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the synthetic base of a formulation will simply be used because it feels pleasant on the skin with no therapeutic benefit. The base makes up a large proportion of the product, so Elemis insists that it too must have a positive natural impact on the skin, either to nourish, protect or to help other ingredients penetrate deep down. All ingredients are derived where possible from organic extracts, revolutionary Absolutes, first extraction pure Essential Oils, natural emulsifiers, skin softening emollients, medicinal herbs and clinically proven collagen boosting Seaweed extracts, transferring the purest form of living energy to your skin.

research and development programme. From day one, the concept of the product is challenged to ensure it answers the brief, pushes the boundaries of skincare and delivers real results, beyond expectation. From field to face, Elemis scientifically controls every aspect of the product formulation, ensuring quality, efficacy and exceptional integrity. From the seeds selected and the type of soil, to the selection of extraction process – Elemis ensures that

all formulations have maximum therapeutic activity. Natural ingredients provide every resource necessary for creating powerful products that can truly benefit and enhance the skin. Every ingredient Elemis uses in its formulations must have medical grade actives of real therapeutic activity. Elemis is seen as the most innovative leader in advanced phytotherapy and aroma-therapeutic spa and skincare formulations. In many products on the market,

What is being introduced in the near future? Ingredient-wise, a favourite of mine for next year is Borage honey, made by the bees that pollinate our Starflower crops. A beautiful ingredient that adds a unique texture and skin care benefits in formulation. Borage honey is collected from the hives that surround our crops which will then be used in a number of new formulations for 2015 and beyond. By supporting a healthy ecosystem for bees, as well as creating beautiful borage honey, we are helping to prolong the bee colonies during the late summer months when there is little else for the bee colony to live on until new crops emerge. It is a true example of the importance of supporting the bio-diversity of our countryside. Plus, watch out for some phenomenal product launches in 2015 and beyond, including our ground-breaking BIOTEC homecare range which pioneers the next generation of skincare technology. By approaching the skin’s biology from a new angle and combing it with latest ingredient innovation has enabled us to take bio-electrical skin stimulation technology from our in-spa treatment into the client’s homecare routine for what I believe will deliver the highest level of anti-ageing results seen to date.

JULY/AUGUST 2014 63

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

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