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Therefore we prefer to be very careful and selective in not developing the hotel with someone who does not have a long-term understanding with us. Do regional investors/owners of family businesses want to be more involved in your management style? How is the owner / investor of the Middle East different? Well, the answer is ‘Yes’ and ‘No’ because there is no hard and fast rule. Yes, there are some who could be more involved in management and others who prefer to stay away. Neither is it specific to the Middle East. You could have a similar situation in Asia or for that matter anywhere else in the world.

including the UAE, is predominantly geared towards luxury and up-market accommodation leaving a huge gap and opportunity for budget hotels that we are keen to develop. We are eager to develop ECOS Hotels that will serve as the ideal address for savvy budget conscious business and leisure travellers looking for quality in terms of basics such as a good bed, shower and breakfast. ECOS Hotels is a smart choice for investors too offering strong investment opportunity because of lower construction and operating costs and quick and high return on investment. To start with we have three different projects under consideration in the UAE and the first of these will be developed in Dubai. We believe it is the best time to do so as Dubai is once again leading the way, but other markets are following thick and fast. Dubai has given a tax reprieve to investors developing mid-market hotels by exempting eligible hotels from 10 per cent municipality fee levied on the daily room rate for a period of four years if the construction permit is granted between October 1, 2013 and December 31, 2017. How are relationships with owners/investors managed? We believe in maintaining very close ties with our owners and have enjoyed 20 JULY/AUGUST 2014

Coral Deira Dubai

excellent relations over the years. Transparency and trust is the key to success of any relation including business and we believe in keeping our stakeholders informed as to how the business is managed. Our business model is designed to maximise long term returns through strategic asset management and operation. At HMH, ‘We Say, We Do’. When you build a hotel, you build a relationship with an owner.

How are you as an experienced and highly successful management company able to stay on top of forecasted trends, in keeping the guest engaged and satisfied and having the edge over the competition? Digital and social engagement has moved brands outside of advertisements into incidental exposure. As a brand we must serve customers who attend to multiple media simultaneously. Therefore, as part of our marketing and rebranding strategy we are investing heavily in new digital platforms to optimise the consumer experience. Our primary objective is to engage and build strong relationships with our guests. Consumers want to be understood and listened to rather than the other way round. The new identity for Coral Hotels and Resorts offers a strong, consistent and focused brand identity on all customer-facing fronts. All our hotels enjoy a superb location in close proximity to key commercial and leisure attractions in great cities. Being alcohol-free hotels, we offer a safe and family-friendly environment, with the very best in hospitality topped with the legendary Arabic warmth and welcome. Attention to detail, personalised care and value for money are the hallmarks of our brands. Strategic planning, tapping traditional and online travel agent networks and successful development of new distribution channels are key to driving revenue. Our strategy has been to drive business across all vertical sectors that has given us a

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

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