentary five-day unlimited monorail pass, which will be given to you upon check-in at the MGMA registration desk in the Las Vegas Convention Center. The Las Vegas Monorail is an easy and convenient way to travel to the Las Vegas Strip. In 15 minutes or less, you will be able to travel to and from the Las Vegas Convention Center and world-class restaurants, shows, shops, clubs, hotels and casinos. No waiting in lines, sitting in traffic or piling on buses.

Special show pricing on books and survey reports Enjoy discounted pricing on all books and survey reports throughout Annual Conference. Visit the MGMA booth and bookstore in the Exhibit Hall to see the full selection and receive 20% off your order. Or, you can also choose from a limited selection of books and survey reports available on Wednesday next to the upper-level Information Desk, which will also be 20% off.

MGMA11 To-Go Education sessions at this year’s Annual Conference will be audio recorded so you can truly take the conference home with you. The recordings are great to have on hand as you face new challenges in your practice and to share with colleagues who weren’t able to attend. You can choose to purchase the complete audio package with your registration or on-site and pay the discounted price of $199. This represents more than a 30% discount off the regular package price. If you choose to wait until after the conference, the audio package will be available at the regular price of $299.

Marcus Buckingham’s StandOut assessment StandOut is a next-generation strengths assessment tool developed by general session speaker Marcus Buckingham. It is designed to pinpoint a managers’ competitive edge and reveal what they can do to sharpen it. All Annual Conference attendees will have the opportunity to take this breakthrough, new assessment prior to the conference and then hear Buckingham discuss the results during his general session address on Monday. You must be registered by August 1, 2011 to participate in this special opportunity.

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Back by popular demand MGMA Open Mic Live!

Workshop Wednesday

What’s on your mind? What practice management issues are you wondering about? What do you most want to find out about MGMA? Join a highly interactive, open-microphone exchange, where you can ask questions and contribute your experiences. Topics discussed can range from electronic health records (EHR) implementation, integration with hospitals, the drive to reduce cost and increase quality, physician recruitment, care coordination, patient collections and more.

Once again this year, we have designated Wednesday, Oct. 26, as “Workshop Wednesday.” Come to these contentpacked “how-to” sessions and walk away with tools and takeaways you can immediately apply to improving your practice. Workshops are 90 minutes in length. Choose from six workshops on a variety of topics, including “Renegotiating Your Payer Agreements – Getting Started,” “Training Staff – Innovative Ideas to Increase Performance and Compliance” and “Physician Compensation: What Trends are Paying Off.” Attendance is free with paid registration.

Healthcare Innovations Pavilion Throughout Annual Conference, industry leaders will offer 20-minute educational sessions designed to help maximize your practice’s success and efficiency. Sessions will occur in the Healthcare Innovations Pavilion located in the Exhibit Hall on Sunday afternoon, as well as Monday and Tuesday during refreshment breaks and lunch.

Extended Learning Sessions Extended Learning Sessions are presented by some of the most knowledgeable and sought-after experts in medical practice management. These sessions are designed for in-depth instruction on a variety of important practice management topics. Don’t miss the opportunity to learn from the best. Extended Learning Sessions will take place on Monday and Tuesday afternoons. Breaks will conform to the break schedule of the regular concurrent sessions, although individual speakers can shorten break times. Attendance is free with paid registration.

Career Development Center The MGMA Career Development Center, located in the Exhibit Hall, is the destination for attendees looking for employmentrelated resources. You can set up your online career profile, upload a resume and search for job openings. Employers also receive assistance searching for candidates and can use the space for one-on-one meetings. New in 2011 are round-table discussions focused on making yourself more marketable in the employment arena. This year’s topics pertain to early careerists, experienced professionals and those seeking certification. Each round table is 30 minutes in length and held during the session breaks on Monday and Tuesday. Make it a point to stop by and sit in on one of the discussions. The Career Development Center will also host the student, faculty and alumni reception on Sunday afternoon. University representatives will be on hand as well to discuss their healthcare management degree programs.

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Expanded MGMA Member Community Lounge You asked for more places and spaces for networking and conversing with your colleagues and we listened. In 2010, we enlarged the MGMA Member Community Lounge for this purpose and, because of its great success, we’re bringing the expanded lounge back. You will have plenty of room for networking and conversation as well as be able to: • Have your photo taken by a professional photographer to upload to your community profile • Get help updating your profile or navigating the community • Enter for a chance to win a free registration to the MGMA 2012 Annual Conference in San Antonio Feel free to use the lounge to gather with colleagues with whom you regularly connect online. Or take a break and visit with MGMA and ACMPE volunteers about various opportunities to get more involved.

Online Exhibit Hall Planner Use the online Exhibit Hall Planner to map your course through the more than 350 exhibitors. It allows you to easily identify the exhibitors you don’t want to miss. You can create a personalized list of must-see exhibitors, then print it and bring with you. You can also: • View the complete Exhibit Hall floor plan • Search for exhibitors by product category, key word or company name • Find an exhibitor’s exact location in the Exhibit Hall • Click through to view the exhibitor company and product descriptions • Reach out to the exhibitor’s contact to schedule a meeting or ask specific questions before the show


Networking One of the top benefits we hear about Annual Conference is the opportunity to network with your colleagues from around the country. There are numerous opportunities for you to meet up with your colleagues and talk about the challenges you face every day.

Before the conference In August, all Annual Conference registrants will be automatically added to the MGMA11 eGroup in the MGMA Member Community. You can chat before, during and after the conference; arrange meetings; seek your colleagues’ advice about which sessions to attend; and obtain more information from speakers. MGMA staff will also post important conference updates you won’t want to miss. Make sure you update your profile with your most current information and a picture.

At the conference Welcome to Vegas, baby! Start networking as soon as Annual Conference opens in the Exhibit Hall on Sunday. Meet up with your friends, catch up on the past year, mingle with our corporate supporters and enjoy the amazing talents of Cirque du Soleil performers roaming the Exhibit Hall floor. Section receptions on Sunday afternoon are another great place to connect. Grab your friends from your geographic section and have your picture taken with a celebrity impersonator. Throughout the conference, there are also plenty of opportunities to find and network with other attendees who share your interests, are from similar practices or geographic locations and perhaps even share your favorite hobby. And, of course, we’ll make sure you have a lot of fun along the way. And this year, we’re especially excited to introduce a new way to network … the Annual Conference commemorative pin. You must attend designated networking events to receive your 2011 pin. Intrigued? Watch for more details to come in the MGMA11 eGroup and the Annual Conference Planner.

Specialty-specific networking To provide valuable face-to-face networking time with colleagues in your specialty, 16 specialties will have a luncheon or reception on Monday, Oct. 24. Check the schedule at a glance for more details.

Conference Hosts We are looking for experienced conference attendees to assist first-time attendees before, during and after the conference to ensure they have the best experience possible. If you are interested in volunteering to be a Conference Host, check “yes” on the registration form. Training and tools will be provided. New to Annual Conference? Sign up to be paired with an experienced conference attendee who will serve as your host and help you navigate the conference. You will connect with them before the conference, meet in person at the Newcomer Networking Hour (Sunday from 2:15-3:15 pm) and can choose to stay in contact long after this year’s conference ends. Being partnered with a veteran attendee will help you make the most of your first-time conference experience!

About MGMA

About ACMPE

MGMA is the premier membership association for professional administrators and leaders of medical group practices. Since 1926, MGMA has delivered networking, professional education and resources, and political advocacy for medical practice management. Today, MGMA’s 22,500 members lead 13,600 organizations nationwide in which some 280,000 physicians provide more than 40 percent of the healthcare services delivered in the United States.

The American College of Medical Practice Executives (ACMPE), the standard-setting and certification body of MGMA, promotes professional growth to advance the medical practice management profession.

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Education overview Content categories

Prerequisites

Concurrent sessions, Extended Learning Sessions and Workshops are organized according to content categories. The objective is to help you determine the appropriate sessions to attend based on your specific areas of interest. The content categories include:

Overview, Update and Basic – No prerequisites.

• Academic Practice • Alignment and Integration Strategies • American College of Medical Practice Executives (ACMPE) • Compliance and Risk Management • Government Affairs • Health Information Technology (HIT) • Leadership • Patient Care • Professional and Staff Development • Revenue Strategies and Cost Containment • Student/Faculty • Specialty-specific Health System Organization professionals can refer to mgma.com/MGMA11/HealthSystems for a full schedule of appropriate sessions.

Intermediate – A fundamental knowledge of medical group practice management. Advanced – A working knowledge of medical group practice management.

Advance preparation No advance preparation is required for any education session unless specified.

Delivery method Educational content will be delivered live for the MGMA 2011 Annual Conference. • General sessions • Concurrent sessions • Hot Topics • Workshops • Extended Learning Sessions

Learning levels Overview – Designed to provide a general review of a subject area from a broad perspective; appropriate for professionals at all organizational and knowledge levels. Update – Designed to provide a general review of new developments for participants with a background in the subject area who desire to keep current. Basic – Designed to develop a general understanding of a topic or a knowledge area. Intermediate – Designed to develop a working knowledge of a topic or a knowledge area or build on a basic curriculum. Advanced – Designed to develop in-depth expertise in a topic or a knowledge area.

I strongly recommend the MGMA Annual

Conference. What the conference brings is information about the future for our side of the business. It is also very informative because it also allows us to look into strategies of the future, hospital alignment strategies, how to work with the hospitals, how to work with physicians. Maria Pouwels, CPA vice president physician operations IASIS Healthcare Inc

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Exhibit Hall MGMA Annual Conference Exhibit Hall Bring your challenges. Walk away with solutions. Visit more than 350 exhibitors and learn about their latest products and services. Share your challenges with the exhibitors to find the solutions you need to more effectively run your practice. Be sure to plan ahead and dedicate enough time to do it all: browse, network with industry experts, grab lunch, enter prize drawings and gain the knowledge and insights that will help elevate your practice today and in the future.

Exhibit Hall hours Sunday, Oct. 23 1:00-5:00 pm

Monday, Oct. 24 9:00 am-1:00 pm 2:30-5:00 pm Note: 1:00-2:30 pm, Exhibit Hall closed

Tuesday, Oct. 25 9:00 am-1:45 pm Note: After 1:45 pm, Exhibit Hall closed

Wednesday, Oct. 26 Exhibit Hall closed A limited selection of MGMA books and survey reports will be available for purchase on Wednesday next to the upper-level Information Desk.

Reasons to visit the Exhibit Hall on Sunday, Oct. 23 • Use the dedicated time to explore the latest products and services provided by the exhibitors. • The first 1,000 attendees entering the hall will receive a welcome kit filled with sponsored items and chances to win cash prizes (sponsored by Halley Consulting Group, RemitDATA, and ZirMed). • Relax with wine, beer and light snacks while visiting with exhibitors from 3:00 to 5:00 pm. • Enjoy ice cream and the company of your peers at the Academic Practice Sundae Social from 3:00 to 4:30 pm. • Mingle with current and future healthcare managers at the student, faculty and alumni reception from 3:00 to 4:00 pm. • Experience the amazing talents of Cirque du Soleil performers roaming the hall from 3:00 to 5:00 pm. • Get first dibs on the book and survey report selection in the MGMA bookstore AND receive the show discount of 20% off. • Learn from industry experts by attending 20-minute educational sessions in the Healthcare Innovations Pavilion from 1:30 to 3:45 pm.

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Exhibit Hall Learn from industry experts in the Healthcare Innovations Pavilion Join industry experts for focused, insightful 20-minute educational sessions throughout the conference. Each topic is designed to help you increase efficiency, enhance revenue or reduce costs in your practice. The complete schedule of presentations will be available in the MGMA 2011 Annual Conference Planner and online.

Connect with the MGMA AdminiServe® Partner Network in AdminiServe Alley Head to MGMA AdminiServe Alley on the red carpet of aisle 900 to meet with MGMA’s industry partners. This exclusive group of select, peer-reviewed and tested vendors delivers products and services focused on your needs. All are chosen with care so you can choose with confidence.

Enjoy the comforts of your professional home — the MGMA booth and bookstore Maximize your Annual Conference experience by exploring the resources in the MGMA booth and bookstore. Meet with our staff experts, gain reliable ideas to manage your practice and learn about the latest issues in practice management. Also, you’re invited to: • Pick up our newest survey reports and practical books • Get answers and advice from the experts, including MGMA Health Care Consulting Group and Government Affairs staff • Learn about ACMPE board certification and Fellowship • Review DataDive demos for the latest in MGMA online survey reports • Have one of your Marcus Buckingham books autographed immediately following his general session on Monday • Turn in your completed trail map for a chance to be one of five winners of $1,000 (sponsored by Halley Consulting Group, Medical Present Value Inc., and RemitDATA) • Visit the Member Community Lounge to meet peers and get help with the online networking resource • Get help finding your way around Annual Conference or get an answer to a general question • Ask questions and get answers from the experienced MGMA Health Care Consulting Group experts

AdminiServe Alley is the place to connect with companies in the AdminiServe Partner Network, a valuable member benefit. Come share your needs and walk away with solutions for your practice.

New Exhibitor Showcase Get inspired by the numerous new ideas and solutions you’ll encounter when you visit exhibitors located in the New Exhibitor Showcase. Learn more about practical and innovative products and services from exhibitors who have never before exhibited at MGMA Annual Conference.

Interested in becoming an exhibitor? Go to mgma.com/ac11exhibitors to get all the information you need. Or, contact an MGMA account manager at 877.275.6462, ext. 1255.

“ ” In the span of two days I met with many

vendors and could quickly determine which ones could add value to my particular situation. It would have taken many months to accomplish as much on my own. Stephen W. Dolat executive vice president clinic operations Fallon Clinic, Inc.

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Corporate supporters Please join us in thanking our many corporate supporters for enhancing the conference experience. They provide many extras that help make the MGMA Annual Conference special.

$20,000-39,999 corporate support level

$12,500-19,999 corporate support level

Patients. Not paperwork.

$5,000-12,499 corporate support level Accreditation Association for Ambulatory Health Care

Medical Protective

Allscripts

Nuance

Alpha II

Phytel

4medica

SRSsoft

MED3000

UnitedHealthcare

Medical Present Value Inc.

ZirMed

Promotional support CMIO

Health Data Management

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Specialty preconferences PRE101 MGMA Pathology Preconference* Saturday, Oct. 22 8:00 am-4:45 pm

Preconference registration open

8:00-8:30 am

Continental breakfast

8:30-8:45 am

Welcome and introductions

8:45-10:00 am

Industry Update Specialty-specific Intermediate

Dennis Weissman, president, Dennis Weissman & Associates LLC, Washington, D.C. Far-reaching policy changes and market upheavals continue to significantly impact all major players in the healthcare industry. To adapt successfully, group practice professionals must be fully aware of emerging trends affecting pathology practices. In this session, you will gain new insights surrounding critical industry developments and identify key trends affecting your pathology practice.

12:30-1:30 pm

Networking luncheon

1:30-2:30 pm

Emerging Developments in Telepathology Health Information Technology (HIT) Intermediate

Brian R. Rudolph, MBA, MHA, executive administrator, UPP Department of Pathology, Pittsburgh Telepathology allows consultation between pathologists and other physicians and provides access to pathology subspecialty expertise from remote locations over an Internet connection. This presentation will cover basic concepts of telemedicine as it applies to pathology, major recent advancements in imaging equipment and systems, and provide examples of this technology in practice. Also, the presentation will touch on implementation, costs, reimbursement, target markets and medico-legal aspects of its use. 2:35-3:35 pm

10:10-11:25 am

The Path to Profitability: How Benchmarking Can Help You Keep More of What You Earn

Pathology Services Legal Compliance Update

Revenue Strategies and Cost Containment

Compliance and Risk Management

Intermediate

Intermediate

Eddie Miller, national vice president-pathology; Steve Wiseman, vice president, client management-pathology; and Bob Weathers, senior vice president-pathology, all from McKesson Revenue Management Solutions, Alpharetta, Ga.

Jane Pine Wood, Esq., McDonald Hopkins LLC, Dennis, Mass. Any experienced practice manager knows regulatory laws are constantly changing, exposing practices to the risk of fraud and abuse. This session will address current legal compliance issues facing pathology practices and laboratories, with particular focus on billing and audit issues. Also, the session will explore the in-sourcing of pathology services by specialty practices and marketing activities. 11:30 am-12:30 pm

Deconstructing CPT: Strategies to Master Pathology Coding and Documentation Revenue Strategies and Cost Containment Intermediate

As payers continue to ratchet down reimbursement rates, running a pathology group requires more sophisticated management expertise than ever before. In easier times, the success of a group could be measured by its ongoing solvency and the satisfaction of its patients and physicians. However, success today hinges on managing a wide range of process and performance indicators vital to a practice’s long-term survival. This session will explore how to use benchmarking as a proven management technique that allows groups to understand exactly how they are performing so that problems can be identified and corrected quickly.

Chappy Manning, RN, CPC, billing support services coding coordinator, PSA LLC - a MED3000 company, Florence, S.C. Comprehensive report documentation and accurate coding are necessary for compliant physician management and billing. This presentation will cover the basic concepts of pathology service coding and use case examples to correlate professional services to report documentation and coding in order to avoid denials.

*Additional fee and preregistration are required.

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Specialty preconferences PRE101 MGMA Pathology Preconference* Sunday, Oct. 23 7:30 am-12:30 pm

Preconference registration open

7:30-8:00 am

Continental breakfast

8:00-8:30 am MGMA Pathology Management Assembly business meeting 8:30-9:30 am

Strategies in Managed Care Contracting in the Pathology Practice Revenue Strategies and Cost Containment Intermediate

Mary Emma Karam, attorney, Jackson Walker LLP, Dallas

Saturday, Oct. 22 (cont.)

Working with managed care contracts is a complicated, daunting task, especially if the contracts are not executed properly, leading to legal issues. This session will help you gain a practical understanding of the key provisions in managed care contracts as they relate to pathology practices. The presentation also includes education on basic contract strategies that can be used in any contracting situation to avoid signing clauses that create unwanted legal liability. 9:45-10:45 am

3:35-4:45 pm

Voice-Activated Dictation: Two Case Studies

Growth Strategy Exchange CafĂŠ

Patient Care

Specialty-specific Intermediate

Calvin B. Marshall, MBA, FHFMA, administrator, Pathologists Medical Laboratory PA, Asheville, N.C. How much time do you spend growing your business? During this exchange cafĂŠ, you and your colleagues take a seat at tables that have been assigned topics on successful laboratory growth strategies. In this session you will have the opportunity to explore IT solutions, business case development, market analysis and sales, logistics/ transportation, system support, pricing/billing/collections and more. A facilitator will guide each group discussion as attendees share their insights and discover solutions. During the session, attendees can stay at the same table to learn more or move to different tables to explore new topics and meet new people. 4:45-5:30 pm

Networking reception

Continuing education credit ACMPE credit: 10 CME credit: 10 CPE credit: 12

Intermediate

Shelly Semerad, pathology practice manager, HealthPartners/ Regions Hospital, Saint Paul, Minn.; and Scott Denker, executive director, Iowa Pathology Associates/Regional Laboratory Consultants, Des Moines, Iowa This session will present case studies of two pathology groups that have implemented voice-activated dictation. Both positive and negative aspects of implementing, using and maintaining voice-activated dictation will be covered. 11:00 am-12:15 pm

Your Colleagues as Experts Specialty-specific Intermediate

Lance Beard, practice administrator, Pathology Associates of Corpus Christi LLP/HistoPath Inc., Corpus Christi, Texas Pathology practice administrators face the challenge of keeping up with various and often complex issues affecting their practice. This highly interactive, audience-driven session will help you stay up to date on these issues and find out how your colleagues are tackling the same challenges your practice may be facing.

*Additional fee and preregistration are required.

Register today at mgma.com/mgma11

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Specialty preconferences PRE102 MGMA Surgical Practices Preconference* Sunday, Oct. 23 7:30 am-12:30 pm

Preconference registration open

7:30-8:00 am

Continental breakfast

8:00-9:15 am

Focus on the Surgeon: Recruitment, Retention and Practice Transition Specialty-specific Intermediate

Sarah Holt, PhD, FACMPE, practice administrator, Cape Girardeau Surgical Clinic Inc., Cape Girardeau, Mo. Surgeons are scarce, plus they have the choice to practice in a private setting or as an employed physician, all of which makes recruitment a challenge. To improve recruitment, surgeons in your practice must be able to show their colleagues the benefits of joining a group of competent surgeons who are accountable to each other. Once a surgeon is recruited, one of the best methods of retention is to create a lateral culture where a new surgeon has a voice at the table from day one. This session will chronicle how a traditional surgery group, with the invariable conflicts of surgeons, joined together to transform itself into a high-functioning, private practice team of surgeons. 9:30-10:45 am

Focus on the Surgeon: Top 10 Ways to Increase Revenue Revenue Strategies and Cost Containment Intermediate

J. Max Reiboldt, CPA, president and chief executive officer, The Coker Group, Alpharetta, Ga. Physicians are working harder than ever to generate even small increases in revenue. They have to develop strategies that increase the volume of patients, improve the practice reputation and ultimately increase revenue. In this session, you will examine options to reduce expenses, improve office efficiencies with streamlined processes, increase automation and respond to the shifting reimbursement paradigm (i.e. ACOs) – all keys to a practice’s profitability. Also, you will explore alignment opportunities between physicians and hospitals, whether limited or full integration. You will also discuss your physicians’ need to analyze their office expenditures and processes to ensure that they continue to remain competitive and profitable. All of these examined strategies will focus on the delivery of quality care and customer service to the patient.

11:00 am-12:30 pm

Focus on the Surgeon: Surgical Exchange Café Specialty-specific Intermediate

Daniel H. Friend, PhD, MBA, administrator, Peoria Surgical Group, Peoria, Ill. Join your colleagues for a lively discussion of the most important issues facing surgical practices. Audience participation is essential during this peer-learning session, so be prepared with your questions, challenges and success stories. You and your peers will help identify the impact of current issues and trends in healthcare on your practice.

Continuing education credit ACMPE credit: 4 CME credit: 4 CPE credit: 4.5

*Additional fee and preregistration are required.

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Specialty preconferences PRE103 MGMA Gastroenterology Preconference* Sunday, Oct. 23 7:30 am-12:30 pm

Preconference registration open

7:30-8:00 am

Continental breakfast

8:00-8:15 am

Welcome and introductions

8:15-9:30 am

Improving Endoscopic Unit Operations Using Financial and Operational Benchmarks Revenue Strategies and Cost Containment Intermediate

Sam Reynolds, MS, MBA, manager, practice management, American Society for Gastrointestinal Endoscopy (ASGE), Oak Brook, Ill.; David Harano, executive director, Gastro One, Germantown, Tenn.; and Barbara G. Tauscher, MHA, FACMPE, executive director, Gastroenterology Specialists of Oregon, Oregon City Financial and operational benchmarks for practice administrators can be critical tools for managing GI physician practice performance in the endoscopy unit. This presentation will cover the quantitative and operational methods necessary for tracking and measuring financial and operational performance metrics using a GI-specific benchmarking tool. Also, this session will identify the various quantitative methodologies for benchmarking endoscopic unit performance and for identifying opportunities for operational improvement.

11:15 am-12:30 pm

Increase GI Business Through a Targeted Marketing Campaign Revenue Strategies and Cost Containment Intermediate

9:45-11:00 am

How Do GI Groups Fit into ACOs? A Real World Case Study Alignment and Integration Strategies Intermediate

Joel Brill, MD, AGAF, CHCQM, Predictive Health, LLC, Phoenix; and Mary Igo, RN, MBA, St. Paul, Minn. Given all the factors affecting the healthcare economy (aging population, healthcare reform, declining resources, expanding services and technology), market relevance results from providing a product that people can afford and is sustainable. In this session, you will explore what gastroenterology practices need to do to survive in this new paradigm. The discussion will focus on how to transition from activity- or fee-based services to clinical integration at a network level to achieve outcome-based rewards.

Reed B. Hogan II, MD, GI Associates & Endoscopy Center, Jackson, Miss. Marketing in 2011 is essential to maintaining a thriving practice. The conceptual basis for marketing a healthcare practice is well-documented yet still evolving. To date, little has been written about the application of marketing specifically to gastroenterology, yet marketing is crucial to realize the full potential of a medical practice. This presentation will cover the basics of healthcare marketing including concepts, targets, methods and examples. The incorporation of interactive Web sites and technology to advance marketing strategies will be covered. Specific examples of the progression of a growing GI practice over the last 20 years will provide participants a chance to see how one aggressive practice has implemented these concepts.

Continuing education credit ACMPE credit: 3.75 CME credit: 4 CPE credit: 4.5

*Additional fee and preregistration are required.

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Specialty preconferences PRE104 MGMA Orthopedic Preconference* Sunday, Oct. 23 7:30 am-12:30 pm

11:15 am-12:30 pm Preconference registration open

7:30-8:00 am Continental breakfast (sponsored by BREG, Inc.) 8:00-9:30 am

ICD-10 and the Impact to Orthopedics: Fracture – It’s Just a Broken Bone, Right? Revenue Strategies and Cost Containment Intermediate

Margie Scalley Vaught, CPC, CPC-H, CPC-I, CCS-P, MCS-P, ACS-EM, ACS-OR, healthcare consultant, Chehalis, Wash. As ICD-10 rapidly approaches, it’s imperative that you prepare your orthopedic practice for the vast amount of changes. This session will review what diagnosis codes will look like, where to get further information and what some of the guidelines state. Additionally, the speaker will discuss important definitions and terminology, coding for traumas, coding for fractures/dislocations and documentation. Tools will also be provided.

EHR Optimization and Adoption in an Orthopedic Practice Health Information Technology (HIT) Intermediate

Cindy L. Dunn, RN, FACMPE, principal consultant, MGMA Healthcare Consulting Group, Cocoa Beach, Fla. How do you take advantage of the operational, clinical and financial benefits of your electronic health record (EHR) system and qualify for the American Recovery and Reinvestment Act of 2009 incentive payments? This session will address some of the challenges you and your orthopedic practice face during the EHR optimization process. The speaker will discuss EHR productivity and workflow issues, principles of continuous improvement to your EHR system and how to leverage meaningful-use criteria. 12:30-1:30 pm Hot Topic Luncheon (sponsored by FusionOne)

9:45-11:00 am

Protecting Your Practice from Declining Reimbursement with Ancillary Services Revenue Strategies and Cost Containment Intermediate

Gabriel J. Carubia, FACMPE, practice administrator, Connecticut Family Orthopedics, Danbury It’s no secret that reimbursement is declining and expenses are increasing. During this ancillary services exchange café, you and your colleagues will take a seat at tables that have been assigned topics on ancillary services. You will have the opportunity to explore such topics as medication dispensing, PRP injections, MRI, orthopedic urgent care and more. A facilitator guides each group as attendees share their insights and discuss solutions. During the session, attendees can stay at the same table to learn more or move to different tables to explore new topics and meet new people.

I was able to connect with individuals

experiencing similar issues and gain valuable solutions that worked for them. The combination of educational seminars, great exhibitors, and networking experience created a very worthwhile conference for me. Deborah Lynch practice administrator Advanced Orthopedics

Continuing education credit ACMPE credit: 4 CME credit: 4 CPE credit: 4.5

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*Additional fee and preregistration are required.


It all starts Sunday and it all starts with YOU. An afternoon and evening packed with networking, education, entertainment • Presenting…YOU presentation skills session • Open Mic Live! • Newcomer, Section, student, faculty and alumni networking sessions • General Session address by Cam Marston and personal book signing • Amazing Cirque du Soleil performers up close as they roam the Exhibit Hall • Gift-packed welcome kits and chances to win big cash prizes in the Exhibit Hall • First access to the books and survey reports you want before they sell out • ACMPE certification exams to validate your expertise and enhance your career

Be there when it all starts. To register, visit mgma.com/mgma11.

ANNUAL CONFERENCE


Sunday, Oct. 23 7:00 am-6:30 pm

2:30-3:45 pm

Conference registration open

Presenting…YOU

1:00-2:00 pm

MGMA Open Mic Live! Leadership Overview

MGMA Board Chair Shena Scott, MBA, FACMPE, executive director, Brevard Anesthesia Services PA, Melbourne, Fla.; and ACMPE Board Chair Alan Winkler, MHSA, FACMPE, vice president of clinical operations, St. Vincent Health System, Little Rock, Ark. What’s on your mind? What practice management issues are you wondering about? What do you most want to find out about MGMA? Join in an “open mic” town hall meeting, where you can ask questions and contribute your experiences. In this highly interactive session, you will have the opportunity to share what you are experiencing. Share what you know or want to know on topics such as EHR implementation, formation of Accountable Care Organizations (ACOs), integration with hospitals, physician recruitment, care coordination, collecting from patients, and more. Or, use this forum to ask anything you want about MGMA, including programs, products, policies or the American College of Medical Practice Executives (ACMPE). This session will provide you with the knowledge to: • Explain hot-topic implications to physicians and staff • Identify the types of issues affecting practice management • Anticipate changes and prepare for adjustments

1:00-5:00 pm

Exhibit Hall open Be one of the first 1,000 attendees entering the hall to receive a welcome kit filled with sponsored items and chances to win cash prizes. Sponsored by Halley Consulting Group, RemitDATA, and ZirMed

1:30-3:55 pm

Professional and Staff Development Basic

Karen Marcelo, FACMPE, administrative director, Northwestern Medical Faculty Foundation, Geneva, Ill.; and Marsha Bennett, MBA, FACMPE, administrative director, Saint Louis University, St. Louis Whether we like it or not, presentation skills often determine who gets the job, the raise, the promotion or even the new contract. In this session, you will find out how to improve your professional presence and your presentation of material during meetings and interviews. Designed to be interactive and participatory, you will learn presentation fundamentals and how to apply them to your knowledge of your audience and a variety of professional situations. Get ready to practice the essentials in a safe environment, and evolve in your role as leader, participant, interviewer, interviewee or presenter. This session will provide you with the knowledge to: • Discover how to leave an impact on your audience • Provide thoughtful, engaging and professional responses • Implement techniques to manage professional meetings

3:00-4:00 pm

Student, faculty and alumni reception in the Exhibit Hall (preregistration required) Start your conference out right by connecting with students, faculty and alumni from across the country. Don’t forget to include the name of your college/university when you register.

3:00-4:00 pm

Eastern and Midwest Section receptions (preregistration required) Connect with colleagues from your geographic region.

Healthcare Innovations Pavilion

3:00-4:30 pm

Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

Academic Practice Sundae Social in the Exhibit Hall

2:15-3:15 pm

Gather with your academic practice colleagues for a “sweet” start to the conference.

Newcomer Networking Hour

3:00-5:00 pm

(preregistration required)

Entertainment, wine, beer and light snacks in the Exhibit Hall

Spend some time making lasting connections. Join other Association and conference newcomers for a drink and a laugh, and a chance to take home fabulous prizes.

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Meet up with your friends, catch up on the past year, mingle with our corporate supporters and enjoy the amazing talents of Cirque du Soleil performers roaming the Exhibit Hall floor.


Sunday, Oct. 23 3:30-4:30 pm

Southern and Western Section receptions

Monday, Oct. 24

(pregistration required) Connect with colleagues in your geographic region.

7:00 am-5:00 pm

Conference registration open

General session

5:00-6:30 pm

A Generational Look at Customer Service and Patient Care Leadership Overview

Cam Marston, president of Generational Insights, Mobile, Ala. Most care providers deliver service the way they’d want to receive it, thus replicating their preferences on their patients. What many care providers don’t realize is that the different generations often have opposing views of what “good” patient care and customer service really is. In this session, we’ll explore each generation’s bias toward patient care and customer service, and discuss tactics for providing good service for each generation as that generation defines it. This session will provide you with the knowledge to: • Identify which generation you’re dealing with • Discover how to develop trust and confidence with different generations • Address multiple generations of patients and caregivers at once – i.e., a father being cared for by his children

6:30 pm

Cam Marston book signing 6:30-8:00 pm

Opening reception Las Vegas Hilton (next to the convention center) 3000 Paradise Road After the general session, we will kick off the conference with a reception where you can network with your colleagues. Signature bar sponsored by Gateway EDI, LLC.

7:30-8:00 am

Continental breakfast

General session

8:00-9:15 am

What the World’s Best Managers Do Differently Leadership Overview

Marcus Buckingham, best-selling author, independent consultant and speaker, Los Angeles Over the last two decades, Marcus Buckingham has studied the world’s best managers and leaders. In his presentation, he will present the highlights of his research. He will describe the one core insight that guides the actions of all great managers and show you how you can apply it to your challenges as a manager and leader. He will present the results of the StandOut strengths assessment, which attendees can take before the conference. This groundbreaking new strengths assessment is designed to pinpoint and sharpen your edge, and reveal how to use this knowledge to win at work. This session will provide you with the knowledge to: • Review the three conditions that separate high-performance teams from the rest • Uncover the key insight shared by all great managers • Identify your strengths and the strengths of those you lead Buckingham will be signing copies of his books immediately following his general session in the MGMA booth.

9:00 am-1:00 pm Exhibit Hall open 9:15 am

Marcus Buckingham book signing 9:20-10:05 am Healthcare Innovations Pavilion Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

Register today at mgma.com/mgma11

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Monday, Oct. 24 Concurrent sessions: A series

10:15-11:30 am

A1: Orthopedic Practice Hot Topics

A3: Documenting Compliant and Fair Market Value Physician Financial Arrangements Compliance and Risk Management

Specialty-specific

Intermediate

Intermediate

Bob Wade, Esq., partner, Krieg Devault, Mishawaka, Ind.

Gabriel Carubia, FACMPE, practice administrator, Connecticut Family Orthopedics, Danbury; and Edward Gulko, MBA, FACMPE, FACHE, LNHA, administrator, Englewood Orthopedic Associates LLC, Englewood, N.J.

Documenting fair market value is the most important component of any financial arrangement with a referring physician. The session will focus on the legal requirements for fair market value and commercial reasonableness. This session will also give practical advice on how to document that a financial arrangement with a referring physician is fair market value, including the following areas:

Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to orthopedic practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other orthopedic medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

• Employment • Medical directorships • Rental of real estate and equipment (including time-share arrangements) • On-call compensation arrangements • Consulting arrangements

Intermediate

This session will provide you with the knowledge to: • Assemble documentation to support physician financial arrangements • Document a financial arrangement with a referring physician • Determine legal requirements for fair market value and commercial reasonableness

Gina Tucker, CMPE, practice administrator, Hampshire Ob-Gyn Associates Inc., Northampton, Mass.

A4: The Honeymoon’s Over! Successful Physician/ Hospital Integration Through Operational Governance

Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to ob/gyn practice administrators. Come prepared with questions and concerns regarding practice management issues.

Alignment and Integration Strategies

A2: Discussing Solutions to the Challenges in OB/GYN Medical Practices Specialty-specific

This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other ob/gyn medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

Intermediate

Marc Halley, MBA, CPA, CMPE, president and chief executive officer, The Halley Consulting Group, Westerville, Ohio Physicians and hospital executives find themselves thrown together in a variety of structural models aimed at integration in preparation for an uncertain future. Unfortunately, many are finding yet again that structure does not necessarily mean effective integration. In this session, you will explore effective operational governance as the key to sustainable integration regardless of the structure, strategies or tactics selected (e.g., physician employment, professional services agreements, PHOs, IPAs, etc.). Operational governance is that process of engaging physicians and executives in selecting the right strategies, designing policies to support those strategies, establishing performance expectations, ensuring implementation and developing a culture of accountability for all. This session will provide you with the knowledge to: • Evaluate your model’s effectiveness using the Operational Governance Effectiveness Self-Evaluation • Create the conditions for successful physician/hospital integration • Match operational governance structure to your selected integration strategy

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Monday, Oct. 24 Concurrent sessions: A series

10:15-11:30 am

(cont.)

A5: Verifiably Vital Virtues Vested in Versatile Microsoft Excel® VLOOKUP Revenue Strategies and Cost Containment Intermediate

Nate Moore, MBA, CPA, CMPE, president, Moore Solutions Inc., Centerville, Utah Microsoft Excel’s VLOOKUP feature is the indispensable tool for medical practice managers to combine data stored in multiple places. Analyzing CPT codes, diagnosis codes, RVUs and more is much faster and more accurate using VLOOKUP. This session will demonstrate the fundamentals of VLOOKUP and build to more complex applications of this flexible function. Participants will come away with a variety of scenarios and practical tools to benefit from VLOOKUP in a medical practice. The presentation will include a demonstration using Excel 2010. This session will provide you with the knowledge to: • Work through a basic VLOOKUP application • Combine functions to add power to VLOOKUP • Watch for and overcome VLOOKUP gotchas

A6: Oncology/Hematology Practice Hot Topics Specialty-specific Intermediate

Diane Gerards-Benage, CMPE, administrator, The Cancer Center, Quincy, Ill.; and Marissa Rivera, MBA, administrator, Ventura County Hematology and Oncology, Oxnard, Calif. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to oncology/hematology practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other oncology/hematology medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

A7: Urology Practice Hot Topics Specialty-specific Intermediate

Micail Samiere, CMPE, chief operations officer, Urology Associates PC, Nashville, Tenn. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to urology practice administrators. Come prepared with questions and concerns

regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other urology medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

A8: Physician Compensation 101: Recruit and Retain Professional and Staff Development Basic

Jeffrey Milburn, MBA, CMPE, independent consultant, MGMA Healthcare Consulting Group, Colorado Springs, Colo. A major goal for any medical practice is the ability to recruit and retain physicians. A successful physician compensation plan is one factor that supports this goal. In this session, you will learn how to identify major compensation plan themes, develop financial and clinical quality incentive components, be regulatory compliant and use available survey data to benchmark compensation and performance. In closing, this program will provide tips on how to obtain physician involvement and buy-in so that it becomes their plan. This session will provide you with the knowledge to: • Recognize and evaluate simple to complex compensation plans • Identify data resources for plan development and benchmarking • Use physician participation to develop a successful plan

Register today at mgma.com/mgma11

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Monday, Oct. 24 Concurrent sessions: A series

10:15-11:30 am

(cont.)

A9: Current Issues in D.C. Government Affairs Basic

MGMA Government Affairs staff will deliver up-to-theminute information on a pressing regulatory/legislative issue to keep you informed on the latest happenings and what you can expect in the next few months. The exact topic and speaker will be announced in mid-September. Watch mgma.com/MGMA11 for updates. This session will provide you the knowledge to: • Stay abreast of the current legislative events • Assess impact of recent and upcoming legislation and regulatory changes • Identify strategies/options to meet the upcoming challenges

A10: Optimizing EHR/PM Workflows to Improve Efficiency and the Bottomline Health Information Technology (HIT) Intermediate

Ron Anderson, CPEHR, CPHIT, director of business development, CHMB Solutions, Escondido, Calif. Practices make significant investments in time and money in choosing and implementing EHR technology in their practices. Often, there isn’t enough thought put into designing and building clinical and business workflows to maximize the return on your investments. In this session, you will gain a clear understanding of how to assess current workflows and identify ways to streamline processes. This way you can leverage EHR and hardware technologies, improve practice efficiencies, patient relations and have a positive effect on your bottom line. You will leave with tangible tools and techniques to work with physicians, staff and vendors to accomplish this. This session will provide you with the knowledge to: • Identify what works best in designing and building EHR workflows • Develop successful change management strategies • Coordinate among physicians, staff and vendors for best outcomes

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A11: Moving Toward an Additional Definition of Quality Patient Care Intermediate

Randy Cook, MPH, FACMPE, senior medical practice consultant, State Volunteer Mutual Insurance Co., Brentwood, Tenn. In healthcare, we have focused on two dimensions of quality – safety and service. The evolving healthcare marketplace will require an additional dimension to quality – predictable outcomes. This session will focus on understanding and managing processes to deliver predictable outcomes. This session will provide you with the knowledge to: • Examine the failure rate in healthcare compared to other industries • Review the five dimensions of service quality • Apply the basics of process control

A12: Using Registries to Meet Disease Management, QI, and P4P Requirements Health Information Technology (HIT) Intermediate

Francis Campion, MD, FACP, director of provider programs, Outcome, Cambridge, Mass. As the demand of stakeholders (including patients, regulators, payers and physician organizations) improves efficiency of treatment and reportable clinical outcomes, medical groups are placed under increased scrutiny to continually improve the quality of care. Medical groups are adopting electronic health records (EHR) and finding that interfacing with patient registries can provide a solution for meeting the growing needs for state and federal reporting, professional certification, accreditation and pay-for-performance (P4P) requirements. This session will address the different ways that medical groups can use registries for disease management, quality improvement and P4P purposes (e.g., PQRI) and meet evolving integration requirements, including real case examples. This session will provide you with the knowledge to: • Identify the various uses for registries and integration capabilities • Discuss registry features that ensure data accuracy, quality and usefulness • Review registry benefits now and for future initiatives


Monday, Oct. 24 Concurrent sessions: A series

10:15-11:30 am

(cont.)

A13: Academic Medicine Post Health Reform Academic Practice Intermediate

Atul Grover, MD, PhD, FACP, FCCP, assistant vice president, government relations and healthcare affairs, Association of American Medical Colleges (AAMC), Washington, D.C. Over the next 10 years, the number of insured Americans will increase by 32 million. As part of the Accountable Care Act (ACA), leaders in academic medicine have been challenged to develop policies and programs to bend the cost curve and increase quality and outcomes. Additionally, the policies should help enhance patient safety, better educate future physicians and perform high-quality healthcare research. In line with these objectives, hospitals and academic medical centers have been asked to provide greater price transparency, decrease readmissions, promote value-based purchasing and decrease hospital-acquired conditions. This session will explore all of these challenges and how they will be made even more significant in light of tightening financial resources. This session will provide you with the knowledge to: • Discuss health reform key provisions pertaining to large academic practice plans • Describe key areas where academic medicine will lead the health system • Review how changes in clinical care, research and education will intersect

A14: Washington Update Government Affairs Intermediate

Allison Brennan, government affairs representative, Medical Group Management Association, Washington, D.C. Discover how policy and procedural changes made in the Medicare program for 2011 and 2012 will affect your reimbursement and practice operations. This presentation provides an overview of the Medicare payment formula, including a discussion of the 2012 conversion factor, the reimbursement calculation and changes to the formula inputs. See how payments are modified based on the particular services provided by your practice and your geographic area. Policy changes and specific coding changes will be reviewed. You will gain an appreciation of how the Medicare system works so that you can use the information in contracting discussions with private payers. This session will provide you with the knowledge to: • Recognize and employ new Medicare billing and coding rules • Calculate 2012 reimbursement rates and project private insurance benchmarked rates • Identify compliance and billing opportunities for your medical group practice

Luncheons Networking luncheon Specialty luncheons (preregistration required) MGMA Ambulatory Surgery luncheon MGMA Cardiovascular Specialties luncheon MGMA Hospitalist luncheon MGMA Neurosciences luncheon MGMA Obstetrics and Gynecology luncheon MGMA Oncology/Hematology luncheon MGMA Orthopedic Practice luncheon Sponsored by SRS Soft MGMA Urology luncheon

11:30 am-1:00 pm MGMA Academic Practice Assembly (APA) liaison luncheon (preregistration required) For those interested in or acting as an MGMA liaison for their school.

Uniformed Services Caucus luncheon (preregistration required) Expand your network and gain insight from other branches of the Uniformed Services. Discover how your peers are navigating the constant changes in the healthcare environment. Open to all members of the Uniformed Services.

ACMPE Forum Representatives lunch meeting (by invitation only) This meeting is open to ACMPE Forum Representatives. ACMPE news will be shared and Forum Representatives will be able to network with their peers to discuss ways to strengthen relationships with MGMA state associations and effectively promote ACMPE. Register today at mgma.com/mgma11

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Monday, Oct. 24 11:45 am-12:55 pm Healthcare Innovations Pavilion

B3: Factors Contributing to Unprofessional/Disruptive Physician Behaviors: Strategies and Solutions

Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

Intermediate

Michelle Mudge-Riley, DO, MHA, physician consultant/career coach, Physicians Helping Physicians, Glen Allen, Va.; and Alan Rosenstein, MD, MBA, medical director, Physician Wellness Services, San Francisco

1:00-2:30 pm Exhibit Hall closed

Concurrent sessions: B series

1:15-2:30 pm

B1: Ambulatory Surgery Center Hot Topics Specialty-specific Intermediate

LoAnn Vande Leest, administrator, The Surgery Center LLC, Franklin, Wis.; and Dianne Wallace, RN, MBA, executive director, Menomonee Falls Ambulatory Surgery Center LLP, Menomonee Falls, Wis. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to ambulatory surgery center administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other ambulatory surgery practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

B2: Cardiovascular Specialties Practice Hot Topics Specialty-specific Intermediate

Lynne Tromble, MBA, CPA, chief operating officer, Sutter Pacific Medical Foundation, San Francisco Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to cardiovascular specialties practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other cardiovascular specialties medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

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Compliance and Risk Management

Research on disruptive behaviors has shown a significant negative impact of such behaviors on organizational dynamics that affect both the process and outcomes of care. Many of these events can be related to the stresses of medical training and the pressures of today’s healthcare practice environment. In this session, you’ll learn how to recognize the causes and effects of emotional states that lead to disruptive behaviors and discover how to create a positive solution for your organization. The session will provide practical solutions that focus on recognition, early intervention, coaching and career counseling designed to enhance physician satisfaction. This session will provide you with the knowledge to: • Examine the pressures and consequences affecting the physician practice environment • Recognize the risks of disruptive behaviors on patient care • Discuss the importance of early intervention, coaching and career counseling

B4: Systems of Accountable Care: Structures, Operations and Financial Strategies Alignment and Integration Strategies Intermediate

Bruce Johnson, JD, MPA, shareholder, Polsinelli Shughart, Denver; and Deborah Walker Keegan, PhD, FACMPE, president, Medical Practice Dimensions, Arden, N.C. Employers and private- and public-payers are driving to transform the nation’s healthcare delivery system to focus on value in systems of accountable care. Medical groups and their providers stand to play the most critical role in the new systems by influencing care delivery systems, quality, efficiency and costs throughout the entire healthcare system. This session will focus on structural, operational and financial strategies that can be used by groups to participate in these new care-delivery systems. Attention will be paid both to structures and relationships external to the practice and to internal practice organization and operations. This session will provide you with the knowledge to: • Identify key drivers of success in an accountable care environment • Evaluate alternative financial, compensation and operational participation models • Recognize legal and operational requirements impacting accountable care systems


Monday, Oct. 24 Concurrent sessions: B series

1:15-2:30 pm

(cont.)

B5: The Game Has Changed: Adapting for Maximum Performance Revenue Strategies and Cost Containment Intermediate

Marc Halley, MBA, president and chief executive officer, The Halley Consulting Group, Westerville, Ohio Increasing demand, declining reimbursement, increasing regulatory oversight, significant competition and legislative reform have and will change the medical practice “game” forever. Physicians, medical practice executives/managers and support staff must not just prepare for but foster dynamic change in methods/processes while maintaining clinical and service quality. This session will focus on ways successful players can achieve dramatic improvements in productivity to provide high-quality care while remaining financially and operationally viable. You will discuss process improvement, job design, effectively applied technology, highest and best use staffing, performance measurement and other rigors that can ensure that medical practices prosper in the new game rather than becoming victims of it. This session will provide you with the knowledge to: • Evaluate key indicators to properly target performance improvement initiatives • Create conditions for dramatic improvement in productivity • Using a site-specific plan, engage physicians and staff in improvement

B7: Hospitalist Practice Hot Topics Specialty-specific Intermediate

Michele Fronckiewicz, CMPE, Cincinnati Children’s Hospital Medical Center, Cincinnati; and Dea Robinson, MA, CPC, practice administrator, Inpatient Medicine Service PC, Englewood, Colo. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to hospitalist practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other hospitalist practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

B8: Storytelling & Leadership – Stories You Need to Know How to Tell Professional and Staff Development Basic

Alexander Lowery, MBA, CMPE, administrator, Otolaryngology, Medical College of Wisconsin, Milwaukee

William Henderson, FACMPE, administrator, Upstate Neurology Consultants LLP, Albany, N.Y.

Whether it’s a 30-second elevator speech to your boss, a business-case presentation to physicians and executives, or a morale-boosting speech to support staff, how you tell the story makes a world of difference. If a picture is worth a thousand words, then a story is worth a thousand assurances. In this session, you will learn some basics about culture from an organizational psychology perspective, the difference in telling a personal experience versus just relaying facts, and the several stories you must know how to tell as a leader. The session includes sample stories for use in your workplace.

Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to neurosciences practice administrators. Come prepared with questions and concerns regarding practice management issues.

This session will provide you with the knowledge to: • Recognize basic elements of organizational culture and their importance • Identify what stories you must be able to tell • Apply sample stories from the presetantion handout

This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other neuroscience medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

“ ”

B6: Neurosciences Practice Hot Topics Specialty-specific Intermediate

My attendance at MGMA conferences has

enhanced my ability to deal with the ever-changing demands in the medical practice setting. Dawn S. Carson clinic operations manager University of Michigan

Register today at mgma.com/mgma11

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Monday, Oct. 24 B10: Taking Control of Care Collaboration in Your Community Health Information Technology (HIT) Basic

Douglas Dietzman, MBA, manager, technology information systems, Michigan Health Connect, Grand Rapids Physician practices spend untold hours sorting through faxed results and managing referral requests. In this session, Michigan Health Connect (MHC) – a nonprofit organization established to promote meaningful EHR use and care collaboration – will describe how practices can eliminate this workflow bottleneck while promoting collaboration throughout the community. MHC will outline how practices have successfully leveraged simple technology – freely available to practices across the United States – to create secure care-team networks that enable eReferrals and collaboration and present a coherent picture of a patient’s health to all members of the care team.

Concurrent sessions: B series

1:15-2:30 pm

(cont.)

B9: Characteristics of a Patient-Centered Medical Home Patient Care Basic

Sam Romeo, MD, MBA, medical director, Accreditation Association for Ambulatory Health Care, Skokie, Ill. Calling yourself a “patient-centered medical home” does not make you one. In this session, you will learn the characteristics that experts say are essential to distinguish medical homes from other practices and the difference between medical home “recognition” and “accreditation.” You will discover why many so-called “medical homes” have not lived up to their promise to hold down costs and improve patient care, and why the medical home must be assessed from the patients’ perspective. You will also review findings that make the case for the patient-centered medical home, and you’ll leave with a list of tools to make your practice a medical home. This session will provide you with the knowledge to: • Explain five major characteristics of the patient-centered medical home • Assess whether your practice meets national medical-home standards • Articulate the difference between medical-home accreditation and recognition

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This session will provide you with the knowledge to: • Outline practical lessons learned in establishing a carecollaboration network • Describe how to achieve collaboration with or without EHRs • Review how modular applications extend a practice’s technology capabilities

B11: Academic Practice Revenue Cycle Hot Topics Academic Practice Intermediate

Cliff Skinner, MPA, director, University of California-San Francisco Sponsored by the Academic Practice Assembly Revenue Cycle Collaborative, this session will focus on topics of keen interest to anyone associated with the clinical revenue cycle. Likely topics include “centralizing vs. decentralizing” components of the revenue cycle, improving patient collections, reducing bad debt and new ideas to boost revenue. Come prepared to participate in this session to share your hot topics, meet other revenue-cycle professionals and learn from your peers. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other medical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together


Monday, Oct. 24 Concurrent sessions: B series

1:15-2:30 pm

(cont.)

Revenue Strategies and Cost Containment Intermediate

Government Affairs Intermediate

Amy Nordeng, JD, counsel, government affairs, Medical Group Management Association; and Robert Saner II, Esq., principal, Powers Pyles Sutter & Verville PC, both of Washington, D.C. During the heated healthcare reform debate in Washington, the one issue that all sides agreed on is healthcare fraud. Policymakers universally see eliminating fraud and abuse in the Medicare program as a way of saving government money. As a result, the federal government has increased focus on healthcare providers while developing new tools to end fraud and waste in government programs based on new authority granted to it in the Patient Protection and Affordable Care Act. This session will help you identify changes to the federal fraud and abuse and physician self-referral (Stark) laws so you can prepare your practice. This session will provide you with the knowledge to: • Review fraud and abuse law changes, enacted and under consideration • Identify changes to the Stark law • Recognize federal Office of Inspector General enforcement abilities and trends

Positively or negatively, everyone in the medical practice participates in the organization’s financial success. This interactive session reviews the revenue cycle’s components: contracting, front office functions, documentation, coding, charge entry, bulk claims management and individual claim resolution. The session will show you how organizational structure, processes, people and technology impact roles relating to the organization’s revenue. You will explore how detailed checklists outline each aspect of the revenue cycle and help the organizational actors understand and comply with expectations to ensure that the organization can optimize opportunities to improve the revenue cycle. You will learn how you can hold individuals accountable for revenue cycle responsibilities. This session will provide you with the knowledge to: • Dissect the components of the revenue cycle • Specify the critical revenue roles and responsibilities in the organization • Implement checklists to promote improvement and manage accountability

Professional and Staff Development Intermediate

my third and without a doubt it provided more value than all of the other conferences I attended in 2010. The knowledge and experience shared by the speakers, vendors and colleagues was invaluable.

We are all faced with very challenging times and MGMA is committed to keeping us informed

and providing us with invaluable networking

Patricia Hupman associate director, client services Sutter Physician Services Sutter Health

Sarah Holt, PhD, FACMPE, practice administrator, Cape Girardeau Surgical Clinic Inc., Cape Girardeau, Mo.

ELS2: MindShift for Leaders: Change is Inevitable, Growth is Optional

The MGMA 2010 Annual Conference was

opportunities.

1:15-5:00 pm

ELS1: Optimize Revenue Cycle Opportunities for Financial Success

B12: Compliance in the New Era of Heightened Government Scrutiny

Extended Learning Sessions

Susan Murphy, PhD, MBA, president, Business Consultants Group Inc., Rancho Mirage, Calif. Change energizes some people and paralyzes others. This humorous, high-content presentation illustrates the four stages of change, predictable human behaviors that occur during each stage and the actions needed to get back on track toward the goals. Research shows that the behavior of leaders is the most important factor in how people in organizations accept change. Self-management during times of change is essential. By shifting our mindset from resisting change to embracing change as our leadership brand, professionals can learn to respond to change by strategically planning for the impact of change. Change is inevitable, growth is optional. This session will provide you with the knowledge to: • Explore four stages of change and the leadership actions needed • Receive a prescription for thriving during change • Examine your leadership brand as a leader during change

Register today at mgma.com/mgma11

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Monday, Oct. 24 2:30-5:00 pm Exhibit Hall open 2:40-3:25 pm Healthcare Innovations Pavilion Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

Concurrent sessions: C series

3:45-5:00 pm

C1: Primary Care Practice Hot Topics Specialty-specific Intermediate

Casey Crotty Jr., chief executive officer, San Juan IPA, Farmington, N.M. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to primary care practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other primary care practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

C2: Nephrology Management Issues and Solutions Specialty-specific Intermediate

Daniel Strauch, MHA, CMPE, administrator, The Center for Kidney Care, Mount Laurel, N.J. This session will provide the opportunity for nephrology practice managers to review important and emerging trends, challenges and success stories. Topics to be discussed will include: • Ways nephrology practices are expanding and/or increasing revenues • The impact of Medicare bundling payments and challenges in dialysis facility management • Recruitment, retention and succession planning for nephrologists and advanced practitioners • Discussion of your ideas, concerns, pressing needs and opportunities in your nephrology practice This session will provide you with the knowledge to: • Identify new and emerging trends in nephrology practices • Understand how successful practices are responding to today’s challenges • Share information and connect with nephrology practice managers

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C3: Protecting Your Practice from Fraud Compliance and Risk Management Intermediate

Kerri Gantt, CMM, LHRM, FACMPE, administrative director, Gastroenterology Associates of SW Florida; and Karen Mosteller, CPA, CHBC, consulting partner, Markham Norton Mosteller Wright & Company PA, both of Fort Myers, Fla. Fraud costs businesses billions of dollars each year. Is your practice at risk? Do you have controls in place to protect your practice? In this session, you will learn about the Red Flags of Fraud, discover where you may be vulnerable and what deterrence steps to take. We will review a case study and demonstrate appropriate checks and balances that should be implemented for fraud protection. You will learn about processes and procedures that should be established as deterrents to fraud. Best-practice sample forms will be provided to assist you in implementing your fraud protection program. This session will provide you with the knowledge to: • Recognize the Red Flags of Fraud and areas of vulnerability • Examine checks and balances that should be implemented • Establish processes and procedures needed for fraud protection


Monday, Oct. 24 Concurrent sessions: C series

3:45-5:00 pm

(cont.)

C4: Achieving Economic Goals in an Era of Healthcare Reform Alignment and Integration Strategies Intermediate

Kevin Lieb, MBA, senior director, TRG Healthcare Solutions, Denver; and Craig Nesta, JD, MBA, MS, FACHE, FHFMA, CMPE, partner, TRG Healthcare LLC, Philadelphia How will physician practices and hospitals work together to achieve their economic goals in an era of healthcare reform? This session will provide an update on successful alignment structures and provide case studies detailing early results for aligned hospitals and physician organizations. Achieving shared economic goals will require a full understanding of the changing payment structures and evolving compensation models for integrated physicians. Participants will gain an understanding of how to organize clinically to succeed, the risks and rewards associated with bundled payment and effective compensation models for aligning interests in quality and financial outcomes. This session will provide you with the knowledge to: • Establish working knowledge of the alternative-affiliation models • Review results of integrated models from actual case studies • Examine the implications of bundled pricing initiatives

C5: Sound Revenue Management Strategies for the 5010 and ICD-10 Transitions Revenue Strategies and Cost Containment Intermediate

Regina Hayes, business office manager, Orthopaedic Specialists of the Carolinas, Winston Salem, N.C. Much attention has been devoted to the technological challenges surrounding the upcoming transitions to Version 5010 of the electronic transaction standards and the ICD-10 code sets. Fewer resources exist to help practice administrators weather potential revenue cycle management (RCM) difficulties. During this presentation, you will learn how to prioritize the steps still necessary to prepare revenue operations for these two monumental conversions. You will discover how to minimize the impact of potential cash flow interruptions and learn where to find valuable resources. You will walk away with checklists and practical strategies ready for immediate use in your practice.

This session will provide you with the knowledge to: • Identify effective 5010 and ICD-10 revenue cycle management strategies • Prioritize steps toward revenue cycle readiness for 5010 and ICD-10 • Minimize the impact of potential post-transition cash flow disruptions

C6: Surgical Practice Hot Topics Specialty-specific Intermediate

Ramona Osborne, CMPE, executive director, Ohio Valley Surgical Specialists, Owensboro, Ky. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to surgery practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other surgical practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

C7: Medical Imaging/Radiology Practice Hot Topics Specialty-specific Intermediate

David Smith, FACMPE, administrator, Lawrence, Kan. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to medical imaging/ radiology practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other medical imaging practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

Register today at mgma.com/mgma11

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Monday, Oct. 24 Concurrent sessions: C series

3:45-5:00 pm

(cont.)

C8: Leadership Strategies in Healthcare Professional and Staff Development Intermediate

Ronald Menaker, EdD, CPA, FACMPE, administrator, Mayo Clinic, Rochester, Minn. Leadership in healthcare organizations is critical to address the growing challenges to provide access to all who seek it in an effective and efficient manner. Some of the factors impacting healthcare leaders are the unlimited demand for services, increasing regulations, reimbursement reductions and the aging population. These are adding to organizational stress in unprecented ways. In this session, attendees will learn about leadership competencies from a historical and current perspective. Menaker will review strategies for change management in a strategic-thinking context, with emphasis on strategies to address resistance to change and develop relationships.

Attend the legislative reform and update

sessions. They are up-to-the minute current, and the MGMA Government Affairs staff is excellent at interpreting the information for us and presenting it in a way that a normal person can understand. These are generally the most valuable sessions at the conference. Beth A. Balen, FACMPE practice manager Orthopaedic Research Clinic of Alaska

This session will provide you with the knowledge to: • Explain and develop leadership competencies • Identify and develop strategies to overcome resistance to change • Use strategies to improve relationships, the core of leadership

C9: The Joint Commission’s New Primary Care Home Option: What You Need To Know Patient Care Intermediate

Saint Anthony Amofah, MD, MBA, ambulatory surveyor, The Joint Commission, Oakbrook Terrace, Ill.; and Lon Berkeley, MS, project director for community health center accreditation, Oakbrook Terrace, Ill. Recognizing the benefits of increased access to care, continuity of care and patient-centered care, this session will discuss the Joint Commission’s new Primary Care Home (PCH) Option that has been developed for its accredited ambulatory care organizations. You will review how it will enable the improvements in quality of care and patient safety, achieved through accreditation, to be combined with increased reimbursement when the additional requirements of the PCH Option are met. This session will provide you with the knowledge to: • Describe the principles on which the PCH Option is based • Discuss how the PCH Option relates to ambulatory care accreditation • Specify at least five requirements for designation as a PCH

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C10: Remote Coding and ICD-10 – The Do’s and Don’ts Health Information Technology (HIT) Intermediate

Richard Vander Burg, RN, director of healthcare services, DOMA Technologies, Virginia Beach, Va. The increased complexity of ICD-10 and an already scarce workforce of coders is changing the billing and coding landscape. New technology is enabling coders to work remotely, increasing the availability of coders, but not without some potential downfalls. This presentation will present a practical checklist for analyzing remote coding as an option for your institution and will identify best practices to help guide decision making. This session will provide you with the knowledge to: • Identify drivers of change in the billing/coding environment • Review a checklist for evalutating remote-coding solutions • Discuss best practices in remote coding


Monday, Oct. 24 Concurrent sessions: C series

3:45-5:00 pm

(cont.)

C11: Academic Practice Physician Compensation Models Academic Practice Intermediate

Ron Holder, MHA, FACMPE, administrator, department of surgery, Scott & White Clinic, Temple, Texas Designing a compensation plan for your academic practice (or large integrated delivery system) can be a complex and daunting task. Leaders of such groups frequently struggle with how to subsidize the specialties that cannot generate the clinical revenue to support the market salary of the position or the research and education parts of the academic practice’s mission. The session will provide several options, strategies and considerations for model design as well as specific formulas and tools to bring your model to fruition. This session will provide you with the knowledge to: • Discuss multiple options for base compensation model design • Turn compensation and productivity survey data into a base compensation model • Use survey data to model deficit, unfunded or strategic investment

C13: Ophthalmology Practice Hot Topics Specialty-specific Intermediate

Lorri Brown, FACMPE, chief administrative officer, The Eye Care Group, Waterbury, Conn. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to ophthalmology practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other ophthalmology practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

5:00-6:00 pm

Health System reception (preregistration required)

Specialty networking receptions 5:00-6:00 pm (preregistration required) MGMA Academic Practice reception

C12: ICD-10 and New HIPAA 5010 Transaction Standards

MGMA Emergency Medicine reception

Government Affairs

MGMA Medical Imaging/Radiology reception

Basic

Robert Tennant, MA, senior policy adviser, government affairs, Medical Group Management Association, Washington, D.C. The federal government has mandated updating of HIPAA electronic transactions standards and replacement of the ICD-9 codes with ICD-10, transitions that will cause significant challenges. In this session you will learn about new HIPAA requirements and how changes will impact your organization. Critical issues include: transition from 4010 electronic transaction standards to the 5010 version; how physician practices can address changes in payer contracting, encounter documentation, staff training, research and benchmarking data; critical software modifications; compliance dates; and how to work with vendors and payers. This session will help you better understand how your organization must prepare in the coming months as the implementation process continues. This session will provide you with the knowledge to: • Review critical ICD-10 and the HIPAA 5010 compliance requirements • Recognize major effects and benefits of changes on your practice • Identify necessary steps for compliance with these complex federal mandates

MGMA Nephrology reception MGMA Ophthalmology reception MGMA Pain Management reception MGMA Primary Care reception Sponsored by MED3000 and Phytel MGMA Surgical Practice reception

Other networking receptions

6:00-7:00 pm

(preregistration required) Women Business Leaders reception Michigan MGMA state reception Minnesota MGMA state reception Nevada MGMA state reception

6:00-8:00 pm

Texas MGMA state reception (preregistration required)

ACMPE Fellows Dinner

7:00-10:00 pm

(preregistration and additional fee are required) Join your ACMPE Fellow colleagues for a night of networking in style. A reception with the newest ACMPE Fellows begins at 7:00 pm, with dinner and recognition ceremony to follow at the Wynn Las Vegas, 3131 Las Vegas Blvd. South. Register today at mgma.com/mgma11

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Tuesday, Oct. 25 people – globally, while slowing healthcare cost’s growth, we have to find ways to move beyond hospital- and clinic-centric practices to home- and community-based ones. We have to shift the focus of care as well as some of the expertise and responsibility to the home and to the family. The convergence of computing, communications, consumer electronics and medical technologies offers us a “platform” for doing this. These technologies, while no magic pill, offer innovative ways to do home-based prevention, early detection, behavior change, social support and caregiver engagement. Dishman will give examples and show prototypes that explore how independent-living technologies can help us rethink the aging experience from “patient” to “provider” and shift care to the home.

9:00 am-1:45 pm Exhibit Hall open Final day for Exhibit Hall; permanently closes at 1:45 pm. Plan ahead to see all of your important exhibitors prior to closing!

9:20-10:05 am Healthcare Innovations Pavilion Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

7:30 am-5:30 pm

Conference registration open 7:30-8:00 am

Continental breakfast

Concurrent sessions: D series

7:45-8:00 am MGMA meeting of the members

D1: Development of an Academic Medical Center Heart and Vascular Service Line

8:00-8:15 am ACMPE Day: The Power of Certification and Presentation of the Harry J. Harwick Lifetime Achievement Award ACMPE Board Chair Alan Winkler, MHSA, FACMPE; and MGMA Board Chair Shena Scott, MBA, FACMPE

General session

8:15-9:15 am

Changing Practices: Home- and Community-Based Care Technologies for Independent Living Leadership Overview

Eric Dishman, fellow and director of health innovation and policy, Intel’s Digital Health Group, Beaverton, Ore. For all the international attention to healthcare reform, precious little attention has been paid to challenging the 100-year-old premise that care is best practiced in an institutional environment. We still feel that it’s best when delivered by highly trained medical experts and deployed reactively once someone is already sick, frail or injured. To truly improve quality of life for more people – and more older

30

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10:15-11:30 am

Academic Practice Basic

Mark Iannettoni, MD, MBA, physician executive director, University of Iowa Heart and Vascular Center; and Deann Montchal, RN, MBA, chief of operations, University of Iowa Health Care, both of Iowa City The development of an integrated service line in a private practice model works well due to alignment of common goals and incentives. In an academic medical center, the perceived misalignment of the revenue streams, requirements for research over clinical service and the departmental silos that have been ingrained in these institutions makes true programmatic development a challenging if not impossible process. This session will describe the successful development of a fully integrated administrative, professional and financial service line at the University of Iowa Heart and Vascular Center, as well as some of the challenges associated with this success. This session will provide you with the knowledge to: • Engage and integrate physicians and the hospital administration • Review an integrated practice plan across departments • Examine the Center’s governance structure


Tuesday, Oct. 25 Concurrent sessions: D series

10:15-11:30 am

(cont.)

D3: Reducing Liability Risk through the “Proactive Disclosure” Approach to Informed Consent Compliance and Risk Management

D2: Emerging Models of Physician Engagement: Strategies for Effective Resource Utilization Alignment and Integration Strategies Intermediate

Kenneth Hertz, FACMPE, principal consultant, MGMA Healthcare Consulting Group, Pineville, La.; and Bruce Johnson, JD, MPA, shareholder, Polsinelli Shughart, Denver Physicians are critical to the current and future financial health of hospitals and health systems. As the worlds of hospitals and physicians continue to be pushed together, each is becoming more dependent on the other. Both will require a “bigger picture” understanding that spans the continuum of care. This session will focus on do’s, don’ts and best practices related to physician engagement in different relationship structures, including operational practices and tools to drive physician understanding, compensation structures and strategies, and opportunities and challenges related to measurement and compliance. This session will provide you with the knowledge to: • Explore alternative physician engagement/relationship structures, including strengths and weaknesses • Recognize compensation, incentive and operational practices for organizational transformation • Assess cultural/ legal issues related to new physician relationship structures

profession, to meet good friends I’ve made from previous years and to meet new friends. It’s a great opportunity to network with people who work in

your field, to learn some new techniques and an

Laura Palmer, FACMPE practice management consultant Texas Medical Association

A recent American Medical Association report reveals that 42% of physicians have been sued, and the chance of facing medical malpractice claims rises to 60.5% by the time physicians reach age 55. However, informed patients engaged in positive relationships with providers are less likely to initiate litigation in the event of undesirable outcomes. This presentation will show providers how to approach informed consent as an ongoing collaborative process, not as a one-time, form-signing event. You’ll learn how to ensure that “disclosure” is inherent in the entire informed-consent process, thus managing expectations and cultivating satisfaction, and subsequently avoiding liability claims. This session will provide you with the knowledge to: • Identify current best practices in the shared decisionmaking process • Implement strategies and tools that increase patient comprehension • Develop a comprehensive informed-consent process that minimizes risk

D4: Developing the ACO Infrastructure: Integrating Physicians, IT and Payment Models Alignment and Integration Strategies Mark Shields, MD, MBA, FACP, senior medical director and vice president of medical management, Advocate Physician Partners and Advocate Health Care, Mount Prospect, Ill.

MGMA Annual Conference to learn more about my

with others.

James Gottesman, MD, physician, The Vasectomy CenterEastside, Mercer Island, Wash.

Intermediate

Each year I look forward to attending the

opportunity to share your experiences

Intermediate

While ACOs are clearly the way of the future, very few healthcare delivery systems have the infrastructure necessary to move to that next level of care delivery. During this interactive session, you’ll be provided with several key strategies with proven success for seven-plus years in aligning physicians and technology. You’ll learn about the legislation that directs ACO formation, as well as the contracting and financial models used to fund the program and pay physicians based on performance. You’ll also walk away with a better understanding of how effective use of metrics can drive performance and improve patient care. This session will provide you with the knowledge to: • Build the infrastructure needed to become an ACO • Design governance and funding structures to support an integrated model • Develop best-practice measures to improve patient care

Register today at mgma.com/mgma11

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Tuesday, Oct. 25 Concurrent sessions: D series

10:15-11:30 am

(cont.)

D5: Leveraging Marshfield Clinic’s Physician Group Practice Demonstration Experience in a “Value-Based” Environment Revenue Strategies and Cost Containment Intermediate

Theodore Praxel, MD, MMM, FACP, medical director of quality improvement and care management, Marshfield Clinic, Marshfield, Wis.; and Craig Pederson, MHA, MBA, partner, Health Care Futures LP, Edina, Minn. This session will include a real-life example of value-based payment structures and their impact on providers – using Marshfield Clinic’s experience in CMS’ Physician Group Practice (PGP) Demonstration. PGP tested whether giving physicians the opportunity to share in financial savings generated through quality and efficiency improvements would improve the quality of care for Medicare beneficiaries. Marshfield Clinic is credited with significantly reducing spending and increasing quality for 42,000 Medicare patients with diabetes, congestive heart failure, coronary artery disease or hypertension, and realizing significant PGP payments over the course of the demonstration. This session will provide you with the knowledge to: • Design a patient management program to reduce cost and improve outcomes • Assess organizational readiness to succeed in a reformedpayment era • Design effective strategies for a reformed-payment environment

D6: Wireless Technologies in Your Practice Health Information Technology (HIT) Basic

Gary Degen, DPM, MBA, CMPE, chief medical officer, Nano Mark Therapeutics, ZirMed, Louisville, Ky. From exam rooms to waiting rooms, wireless technologies are changing how we interact with each other, patients, payers and with resources in healthcare. The use of a variety of wireless technologies can increase efficiencies, decrease costs, increase convenience and increase cash flow into any office. This session will examine the latest technologies available to healthcare providers and their staffs and present the advantages and disadvantages of using each type of technology in the healthcare office work area. This session will provide you with the knowledge to: • Explain how wireless technology works in a healthcare setting • Discuss where wireless technology can be used in a healthcare office • Review the costs and advantages/disadvantages of wireless technologies available

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D7: Promoting Your Professional Development with ACMPE ACMPE Basic

Lindsay Hayes, MA, ACMPE certification coordinator, Medical Group Management Association, Englewood, Colo. Earn nationally recognized board certification and Fellowship in medical practice management through the American College of Medical Practice Executives (ACMPE), MGMA’s standard-setting and certification body. In this session, you will gain an understanding of the process and requirements to attain ACMPE board certification and Fellowship, and the resources and programs to get you there. You will be able to determine how ACMPE certification can further your professional development and personal growth. This session will provide you with the knowledge to: • Discuss the foundation and value of ACMPE certification and Fellowship • Identify the steps to becoming a Certified Medical Practice Executive (CMPE) • Examine the steps to become a Fellow in ACMPE (FACMPE)

D8: Lining Up a High-Quality Medical Staff Professional and Staff Development Intermediate

Craig Hunter, senior vice president, Coker Group, Alpharetta, Ga. A comprehensive medical staff development plan should establish a framework for meeting a community’s healthcare needs. A Community Needs Assessment (CNA) provides analyses presenting opportunities and benefits to strengthen your position of physician supply and demand. Attracting high-quality physicians that are a good match for the hospital will increase your recruitment and retention rate. This timely session will adequately prepare you for strategies affecting timing, alignment, revenue/expense considerations, compensation impact and necessary recruitment activities for success. This session will provide you with the knowledge to: • Identify the fundamentals and goals of a Community Needs Assessment • Apply tools for planning and execution of staff development • Develop strategies that attract and retain quality physicians


Tuesday, Oct. 25 Concurrent sessions: D series

10:15-11:30 am

(cont.)

D9: Current Issues in D.C. Government Affairs Basic

MGMA Government Affairs staff will deliver up-to-theminute information on a pressing regulatory/legislative issue to keep you informed on the latest happenings and what you can expect in the next few months. The exact topic and speaker will be announced in mid-September. Watch mgma.com/MGMA11 for updates. This session will provide you the knowledge to: • Stay abreast of the current legislative events • Assess impact of recent and upcoming legislation and regulatory changes • Identify strategies/options to meet the upcoming challenges

D10: Conducting a Patient Throughput Analysis Revenue Strategies and Cost Containment Intermediate

Frank Cohen, MBB, MPA, senior analyst, the Frank Cohen Group LLC, Clearwater, Fla. Healthcare is a business, and its first responsibility is to be profitable. The fact is that quality is expensive, and if a practice cannot be profitable, its ability to provide quality care is severely limited. This session focuses on improving the efficiency of the patient visit cycle time, resulting in happier patients and a more profitable practice. The basis of this presentation is a case study of a three-physician internal medicine practice that incorporated emerging business techniques to time, analyze and improve efficiency by reducing the amount of time it took for a patient to be seen by the practice. This session will provide you with the knowledge to: • Discuss Lean and Six Sigma • Apply process and value-stream mapping to a patient visit • Analyze data and develop cause and effect relationships

“ ” As we embark on whole new era of reform

(good, bad or indifferent), this conference gave me a lot of positive ideas and inspiration to face the many changes ahead.

D11: The Patient Safety Checklist: A Simple Tool with Maximum Results Patient Care Intermediate

David Gans, MSHA, FACMPE, vice president, innovation and research, Medical Group Management Association, Englewood, Colo.; and Elizabeth Evans, RN, MPM, FACMPE, CPHQ, CPHIMS, executive director, Oncology Nursing Society, Pittsburgh Medicine has become increasingly more complex. Your medical group could have patients in situations requiring complex medical decision-making. And the coordinated action of physicians, staff and systems is dynamic. All of this can lead to an increased potential for error or patient harm. Fortunately, a simple tool, adopted from the aviation industry, can improve teamwork, systematize multi-step processes, improve team dynamics and minimize errors. This session will describe how medical groups can use checklists during all critical events and during routine activities to prevent errors and contribute to a safer environment. Examples are taken from primary care, medical specialty and surgical specialty practices. This session will provide you with the knowledge to: • Describe how highly reliable organizations minimize risk of human error • Coordinate team activity during complex activities • Apply patient safety checklists used by medical groups

Michele Mitchell, administrator Consultants In Women’s Health

Register today at mgma.com/mgma11

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Tuesday, Oct. 25 Concurrent sessions: D series

10:15-11:30 am

(cont.)

D12: How to Build Successful Hospital and Physician Affiliations Academic Practice Intermediate

Craig Nesta, JD, MBA, MS, FACHE, FAFMA, CMPE, partner, TRG Healthcare LLC, Philadelphia; and Kevin Lieb, senior director, TRG Healthcare Solutions, Denver It has become increasingly important for academic faculty practice plans to align more closely with community-based physician groups through formal affiliation agreements. This is necessary to expand market share and prepare for healthcare reform initiatives such as accountable care organizations. In this session, participants will gain an understanding of the affiliation options available for community-based physician groups and faculty practice plans. These options will demonstrate how to create the structure to achieve common goals, formulate qualityenhancing, cooperative environments and achieve the desired, shared economic goals. The session also will include a discussion of the implications of bundled-pricing initiatives on the economic performance of the affiliated organization. This session will provide you with the knowledge to: • Articulate a working knowledge of the alternative affiliation models • Identify what has and has not worked from case studies • Achieve economic goals, including impact of bundled pricing

D13: Patient Interaction and Information Security in an Electronic Age Health Information Technology (HIT) Basic

Derek Kosiorek, CPEHR, CPHIT, independent consultant, MGMA Healthcare Consulting Group, Eagan, Minn. Trying to keep up with the move from ink and paper in a chart to bits and bytes on a server can be overwhelming. This session will go back to the basics and discuss how the electronic evolution is affecting a key area of medical practice – patient interaction. Changes in e-prescribing and the development of patient portals are changing the way medical providers connect with patients. We’ll take a look at these key technologies along with ways a practice can protect itself by implementing information security best practices. This session will provide you with the knowledge to: • Recognize the costs and benefits to e-prescribing in 2011 and beyond • Identify the considerations for maintaining a patient portal • Review the safeguards necessary to ensure that your data is secure

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D14: Privacy and Breach Notification Government Affairs Basic

Amy Nordeng, JD, counsel, government affairs; and Robert Tennant, MA, senior policy adviser, government affairs, both from the Medical Group Management Association, Washington, D.C. In this session, attendees will receive a summary and analysis of the latest changes to key federal privacy requirements, including breach notification and enforcement, recently released by HHS. Presenters will give a comprehensive explanation of the regulations and provide practical solutions for incorporating these requirements into your practice. This session will provide you with the knowledge to: • Review federal privacy requirement updates • Specify HHS breach notification and enforcement changes • Identify and incorporate solutions for your practice

D15: Pain Practice Management Hot Topics Specialty-specific Intermediate

Dennis Wipperling, FACMPE, practice administrator, Center for Pain Management and Supportive Care, Minneapolis Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to pain management practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other pain management practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

Luncheons

11:30 am-1:00 pm

Networking luncheon in the Exhibit Hall ACMPE Business Meeting/Luncheon and Fellows Convocation (preregistration required) All are invited to join ACMPE, celebrating 55 years of professional certification, in recognizing the 2011 Fellows class. In addition, MGMA and ACMPE will present six top awards, including the Harry J. Harwick Lifetime Achievement Award. This session is open to ACMPE members, students, faculty and anyone interested in learning more about pursuing certification and Fellowship in ACMPE.


Tuesday, Oct. 25 11:45 am-12:55 pm Healthcare Innovations Pavilion Twenty-minute educational sessions presented by various industry experts in the Exhibit Hall.

1:30-1:45 pm Trail Map drawing in the MGMA bookstore and booth Sponsored by Halley Consulting Group, Medical Present Value, Inc. and RemitDATA

Concurrent sessions: E series

1:45-3:00 pm

E1: Art of Measuring Physician Productivity in a Complex Academic Environment Academic Practice

growing concern for hospitals and medical groups is how to develop a system for aligning medical groups with the institutional mission. In this session, participants will learn about how a large 100-provider, faith-based multispecialty practice integrated with a successful community hospital. Participants will learn how the medical group and hospital addressed issues including legal structure, governance, compensation, valuation, management structure and culture, and how these two organizations successfully integrated. This session will provide you with the knowledge to: • Review the key components guiding successful integration • Examine the various components of successful integration • Review impact of strategy, governance, culture, compensation and communication

Intermediate

E3: Is Your Practice HIPAA Compliant?

Dan Riina, FACHE, MHA, partner, TRG Healthcare LLC, Southfield, Mich.; Susan Aloi, MPA, FACMPE, associate executive director; and Michael Consuelos, MD, MBA, FAAP, vice chair, department of pediatrics, both of Lehigh Valley Physician Group, Allentown, Pa.

Compliance and Risk Management

This interactive session will discuss the complexities of measuring physician productivity in an academic medical center. The panel will stimulate discussion by first presenting diverse methods to measure physician productivity in an environment where faculty must balance clinical, research and academic responsibilities. The panel will encourage attendees to participate and ask questions, provide feedback, explore possible alternative models and present additional scenarios and circumstances for review and comment. The panel discussion will generate thought-provoking ideas to benefit everyone in attendance. This session will provide you with the knowledge to: • Identify driving forces determining physician productivity in an academic environment • Demonstrate tools to gain consensus on productivity measures • Provide examples of systems currently used in large academic settings

E2: A Successful Physician-Hospital Integration – A Case Study Alignment and Integration Strategies Advanced

Nick Fabrizio, PhD, FACMPE, FACHE, principal consultant, MGMA Healthcare Consulting Group, Baldwinsville, N.Y.; and Warren White Jr., MBA, FACMPE, vice president of physician services, Lakeland Hospital, Berrien Springs, Mich. As the number of hospitals purchasing or affiliating with medical groups continues to increase, the complexities of integrating two separate organizations is expanding. A

Advanced

Janet McIntyre, MBA, FACMPE, principal consultant, JEM Healthcare Consultants, Denver Be prepared for tough, new HIPAA regulations and enforcement. This session will provide best practices in privacy and security compliance through a review of regulation and enforcement, the latest in policies and procedures, and tools and techniques for training and keeping your physicians and staff informed and compliant. This session will provide you with the knowledge to: • Analyze a practice manager’s experience with an OCR audit • Review current legislation and regulations regarding HIPAA privacy and security • Obtain tools and resources for your practice

I attend the MGMA Annual Conference for a

number of reasons. First of all, I like to keep up on the latest trends that are happening in our industry, and the MGMA general sessions are particularly effective in keeping up with those trends. Frederic R. Simmons Jr., CPA, CMPE chief executive officer Clearwater Cardiovascular & Intervention Consultants

Register today at mgma.com/mgma11

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Tuesday, Oct. 25 Concurrent sessions: E series

1:45-3:00 pm

(cont.)

E4: Using Data and Leadership Alignment to Achieve PCMH Recognition Alignment and Integration Strategies Advanced

Emily Padula, RN, BSN, vice president of quality; and Jayne Pope, MBA, RN, FACHE, clinical services chief executive officer, both from Lone Star Circle of Care, Georgetown, Texas Lone Star Circle of Care is the first community health center (CHC) system in Texas to achieve NCQA Patient-Centered Medical Home (PCMH) recognition. And, it did so while growing from eight to 25 practice locations. This session will provide practical insight into how shared governance, a “medical neighborhood” and data analysis can be used to simultaneously align business processes and enhance care quality. Plummeting attrition and no-show rates and improved clinical outcomes all testify to Lone Star’s impact as “medical home” for uninsured and publicly funded patients. Session speakers will share their organizational strategies for building and continually improving their PCMH. This session will provide you with the knowledge to: • Develop structures and systems that promote PCMH achievement • Apply strategies for selecting and leveraging high-impact data • Empower staff toward PCMH workflow and care quality improvements

E5: Deal Breakers in Payer Contract Language Revenue Strategies and Cost Containment Intermediate

Penny Noyes, CHC, president, chief executive officer, founder, Health Business Navigators, Bowling Green, Ky. Rates are first and foremost in negotiating a new agreement. Assuming you have the rates you need, how do you protect the rates and ensure that you are signing an agreement with fair administrative provisions? This session will walk through a list of provisions that should be negotiated to more favorable language, with focus on “deal breaker” language. What can you reasonably negotiate for timely filing and payment limits, amendments, patient hold harmless, recoupment periods for over- and underpayments, offsets, retrospective eligibility and more? You will learn the laws, conflicting agreements and plan funding arrangements to make the agreement language work for you. This session will provide you with the knowledge to: • Critique the narrative description of your reimbursement exhibit • Identify the deal breakers • Propose alternative language for the deal breakers

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E6: Making The Body of Knowledge for Medical Practice Management Work for You ACMPE Basic

Rebecca Dean, MA, FACMPE, executive director, SportsMedicine Fairbanks, Fairbanks, Alaska; and Heather McHugh, senior certification manager, Medical Group Management Association, Englewood, Colo. What does it take to be an effective medical practice executive? What proficiencies must you master to advance in today’s environment? The answers are as close as the Body of Knowledge (BOK) for Medical Practice Management, developed and published by the American College of Medical Practice Executives (ACMPE), the standard-setting and certification body of MGMA. This session’s examples and tools will show how to synthesize the Body of Knowledge for your professional development and your practice’s improvement. This session will provide you with the knowledge to: • Apply tools for using the Body of Knowledge for professional development • Implement tools for using the Body of Knowledge to enhance practice improvement • Identify proficiencies founded in the Body of Knowledge

E7: Launching Your Career: Essentials for Students – Part 1 Student/Faculty Basic

Ann McFarland, FACMPE, Southwind, a division of The Advisory Board, Helena, Mont.; Norma Plante, FACMPE, senior administrative director, Scripps Medical Foundation, San Diego; Lucien Roberts III, MHA, FACMPE, associate administrator of business development, MCV Physicians, Richmond, Va.; and Peter Rabinowitz, president, PAR Associates, Osterville, Mass. The wide range of career options in medical practice management can seem daunting to those new to the profession. This two-part session will explore ways to match individual styles and interests to various practice settings, and will discuss the advantages and opportunities for pre-career residencies and networking. The course includes discussion and tips on the importance of evaluating and assessing a prospective employment opportunity and provides insights and knowledge on interviewing skills needed to obtain a job offer. This session will provide you with the knowledge to: • Assess and narrow career options based on management style and focus • Identify advantages of a pre-career residency/internship • Use tips and tools to evaluate and receive a job offer Continued in session F7. All learning objectives may not be covered in Part 1 of this session.


Tuesday, Oct. 25 Concurrent sessions: E series

1:45-3:00 pm

(cont.)

E8: Success Recipe to Create a Positive, Productive, PROFITABLE Practice Professional and Staff Development Basic

Maureen Mulvaney, EdM, PMA, chief executive officer and president, MGM & Associates Inc., Phoenix A positive work environment fosters higher productivity, which boosts profits. You will laugh as you learn how to create a positive practice using the latest cutting-edge healthcare trends that you will be able to implement easily. And, they are all trends that help drive practice productivity and generate higher profits through increased patient-centered focus. Don’t miss this fun-filled session. You will learn to create magical moments in your practice. This session will provide you with the knowledge to: • Recognize healthcare trends that can be used to your advantage • Explore coping strategies that support practice growth • Implement breakthrough change techniques that support increased profits

E9: Secret Service Revealed: Customer Service Tips From “Undercover” Mystery Patients Patient Care Intermediate

Meryl Luallin, partner, Sullivan Luallin, San Diego Your patient satisfaction surveys may give you good data, but they don’t always tell the complete story about a patient’s experience with your practice. As a “mystery” patient for more than 20 years, I have seen it all – from the physician who reached out to shake my hand while wearing rubber gloves to the staff member who refused to return the unused portion of my cash deposit. This program will describe the pits and peaks in the life of a mystery patient and provide specific service tips from high-scoring groups that make every patient experience extraordinarily great. This session will provide you with the knowledge to: • Identify what professional mystery patients check for during the visit • Exceed patient expectations with customer service strategies • Implement your own mystery patient program

E10: Academic Access Centers – Best Practices Academic Practice Intermediate

ambulatory services; and Cynthia Lannom, ambulatory administrator, both of University of Florida-Jacksonville Healthcare Efficient scheduling and appointment access are critical to the success of all outpatient provider organizations. Health systems have struggled with a variety of call center options that range from the highly centralized to the extremely decentralized. All the models come with unique challenges. This session will provide an in-depth discussion of the development of a patient-centric call center standardization at two well-known academic medical centers, the Mayo Clinic and the University of Florida-Jacksonville. Both case studies provide information on the challenges of culture change, measuring service metrics and the quality management required to ensure a successful execution. This session will provide you with the knowledge to: • Review forces that require academic medical centers to centralize access • Clarify how to take decentralized call center models to centralized models • Spotlight obstacles, measures and results to ensure successful transition

E11: Implementation Compliance: Commitment Required Health Information Technology (HIT) Intermediate

Debra McGrath, CRNP, senior manager, ECG Management Consultants, Havertown, Pa. Change requires commitment, not just compliance. And commitment strongly correlates with culture. Understanding the sociology of change and organizational background entails close examination. Implementing a new EMR is a changemanagement project and requires a profound knowledge and appreciation of the history, organizational structure and culture of the practice, and how people function in a given organization. In this session, you will discuss how to explore these dominant shared characteristics when engaging in such a project. You will learn why practices that embrace this way of thinking and approach implementation this way are successful, seeing their practice positively transform as a result of using health information technology. This session will provide you with the knowledge to: • Explore the Competing Values Approach (CVA) to identify organizational culture • Identify potential cultural areas of failure prior to EMR implementation • Ensure success in the EMR implementation planning process and communication

LeTesha Montgomery, RN, MHA, operations administrator, Mayo Clinic, Rochester, Minn.; Darin Goss, operations administrator, Mayo Clinic Arizona, Scottsdale, Ariz.; Rita James, vice president

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Tuesday, Oct. 25 Concurrent sessions: E series

1:45-3:00 pm

(cont.)

E12: Medicare Accountable Care Organizations: What You Really Need to Know

Extended Learning Sessions

1:45-4:45 pm

ELS3: Building Leaders Around You/Getting the Most Out of Employees Professional and Staff Development

Government Affairs

Intermediate

Basic

Tracy Spears, director of association business development, Transworld Systems Inc., Tulsa, Okla.

Anders Gilberg, MGA, senior vice president, government affairs, Medical Group Management Association, Washington, D.C. Accountable Care Organizations (ACOs) are scheduled to launch beginning January 2012 as part of the Medicare Shared Savings Program authorized by healthcare reform legislation. Lawmakers intend this program to significantly reduce healthcare spending by shifting payment incentives to reward providers for improving quality and reducing costs in Medicare. But what does this mean for your practice? During this session, MGMA Government Affairs experts will discuss regulations released by the Centers for Medicare and Medicaid Services and other federal agencies pertaining to ACOs and provide insight into the future of this initiative. Participants will have an opportunity to ask questions after the presentation. This session will provide you with the knowledge to: • Define the role of ACOs as part of the Medicare Shared Savings Program • Identify what organizations may become ACOs and how their performance will be measured • Analyze the potential risks and rewards of forming or joining an ACO

E13: Emergency Medicine Practice Hot Topics Specialty-specific Intermediate

Michael Brohawn, FACMPE, practice administrator, Wake Emergency Physicians PA, Cary, N.C. Join your colleagues for an interactive peer-learning session that will give you the opportunity to discuss current topics, trends and challenges important to emergency medicine practice administrators. Come prepared with questions and concerns regarding practice management issues. This session will provide you with the knowledge to: • Summarize key solutions and approaches taken by other emergency medicine practice executives • List new strategies to address significant issues in your practice • Identify colleagues you can contact after the conference to continue problem-solving together

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What kind of leader are you? Can you recognize other leaders in your organization? Do you know how to identify individual work skills and bring out the best in each individual? Leave this leadership and development session with skills to recognize leaders and understand personal characteristics by identifying work placement with effective motivational skills. In this interactive workshop, participants are enriched with the tools to gain an understanding of their own needs, strengths and motivators while also learning to value the differences among the people around them. This session will provide you with the knowledge to: • Recognize leadership in the workplace • Identify work skills in employees and placement for optimal productivity • Appreciate strengths to become a great leader

ELS4: Do You Have the Right Staff Doing the Right Things? Patient Care Intermediate

Deborah Walker Keegan, PhD, FACMPE, president, Medical Practice Dimensions Inc., Arden, N.C. Medical practices need the right staff doing the right things to ensure physician productivity, practice profitability and quality patient care. In this session, we will approach staffing from a data perspective and from an operations perspective, so you can determine if you have staffed your medical practice at optimal levels. You will learn innovative staffing strategies and the changing roles and responsibilities for each member of the care team as you look for opportunities to improve your support staff model. This session will provide you with the knowledge to: • Evaluate staff volume and skill mix • Evaluate infrastructure and how to support the provider and patient • Apply innovative staffing strategies


Tuesday, Oct. 25 1:45-4:45 pm Orthopedic Executive Circle*

F2: Impacting Patient Safety in the Outpatient Setting: Team STEPPS Methodology

Specialty-specific (space is limited, preregistration required)

Intermediate

Patient Care

Each three-hour session is focused on addressing the shared challenges, problems and solutions in orthopedic practices. A moderator will guide your session through an in-depth examination on a range of topics you provide. And MGMA will see that competing organizations are not in the same executive circle to ensure an open environment. Also, circles will be set up by FTE physician size or practice ownership to ensure that the information you discuss is relevant to you. * Space is limited and on a first-come, first-serve basis. See the registration form for more information.

Concurrent sessions: F series

3:30-4:45 pm

F1: The Impact of Physician Shortages Academic Practice Intermediate

Jon Mayer, MBA, MSN, CMPE, clinical department administrator of surgery; and Michelle Behling, CPA, MBA, clinical department administrator of anesthesiology, both of Medical College of Wisconsin, Milwaukee There are many workforce challenges currently facing healthcare organizations today including physician shortages in certain specialties, changes in resident work hours, expansion of resident curriculum programs and needs to support multidisciplinary programs. In this highly interactive forum, we will provide an overview of the challenges and discuss how these changes impact the healthcare delivery systems and strategies used in a number of health systems in order to address the workforce needs of delivery systems. These workforce needs will include, but are not limited to, expanded use of advanced practice nurses, physician assistants and hospitalists. This session will provide you with the knowledge to: • Identify alternative staffing models to address workforce needs • Outline financial implications and models to positively impact a bottom line • Review financial models to apply to your practice

Tim Coker, LCDR, USN, MSC, fellow in residence, U.S. Navy, Englewood, Colo.; and Jennifer Snyder, Lt. Col., U.S. Air Force, NC, chief health care integration, Mike O’Callaghan Federal Hospital, Nellis Airforce Base, Las Vegas. Medical errors have profound impacts on your patients and practices each year. Clinical error rates have been shown to be as high as 30%, but implementation of a medical teamwork system can reduce errors to less than 5%. More than 25 years of research and evidence have been accumulated on teams and team performance in diverse areas (e.g., aviation, military, nuclear power, healthcare, business and industry). In this session, you will explore TeamSTEPPS, an evidence-based teamwork system that has evolved from research in these high-risk fields to the healthcare environment. You will learn more about this powerful solution to improve patient safety and decrease risk in your organization. This session will provide you with the knowledge to: • Appreciate the history of team-related research and its impact • Consider teamwork as tool of efficiency, productivity and safety • Gain understanding of the TeamSTEPPS methodology

F3: Lessons Learned: Top 10 Federal Audit Findings in E/M Services Compliance and Risk Management Intermediate

Michael Calahan, PA, MBA, CCS, CCS-P, BAMC, director of physician services, Kforce Healthcare Inc., Vienna, Va. With federal auditing efforts on the rise, physician practices must be equipped to handle increased scrutiny of billing and coding practices. As a result of the recent deletion of consultation codes, evaluation and management (E/M) codes now hold greater weight when it comes to accurate reimbursement, increasing the likelihood of audits in this area. This interactive session will share valuable lessons from physician practices that have experienced federal E/M audits and will discuss opportunities for clinical documentation improvement (CDI), E/M coding fortification and increased accuracy in billing. This session will provide you with the knowledge to: • Describe key federal auditing initiatives targeting E/M services • Identify common issues found in audits of E/M services • Apply survival tips for federal audits of E/M services

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Tuesday, Oct. 25 Concurrent sessions: F series

3:30-4:45 pm

(cont.)

F4: Accountable Care and Clinical Integration: Strategy for Physician Independence Alignment and Integration Strategies Advanced

David Cook, CPA, MBA, CMPE, chief administrative officer, ProHealth Solutions LLC, Waukesha, Wis. Given that market dynamics and government policy are leading to the proliferation of large integrated delivery systems, what is a viable strategy for physicians who wish to remain in independent practice? One answer, and probably the best answer, is to develop clinically integrated networks of physicians and hospitals, where physicians lead and the focus is on improving both the quality and efficiency of care for your patients. In this session, you will hear how the independent physicians in one market have created a 50-50 joint venture accountable care organization (ACO). This session will provide you with the knowledge to: • Review ACOs under the law • Examine the importance of the term “clinical integration” • Evaluate your current strategy compared to a clinically integrated ACO

F5: Shock and Awe! Revenue Strategies and Cost Containment Advanced

John Torres, CPC, CMC, senior vice president, FTGU Medical Consulting, Irving, Texas The greatest source of frustration for physicians is the high percentage of claims that are never paid and the complete lack of insight as to why. From a provider standpoint, if the reason for unpaid claims could be determined, then adjustments could be made in business processes to correct the problem. In this session you will learn how to systematically track and assign a denial code to every zero pay and immediately begin the process of tracking denied claims as you work to get them paid. This method, combined with knowledge and experience in getting insurance claims paid, is what will make your practice uncharacteristically successful. This session will provide you with the knowledge to: • Categorize denied claims and identify negative billing trends (denials management) • Identify cash flow risks earlier in the revenue lifecycle • Manage the denial management workflow with your billers

F6: Show It: Development of Effective Dashboards Revenue Strategies and Cost Containment Intermediate

Randy Marcus, CASC, chief executive officer, Orthopedic Center of Palm Beach County, Lake Worth, Fla. We are all looking for ways to keep our physicians informed about their practice in a clear and concise manner. Many physicians gloss over typical financial statements feeling the statements are too “busy,” difficult to read, difficult to understand and provide no context. The development of informative, analytical, attractive, easy to follow dashboards is an outstanding way to present information. Financial and operational data can be presented in a way that makes an instant point and provides a historical benchmark. In this session, you will learn how to create effective dashboards for your physicians. You will leave with templates for immediate use. This session will provide you with the knowledge to: • Present key operational and financial data elements to track • Provide templates with instructions on use • Implement methods and tips for presenting to physicians

F7: Launching Your Career: Essentials for Students – Part 2 Student/Faculty Basic

Ann McFarland, FACMPE, Southwind, a division of The Advisory Board, Helena, Mont.; Norma Plante, FACMPE, senior administrative director, Scripps Medical Foundation, San Diego; Lucien Roberts III, MHA, FACMPE, associate administrator of business development, MCV Physicians, Richmond, Va.; and Peter Rabinowitz, president, PAR Associates, Osterville, Mass. The wide range of career options in medical practice management can seem daunting to those new to the profession. This two-part session will explore ways to match individual styles and interests to various practice settings, and will discuss the advantages and opportunities for pre-career residencies and networking. The session will include discussion and tips on the importance of evaluating and assessing a prospective employment opportunity and provide insights and knowledge on the interviewing skills needed to obtain a job offer. This session will provide you with the knowledge to: • Assess and narrow career options based on management style and focus • Identify advantages of a pre-career residency/internship • Use tips and tools to evaluate and receive a job offer Continued from session E7. All learning objectives may not be covered in Part 2 of this session.

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Tuesday, Oct. 25 Concurrent sessions: F series

3:30-4:45 pm

(cont.)

F8: Managing Your Career in the Era of Uncertainty Professional and Staff Development Intermediate

J. Larry Tyler, FAAHC, FACHE, FHFMA, CMPE, chief executive officer and chairman, Tyler & Co., Atlanta The only constant in healthcare today is change. Managing your career in this challenging economic and regulatory-rich environment is difficult but rewarding for those who are prepared. Understanding that competition for the best positions is intense, Tyler will discuss how you can prepare yourself for a lifetime career in healthcare. You will walk away with practical tips that will help you achieve your career goals. You will receive advice on marketing yourself to recruiters and employers, fine-tuning your interviewing skills and understanding the core competencies required in physician practice executives. This session will provide you with the knowledge to: • Identify the roadblocks facing executives in the healthcare marketplace today • Implement a personal marketing plan that gets you noticed • Develop the competencies required for superior performance

F9: Mayo Clinic’s Medallion Program: Lessons Learned in Concierge Medicine Patient Care Intermediate

Ruth Ingall, operations manager; Sean Glenn, MBA, MHSA, associate administrator; and R. Scott Gorman, MD, vice chair and director of the Medallion Program, all from the Mayo Clinic, Scottsdale, Ariz. Concierge medicine is making an increasingly significant impact on care delivery. In this session, you will hear Mayo Clinic’s experience in opening a concierge program, Mayo Clinic’s Medallion Program. You will gain insights as to why the Mayo Clinic is piloting this program, what ethical debates were held and what the organization has learned since opening the program. Also, you will learn how to successfully evaluate whether your organization should have a concierge practice and, if chosen, how to effectively plan, design, build and launch such a program. This session will provide you with the knowledge to: • Explain why Mayo Clinic launched a concierge medicine program • Evaluate whether to pursue a concierge practice • Apply key success factors in launching a concierge practice

F10: Improving Patient Outcomes through Prospective Reviews Academic Practice Intermediate

Eric Lee, MGA, CPA, CMPE, principal, E. G. Lee and Associates, Baldwin, Md.; and Matthew Rosen, PhD, executive vice president, Medicare Advantage Review Associates, Boston In June 2009, the Robert Wood Johnson Foundation and the Urban Institute published an article that accountable care organizations (ACO) can be held accountable for cost and quality of care delivered to a population. This presentation will focus on the use of prospective reviews to assist an ACO in accomplishing these goals. A prospective review encompasses presenting the provider with suspected missing or under-reported diagnoses at the time of a patient’s visit, obtained through analyzing health plan data that include specialist diagnoses, prescriptions and enrollment data. The presentation will focus on results from several Medicare Advantage plans. This session will provide you with the knowledge to: • Consider prospective review programs • Determine how a prospective review program can improve outcomes • Identify the financial gains by providers

F11: Web 2.0 – How Social Networking Can Destroy Your Practice Health Information Technology (HIT) Intermediate

Marion Jenkins, PhD, FHIMSS, adjunct faculty, Healthcare Leadership Program, University of Denver, Englewood, Colo. Web 2.0 and social networking are all the buzz. MeetUp, FaceBook, Twitter, LinkedIn, blogs – are all exploding in popularity. Everyone says you should use them in your practice. There is no question they are a great way to expand your outreach. But what are the risks? Are your employees using social networking as productivity tools or time wasters? Are they potentially putting your practice at risk? In this session, you will learn what these tools are all about, including the risks to healthcare practices, which are considerable, and learn how to use them effectively while minimizing risk to your practice. This session will provide you with the knowledge to: • Describe Web 2.0 basics, focusing on legitimate healthcare uses • Identify risks to your practice, particularly HIPAA Security Rule implications • Determine appropriate, legitimate uses of social networking in your practice

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Tuesday, Oct. 25 Concurrent sessions: F series

3:30-4:45 pm

(cont.)

F12: Washington Update Government Affairs Intermediate

Allison Brennan, government affairs representative, Medical Group Management Association, Washington, D.C. Discover how policy and procedural changes made in the Medicare program for 2011 and 2012 will affect your reimbursement and practice operations. This presentation provides an overview of the Medicare payment formula, including a discussion of the 2012 conversion factor, the reimbursement calculation and changes to the formula inputs. You will see how payments are modified based on the particular services provided by your practice and your geographic area. Policy changes and specific coding changes enacted will be reviewed. You will gain an appreciation of how the Medicare system works so that you can use the information in contracting discussions with private payers. This session will provide you with the knowledge to: • Recognize and employ new Medicare billing and coding rules • Calculate 2012 reimbursement rates, project private insurance benchmarked rates • Identify compliance and billing opportunities for your medical group practice

F13: Leadership for Successfully Leading Change – What Does It Take? Patient Care Intermediate

Cory Sevin, RN, MSN, NP, director, Institute for Healthcare Improvement, Longmont, Colo. In the current environment, in which primary care practices feel under siege by dwindling payments and rising service expectations, practices want to change themselves into better performers in terms of lowering costs and improving patient care. Practices embarking on the patient-centered medical home (PCMH) journey are even more likely to undertake the quest to redesign and transform, recognizing that change is hard. More than 70% of change attempts fail to reach their goal. This session will emphasize practical strategies for administrators/leaders to successfully manage change. You will learn how practice coaches can facilitate the change journey, particularly the navigation to become a medical home. This session will provide you with the knowledge to: • Review essential characteristics of a successful administrator and change agent • Develop strategies to employ for managing change to a PCMH • Mitigate adverse individual/ organizational reactions to change

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5:00-7:00 pm Networking reception Las Vegas Hilton (next to the convention center) 3000 Paradise Road Reunite with friends from past Annual Conferences and make a few new ones. Reminisce about old times and get excited about the future.

Wednesday, Oct. 26 7:00 am-noon

Conference registration open 7:00-7:30 am

Continental breakfast 7:30-11:30 am Limited selection of MGMA books and survey reports for sale next to the upper level Information Desk

General session

7:30-8:30 am

Bending the Cost Curve in Healthcare: The New Economics for Physician Practices Leadership Overview

Susan Dentzer, editor in chief, Health Affairs and analyst, “The NewsHour”; Shannon Brownlee, writer and essayist; and Lisa Bielamowicz, MD, managing director, strategic research, The Advisory Board Company, all from Washington, D.C. “Bending the cost curve” is a term frequently echoed by policy makers seeking to reduce upwardly spiraling healthcare costs while at the same time improving the quality of patient care in the U.S. Recent healthcare reform legislation included numerous provisions aimed at shifting payment incentives to reward quality care over the quantity of care provided. Physician groups are exploring new ways to succeed in an environment where the trend is toward shared accountability and savings. The first of the baby-boom generation is retiring this year, putting a greater strain on Medicare and the federal budget. In this session, the panel will discuss the new economics for physician practices – what are the drivers and what steps can group practice leaders take to adapt and thrive? This session will provide you with the knowledge to: • Review current and future cost and quality challenges in healthcare • Identify what drivers may affect relationships between medical groups and other providers • Recognize how implementation of new payment models may affect the economics of physician practices


Wednesday, Oct. 26 Workshop Wednesday

8:45-10:15 am

WS3: Physician Compensation: What Trends are Paying Off?

WS1: Compliance Under Healthcare Reform: Auditing and Monitoring Options

Revenue Strategies and Cost Containment

Compliance and Risk Management

Justin Chamblee, MAcc, CPA, senior manager, Coker Group, Alpharetta, Ga.

Intermediate

Nancy Enos, FACMPE, CPC-I, CEMC, consultant, Nancy Enos Medical Coding, Warwick, R.I. Healthcare Reform has put increased focus on fraud and abuse. The 2011 provisions include the expansion of the Recovery Audit Contractor (RAC) Program to include state Medicaid agencies. Practices are required to certify that they have a compliance program in place as a condition of enrollment. This session will discuss the elements of a compliance program and will review the first element, “Auditing and Monitoring,” in depth. A discussion of internal audits versus external audits will include the pros and cons of each option, the steps to follow to conduct an audit, the importance of benchmarking, audit feedback and education.

Intermediate

Designing a physician compensation plan can be a daunting task for any healthcare organization. As reimbursements continue to tighten, employment models are equally affected. More than ever, physicians must be careful when considering proposed compensation arrangements. In this session, you will receive timely information on the latest trends in physician compensation and model structures. Additionally, you will consider issues influencing compensation distribution, how this information translates to your hospital system or group practice and what measures should be established to ensure future financial stability.

This session will provide you with the knowledge to: • Identify compliance responsibilities under healthcare reform • List the seven elements of an effective compliance program • Conduct internal versus external audits

This session will provide you with the knowledge to: • Explore the latest physician compensation distribution trends, the benefits and challenges • Understand how recent regulatory compliance issues affect your healthcare organization • Apply current compensation models for physicians to meet their goals

WS2: Training Staff – Innovative Ideas to Increase Performance and Compliance

WS4: Renegotiating Your Payer Agreements – Getting Started

Professional and Staff Development

Revenue Strategies and Cost Containment

Intermediate

Basic

Daryl Smith, CMPE, chief operations officer, Central Utah Clinic, PC, Provo; and Beth Balen, MBA, FACMPE, practice manager, Orthopaedic Research Clinic of Alaska, Anchorage

Penny Noyes, CHC, president, chief executive officer, founder, Health Business Navigators, Bowling Green, Ky.

Staff training is critical for achieving the high performance necessary in today’s competitive and highly regulated healthcare environment. This interactive session will use a game-show quiz format to demonstrate innovative ideas for training that optimize engagement of the individual and heighten the impact and retention of information. Game-show teaching software and training techniques will be demonstrated via audience participation, with resource materials included in handouts. Specific topics covered in the training demonstration will include HIPAA, OSHA and examples of teaching practice-specific material such as employee benefits using this format. This session will provide you with the knowledge to: • Identify innovative methods for training staff • Apply different training methods to various subjects • Engage individuals and increase impact of training

Eroding revenue due to payer and network discounts becomes obvious in the billing and collections process and the bottom line. Finding the agreements tied to this erosion, inventorying and evaluating them, and figuring out when and how they can be negotiated can be overwhelming. Each payer and network presents unique processes in these obvious but challenging steps. This session will walk you through these initial project steps, provide tips on how to overcome the many obstacles and take you right up to creating your renegotiation strategy, timelines and goals for the next year. This session will provide you with the knowledge to: • Gather your current contracts and rates • Determine which contracts to tackle first • Create a timeline for each negotiation

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Wednesday, Oct. 26 Workshop Wednesday

8:45-10:15 am

(cont.)

WS5: Assessment Tools to Increase Revenue: Improve Insurance Staff Performance Revenue Strategies and Cost Containment Intermediate

Sarah Holt, PhD, FACMPE, practice administrator, Cape Girardeau Surgical Clinic Inc., Cape Girardeau, Mo. Your medical office insurance staff plays an essential role in the revenue cycle. Is your insurance staff maximizing revenue? Do you have supporting data to guarantee that staff is contributing to, not detracting from, the financial success of the organization? Placement tests commonly predict success. Why not use placement testing with insurance staff? This session will provide knowledge and behavioral assessments as tools to evaluate current staff and predict success of potential new hires in your insurance department. You will learn how to determine what you need to do to maximize the effectiveness of insurance staff and improve revenue. This session will provide you with the knowledge to: • Demonstrate the value of using insurance staff assessment tools • Evaluate the knowledge of insurance staff by using knowledge assessments • Use behavioral characteristic assessments to measure or predict staff success

It’s Okay to be Lucky When You’re Lucky: Evidence-Based Management for Healthcare

WS6: Can I Have a Side Order of SERVICE with That?

Overview

Patient Care

Frank Cohen, MBB, MPA, senior analyst, The Frank Cohen Group LLC, Clearwater, Fla.

Basic

Mark Mayfield, CSP, CPAE, senior consultant, Mayfield Presentations, Oro Valley, Ariz. This light and lively program will help you create dazzling customer service by seeing the patient’s perspective and examining the three big customer service issues of credibility, reliability and responsiveness. You will understand the myths of customer service and see how to move patients beyond satisfaction to advocacy. You will learn valuable tips on dealing with different patient personalities and learn how to create an “office personality” to positively affect customer behavior. Hold on to your seats – this is a rapid-fire, entertaining look at what makes customers do what they do. This session will provide you with the knowledge to: • Identify customer personalities and learn how to respond to them • Assess office personality and turn patients into advocates • Recognize customer service credibility levels and rectify inadequacies

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General session

10:30-11:30 am

Leadership

Fads come and go; trends come and stay. Fortunately, evidence-based management (EbM) is a trend that has gained acceptance in the healthcare industry because for too long we have managed our practices and organizations on anecdote: If it walks like a duck and quacks like a duck, it must be a duck. This type of management leaves much to chance and can result in catastrophic failures for the practice. But, there are ways to beat the odds and dramatically improve your success. In this session, Frank Cohen, data analyst and statistician, will overview the exciting concepts of evidence-based management and the high-stakes applications to the medical practice. You will learn about the science of metrics and analytics to significantly improve the odds of success by modeling uncertainty, mitigating risk and projecting more accurate ROI results. So – do you feel lucky today? This session will provide you with the knowledge to: • Determine the difference between anecdote and antidote • Discern how groupthink can be both a benefit and a curse • Leverage the use of conflict, creativity and brainstorming


ACMPE Board Certification and Fellowship activities Join us for an ACMPE Day Celebration Tuesday, Oct. 25

You’re invited to join the celebration as we recognize the 2011 ACMPE class of Fellows and honor your colleagues with national awards in six categories, including the Harry J. Harwick Lifetime Achievement Award. The focus of ACMPE Day is to recognize the professional excellence and career achievements of medical practice administrators. As the certification and standard-setting body of MGMA, ACMPE validates the expertise and knowledge base required for success in the profession through the rigorous process of earning board certification and Fellowship. ACMPE is hosting the following certification and Fellowship activities during the conference.

PRE105 ACMPE Pathway to Certification: Earning the CMPE Designation* Saturday, Oct. 22, 9:00 am-1:00 pm Registration fee: $185 ACMPE credit: 4 hours • Overview of the board certification requirements • 50-question practice objective exam • Practice essay question with personal feedback from an ACMPE Fellow • Explanation of essay grading criteria and review of “passing” and “not passing” responses • Review of test-taking strategies

PRE106 ACMPE Board Certification Essay Examination* Sunday, Oct. 23, 8:30-10:00 am Registration fee: $165

PRE107 ACMPE Board Certification Objective Examination* Sunday, Oct. 23, 10:45 am-2:00 pm Registration fee: $165 The ACMPE essay and objective examinations are part of the board certification requirements to attain the Certified Medical Practice Executive (CMPE) designation. These exams will be administered in a paper format. Preregistration and additional fee is required.

ACMPE Fellows Dinner* Monday, Oct. 24, 7:00-10:00 pm Wynn Las Vegas, 3131 Las Vegas Blvd. South Join your ACMPE Fellow colleagues for a night of networking and elegance. Shuttles will depart from all conference hotels at 6:30 pm. A reception with the newest ACMPE Fellows begins at 7:00 pm with dinner and recognition ceremony to follow at 7:30 pm. Business attire is appropriate. New Fellows: Please do not register. You will receive registration information from ACMPE staff.

ACMPE Business Meeting/Luncheon and Fellows Convocation Tuesday, Oct. 25, 11:30 am-1:00 pm ACMPE, celebrating 55 years of professional certification, will recognize the 2011 Fellows class. In addition, MGMA and ACMPE will present six top awards, including the Harry J. Harwick Lifetime Achievement Award. A vote will be held on important Association business issues. This session is open to ACMPE members, students, faculty and anyone interested in learning more about pursuing certification and Fellowship in ACMPE.

Registration deadline for exams is Oct. 7.

*Preregistration and additional fees are required.

Register today at mgma.com/mgma11

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General information Meeting location

Contact information

The Las Vegas Convention Center is one of the most modern and functional convention facilities in the world. It is conveniently located near many Las Vegas attractions and the MGMA Conference hotels. It is located on the timesaving Las Vegas monorail route. If you are staying within the MGMA housing block, you will receive a free monorail pass at registration.

For questions about the MGMA 2011 Annual Conference, please contact MGMA toll-free at 877.275.6462, ext. 1888, or service@mgma.com.

Who should attend The primary focus of the MGMA 2011 Annual Conference is to provide educational programs (basic to advanced level) for healthcare professionals engaged in managing the business of medicine. The programs are designed to inform administrators, executives, managers, physicians, nurses, health administration students and faculty, and other business professionals involved in managing a medical group practice and healthcare systems of all sizes. Practice administrators and physician leaders are highly encouraged to consider team participation. Joint team attendance helps build better, more collaborative effort and practice performance in meeting the challenges of today’s healthcare organizations. There are no prerequisites for attending this conference, which has combined formats of lecture, case study and discussion.

Continuing education credit ACMPE credit: 17 CME credit: 17 CPE credit: 20

Hotel shuttle service and monorail passes If you registered as a full-conference attendee and used the MGMA housing block, you will receive a complimentary five-day unlimited monorail pass upon check-in at the MGMA registration desk in the Las Vegas Convention Center. The only shuttle bus service will be provided to and from the Las Vegas Convention Center and the Riviera Hotel and Casino. Shuttle service will run from 6:30 am to 6:00 pm Saturday through Tuesday. All other hotels are either within walking distance or have access to the monorail.

Photo consent During the MGMA 2011 Annual Conference, MGMA representatives may take photographs or video recordings of conference attendees. MGMA may use these materials for its editorial or marketing purposes. Conference attendees acknowledge that their image, likeness or voice may appear in these materials. By attending the MGMA 2011 Annual Conference, attendees consent to MGMA’s use of their image, likeness or voice for MGMA’s editorial or marketing purposes in connection with any materials in which attendees appear.

For additional information regarding continuing education credit offered at the MGMA 2011 Annual Conference, visit mgma.com/mgma11.

Special assistance MGMA takes steps to ensure that no individual with a disability is excluded, denied services, segregated or otherwise treated differently than other individuals because of the absence of auxiliary aids or services. If you need any auxiliary aids or services identified in the Americans with Disabilities Act, call the MGMA Meetings and Conferences Department toll-free at 877.275.6462, ext. 1875, before your arrival.

Wireless Internet access Complimentary wireless Internet access will be available in the meeting rooms and foyers of the convention center. It will not be available in the Exhibit Hall.

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Join MGMA and ACMPE. Save $290. By joining MGMA and ACMPE when you register for the conference, you’ll save $290. That’s $195 off the conference registration fee and $95 off your membership. Start experiencing MGMA and ACMPE in Las Vegas and keep us as your professional partner throughout your career. Select one of the two new member options on the registration form at mgma.com/MGMA11.


General information Your preferences

Registration fees

Third-party promotions: MGMA may make the e-mail and mailing addresses of conference attendees available to exhibitors and sponsors that wish to send updates and promotional material. If you prefer not to receive these offers, please send an e-mail to mgma@experient-inc.com with “no third-party promotions” in the subject line.

All full-conference registration fees include:

Event eGroup: All registrants will be added to the MGMA11 eGroup in the MGMA Member Community and subscribed to the “daily digest,” which provides one e-mail each morning with the messages from the previous day. To change your delivery option, click the My profile link found at the top left side of the eGroup navigation bar and then select My subscription.

Registration instructions

Concurrent sessions

Luncheons

Conference badges

Networking reception

Continental breakfasts

Opening reception

Exhibit Hall access

Refreshment breaks

Extended Learning Sessions

Section receptions

General sessions

Workshops

Preregistration Individuals who have not registered for the conference by Friday, Oct. 14, 2011, may do so at the registration desk in the Las Vegas Convention Center. Registration will open on Saturday, Oct. 22, at 7:30 am.

To register online visit: mgma.com/mgma11

Annual Conference cancellation policy

Fax: 301.694.5124 – credit cards only Mail: MGMA-ACMPE Registration Center P.O. Box 714317 Columbus, OH 43271-4317 Note: The above address and fax number are for MGMA 2011 Annual Conference registrations only. Mail sent to this box after Monday, Oct. 31, will be returned. Send all other orders, payments and registrations to MGMA, P.O. Box 17603, Denver, CO 80217-0603.

All cancellations must be submitted in writing to MGMA registration and are subject to the following scale: Cancellations received by Thursday, June 30, 2011, will be granted a refund, less a $150 processing fee. If cancellations are received between July 1 and Sept. 23, 2011, a 50 percent refund will be granted. (If your registration rate is $300 or less, MGMA will keep up to $150 as a processing fee for cancellation.) NO REFUNDS OR CREDITS will be issued after Friday, Sept. 23, 2011.

Make checks payable to MGMA for registration fees only. Housing deposits must be made payable to the appropriate hotel. If you pay by credit card, the hotel uses the card to hold the room and does not charge it.

For more information on administrative policies such as submitting a complaint or obtaining a refund, please call the MGMA Meetings and Conferences Department toll-free at 877. 275.6462, ext. 1875.

Registration confirmation

ACMPE workshops and examinations cancellation policy

Conference and hotel confirmations will be sent via e-mail. You will receive your confirmation from email_confirm@devmail.expoexchange.com, and the subject will be “MGMA 2011 Registration Confirmation.” If you do not receive your confirmation within two weeks of your registration, please call 866.229.3691 or 301.694.5243.

Early registration All attendees registering and paying in full before Friday, Sept. 23, will receive their registration packets – including badge, usb drive, conference planner and event tickets – by mail. Packets will be mailed in October. Simply pick up your conference bag and badge holder at the conference registration area. Those registering after the advance registration deadline should check in at the conference registration desk for all registration materials.

Cancellations for ACMPE exams or workshops are subject to a $25 processing fee. Cancellations must be in writing and postmarked no later than 10 business days prior to each program.

Preconference cancellation policy All cancellations must be submitted in writing to MGMA and are subject to the following scale: Cancellations received by Friday, Sept. 23, 2011, will be granted a refund, less a $150 processing fee. No refunds will be issued after Friday, Sept. 23, 2011.

Register today at mgma.com/mgma11

47


General information Registration fees

Register on or before Friday, Sept. 23

Category

Using MGMA group housing*

Standard rate*

Register after Friday, Sept. 23 Standard rate*

National MGMA and ACMPE member (member of both)

$830

$980

$1,030

National MGMA member

$875

$1,025

$1,075

National MGMA member adding ACMPE membership

$1,050

$1,200

$1,250

New national MGMA and ACMPE member (includes both MGMA & ACMPE membership and registration fee)

$1,415

$1,565

$1,615

National MGMA affiliate

$975

$1,125

$1,175

MGMA nonmember

$1,025

$1,175

$1,225

Faculty

$200

$200

$200

Student

$100

$100

$100

Member rates are a privilege of membership. To qualify, you must be a member at the time of registration. For additional information on registration categories, visit mgma.com/mgma11. *Registration fees do not include your housing cost.

Group discounts MGMA offers group discounts for any registration category listed above except faculty and student; discounts are available when registering online. The first registration in the group will be at full price, and all other registrants will apply the following discounts: Group of 2-3 people = $100 off each registration fee after the first full-paid registrant Group of 4-6 people = $125 off each registration fee after the first full-paid registrant, starting with the fourth person in the group Group of 7-10 people = $150 off each registration fee after the first full-paid registrant, starting with the seventh person in the group To receive the group discount rate, all individuals of the party must use the same group promotion code when registering. This code can be found on the registration confirmation for the first person in the group. Group discounts cannot be combined with any other discount or promotion. Group discounts do not apply to the following registration categories: spouse, faculty, student and one-day conference rates.

Student and faculty registrations

Spouse registrations

To qualify for the student registration category, you must be a full-time student or resident. All faculty registrations are for full-time college or university faculty. You do not have to be a member of MGMA-ACMPE.

Spouse registrations are valid for an individual accompanying an MGMA 2011 Annual Conference attendee. This registration fee category does not include attendance at the concurrent sessions, Extended Learning Sessions or workshops. Continuing education credit is not available for this registration fee category.

One-day conference registrations If you are interested in attending the MGMA 2011 Annual Conference but are unable to attend the entire conference, come for one day. MGMA offers one-day conference rates. One-day conference registration fees Sunday: $200 Monday or Tuesday: $600 Wednesday: $275

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Spouse registration includes the following events: • Exhibit Hall • General sessions • Opening reception • Specialty reception • Networking reception


General information MGMA conference housing Register online for the conference before reserving your hotel reservations at mgma.com/mgma11. MGMA is using a computerized housing reservation system for the MGMA 2011 Annual Conference and has reserved a limited number of rooms at four area hotels. Housing deadline: Friday, Sept. 23, 2011. (Rooms and MGMA special group rates may not be available after this date.) A housing request via fax or mail must accompany a registration form, and rooms will be assigned on first-come, first-served basis. If rooms are no longer available in your first-choice hotel, you will be placed in another conference hotel based on availability. **MGMA-ACMPE registration is coordinating all hotel reservations. Official hotels will not honor direct requests.

Deposits and cancellations

MGMA

12

21-24

OCTOBER

A N N UAL CO N FE RE NC E

SAnantonio

All hotel reservations require a valid credit card number to guarantee your room. Your credit card may be charged one night’s room and tax as a deposit, depending on the hotel’s policy. If you need to pay your hotel deposit by check, make it payable TO THE HOTEL and mail it to the hotel after Monday, Sept. 26, 2011. All checks must be received at least two weeks prior to your arrival to avoid the cancellation of your reservation.

Your deposit will be refunded if you cancel more than 14 days prior to your scheduled arrival date at the hotel. Any changes or cancellations to your hotel reservation after Monday, Sept. 26, 2011, must be made directly through the hotel.

Reasons to book through the MGMA housing bureau: • Ensure you have a bed to sleep in. • Receive a five-day unlimited monorail pass to get to and from the conference, and to get to the Strip in the evening. • Reserving your accommodations early will get you the best chance of getting your first choice. • Receive the MGMA hotel group discount. • Save money on your registration fees. • Help us help you. If MGMA does not achieve a minimum number of overnight accommodations, the price of service will increase registration fees for future programs. • Without your support, MGMA faces huge financial penalties for unused sleeping rooms. All hotel reservations are subject to 12 percent sales tax plus any applicable resort fees, subject to change. Please visit mgma.com/mgma11 for additional information on the official MGMA-ACMPE hotels and housing cancellation policy and see a map of the area noting the locations of the conference hotels.

Save the date

to go deep into the heart of healthcare, deep in the heart of Texas

Register today at mgma.com/mgma11

49


Hotel information Las Vegas Hilton – Headquarters Hotel  (next to the convention center) 3000 Paradise Road Las Vegas, NV 89109

T he Westin Casuarina Las Vegas Hotel  (1 mile from convention center) 160 East Flamingo Road Las Vegas, NV 89109

Standard room rates start at $155 per night single/double for Oct. 21-25 and for Oct. 18-20 and Oct. 26-28 at a rate of $95 per night single/double

Standard room rate starting at $109 per night single/ double for Oct. 18-20 and Oct. 26-29, and for Oct. 21-25 at a rate of $149 per night single/double

Self-parking and valet parking: For your convenience, the Las Vegas Hilton offers free uncovered self-parking and covered parking in the North Tower parking lot and garage, as well as free uncovered self-parking in the SUPERBOOK® parking lot. Valet parking is also available at the main hotel entrance, subject to change. The Las Vegas Hilton is walking distance to the Las Vegas Convention Center and no transportation is provided.

Valet service and free self-parking facilities available, subject to change. For your convenience, the Westin offers access to the Westin workout room, access to the spa steam and dry saunas, and complimentary local calls. No bus service is provided; please use the monorail located in the Bally’s Hotel and exit at the Las Vegas Convention Center stop.

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Hotel information Bally’s Las Vegas Hotel 

Riviera Hotel and Casino 

(limited rooms available) (1 mile from convention center) 3655 Las Vegas Blvd. South Las Vegas, NV 89109

(limited rooms available) (1 block from convention center) 2901 Las Vegas Blvd. South Las Vegas, NV 89109

Standard room rate starting at $109 per night single/double.

Standard room rate starting at $85 per night single/double.

Valet service and free self-parking facilities available, subject to change. No bus service is provided; please use the monorail and exit at the Las Vegas Convention Center stop.

Step away from the glitz and glamour of typical Vegas Strip hotels and ease into the Riviera. While not the Bellagio or New York, New York, the historic Riviera Hotel and Casino offers low-key, affordable accommodations and a complement of dining, shopping and entertainment options without all the neon razzle-dazzle. Still within minutes of virtually every Vegas hotspot! Valet parking is available on the casino level. Self-parking is available for free in the eight-story parking garage. Limited bus service will be provided between the Las Vegas Convention Center and the Riviera Hotel and Casino. Service will run from 6:30 am to 6:00 pm Saturday through Tuesday.

 

Las Vegas Convention Center

Register today at mgma.com/mgma11

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PRST. STD. U.S. POSTAGE

PAID

104 Inverness Terrace East Englewood, CO 80112

You. The focus of MGMA11 is all on you: • You will get a grip on what’s really going on out there from over 120 topic and industry experts • You will gain the valuable knowledge to stay ahead across 12 content categories • You will enhance your presentation skills to position yourself for advancement • You will identify strengths of great leaders and how you can adopt and implement them

You will take it all in and take it home. To register, visit mgma.com/MGMA11.

DENVER, CO PERMIT NO 2250


Annual Conference Brochure  

As interim project team member, managed promotional material development for organization’s annual conference. Coordinated copy development...

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