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OWNER INTERVIEW

Guest Room at Corp Executive Al Khoory Hotel, Al Wasl

Coral Beach Hotel, Jubail

Corp Executive Al Khoory Hotel, Al Wasl

Guest Room at Coral Beach Resort, Sharjah

What is your opinion on the hospitality landscape in Dubai and Abu Dhabi? Hotel stock in the Middle East including the UAE is predominantly geared towards luxury and up-market accommodation leaving a huge gap and opportunity for budget hotels that we are keen to develop. We are eager to target this largely untapped market for mid-scale and economy hotels in the region, particularly in Dubai and Abu Dhabi with ECOS Hotels that 18 JULY/AUGUST 2014

will be a perfect fit with its economical and ecological concept. What Dubai is doing with Abu Dhabi is positioning the UAE as the destination - creating Brand UAE. With its extraordinary vision and development, Dubai has served as a leverage for the UAE making it the beating heart of the Middle East and is helping to generate more business for the other states. UAE is like a tree – branching out with different emirates offering different attractions. The fruits are ripe in some

places and it is impossible not to be dazzled by Dubai or amazed by Abu Dhabi. Attractions in other emirates have to mature to the same level and the Northern Emirates is in the right direction. The respective tourism boards like Dubai Department of Tourism and Commerce Marketing, Abu Dhabi Tourism Authority, Ras Al Khaimah Tourism Development Authority created the Wheel of Excellence, the foundation and the roadmap for developers and the

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

TOP HOTEL MIDDLE EAST JULY AUGUST 2014  

Top Hotel Middle East is a bi-monthly business journal for senior level hoteliers, hotel owners,...

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