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SEPT. 29-OCT. 5 , 2016 Vol. 18 No. 4

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PAGE TWO • SEPT. 29-OCT. 5, 2016

Alpine Woman’s Club Honors Local Blood Donor

ALPINE — The Alpine Woman’s Club proudly presented a plaque to Alpine resident, Stephen McMeeken for donating blood to the San Diego Blood Bank. McMeeken is not your average blood donor. He has donated blood every two weeks for 40 years. In total that comes to 150 gallons of his platelets, which are blood cells that help control bleeding. His life saving gift has helped thousands of people throughout the years. McMeeken spends an hour and a half during each sitting at the San Diego Blood Bank’s East County facility on Arnele Avenue in El Cajon. He is Above, from left: Kathy and Stephen McMeeken receive honors always asked if the constant from Alpine Woman’s Club, Susan Barker. poking hurts. He says, “You get a tingling feeling, but they give you some calcium tablets and that reduces that feeling. Once in a while I get light headed, but in a matter of seconds I can walk it off.” It all started 40 years ago when his late nephew could not generate platelets on his own. McMeeken donated his blood to help. His nephew lived for 30 years, before dying four years ago. McMeeken continues to donate in his honor. McMeeken said the days of having a needle in each arm are history and that modern technology makes blood donation a breeze. When asked, “How much longer you plan to donate blood.” He answered, “ I’ll just keep donating until the day before I die.” For further information about donating blood please call 619-441-1804 or go online to Give the gift of life.

In Loving Memory 1933

Richard R. Rogers 2016

El Cajon resident Richard “Dick” Rogers, 82, succumbed to a stroke, Friday, Sept. 16, with his loving family at his bedside. Dick was born Nov. 21, 1933, Newell, IA. He graduated high school in 1952 and majored in journalism at SDSU. Drafted by the Army, he spent his time as an Air Observer in Germany, having one son with his then wife, Barbara. His son Richard Raymond Rogers was born on March 9, 1958. Dick worked for the Shell Corp. as a Driver, Plant Foreman, Dispatcher then Superintendent Dispatcher for three western states while earning his degree in Business Management at SDSU. In 1977 he purchased a Shell Station in El Cajon located at Greenfield & I-8. During his 23 years in business, he became President of the El Cajon Valley Host Lions Club, served as a Board Member of El Cajon Chamber of Commerce, and the East County Boys & Girls Club. Dick was recognized as a leader and contributor for many other numerous services to which he donated his time. His favorite hobbies were golf and fishing. He was a member of Singing Hills Country Club for over 32 years and an avid deep-sea fisherman. We will miss his guidance, knowledge, laughter and compassion. He is survived by his son, a sister, Sandy Leighton, and his cherished lifetime companion, Elisabeth A. Vanderlee. Memorial Service will be held at the El Cajon Elks Club on September 30 at 11:15 a.m. For info call 619-444-1812. Friends are asked to wear Dick’s favorite attire, shorts and a Hawaiian shirt.


California Heroes Month

Miss La Mesa and Miss Santee Pageants Seek Participants LA MESA — On Saturday, March 4, 2017 in the new theater at Helix Charter High School the cities of La Mesa and Santee will hold the Miss La Mesa and Miss Santee scholarship pageants. They are currently seeking outgoing residents ages six-26 to participate in a program that has been a tradition in the cities since the late 1960’s and is an outstanding mentoring program for young women. The pageants are sponsored by the local Chambers of and focus on community service, networking, improving public speaking and interview skills and overall personal growth. There is no swimsuit competition! Their Princess & Jr. Miss program is open to girls six-12 years old. Those enrolled in this program will not com-

pete for a title. Instead all of the Princess & Jr. Miss participants will receive a sash and crown and will be invited to participate in the show on pageant night as well as attend large community events throughout the year. Contestants ages 12-26 will be scored on personal interview, speech, physical fitness, poise and personality, evening gown, and on-stage impromptu question. Pageant photographers will present the Miss Photogenic award, contestants will vote for the Miss Congeniality award and a local educator will choose a winner for our essaywriting contest. During the three rehearsals leading up to the pageant, all of the participants will receive group and one-on-one training for things such as interview

preparation, stage presence, public speaking, wardrobe consultation and more. Whether this is your first pageant or you are a pageant pro, the goal is to have everyone walk away pageant night feeling accomplished and having gained lifelong skills. The 2017 Miss La Mesa and Miss Santee winners will receive a prize package including a college scholarship, paid entry into the 2018 Miss San Diego Cities Pageant and the once in a lifetime opportunity to serve as an ambassador for their city. Throughout their reign, winners will attend grand openings, parades, summer concerts, charity events and chamber functions. Interested participants, visit or contact pageant Director, Sierra Billock at 619-672-0688 or via email

here are many everyday heroes all around us – teachers, firefighters, soldiers, volunteers working to improve our communities, and even the young man or woman who helped their fellow citizen carry their groceries. Daisy Tate, Executive Director of the Veterans Supplemental Support Network (VSSN), wanted to make sure these heroes were given the recognition that they deserve. She spearheaded an effort to get local and state governments to recognize September as “Heroes Month” to honor local everyday heroes from all walks of life for their selfless actions in the service of others. In 2013, Daisy asked her State Senator Joel Anderson to write a Senate resolution officially declaring September as ‘California Heroes Month.’ Anderson introduced Senate Concurrent Resolution 97 in 2014, and it received unanimous support in


On The Cover SAN DIEGO — Soroptimist International of San Diego held their 7th Annual Wine in The Wilderness, Friday, Sept. 23 at Mission Trail Regional Park Visitor Center. The event included a live band, Raffle Baskets, Silent Auction items, and the cork pull. Beneficiaries include projects that empower women and girls. Cover: Jay Renard / The East County Herald Cover design: Dee Dean / The East County Herald

See more P8-P9 and at


PAGE THREE • SEPT. 29-OCT. 5, 2016

10315 Mission Gorge Road • Santee • 92071 Phone: 619.449.6572 Fax: 619.562.7906


Simply mail your business card, along with your check for $25 per week (four week minimum = $100) and mail to:

The East County Herald

Business Services P.O. Box 2568 • Alpine, CA 91903 It’s that easy! FREE ESTIMATE



884.1798 References Available

A Culture of Generosity...

Stoney’s Kids Legacy ‘It’s All About The Kids!’

A Non-Profit Organization Benefitting East County Kids... Our Future!

P.O. Box 2568 • Alpine, CA 91903 • Ph: 619.345.5622


Politics and

PAGE FOUR • SEPT. 29-OCT. 5, 2016

The East County Herald strongly believes in the freedom of speech and the rights of all sides of an issue to be heard. The letters and guest opinions/commentaries published herein present differing points of view, not necessarily reflecting those of the publisher, The Herald or it’s advertisers. Note: Letters and opinion/commentary pieces may be edited due to space restrictions. Send all letters, opinions/commentaries to:

So Cal Focus with Thomas D. Elias At Last, A Move to Cut Back on H1-B Visas


Thursday, Oct. 13 • 6-8 p.m.

nly rarely do Republicans and Democrats in California’s ideologically and politically divided congressional delegation work together on problems, but the often abused H1-B visa program is now the subject of some unusual cooperation. The H1-B, created to help grow the economy by providing temporary visas to highly-skilled foreign individuals when employers can’t find suitable hires in the American work force, is one of the most abused of all government programs. Not only do high-tech companies constantly work to find loopholes allowing them to bring in more workers than the legal 85,000 H1-B visa limit would allow, but they don’t even want to fully report on workers they do hire. Those technology companies not only lobby Congress to up the limits (which used to be 65,000 a year); they’ve also strong-armed presidents. Outgoing President Barak Obama, for example, last year essentially doubled the 85,000 limit via executive action, making spouses of existing H1-B visa holders eligible for visas of their own, each to last as long as their husband’s or wife’s. Congress didn’t even complain about this, despite its gripes about other executive actions. Now come two ideologically very different congressmen from San Diego County, conservative Republican Darrell Issa and liberal Democrat Scott Peters, with a plan to clamp down on two common kinds of H1-B abuse. They would eliminate two exemptions that have gone unchanged since 1998. These allow companies not to attest that they couldn’t find suitable, comparable American employees, so long as their immigrant workers either make more than $60,000 a year or hold a master’s degree. Said Issa in a written statement: “Because master’s degrees are often easily obtained by foreign workers and because the $60,000 salary requirement was never indexed for inflation or updated, these two exemptions have allowed (a few) companies to…take up a disproportionate amount of the visas that would otherwise go to highly skilled (American) individuals…” In short, Issa and Peters contend, a few companies take advantage of the longstanding exemptions to hire more than their fair share of H1-B immigrants, thus depriving other companies which need workers with very specialized skills of the chance to get them. “We need strong systems…to prevent (this) abuse and protect jobs for American workers,” said Peters. He and Issa propose eliminating the master’s degree exemption, because many of those “degrees” turn out to be mail-order phonies or inferior to diplomas from American universities. They would also raise the salary level for the reporting exemption to $100,000 and index it to future inflation. That, said Issa, would “make it much harder for firms to bring in workers at a salary that could cut American jobs.” So here are two longtime California politicians, normally at odds, who are willing to forego party rhetoric that often sees each party accusing the other of neglecting or even opposing the interests of American workers. That’s a downright refreshing scene in the midst of one of the roughest, most insulting presidential campaigns in modern American history. Plus, it’s a first effort at fixing some of what’s wrong with H1-B visas, which long have been a way for companies to save money at the expense of well-trained, expert Americans, some of whom remain unemployed for years because their salary requirements are higher than those of H1-B immigrants. The visas also often act as a funnel for illegal immigration, some studies showing the majority of H1-B holders either overstay their six-year limit or simply don’t go home when fired or laid off, as the visas require. That’s one reason the Silicon Valley sometimes seems filled with intellectual motel desk clerks, hotel maids and TV repair persons who appear overqualified for their current jobs. No matter who becomes president next January, the reality is that the H1-B program suffers from many abuses and needs fixing. It’s definite progress when politicos from opposing camps can at least agree on that.

Elias has covered esoteric votes in eight national political conventions. His book, “The Burzynski Breakthrough, The Most Promising Cancer Treatment and the Government’s Campaign to Squelch It,” is now available in a soft cover fourth edition. His opinions are his own. Email Elias at


The Healthy Geezer with Fred Cietti

To Your

Watch Your Back


PAGE FIVE • SEPT. 29-OCT. 5, 2016

Living with MS with Dee Dean

. How common is back pain?


. Back pain affects about 8 out of 10 people. Back pain becomes more common with age. Back pain is more common among people who are not physically fit. Weak back and abdominal muscles may not properly support the spine. If you’re sedentary most of the time and then exert yourself on rare occasions, you are more likely to injure your back than someone who exercises daily. If you’re carrying a big belly, you put added stress on the muscles in your low back and are a candidate for agony. Your job can be a major influence on back health. If your work requires heavy lifting or sitting all day, you risk hurting your back. Many sanitationmen and writers suffer from back troubles. Mechanical problems can cause back pain. Perhaps the most common mechanical cause of back pain is disc degeneration. The cushioning discs between the vertebrae of the spine break down with age. If there is stress on these compromised discs, they press against spinal nerves and you may experience what feels like a toothache in a buttock. At almost any age, an injury can force these discs to bulge or rupture causing the same kind of pain.


. Do you have any tips for avoiding back pain?


. A program of regular low-impact exercises such as walking, swimming, or riding a bike—mobile or stationary—will be beneficial. Yoga can also help stretch and strengthen muscles and improve posture. Ask your doctor for a list of exercises appropriate for your age and physical condition. Here are some quick pointers to prevent back problems: – Don’t slouch when standing or sitting. When standing, keep your weight balanced on your feet. Curvature of the spine puts stress on back muscles. – Sit in chairs or car seats with good lumbar support. Switch sitting positions often and periodically walk around or gently stretch muscles to relieve tension. – Don’t bend over without supporting your back. For example, don’t lean over a low sink without bracing yourself with your hand. Also, don’t reach and lift an object out of a car trunk; first slide the object to the edge of the trunk. – Wear comfortable, low-heeled shoes. – Sleep on your side to reduce any curve in your spine. Always sleep on a firm surface. – Don’t try to lift objects too heavy for you. Lift with your legs keeping your back straight. Keep the object close to your body. Do not twist when lifting. – Try to control your weight, especially weight around the waistline that taxes lower back muscles.



Are there some non-surgical treatments for chronic back pain?


. • Hot or cold packs can be soothing. • Medications are used to treat chronic back pain. These include over-the-counter pain-relievers such as ibuprofen an acetaminophen; prescription narcotics such as oxycodone; topical analgesics such as Ben Gay; muscle relaxants and certain antidepressants. • Traction, which employs pulleys and weights to stretch the back, pulls the vertebrae apart to allow a bulging disc to slip back into place. • Injections into nerves, spinal joints or specific areas of pain. • Spinal manipulation refers to procedures in which professionals use their hands to treat the spine or surrounding tissues. • Transcutaneous Electrical Nerve Stimulation (TENS) involves wearing a small box over the painful area that directs mild electrical impulses to nerves there. • Acupuncture, which involves the insertion of thin needles at precise locations, is used to relieve pain. • In acupressure, no needles are used. Instead, a therapist applies pressure to points with hands, elbows, or even feet.

Ask The Healthy Geezer a question at:

Treatment with Specific Enzyme May Keep Muscle Stiffness at Bay


new study shows that an enzyme called hyaluronidase may be effective in reducing muscle spasticity resulting from neurological disorders such as Multiple Sclerosis. The results were published in a study titled “Human Recombinant Hyaluronidase Injections For Upper Limb Muscle Stiffness in Individuals With Cerebral Injury: A Case Series,” in the journal EBioMedicine by a group of researchers from the NYU Langone Medical Center. Muscle spasticity is a condition characterized by muscle stiffness in one or more muscles and reduced joint movement, which causes pain and disability. This condition is associated with neurological damage caused by disorders that affect the connections between neurons that control muscle movement (motor neurons) and muscles, such as Multiple Sclerosis, stroke, traumatic brain injury, cerebral palsy, or spinal cord injury. Existing treatments for muscle spasticity include drugs that relax the muscles, such as Botox (botulinum toxin), but these therapies also cause muscle weakness, which can also make movement more difficult. The necessity for a treatment option that could effectively help patients with their movement problems led the team to consider the possible involvement of a sugar molecule, called hyaluronan. This molecule accumulates in the joints and muscles after neurological damage, promoting stiffness. The team hypothesized that injections of an enzyme called hyaluronidase, which breaks down hyaluronan, would reverse its accumulation, reduce muscle stiffness, and increase joint movement. The team tested this idea by administering hyaluronidase injections in 20 patients ages 10 to 77 with moderate or severe spasticity in the arms resulting from neurological damage, and in whom other treatments had not been effective. The neurological and musculoskeletal assessment of the patients was recorded in video in several time points: before the treatment; two, four, and six weeks after the injection; and three to five months after the injection. Results showed that, whereas before the treatment the joints tested had moderate (50.6 percent) or severe (44.4 percent)

stiffness, after the treatment these values decreased to 15.3 percent and 5.8 percent, respectively, within two weeks. The improvement in muscle stiffness induced by the injection lasted for at least three months, with no recorded muscle weakness or significant side effects. “These findings fill a critical gap in the understanding of muscle stiffness, and present a promising treatment for spasticity, a vexing problem that affects millions of people worldwide,” Dr. Preeti Raghavan, MD, the leading author of the study, said in a news release. The team is planning to start a clinical trial to investigate the beneficial role of hyaluronidase injections and the effect of repeated administration of the treatment in a larger group of patients. Future studies are also warranted to determine whether hyaluronidase can be used to treat other disorders associated with muscle stiffness. “This case series provides preliminary evidence for the safety and potential efficacy of hyaluronidase injections as a treatment for muscle stiffness that may enhance recov- ery in the spastic upper limb. More research may determine whether such a treatment is applicable to other disorders characterized by muscle stiffness,” Raghavan said. If confirmed to be an effective therapy, hyaluronidase may provide a relatively less expensive option for patients with spasticity compared to other treatments (one vial of hyaluronidase typically costs $50, and the complete treatment may require four to eight vials). Source: NYU Langone Medical Center

Dean has been fighting Multiple Sclerosis for 29 years. She continually studies and researches the disease to educate herself. She writes this column as a community service to share her findings and to raise public awareness about MS. The opinions and experiences shared are her own. Dean is NOT a medical doctor. ALWAYS check with your doctor first before trying a new therapy. This column is intended for informational purposes only. Dean can be reached at NOTE: Dean is the recipient of the 2004 STAR Community Outreach Award by the MS Society Dec. 2, 2004, the American Red Cross Real Hero Wendell Cutting Humanitarian Award, Oct. 13, 2006 , the Stoney Community Service Award, February 29, 2008, Women in Leadership Award for Art/ Media/Culture Oct. 29, 2010, El Cajon Citizen of The Year Nominee Feb. 2013 and Recipient of the National MS Society’s 2014 Media Partner of The Year, Feb. 10, 2015.


the legislature. September since then has officially been declared ‘California Heroes Month.’ After the resolution’s passage, Anderson said “It’s important we recognize every local hero for their community efforts. These heroes and their good deeds inspire and encourage others to step up to help their neighbors in need. California Heroes Month is a magnificent opportunity to recognize the importance of selflessly giving and recognizing those local unsung heroes within each community. These

heroes and their good deeds inspire and encourage others to step up to help their neighbors in need.” If there is someone you would like to nominate to be recognized this California Heroes Month, Senator Anderson’s office encourages you to fill out the nomination form on his website at anderson (Click the “Tell Senator Anderson about Your Hero” button on the left). If you have any questions, contact the district representative Collin Hoyos at collin.hoyos@sen. or at 619-596-3136.

COMMUNITY Matters PAGE SIX • SEPT. 29-OCT. 5, 2016

BREAKING NEWS Doctor Makes Hearing Aids Affordable for Everyone

Digital Hearing Aid Costs 90%

Sreekant Cherukuri Board Certified Ear, Nose and Throat Doctor, and MDHearingAid Founder


Board-certified Ear, Nose, and Throat physician Dr. S. Cherukuri, a graduate of the prestigious University of Michigan School of Medicine, built a very successful practice helping patients with hearing problems. “I was often frustrated by the fact that many of my patients could benefit from the use of a hearing aid, but unfortunately couldn’t afford one. I then made it my mission to change this, making quality digital hearing aids affordable for anyone who needs one.”

It’s Nearly Invisible “I knew when I developed a new line of hearing aids that one of the most important requirements would be for the device to be hard for others to see,” said Dr. Cherukuri. “One of the biggest objections people have to wearing a hearing aid is that they are embarrassed. Our design helps people get past this concern.” Digital Hearing Aid Outperforms Competitors The new medical grade hearing aid is called MDHearingAid® AIR. It is sleek, lightweight, and full of the same advanced digital technology found in higher-priced devices, but at a small fraction of the price. “I couldn’t understand why everything in the digital world kept coming down in price, like computers, TVs, and DVD players, but not digital hearing aids,” Cherukuri said. Once the doctor started to realize his dream and was able to produce a device that costs 90% less, the industry was turned upside down.


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Mini behind-the-ear hearing aid with thin tubing for a nearly invisible profile Advanced Noise Reduction to make speech clearer Feedback Cancellation eliminates whistling Wide Dynamic Range Compression makes soft sounds audible and loud sounds comfortable

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So How Does He Do It? Since 90% of people with hearing loss have similar needs, MDHearingAids were designed to meet those needs with user-adjustable features, avoiding the need for expensive customized hearing aids. This also makes it so easy for people to try the product, because no prescription is needed, even though it’s an FDA-Registered Medical-Grade digital hearing aid. With their 45 Risk-Free Trial, you can try it at home and if you’re not completely satisfied, just return it. It’s that simple. They even provide Free Shipping and Free Batteries.

Doctors & Buyers Agree, “AIR is the Best Digital Value!” “...This product is just as effective (if not more) than traditional overly-priced hearing aids.” – Dr. Chang “I have been wearing hearing aids for over 25 years and these are the best behind-the-ear aids I have tried.” – Gerald L. “ excellent quality-to-price ratio.” – J. May, MD “This is truly a miracle... I don’t even know how to begin thanking you for giving me my life back!” – Sherri H.

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with Pastor Drew

A Day in the Life of Jesus The Messiah



reetings precious people, this week we continue our series entitled, “A day in the life of Jesus the Messiah.” As a reminder, we are doing this series that you may come to know the truth about Jesus as the Word of God the Bible conveys it. We are looking at the Apostle John’s account for he gives the most detailed account of Jesus’ final hours before the Crucifixion. As we continue to look at John 17 we see what should really be considered the “Lord’s Prayer”. John 17:613 Jesus is speaking to the Father, “I have manifested Your name unto the men which You gave me out of the world: Yours they were, and You gave them Me; and they have kept Your word. Now they have known that all things whatsoever You have given Me are of You. For I have given unto them the words which You gave Me; and they have received them, and have known surely that I came out from You, and they have believed that You did send Me. I pray for them: I pray not for the world, but for them which You have given Me; for they are Yours. And all Mine are Yours and Yours are Mine; and I am glorified in them. And now I am no more in the world, but these are in the world, and I come to You. Holy Father, keep through Your own name those whom You have given Me, that they may be one, as We are. While I was with them in the world, I kept them in Your name: those that You gave me I have kept, and none of them is lost, but the son of perdition; that the scripture might be fulfilled. And now come I to thee; and these things I speak in the world, that they might have my joy fulfilled in themselves.” The first thing we see in our text is that Jesus acknowledges that He had faithfully manifested (revealed, shown) who the Father is to those that had been given to Him. Jesus did this both in word and deed. He said on a number of occasions that He spoke only that which the Father had given Him to speak, that He spoke nothing of Himself. He also revealed the character and person of the Father through His life, how He lived each day. Jesus had said on another occasion of Himself, “I and the Father are one”, “If you have seen me, you have seen the Father’. The next wonderful truth that is revealed to us is that Jesus prays for His own. I am so thankful for this. As I travel the world teaching the Word of God I often ask that people pray for me and I am thankful that they do, but I know that they, like me sometimes may forget or do not have the time but I know that my Lord never forgets and time is not an issue to Him. As the Word says, Hebrews 7:25 “Therefore He is also able to save to the uttermost those who come to God through Him, since He always lives to make intercession for them.” In our text we see some of what Jesus prays for concerning those following Him, that we would be kept through His Name. This does not mean that we would be kept from trouble; trials; tribulation for He has promised us that in this world we will have tribulation, rather He would keep us as we go through tribulation. How wonderful it is to be kept by Jesus! Here are some other verses that testify of God’s keeping power, Psalms 56:13 “For thou hast delivered my soul from death: wilt not thou deliver my feet from falling, that I may walk before God in the light of the living?” 2 Timothy 1:12 “For the which cause I also suffer these things: nevertheless I am not ashamed: for I know whom I have believed, and am persuaded that he is able to keep that which I have committed unto him against that day.” 2 Timothy 4:16-18 “At my first answer no man stood with me, but all men forsook me: I pray God that it may not be laid to their charge. Notwithstanding the Lord stood with me, and strengthened me; …. and I was delivered out of the mouth of the lion. And the Lord shall deliver me from every evil work, and will preserve me unto his heavenly kingdom… Amen.”

Drew Macintyre is associate pastor of Calvary Chapel of Alpine and can be reached at 619-445-2589, or

SEPT. 29-OCT. 5, 2016


San Diego East County Chamber

Dine & Dialogue Luncheon Thursday, Sept. 22 • El Cajon

Jay Renard/The East County Herald See more photos at




Soroptimist Int’l of San Diego

7th Annual Wine in The Wilderness Friday, Sept. 23 . Mission Trail Regional Visitor Center Jay Renard/The East County Herald See more photos at

An Alpine Treasure!

Rancho Palo Verde 2085 Via Trueno, Alpine, CA 91901

Current Price Range: $950,000-$999,000

m throo a B , ter Mas Remodel !! !


ust S M A

5 Bdrm, 5 Full Baths, 1 Half Bath, 4 Fire Places, Below Ground Swimming Pool, 4,934 sq. ft., Built 1988. Sunken living room • Formal dining room • Wet bar • Oversized Laundry with granite counter tops and lots of storage • Tankless water heater system. Family room and kitchen with a window walled view of the gorgeous patio, pool and Gazebo • Beautiful usable acreage landscaped with trees, a fruit tree orchard, and large raised vegetable garden beds • A well on property provides irrigation for all landscaping • Includes private access to 65 acre Palo Verde Lake, with adjacent large covered Pavilion with tables, BBQ’s, play ground, a sand volleyball court, diving platforms, fishing for large mouth Bass, swimming, boating, kayak, and more • Complete with a luxurious Clubhouse overlooking the lake with a full kitchen, fitness center and dance floor •Horseback riding, arenas, tennis courts • Gated community.

Teresa K. Johnson, Realtor calbre#02001335 619.203.1603 Windermere Realty Homes & Estates 2605 Alpine Boulevard, Suite 3 Alpine, Ca 91901

© The East County Herald

SEPT. 29-OCT. 5, 2016

SEPT. 29-OCT. 5, 2016



Head East

Salon & Day Spa SUNDAY, OCT. 2 10 a.m.-3 p.m.

© The East County Herald

October is ‘Adopt a Shelter Animal’ Month • Adoption Van Will Be Here! • Dress your pet for the Halloween Costume Contest • Prizes will be awarded • Meet vets from Care & Comfort Veterinary Hospital • Free Balloons for Kids • Get a Great Haircut ($20) and Help the Animals! • Accepting Donations of Blankets, Towels & Food for the Animals • All proceeds from haircuts to benefit the Humane Society of San Diego

Head East Salon & Day Spa • 1981 Arnold Way • Alpine, CA 91901 • 619.445.4966



SEPT. 29-OCT. 5, 2016

postrophe and


Halloween Party Invites and Save the Dates! Custom Designs.

Hurry before it’s too late!

SEPT. 29-OCT. 5, 2016



Rancho San Diego

Every Great Event Begins and Ends at Hooleys!

2955 Jamacha Rd. 619.670.7468

La Mesa

5500 Grossmont Center Dr. 619.713.6900

Your Community Calendar Parkway Plaza’s MallStars Mall-o-Ween Celebration EL CAJON — Monday, Oct. 31, 4-6 p.m. inside Parkway Plaza, located at 415 Parkway Plaza in EL Cajon, between Macy’s and JCPenney Halloween-loving boys and “ghouls” 10 years old and under (All children 10 years old and under) are invited to dress up in their favorite costumes for mall-wide trick-or-treating, Halloween-themed photo ops, games and more. This event is FREE to attend. Tricks, Treats and a Fang-tastic celebration for little ghosts and ghouls at Parkway Plaza’s MallStars Mall-o-Ween! On Monday afternoon, bring the family for a kooky, spooky time with activities like mall-wide trick-or-treating, a Halloween-themed photo op and more. Starting at 4 p.m., children can show off their fun and creative costumes (no full facial masks or toy weapons please) during mall-wide trick-ortreating at participating retailers and a free Halloween-themed photo op with Cherry Hill Photo. Kids can also enjoy free carnival games, crafts and more inside the mall between Macy’s and JCPenney! Before, during or after the event, families can also register their children to join Parkway Plaza’s MallStars Kids Club Program. Once registered, children 10 years old and younger will enjoy fun activities and free entertainment at club meetings inside the mall. Parents may also sign up for a bi-monthly MallStars newsletter and enjoy many discounts and benefits, including members-only contests and prizes, exclusive discounts at Parkway Plaza restaurants and retailers, and a free gift upon registration. Parents can complete the registration online at or in the mall at customer service. From Friday, October 7 through Monday, October 31, kids can also enjoy all things pumpkin at Parkway Plaza’s Pumpkin Station in the west parking lot off of the Interstate 8 and Johnson Avenue. Children of all ages are welcome to explore the pumpkin patch and buy their own pumpkin to carve! They can also climb aboard the El Paso train, jump around in inflatable play centers, and more. The Pumpkin Station is open Monday – Thursday, 1 p.m. – 9 p.m. and Friday – Sunday, 9 a.m. – 9 p.m. For more information on the MallStars Mall-o-Ween celebration and Pumpkin Station, visit Parkway Plaza’s events page or call (619) 579-9932.

La Mesa Oktoberfest 2016 Join us for the 43rd Annual La Mesa Oktoberfest! LA MESA — This is the largest Oktoberfest Celebration West of the Mississippi with over 100,000 attendees. This free event is spread out over nearly six city blocks in the La Mesa Village and features hundreds of exhibitors, family friendly activities, German food, music, dancing, outfits, games and of course beer. This year, to enhance your Oktoberfest experience on many levels, the City of La Mesa has teamed up with veteran event producers EventWerks. They produce a variety of events including several Oktoberfests each year, (Dana Point and Lake Arrowhead). We look forward to having you join us in 2016, and YES, some vendor spaces still available. Visit:

Submit Your Community Event Do you have an upcoming community event that you would like to see posted on The Herald Community Calendar? Send the Who, What, When, Where, Why and contact information to for consideration.

Free Family Summer Concerts

‘Christmas in Alpine’ Home Tour, Dec. 10

ALPINE — The Alpine Woman’s Club will hold its Eleventh Annual ‘Christmas in Alpine’ Home Tour on Saturday, Dec. 10 from 10am to 3pm. You will have an opportunity to view five stunning country estates, stroll through Kathy and Mario’s quaint and spectacular Alpine Country Garden and Gifts Shop and visit the Alpine Museums decorated in 1800’s Christmas decor. The Historic Town Hall will be open from 1-4pm, where you can view the Dickens Christmas Village on the Town Hall stage. Ticket holders can also enjoy light refreshments and a surprise gift to say thank you for your support. Tour Tickets are $30 prior to Home Tour and $35 at the door. You can pre purchase tour tickets and raffle tickets at several places, The Postal Annex 2710 Alpine Blvd., Dana’s Boutique 2271 Alpine Blvd., and Alpine Garden and Gifts 2442 Alpine Blvd. If you prefer to mail a check please make it payable to Alpine Woman’s Club and send it to Karin Smith – Home Tour Chairperson, 536 Makenna Lane Alpine CA 91901. Tickets are available for pick up and purchase at the Alpine Woman’s Club 2156 Alpine Blvd. on Saturday Dec 10th starting at 9:30am. There will be a selection of handmade gift items available for purchase to make your holiday shopping a breeze and an opportunity drawing for a $500 cash prize. Raffle tickets are $5 each or 6 for $20. The drawing will be held at the Club House at 3:45pm after the Tour but you do not have to be present to win. Proceeds benefit the Alpine Woman’s Club Scholarship Fund and the maintenance of the Historic Town Hall which was built in 1899. They are a 501 (c) 3 non-profit organization and all donations are tax deductible as allowed by law. For further information or questions, please contact Karin at (619) 357-5353 or email her at

Downtown El Cajon Business Partners

Dinner & a Concert Fridays • 6-8 p.m.

El Cajon Prescott Promenade (619) 334-3000 • Sept. 30: The Petty Breakers (Tom Petty Tribute) October 7: TBD




Downtown El Cajon Business Partners In light of recent events, the Downtown El Cajon Business Partners, who hosts weekly events in El Cajon, has decided to cancel this week’s car show and concert. We feel this is in the best interest of our community. We apologize for any inconvenience however, and hope that you will join us for next week’s events.

Cancelled events include: Wednesday, Sept. 28 Car Show and Friday, Sept. 30 Concert

SEPT. 29-OCT 5,, 2016

SDSU BEATwith Steve Dolan SDSU Offers Marketing Courses in October


DSU’s College of Extended Studies is offering two October courses in its Professional Certificate in Marketing program. “Social Media Strategies for Business,” will be held from 6 to 9 p.m. on Tuesdays, Oct. 4 to Nov. 1. The course includes an in-depth study of how businesses and organizations use social media tools as part of their communications programs. Students will learn how the most popular applications in the social media arena can be used to accomplish marketing goals and build awareness for their organizations. Instructor Alex Cameron is the founder & CEO of Signature Social Marketing Consulting. Registration is $319 for SDX members and $329 for the general public ($349 after Sept. 24). The second class, “Mobile Marketing,” will be held from 6 to 9 p.m. on Wednesdays, Oct. 19 to Nov. 9. In this course, students will learn how to effectively use mobile platforms, such as smartphones, tablets, and iPads, as key tools in optimizing their mobile marketing strategy. They’ll also discover how to integrate social and traditional marketing into their mobile efforts and effectively increase audience engagement. Instructor Keith Lovgren is director of Conversion Rate Optimization at Registration is $299 for SDX members and $309 for the general public ($329 after Oct. 9). SDSU’s College of Extended Studies and SDX – San Diego’s premier media, marketing and technology organization for brands, agencies, publishers and startups – joined forces to offer this program featuring the very latest information. You’ll learn skills and multi-platform strategies you can apply immediately from San Diego-based instructors who are recognized thought leaders and innovators. For a schedule of classes and more information, visit, send an e-mail to, or call (619) 594-2099. SDSU’s College of Extended Studies reaches out to San Diego, the nation, and the world with a wide variety of lifelong learning opportunities, and more than 50 certificate programs for career advancement. Topics range from contract management, construction, and craft beer, to grant writing, marketing, and human resources. And many programs are available online. The CES also offers one of the largest ESL programs in the U.S. through the American Language Institute; and university-quality courses to students age 50 and better through the Osher Lifelong Learning Institute.

Dolan hosts a one-hour sports talk radio show Tuesdays from 6 to 7 p.m. on East County’s “The Mountain – 107.9 FM.” The show may also be heard on the Internet at

EAST COUNTY BIZwith Rick Griffin Santee Chamber to Host OktOVERfest Event This Saturday

The Santee Chamber of Commerce will host its inaugural OktOVERfest, an over-the-line tournament and party, from 9 a.m. to 4 p.m., Saturday, Oct. 1, at Town Center Community Park West, 9409 Cuyamaca St., Santee. The day-long event is a fundraiser for the Chamber. The double-elimination tournament begins at 9 a.m. for the teams of three players apiece. Three divisions will include men’s advance, men’s recreational and women’s open. No gloves will be allowed for men players. At 4 p.m. a party begins with food trucks, beer garden and d.j. music. Cost to play in the tournament is $75 per team. Admission to the party is $20 per person. Both the tournament and party are for people ages 21 and over. No outside food or beverages will be permitted. No small children and no dogs. Admission is free for spectators. For details, visit

Sponsors include San Diego Gas & Electric, US Bank, California Bank & Trust, GKN Aerospace/Chem-Tronics, Parkway Plaza, Taylor Guitars, Southland Envelope, XL Staffing/Excell Security, City of El Cajon and City of Santee. ECEDC officials said the event will launch its “Made in East County” campaign that will highlight local manufacturers. “From widgets to ship repair, from defense to aerospace, including medical devices, sporting goods, musical instruments and wine, it’s all made in the East County,” said Jo Marie Diamond, president/CEO, ECEDC. The expo also will include resources for manufacturers about training, tax credits and other available resources. Any manufacturer is invited to attend the resource fair, as well as a postevent mixer from 6 to 8 p.m. For more event information, visit: The ECEDC is a non-profit organization dedicated to promoting a healthy economic climate and enhanced quality of life in San Diego’s East County region.

ECEDC is organizing Manufacturing Expo East County medical practice is on Oct. 4 supporting diabetes prevention 5k

The East County Economic Development Council (ECEDC), a regional non-profit, business-growth organization, is organizing a Manufacturing Expo from 3 to 6 p.m., Tuesday, Oct. 4, at the San Diego Air & Space Museum Annex, 335 Kenney Road at Gillespie Field, El Cajon. Admission is free. No RSVP is required. Exhibitors are expected to include GKN Aerospace/ Chem-Tronics, Taylor Guitars, Quality Control Manufacturing Inc., Computer Integrated Machining, Fox Factory, RCP Brick & Block and others. Students and job seekers are invited to attend. Other event organizers include the San Diego East County Chamber of Commerce and San Diego Workforce Partnership.

Children’s Primary Care Medical Group, with offices on Chase Avenue in El Cajon and Alvarado Road in San Diego, is participating with a team of employees, family members and friends at the 3rd annual Solana Beach Sunset 5k run-walk, a fundraiser for diabetes prevention, starting at 4 p.m., Saturday, Oct. 1, at Fletcher Cove Park 111 South Sierra Ave., Solana Beach. The fundraiser, billed as San Diego’s only sunset 5k on the beach at low tide, is presented by Champions for Health, a local non-profit foundation. Organizers expect about 900 people will participate. Onsite registration on event day will begin at 3 p.m. A wellness

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expo also opens at 3 p.m. Registration costs are $45 for individuals, $25 for children under age 15, $100 for four family members and $1,000 for team of 25 participants. “We’re encouraging everyone to meet us at the beach as we run or walk along the sand, soak in the gorgeous views and raise funds for diabetes prevention,” said Barbara Mandel, CEO, Champions for Health. Proceeds will benefit Jump Start for Health, a Champions for Health program designed to prevent diabetes among at-risk adults in San Diego County. Champions for Health, formerly known as the San Diego County Medical Society, operates numerous health promotion programs in San Diego County. For registration and event information, visit Fletcher Cove, a small, sandy beach at the intersection of South Sierra Avenue and Plaza Street, is called the “Pillbox” by locals because of its history as a World War II gunnery installation. No pooches or alcohol are allowed on the beach. The beach is a popular spot for swimming, surfing and kayaking. Restroom facilities, picnic tables, playground and a basketball court are located nearby. Sponsors for the Champions for Health’s Solana Beach Sunset 5k run-walk include The Doctors Company and The Doctors Insurance Agency, County of San Diego Health & Human Services Agency’s Live Well San Diego, Tri-City Medical Center, Northgate Market, California Coast Credit Union, San Diego County Medical Society, First 5 San Diego, Skinny Gene Project, City of Solana Beach, The Brighter Side Boutique, Solana Beach Executive Plaza, T&M Mechanical Sales, Farm Fresh To You, Coastal Roots Farm, Smart & Final, Lara Bars, Movin’ Shoes, WANU Water, Architectural Interior Resource, Juice Wave and Colonial Life. KUSI-NEWS, Ranch & Coast Magazine, KPBS and Giving Back Magazine have signed on as a media sponsors.

SEPT. 29-OCT. 5, 2016





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Brain Injury Foundation Fundraiser Saturday, Sept. 24 •San Diego

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